2D Video Demo

Brief

Specs
Length: Estimated 2-3 minutes
Aspect ratio: 16:9
Footage: Mainly stock, some 2D animation, no live-action filming

Focus
Purpose: Explain Idomoo’s Interactive Video functionality
Tone: Engaging within the first 5 seconds, playful, using humor/surprise, inspirational/innovative

Provided by Idomoo
● Brand guidelines, including fonts, colors and icons
● Stock footage to be selected by animator but purchased by Idomoo
● Video clips for incorporating into the video
● On-screen text and written script for pacing
● Voiceover (to be recorded)

Scene Outline [DRAFT]

Intro
The intro is mainly animation. It will use graphic elements to introduce the video topic. One
example below, but you don’t have to follow this look.

It will also include some stats with a typography-driven design approach. Example below.
Scene 2
Scene prompting the user to enter their name by pointing to an icon in the video toolbar. The
outcome will have scenes for 2 possible results:
● Branch 1: User enters name
● Branch 2: User doesn’t enter name

Scene with a sample name, such as “Christopher” animated on screen.

Segue to clips (provided by may require light editing) that show user customization. Also
requires a “next” button to advance between scenes.

Scene 3
Animation of a stylized representation of video chapter markers, which look something like this:

Scene 4
Animation of a hotspot, including outlines (or other visual spotlighting) of both an object (in a
stock video) and a button.

2 bulleted lists of text where the text and/or related icons animate in on screen.

Visual illustration of a field where the user can enter their number to send an SMS.

Scene 5
Visualization of branching, including the user’s name if given (options with name and without).

Bulleted list of text with text and/or icons animating in.

4 doors/buttons/other element to let the user choose a path.

● Branches 1-4 will each play a clip from a different video we provide with minimal editing
needed.
● Branch 5 will be a scene if no option is chosen and can be just graphics.

Personalization scene with names on a stock video changing, as shown at the 23-second mark
in the video below.
Closing survey
Fireworks or other stock footage/animation to celebrate the end of the video.

Survey with 5 stars to select from.

CTA button.