You are sitting around the fire at a lodge in Dillingham, Alaska, discussing a

fishing expedition you are planning with your colleagues at Great Alaska
Adventures (GAA). Earlier in the day you received a fax from the president of
BlueNote, Inc. The presi- dent wants to reward her top management team by
taking them on an all-expense-paid fly-fishing adventure in Alaska. She would
like GAA to organize and lead the expedition.

You have just finished a preliminary scope statement for the project (see below).
You are now brainstorming potential risks associated with the project.

1. Brainstorm potential risks associated with this project. Try to come up with
at least five different risks. 


1. Guest’s safety and wellness.

m
er as
co
2. Disfunction of equipment .

eH w
o.
3. Extreme weather conditions. rs e
ou urc
4. Food shortage
o

5. Lack of personnel.
aC s
vi y re

2. Use a risk assessment form similar to Figure 7.6 to analyze identified risks. 

ed d

Risk Event Likelihood Impact Detection difficulty When

ar stu

1. Guest’s 3 4 1 Entire trip

safety
is

and
wellness.
Th

1. Disfunc 1 3 3 During the fishing

tion of
sh

equipm
ent
1. Extreme 4 4 2 During the fishing

weather
conditio
ns.

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 Risk Event Likelihood Impact Detection difficulty When

1. Food 1 4 2 Entire trip

shortage
1. Lack of 1 5 2 Entire trip

personn
el

3. Develop a risk response matrix similar to Figure 7.8 to outline how you
would deal with each of the risks. 


Risk event Response Contingency Trigger Who is

Plan responsible

Guest’s safety Reduce Medical and Guests feeling Team guide

m
er as
and wellness rescue team faint

co
Disfunction of Reduce Equipment Equipment fails Equipment

eH w
equipment overhaul department

o.
Extreme Accept
rs e Reschedule the Call from the Project manager
weather indoor activities management
ou urc
condition before fishing

Food shortage Reduce prepare extra No enough Tour guide

food reserve reserve
o

Lack of Reduce Use different After 1 hour Project manager

aC s

personnel guide
vi y re
ed d
ar stu
is
Th
sh

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