BUSINESS PLAN

RAJ Fitness
Diamond complex, Gachibowli
Hyderabad

Rakesh Rajpurohit

February 26 , 2023
TABLE OF CONTENT

NO CONTENT PAGE
1 Executive summary 1
2 Business description 2
3 Market analysis 4
4 Market plan 5
5 Human resource plan 5
6 Organization and management plan 6
7 Operational plan 6
8 Financial plan 6
9 Appendix 8
EXECUTIVE SUMMARY
Raj Fitness is a startup idea by Rakesh Rajpurohit, Akash Rajpurohit and jayanthilal solenki .
Our gym offers state of the art equipment, experienced trainers and a welcoming and supporting
community. Whether you’re a beginner or an experienced athlete, we have everything you need
to help you reach your goals

RAJ Fitness specializes in both desi gym(akadha) and modern gym , desi gym is available only
for teens and mens only while modern gym will be available for all genders(unisex) . Rakesh
have been involved in the business field for the past 2 years and have contributed greatly in the
management of their family business balaji bag house and Krishna beauty centre. Rakeshs’s
experience and knowledge of managing business will make the transition to owning and running
the business a natural step. Other partners i.e jayanthilal and Akash have experience of
successfully running a business

Our primary goal is to create a community of like-minded individuals who are passionate about
fitness and wellness. We aim to achieve this by offering a variety of fitness programs, including
group fitness classes, personal training, and nutrition coaching. Our experienced trainers and
coaches are committed to providing personalized attention to our customers, helping them
achieve their fitness goals.

We understand that the gym industry is highly competitive, and we aim to differentiate ourselves
by offering a unique fitness experience. Our focus on community building and personalized
attention sets us apart from our competitors. Additionally, we are leveraging technology to
enhance our services, such as mobile apps, online training platforms, and wearable fitness
technology.

We have a comprehensive marketing strategy in place to promote our services and build our
brand image. Our marketing efforts include social media advertising, email marketing, and local
promotions. We believe that our strong brand image and excellent customer service will help us
attract and retain customers.

We have a robust financial plan in place to ensure the long-term sustainability of our business.
Our revenue streams include membership fees, personal training services, and merchandise sales.
We have also established partnerships with local businesses to offer joint promotions and
discounts, increasing our revenue potential.

We believe that our commitment to providing exceptional fitness services, community building,
and leveraging technology will help us succeed in the highly competitive gym industry. We are
confident that our business model is financially viable and sustainable, and we look forward to
serving our customers and contributing to their health and wellness goals.
2. BUSINESS DESCRIPTION
2.1 Vision

To be the leading provider of health and wellness services and inspire people to live their best
lives

2.2 Mission

 To empower and inspire individuals to lead healthier, active lifestyles through

personalized fitness

 To continuously enhance our service

 To create a supportive community that fosters motivation and accountability

2.3 Objectives
 Increase membership

 Build a strong brand image

 Maintain a sustainable business model

2.4 Keys to success

 High quality facilities and equipment

 Personalized attention

 Unique fitness experience

2.5 Product and services

RAJ fitness provide equipment and supplements according to the need and requirements of the
customer

INBUILD STORE

All types of equipment and workout machines can be purchased

All kinds of organic and safe supplement can be bought which are suitable for all body types
Equipment for modern gym Equipment for Desi gym

• All in one gym Machines • Clubbell

• Functional Trainer • Gada

• The Dumbbell Stand • Mudgal

• Weight Plate Stand • Barbells

• The Gym Benches • Meel

• The Exercise ball • Sumtola etc

• The Olympic bars

• Resistance band etc

PROTEIN BAR : Selected Gym trainer are trained as bar tender , and the protein
shake are served by them using different techniques and style

MASSAGE : Professionals is called every Friday for massage of the gym members
3. MARKET ANALYSIS
Hyderabad is a city that has seen significant growth in the fitness industry in recent years. The
city's population is approximately 10 million, and the rising health awareness among its residents
has led to an increase in demand for fitness centers. In Hyderabad, there is a growing trend
towards health and wellness, and many individuals are joining gyms and fitness centers to
maintain a healthy lifestyle. The city has a mix of both high-end and budget-friendly gyms,
providing customers with a range of options to choose from.

The demand for gyms in Hyderabad is primarily driven by the younger population. The city has
a large student population, and many young professionals also join gyms to maintain a healthy
work-life balance.

3.1 Market segmentation

 Age-based segmentation
young adults aged 18-25
 Income-based segmentation
middle class, upper middle class and high class
 Fitness goals-based segmentation
Weight loss, muscle gain, etc
 Location-based segmentation
Professionals, corporate employees and students

3.2 Competitors
The gym industry in Hyderabad is highly competitive, and there are several established players
competing for market share. Some of the major competitors in the gym industry in Hyderabad
are:

 Gold's Gym
 Talwalkars
 Cult fit
 Fitness one
4. MARKET PLAN

4.1 Marketing Strategy

Developing and execution of business plan will be handled by Jayanthilal solenki, multiple
marketing strategies will be used for the success of Raj fitness

• Community Engagement: Host events, challenges, and classes that bring people
together and showcase the gym’s offerings.

• Personalized Experience: Offer customized workout plans, nutrition guidance, and

personal training to attract new members and retain existing ones.

• Social Media: Utilize social media platforms to promote the gym, its services, and
success stories of members.

• Referral Program: Encourage current members to refer friends and family to the gym
with incentives

4.2 website marketing strategy

The website will be integral in our marketing effort as the site is a key sales tool for both
local and distant customers for supplement and equipment . The URL address will always be
used in promotional material, encouraging people to check out our businesss, concept, and the
products. In additional to inclusion in the traditional marketing campaigns, RAJ fitness will
submit their website to a variety of search engines, significantly increasing the number
of inquiries from people searching out to buy online supplement and equipment

5. HUMAN RESOURCE PLAN

RAJ Fitness will require the following Human Resource for operations

 Rakesh Rajpurohit : management, finance and high level accounting, business

development, incharge of Desi gym section
 Akash Rajpurohit : customer service, stock management, in store manager
 Jayanthilal solenki : social media handling, in charge of Modern gym section
 Receptionist : to handle customer query and registration of customer for membership of
gym
 Trainer : 3 trainer at modern gym section and 2 trainer at Desi gym section
 Individual contractor : professional individual for massage
6. ORGANIZATIONAL AND MANAGEMENT PLAN
RAJ Fitness is a partnership business, Rakesh, Akash, jayanth are the partner and manager of
RAJ Fitness. Thus they will be collectively responsible for all the financial obligations of the
business,and also all the important decisions of the business will be taken by them . Partners can
authorize the employees to make certain types of decisions

7. Operational plan
The following are the operational/day to day expenses to be incurred in Rk trendy tees

Rent- 60,000 per month(on lease )

Salaries/wages – 75,000 per month( 5 employees)

Insurance – 4,200 per month

Electricity – 12,000 per month

Equipment maintenance – 500 per month ( oiling and wiring )

8. FINANCIAL PLAN
The business financial preojections are forecasted based on the following assumptions . these
assumptions are quite conservative and are also expected to show deviation but to a limited level

 3 years of preojection
 Current interest rate 10,11,12% respectively for 3 years
 Long term interest rate 10,10,10% respectively for 3 years
 Tax rate 25-30%

8.1 Sources of finance

All the partners will be bringing capital of 10,00,000 each , in total 30,00,000

 Rakesh – 10,00,000
 Jayanthilal – 10,00,000
 Akash – 10,00,000

20,00,000 loan from bank @ 10% per annum for 10 years

10.2 Breakeven analysis
monthly breakeven unit(membership) – 400

monthly revenue breakeven – 4,00,000

assumptions

average per membership revenue – 1000rs

estimated monthly fixed cost – 1,50,000

10.3 projected profit and loss

RAJ Fitness are expecting estimating profit for the next 3 years are as follows

Net profit(after all the necessary calculations)

1st year – 8,00,000

2nd year – 9,75,000

3rd year – 13,00,000

10.4 Projected cash flow

Rk trendy tees cash flows are estimated as follows

Cash flow

1st year – 4,00,000

2nd year – 4,80,000

3rd year – 5,20,000

10.5 Projected balance sheet

Rk trendy tees balance sheet are projected as follows(after all necessary calculations

Total balance sheet total

15,00,000,19,00,000,25,10,000 respectively for year 1st,2nd,3rd

Appendix
From here appendix will start, appropriate material for appendix will include following

 Partners resume

 A processing flowchart

 Management hierarchy(employees, sales staff etc)

 Letter to intend to purchase

 Advertisement material

 Copies of training completion certificates etc