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Email Templates Freebie - Laura Lee Creative 2020
Email Templates Freebie - Laura Lee Creative 2020
TEMPLATES FOR
PHOTOGRAPHERS
Let's make your life easier, shall we?
Laura Lee Creative
WELCOME, FRIEND!
I created this freebie to give you the essential email templates that every
photographer needs in their business. And the best part, this is really the start of
something amazing for your business. I want to encourage you to use these
templates as a jumping off point - take the leap into automating and
streamlining your business so you can start living the life you dreamed of when
you started this crazy journey of entrepreneurship!
I know how much email templates have changed my business for the better
(saving me hours in my inbox!) and I want to make sure you reap all the benefits
of these useful little templates!
Thanks for joining me on the pursuit of less work, more life!! I cannot wait to see
and hear how these email templates help you automate and save time in your
business in the coming months!
HOW TO CUSTOMIZE TEMPLATES:
This document is in view only mode. Please duplicate it and add it to
your own Google Drive, or copy it into a word document. Follow the color
key below to customize each template to your business.
---Red text is is text that needs to be changed every time you send an
email (client names, dates, etc)
---Teal text is text that needs to be changed before you add each
template to your CRM. This text is your story, information about services,
etc.
---Green text is where you need to add your custom links.
---If you just use Command + F to find and replace where it says
VENDORNAME at the bottom of each email, you can pop your name in
super quickly!
If you are still looking for the right CRM, I highly recommend using
Honeybook. Honeybook was built by and for creatives with all the tools
(and more!) that you need to run your photography business easily and
efficiently. You can sign up for a 14-day free trial here or sign up now to
receive 50% off your first year! Click here to sign up and learn more about
Honeybook here.
Laura Lee Creative
Without further ado, here are the FIVE essential email templates for photographers. And
because I want to you to get the most out of this freebie, I’ve split the templates into two
sections - 5 email templates for wedding photographers AND 5 emails templates for
portrait photographers. Now it’s your turn - use the instructions above and start saving
HOURS today!
EMAIL TEMPLATES
www.lauraleecreative.com/shop
WEDDING
Templates
1. Inquiry Email
Subject Line: Wedding Photography with {Your Business Name}!!
*Sent Immediately after receiving the inquiry
Second, thank you so much for reaching out about your wedding! I'm honored you like
my work and truly can’t wait to speak with you both!
To kick things off, I wanted you to know a little bit more about who I am and why I
absolutely LOVE what I do!
Example:
I’m Laura (obviously!). And as your wedding photographer, here’s what you should know
about me:
I will be so much more than your wedding photographer. From the moment you sign your
contract, you’ll receive education on how to have the most stress free and fun wedding
planning experience. I’ll create your timeline and family formal lists, help you with other
vendor bookings, and so much more.
My goal is to show up on your wedding day and feel like a friend (because when your walls can
come down, that’s when the most beautiful pictures happen, and to do that, we need a great
connection!)
I will be your love cheerleader, marriage celebrator, dress bussler, the calm presence the
morning of as you put your wedding dress on and the one to make your wedding party crack
up at dad jokes for authentic laughter during pictures.
You’ll likely experience me breaking out my dance moves on the dance floor (ya may even get
lucky and see me do the worm) and most of all, I want to make your experience FUN.
My goal is to capture all your love, joy, laughter and emotion on your wedding day in the most
authentic way possible (No stuffy prom poses here, thank you!).
Next Steps...
I would absolutely love to get to know you both and hear more about the two of you
and about your wedding vision! I'd love to connect with you over a video chat, and of
course, tell you more about the experience working with me!
You can schedule a time to chat here! If none of these times work, just let me know
and I'll send over some more times.
You can find more detailed investment info about working together and my three
collections here:
I am so excited you reached out and I can’t wait to connect with you!
VENDOR NAME
2. What’s Next? (Immediately After Booking)
Subject Line: Here’s what to expect next! (All the important info you need!)
*Sent about 2 days after the contract is signed
*Note, this is an onboarding email sent a few days after they sign the contract. Based on your workflow and the
experience you provide you should customize the paragraphs below. I strongly recommend having an onboarding
email so your clients know what’s to come as they begin working with you. It gives them peace of mind, builds
trust, and is a proactive approach that will reduce dozens of emails from them in your inbox! Being proactive is
one of the keys to a great client experience!!
Can I just say, again, how excited I am to work with you guys for your wedding?! (And
helping with everything leading up to it?)
I wanted to shoot you over this email to let you know what you can expect now that
the contract and retainer are all taken care of! So here’s a few things to think about
and/or expect.
If you ever have ANY questions at all, never hesitate to reach out!
Talk soon!
VENDORNAME
3. Day after Wedding (What to Expect Next)
Subject Line: YOU’RE MARRIED!!! What to expect from here on out!
*Sent 1 day after wedding day
First, I just wanted to say thank you for having me there to capture all the memories
and moments of your special day. Your wedding was SO much fun and I’m so honored
that I got to document and be a part of your celebration.
Hopeeeefully, you’re not reading this on your honeymoon but I just wanted to touch
base real quick to let you both know what you can expect from here on out!
1. First thing, I am absolutely in awe over your images! I couldn’t wait to get started on
them and when they’re ready you’ll be the first to know! Just a reminder that your final
online gallery will be ready no later than __ weeks from now as your contract states.
2. When your gallery is delivered, I’ll walk you through the next steps of this journey
together and help you navigate the items you have the option to order (or the items
you did order that are included in your contract.)
3. Your blog will be up soon so stay tuned for that! In the meantime, have a GREAT
TIME on your honeymoon! Have a drink for me! ;)
That’s it for now! ENJOY ENJOY ENJOY! I can’t wait to hear about your trip when you’re
back!!!
VENDORNAME
4. Gallery is live
Note: Pic-Time Instructions
AHH! You guys! I hope this email finds you both doing GREAT and super relaxed form
your honeymoon! I can't wait to hear about your trip! While you were gone...your
wedding images have been COMPLETED and can now be found in your online
gallery!
I am so dang excited about your pictures and I hope you are too!
1. To access your photos, use the link below. Once you open the gallery, it should
prompt you with instructions on how to navigate all the buttons and what they all
do.
2. You can view, download, share to social media, share via email, and order prints
through this gallery! You can also save your favorite photos for future prints or
album design in your own designated favorites folder.
3. The gallery is categorized by section, so make sure you go through each one! The
first section is my "favorites" and is basically just all the pictures that are on the blog!
4. If you click the shop button, you will be redirected to a custom shop just for your
photos. IT'S SO COOL. You'll be able to see your pictures on the products
themselves to see what they'll look like. It has everything from prints, albums,
canvases, framed prints, calendars, and more. The prints will ship directly to you (or
your family) or whoever orders them which makes it oh-so-convenient and they are
truly amazing quality!
5. I absolutely love when couples share photos. My business is built on referrals from
happy couples just like you!! So, if you love your photos, it is highly encouraged to
share them with the world! You can tag {YOUR BUSINESS NAME} on Facebook or
@INSERT INSTAGRAM on Instagram if you remember! =)
6. Please remember to not alter any images with Instagram filters or other filters when
posting to social media! =)
7. ENJOYYYYYYY!!!!!
Let me know if you have any questions! I look forward to hearing your thoughts!
VENDORNAME
5. Product Options
Subject Line: Your wedding gallery product options!
*Sent about 10 days after couple has received their gallery.
I just wanted to pop in and let you know, that if you're interested, you have a few
options for products you can get for your wedding images! (Prints, Canvases, Album,
etc.)
Here's some more information on that! If any of this strikes your fancy, just let me know
and I can send along pricing if applicable:
1
2
3
Again, no pressure on any of this, but if anything caught your ear, just let me know and
I can give you any more information on it that's needed! Take some time to enjoy your
images and I look forward to hearing your thoughts!
VENDORNAME
6. BONUS TEMPLATE: Wedding: Asking for a Testimonial
Subject: Testimonial Request for your Wedding with Laura Lee Photography
*Sent 3 weeks after couple has received gallery
Hi {Spouse 1 and Spouse 2}!!!
I hope you have had a great experience with {Your Business Name} so far. I'm sad our
time together is over (for now)! But hopefully, when it's time for an anniversary session
we can make some more magic happen. It has been such a joy working with you two!
I have one quick favor to ask before our time together is over!!
As a small business owner, reviews are VITALLY important for helping future couples
make a decision, and they help so much with helping our rank on things like Google,
The Knot, Wedding Wire, and Facebook. That being said I would love if you would
take a few minutes to write me a review- I will use these on my website and social
media accounts, so if you could copy your review to all social media accounts that
would be so much appreciated! Don't worry- you don't have to write a different one
each time.
For Facebook, use this link: {Insert Your Facebook Business Page Link}
Then click on Reviews and copy and paste what you wrote.
Thank you SO SO MUCH!!! You have no idea how much I appreciate it!
I look forward to reading about your experience and I hope our paths will cross again
in the future soon!
PS! We appreciate your review so much, and you feel more inclined to spread the
word, the Highest compliment we can receive is the referral of your friends and
family. And we’d love to give you something to show how much we appreciate your
referrals! For every wedding referral you send my way that books you will get {insert
referral program here} as a thank you for your kind words and support. I am blessed
to have such awesome couples like you guys that support and encourage {Your
Business Name} constantly. I could never thank you enough.
VENDORNAME
PORTRAIT
Templates
1. Inquiry Email
Subject Line: Your portrait session with {Insert Business Name Here}!
*Sent Immediately after receiving the inquiry
Thanks so much for reaching out about a portrait session! And congratulations!! I can't
wait to hear about {INSERT INFO RELATED TO SESSION}, I'm sure you're so excited!
To let you know a little bit more about me (and why I love what I do) this pretty much
sums it up: (INSERT INFO ABOUT YOU!)
If you're interested in setting up a call if you feel we'd be a good fit, I'd love to set that
up, just say the word and I’ll send over some dates and times!
I look forward to hearing from you, but before we chat, I’m just giddy to know - how
did you two meet?
VENDORNAME
2. What’s Next? (Immediately After Booking)
Subject Line: Here’s what to expect next! (All the important info you need!)
Hi {Client name}
Can I just say, again, how excited I am to work with you for your portrait session?
I wanted to shoot you over this email to let you know what you can expect now that
the contract and retainer are all taken care of! So here’s a few things to think about
and/or expect.
Turn around time. I know this was in your contract, but since that’s a lengthy
document I just wanted to let you know what to expect ahead of time! Galleries will
be delivered no later than X weeks from your session date, but of course, I’m
always trying to get it to you much sooner than that!
(OPTIONAL FOR PORTRAIT) The album process. If you got an album in your
package, I will be pre-designing it with all my favorite images (which are usually
going to be your favorites too!) and then sending it to you for 3 rounds of revisions.
This just helps get the process moving forward. You’re welcome to change any (and
all) images that you would like, but I will pre-design it to give you a foundation to
work off of.
What to expect next. INSERT INFO OF WHAT COMES NEXT (Will you be sending a
what to wear guide? Info on locations? Determining timing? Planning the
theme?)
If you ever have ANY questions at all, never hesitate to reach out!
Talk soon!
VENDORNAME
3. Day after session + what to expect
Subject Line: Your Portrait Session! (What to expect!)
*Send immediately after portrait session
Hi {Client name}
I had so much fun with you at your portrait session! It was great to FINALLY meet you
and hug you in person. I can’t wait to get you some sneak peeks, because you were
seriously natural(s) and I have some AMAZING shots! Gosh, I can’t wait for you guys to
see them all!
Just so you know what to expect (cause I don’t expect you to memorize the contract),
it will be no later than __ weeks for your images to be completed and in your online
gallery! (And a sneak peek will be up oh-so-soon!!)
Stay tuned on social media + be on the lookout for the blog too! EEK!!
VENDORNAME
4. Gallery is live
Subject Line: Your portrait gallery is READY TO VIEW!!
*Send when gallery is complete and ready to be delivered
Exciting news!! Your portrait images are completed and your gallery is live! EEK! You
were so much fun to work with and you guys look SO GOOD!!
1. To access your photos, use the link below. Once you open the gallery, it should
prompt you with instructions on how to navigate all the buttons and what they all do.
2. You can view, download, share to social media, share via email, and order prints
through this gallery! You can also save your favorite photos for future prints or album
design in your own designated favorites folder.
3. The gallery is categorized by section, so make sure you go through each one! The
first section is my "favorites" and is basically just all the pictures that are on the
blog!
4. If you click the shop button, you will be redirected to a custom shop just for your
photos. IT'S SO COOL. You'll be able to see your pictures on the products themselves
to see what they'll look like. It has everything from prints, canvases, framed prints,
calendars, and more. The prints will ship directly to you (or your family) or whoever
orders them which makes it oh-so-convenient and they are truly amazing quality!
6. Please remember to not alter any images with Instagram filters or other filters when
posting to social media! =)
VENDORNAME
5. Product Options
Subject Line: Product Options for Your Portrait Session
I just wanted to pop in and let you know that if you're interested, you have a few
options for products you can get for your portrait session images! (Prints, Canvases,
Album, etc.)
Here's some more information on that! If any of this strikes your fancy, just let me know
and I can send along pricing if applicable:
1. If you do opt for an album, I will pre-design your album so you're not overwhelmed
with hundreds of pictures and then send it to you to make revisions!!
2. Should you want professional prints through me you can do so and/or have your
families do so and they will be shipped right to your house. So super convenient
and the best quality you can get!
3. You can use the code {Insert discount code here if you offer one} at checkout on
one order to get ___% off your order. You may print them anywhere, but if you want
quality pictures for your home or apartment, I never recommend consumer labs ;).
4. For larger prints, I also offer canvases, and have added a canvas suggestion folder
to your gallery for the ones I think would like best on a wall! Feel free to pursue
that!
Again, no pressure on any of this, but if anything caught your ear, just let me know and
I can give you any more information on it that's needed!
Take some time to enjoy your images and I look forward to hearing your thoughts! Let
me know if you have any questions!
VENDORNAME
6. BONUS TEMPLATE: Portrait: Asking for a Testimonial
Subject Line: Testimonial Request for your Portrait Session with Laura Lee Photography
I hope you have had a great experience with {YOUR BUSINESS NAME} from start to
finish. I'm sad our time together is over (for now)! It has been such an honor working
with you!
As a small business owner, reviews are VITALLY important for helping future clients
make a decision, and they help so much with helping our rank on things like Google,
Facebook, and other platforms. That being said I would love if you would take a few
minutes to write me a review!
For Facebook, use this link: {Insert Your Facebook Business Page Link}
Then click on Reviews and copy and paste what you wrote.
Thank you SO SO MUCH!!! You have no idea how much I appreciate it!
I look forward to reading about your experience and I hope our paths will cross again
in the future soon!
PS! We appreciate your review so much, and you feel more inclined to spread the
word, the highest compliment we can receive is the referral of your friends and family.
And we’d love to give you something to show how much we appreciate your referrals!
For every portrait referral you send my way that books you will get {insert referral
program here} as a thank you for your kind words and support. I am blessed to have
such awesome clients like you that support and encourage {Your Business Name}
constantly. I could never thank you enough.
VENDORNAME
Want to know what’s in our full email
templates bundle so you can get out of your
inbox and take your client communication to
the next level? I thought so.
The Email Templates for Photographers Course is made to help you
streamline and organize your client communication in your workflow, blow
your clients expectations out of the water, and deliver a professional, yet
personal experience to every one of your amazing clients.
Yup - you can get ALL the email templates I send for wedding photography
clients, engagement and/or portrait clients, and wedding album projects that
I spent over 200 hours writing so you don't have to.
Stop staring at blank emails or trying to copy and paste what you wrote last
month and start resting easy knowing everything is written well and full of all
the right info.
What you’ll get…
111 Email Templates for your workflow, done and ready for you to pop right
into your CRM so you can get started blowing your clients away with your
communication immediately. ($1000 value)
Wedding Vendors
ONE Video Tutorial - to show you exactly how to input the email templates
into the CRM I use, HoneyBook. If you get our workflow bundle from the shop
along with the emails, I'll tell you EXACTLY when I send every single email
based off the wedding or session date so they're AUTOMATED in your
workflow and you'll never have to manually think about what email to send
EVER again.
15 Client Education Emails - These email templates aren't just about saving
time, they're about being PROACTIVE in your business and informing and
empowering your clients with education that will give them an experience
above and beyond what they ever dreamed of. ($350-value)
1. Portrait - Inquiry
2. Portrait - Follow up 3 days
3. Portrait - Follow Up with Testimonials
4. Portrait - Follow Up 7 days
5. Portrait - Closing Inquiry
6. Portrait - Setting up time to chat
7. Portrait - Thank You for Speaking with Me!
8. Portrait - Follow up 1 After Meeting
9. Portrait - Follow Up 2 after Meeting
10. Portrait - Last Contact after Meeting
11. Portrait - Brochure
12. Portrait - Excited to work together
13. Portrait - Proposal Template
14. Portrait - Thank You for booking!
15. Portrait - Let's Schedule Your Portrait Session
(Questionnaire)
16. Portrait - Questionnaire Reminder
17. Portrait - Scheduling Date of Session
18. Portrait - Info (Prepping for session!)
19. Portrait - Turn Around Expectations
20. Portrait - Sneak Peek in Gallery
21. Portrait - Blog is live!
22A. Portrait - Gallery is Live! Pixieset Instructions
22B. Portrait - Gallery is Live!
23. Portrait - Product Options
24. Portrait - Testimonial Request
25. Portrait - Yearly Follow Up
CLICK HERE TO PURCHASE 111 EMAIL
TEMPLATES FOR JUST $247.
You'll get 111 email templates for $247. That makes these email
templates just LESS than $2.50 each. I almost can't believe it
myself.
Pop them into your CRM and BAM! You just saved at least 62.5
hours this year. Go on vacation. ;)
Here’s to less work and more life (and working way, way, smarter.)