POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

A study on buying behavior of Filipino

teens related to facial care products

GROUP 3
Llana, Ella J.
Orpilla, Donita
Guzman, Clarice A.
Rosales, Ian Timothy M.
Cayco, Ma. Andrea Mae S.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Introduction:

Skin Rejuvenating Set is a set of skincare products that work

creatively together to treat skin concerns such as dark skin, acne,

pimples, dark spots, discoloration and hyper-pigmentation. You can

find in rejuvenatingsets.com several brands of rejuvenating sets,

such as, Rejuvenating Sets By Dr. Alvin, Skin Magical Rejuvenating

Sets, Brilliant Rejuvenating Sets, Fairy Skin Derma Sets, Skin

Perfection Rejuvenating Sets and more.

Rejuvenating set is consists of:

1-Whitening/Micro peeling Soap: for micro peeling and cleansing.

2-Rejuvenating Toner: for deep cleansing and exfoliating dead skin.
3-Rejuvenating Cream: for whitening and moisturizing
4- Sunblock Cream/Gel: to protect skin against harmful sun rays and
heat especially throughout the treatment process.
Teen who wants to whiten their skin, wants glowing skin, have
clogged pores, wants to tighten their pores, have pimples and want
to dry them fast, have pimple marks, wants to keep their skin
blemish free, have wrinkles and fine lines, wants to treat hyper
pigmentation and discoloration, do not like visiting dermatologists,
visited Dermatologists but did not work for them, who are on the go
and looking for a solution for their skin concerns. There are also
Effects on using The Rejuvenating Sets such as: Peeling, redness,
break outs, acne scars

This time of pandemic there are many trends emerge throughout the

social media out of boredom of many people because of quarantine

lockdown. There are also businesses that boom online because a lot of

people are now focusing online; online services, online businesses

and many more. Rejuvenating sets is one of those businesses that

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
trend online because of the interesting effect of this facial care

product, most of the teens are convince to use them. We chose to

research about facial care product such as rejuvenating set because

many of us have tried to use it and will testify on how effective

this facial care product is. However, this product also have side

effects to those people who has sensitive skin and allergic to hard

content products. It may cause break outs and redness of face but if

this happens it is advice to stop using the product. It depends on

your skin concern and skin type, plus the level of active ingredients

found in the rejuvenating kit. Cosmetic grade is safe for at-home

use, while therapeutic grade should be applied or guided by a

professional when used.

This study examines the buying behavior of teens related to

facial skin care products. The primary purpose of the study is to

discover the similarities and differences in the buying behavior of

teens when purchasing facial skin care products. The objective is to

study what kinds of factors affect the buying behavior of both young

(18- 20 years old) women. Furthermore, the aim is to discover what

kind of attitudes Filipino women have towards facial skin care

products containing natural and strong ingredients. The objective is

to also study the extent to which the using of natural and strong

ingredients in facial skin care products affects the buying behavior

of teens.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
THEORETICAL CONCEPT

Howard Sheth Model

The Howard Sheth Model is based on the assumption that

the consumer behaves rationally during purchase, process is

repeatable and is result of incentives which have their source in

the environment (input variables). It consists of four main groups

of variables:

I. Input variables, stimuli arising from

the marketing activities and social environment of the
consumer. Include three different types of stimuli, which are:
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
 significant incentives - physical characteristics and the
attributes of a product, such as price, quality, originality and
accessibility, brand characteristics,
 symbolic incentives - verbal or visual characteristics of the
product, form of product perceived by buyer/customer, effect of
advertising and promotion messages used by seller,
 Social stimuli - whose source is the social consumer
environment, family, reference groups, and society in general.

II. Hypothetical constructs, including the psychological

variables influencing consumer behaviour during the decision-
making process. It is regarded by the authors as abstract, not
defined and not intended directly. They distinguished two main
constructs:

 perceptual constructs - describe obtaining and

processing information, attention to stimulus, sensitivity to
messages, receptivity, blocking information, prejudice, etc.,
 Learning constructs - how buyer forms attitudes, opinions,
and knowledge influencing his buying decisions, evaluation after
purchase, brand comprehension, etc.

III. Output variables: purchase intention,

attitude, brand perception and attention. They are noticeable
effects of internal processes, for example: decision to implement
the purchase, disclosure of customer view and interest, as well
as the declaration of other activities. The most important output
variable from the point of view of marketing is actual purchase,
because it involves carrying out activity based on consumer
preferences. Hierarchy of output variables include:

 attention - scope of information accepted after exposing buyer

to stimulus,
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
 comprehension - amount of information actually processed and
stored in buyer mind,
 cognition - forming attitude towards products,
 intention - to buy or not to buy particular product,
 Purchase behavior.

IV. External variables that have not been presented in the Howard
and Sheth model and are not direct part of the decision-
making process, however, have a significant impact on consumer
decisions and are used in marketing activities as a criterion for
segmentation. These include such variables as: value of purchase
for the buyer, the character traits of the consumer, membership
of a social group, the financial status of a consumer, the
pressure of time.

Theoretical Concept

Mainstream U.S. shoppers like Tracy increasingly choose “green”

products that are better for the environment. On the other hand,
there has been a lot of hype about “the green revolution”; since the
recession, consumers are a lot more cost-conscious. To add to the
confusion, even well-intentioned shoppers have trouble figuring out
which brands really are better. It’s practically a full-time
job to sort out all the competing claims. One solution is for
independent rating agencies
to develop labeling systems that the shopper can use to decide among
options—but
even these systems can be overwhelming. There are more than 480 eco-

label systems
worldwide, and about a quarter of those are in North America.1 The
U.S. government
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
is trying to encourage businesses and consumers to select green
cleaning products; the Environmental Protection Agency (EPA) even
signed a promotion agreement with
NASCAR to raise awareness of the DfE label. In addition to DfE
certification and other
rating systems the cleaning industry sponsors, a few manufacturers
and retailers even offer their own labels, such as SC Johnson’s
Greenlist and Eco-Scale by the Whole Foods
grocery chain. Other major brands, like P&G’s Tide, sell highly
concentrated versions that
are formulated to work with cold water. It’s tough to make apples-
to-apples comparisons,
and these competing systems threaten to “throw the baby out with the
bath water” if consumers like Tracy throw up their hands and just
stick to what they know. Is it possible for
marketers to “do good” and still “do well”; can they provide profits
and still do what’s right
for customers and the environment?
The answer is simple: Ethical business is good business. A global
survey by Nielsen
reported that 50 percent of consumers are willing to pay more for
goods and services from
companies that have implemented programs to give back to society.2
Consumers think better of the products a firm sells when the
organization behaves ethically.
Business ethics are rules of conduct that guide actions in the
marketplace; these are the standards against which most people in a
culture judge what is right and what
is wrong, good or bad. These universal values include honesty,
trustworthiness, fairness,
respect, justice, integrity, concern for others, accountability, and
loyalty.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Future trends and Development

Dr. Kaycee Reyes of Luminisce Skin and Laser Clinic

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Are skin rejuvenating sets safe to use?

Dr. Kaycee: It depends on your concern (acne, pigmentation, fine

wrinkles, etc.), skin type, and the actives present in the product.
Also, check if the dosage or concentration is considered as
cosmetics or a therapeutic medicine already. If it's just cosmetic,
it is safe to be done without guidance, but if it's a therapeutic
dose it should be done by an experienced medical professional and
should be labeled as "ONLY FOR PROFESSIONAL USE." With cosmetics,
there is a lower chance of reactivity that is why it is readily
available commercially. It depends on your skin concern and skin
type, plus the level of active ingredients found in the rejuvenating
kit. Cosmetic grade is safe for at-home use, while therapeutic grade
should be applied or guided by a professional when used. The
recommended dose of glycolic acid for cosmetics (commercially
available skincare products) is up to four percent and a pH level of
≥ 3.8. Lactic acid should be up to a maximum level of 2.5 percent
and a pH of ≥ 5.0. Further, FDA recommends that there should be
appropriate warnings to the consumer of avoiding contact with the
eyes and affording protection from UV rays whilst using products
containing AHA. The suggestion of susceptibility to increased damage
from UV whilst cosmetic products containing them are being used.

-Dr. Kaycee R. Aug 12, 2020. Cosmopolitan, Manila.

https://www.cosmo.ph/beauty/skin/skin-rejuvenating-set-a1292-20200812-lfrm
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES