Talk Like Ted

Talk Like TED

By: Carmine Gallo

Cliff Notes
Compiled by Megan Heffernan
Colman Coaching

“TALK LIKE TED” NOTES By: Carmine Gallo

“If your motivation is to share your mission, you’ll feel less nervous about
speaking.” -‐Carmine Gallo

“Make your presentation goal altruistic.” -‐Carmine Gallo
[Make it bigger than yourself.]

3 Key Components of Effective Presentations:

EMOTIONAL-‐ they touch my heart.
NOVEL-‐ they teach me something new.
MEMORABLE-‐ they present content in ways I’ll never forget.

“Failure to communicate effectively in business is a fast road to failure in
general. Startups won’t get funded, products won’t get sold, projects won’t get
backing.” -‐Carmine Gallo

“Don’t sabotage your potential because you can’t communicate your ideas.” -‐
Carmine Gallo

**9 Common Elements of The Most Effective TED Talks:

#1. “Unleash Master Within:”
-‐Passion leads to mastery. Find your passion.
-‐A passion is something that is intensely meaningful and core to your identity.
-‐Successful speakers can’t WAIT to share their ideas.

“Success doesn’t lead to happiness, happiness creates success.
How you think-‐ the confidence you have in your expertise,
the passion you have for your topic-‐ directly impacts
your communications presence. Thoughts change your brain chemistry,
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shaping what you say and how you say it.”-‐Carmine Gallo

#2. “Master the Art of Storytelling:”

“Stories are just data with a soul.”
-‐Brene’ Brown, 2010

“We Reach Minds Only After We Touch Hearts”
-‐Bryan Stevenson

Breakdown of speech:
Ethos-‐ credibility, 10% of presentation
Logos-‐ logic, data, evidence. 25% of presentation.
Pathos-‐ emotions, emotional appeal. 65%

TELL MORE STORIES!!!!

**3 Simple, Effective Types of Stories:
#1. Personal Stories
#2. Stories about other people who have learned a lesson.
#3. Stories involving the success or failure of products/brands.

*Sir Ken Robinson, 2006 “Schools That Nurture (Not Undermine) Creativity.”
-‐most popular TED talk of all time.
-‐“Stories turn abstract concepts into tangible, emotional, and memorable
ideas.”

*Seth Godin, 2003 “How To Get Ideas to Spread”
-‐“Every brand, every product, has a story. Find it and tell it.”

*Peter Gruber, President of Mandalay Entertainment, produced ‘Batman’ and
‘The Color Purple.’
-‐“Whether you want to motivate your executives, organize your
shareholders, shape your media, engage your customers, win over your
investors or land a job, you have to deliver a clarion call that will get your

listeners attention, emotionalize your goals as theirs and move them to act in
your favor. You have to reach their hearts as well as their minds, and this is just
what storytelling does.”

“A powerful story delivers information and makes an emotional connection at
the same time.”
-‐Carmine Gallo

“Ideas are the currency of the twenty-‐first century and stories facilitate the
exchange of that currency. Stories illustrate, illuminate, and inspire.”
-‐Carmine Gallo

#3. “Have a Conversation:”

“Practice relentlessly and internalize your content so that you can deliver the
presentation as comfortably as having a conversation with a close friend.”
-‐Carmine Gallo

*View this talk: Amanda Palmer, 2013 “The Art of Asking.”

**3 steps for perfecting a presentation:
#1. Ask for help with planning.
#2. Ask for early feedback, video tape yourself often.
#3. REHEARSE!

—Sketch outline of presentation on a long, long piece of paper to see flow.

—Steve Jobs 10,000 rule: takes 10,000 hours of practice to master a skill.
Remember the 3 P’s-‐ Passion, Practice and Presence!!

“Put in the time, your ideas are worth the effort.”
-‐Carmine Gallo

**4 Elements of Verbal Delivery:
#1. Rate: speed at which you speak.

#2. Volume: loudness of softness.
#3. Pitch: high/low inflections.
#4. Pauses: short pauses punch words.

DRINK GREEN TEA WITH HONEY

“Don’t deliver a presentation, have a conversation!!”
-‐Carmine Gallo

*Dr. Jill Bolte Taylor (neuroscientist), “The Neuroanatomical Transformation
of the Teenage Brain” advises:

**How to Start Preparation Process for a Presentation:
-‐free flow words/ideas, no editing. Just write, write, write.
-‐make 5 major points.
-‐figure out HOW to deliver those messages in visual, interesting and
entertaining ways.

**Dr. Jill weighs entertainment component as heavily as she does the others.

**4 Tips For Using Hands:
#1. Use them! Don’t bind them.
#2. Let your story guide gestures.
#3. Reinforce key messages with purposeful gestures.
#4. Keep gestures within ‘power sphere.’ (A circle that runs from the top of
your eyes, out to the tips of your outstretched hands, down to the your
belly button, and back up to your eyes again.)

*Amy Cuddy, 2012 “Fake it till you Make it.”
-‐Social psychologist from Harvard Business School.
-‐Changing body position affects how you feel about yourself and how
other see you.

“Our bodies change our minds and our minds can change our behavior and our
behavior can change our outcomes.”

-‐Amy Cuddy
She advises:
-‐Find your ‘power pose.’ Stretch your arms as far as they will go and
hold that pose for 2 minutes.
-‐“Don’t fake it till you make it. Fake it till you become it

#4. “Teach Me Something New:”

*Robert Ballard, TITANIC explorer advises:

-‐Your mission is to inform, educate, inspire.
-‐You have two jobs:
1. teach
2. recruit everyone to join in the pursuit of truth.

“Reveal information that’s completely new to your audience, packaged
differently, or offers a fresh and novel way to solve an old problem.”
-‐Carmine Gallo

“The brain is just a lazy piece of meat. In order to force the brain to see things
differently, you must find new and novel ways to help the brain perceive
information differently.”
-‐Gregory Berns, neuroscientist

*Dan Pink, “Drive”
-‐Make Twitter-‐friendly headlines.
-‐Explain ideas in 140 characters or less.
-‐Speak in sound bites.
-‐A presentation is a visual AND audible medium.

“Thou shalt not simply trot out they usual shtick.”
TED Commandment

#5. “Deliver Jaw Dropping Moments:”

“Remember, the brain does not pay attention to boring things.”
-‐Carmine Gallo

*Bill Gates gave a presentation about the eradication of Malaria in poor
countries in Africa/Asia. He brought a jar to the presentation and said
‘Malaria is spread by mosquitos. I brought some here. I’ll let them roam
around. There’s no reason only poor people should have the experience.’

-‐This ‘shtick’ took up less than 5% of presentation but was remembered most.

“Sometimes you need to surprise your audience in order to get them to care.”
-‐Carmine Gallo

-‐Create an emotionally charged event. Get the brain to put a chemical post-‐it
note on a given piece of information.

“Transform you presentation into a production, complete with heroes, villains,
props, characters and one memorable show-‐stopper so they know that the price
of admission was well worth it.
-‐Carmine Gallo

-‐A show-‐stopper can be as simple as speaking to the audience from the heart
without the use of any slides, props or video. Just you.

**5 Ways to Create a ‘Holy Smokes’ moment:
#1. Use meaningful easy to understand pros/demos.
#2. Use unexpected and shocking statistics. (But never ‘leave data
dangling,’ always provide context.)
#3. Use pictures, images and/or videos.
#4. Use memorable headlines (short, repeatable, provocative phrases.)
-‐Your words are the ‘food of FaceBook, Twitter… feed it.’

#5. Use personal stories-‐ let your guard down and let your audience see you
in a different light.

“Hook people. Craft and deliver repeatable quotes.
Your ideas deserve to be remembered.”
-‐Carmine Gallo

-‐End on a high note. Set aside talking points and PowerPoint and tell it from
the heart. A story, a video, a demo, a surprise, an anecdote… all tactics get
results.

#6. “Lighten Up:”

*Sir Ken Robinson, “Why Schools Kill Creativity” advises:
-‐“Because our brains cannot ignore novelty and our brains love humor.
Give your audience something to smile about.”
-‐Ask questions of the audience.
-‐“Your audience is turned on by humor. Arouse them.”

**5 Ways to Add Humor:
#1. Anecdotes, observations, personal stories.
#2. Analogies & metaphors.
#3. Quotes.
#4. Video (you don’t have to play the comedian, let others do it for you.)
#5. Photos

“Your listeners brains will turn to mush if they work too hard
to understand your themes. Creative levity”
-‐Carmine Gallo

#7. “Stick to 18 Minute Rule:”
-‐It has a clarifying effect.

-‐It brings discipline.
-‐Creativity thrives under constraints!!!

-‐Thinking/speaking/listening are physically demanding. Don’t make your
audience work too hard.

-‐The difference between intelligence and sophistication is simplicity….

“If you can’t explain it simply, you don’t understand it well enough.”
-‐Albert Einstein

“Simplicity is the ultimate sophistication.”
-‐Leonardo da Vinci

**How to Build a ‘Message Map:
Step 1: Create a twitter-‐friendly headline, no more than 140 characters.
Step 2: Support headline with 3 key messages.
Step 3: Reinforce the 3 messages with stories, statistics, examples.

#8. “Paint a Mental Picture with Multisensory Experiences:”
-‐See it. Use pictures instead of text. Vision trumps ALL other senses.
-‐Use PowerPoint wisely. Slides should be backdrop for story, not
replacement of story.
-‐Multitasking is a myth. We cannot pay attention to a lecture,
conversation or presentation all at the same time.
-‐Use Picture Superiority Effect (PSE) which states that concepts
presented as pictures instead of words are more likely to be recalled.
-‐Recall rates soar from 10% to 65% with the introduction of a picture.
-‐Dual-‐recording Theory: when information is recorded visually &
verbally.

**Watch David Christian’s use of visuals in “The History of Our World in 18
Minutes.”


“People will forget what you said, forget what you did, but they will never forget
how you made them feel.” -‐Maya Angelou

**Dr. Pascale Michelon (neuroscientist), advises:
-‐Create a visual imprint on a person’s mind.
-‐To boost memory, transform verbal information to visual information.
-‐Write a speech like song lyrics. Repeat your chorus throughout, add a
refrain, hook… (review repetition in MLK’s: ‘I have a dream’ speech.

#8. “Stay in Your Lane:”
-‐Be authentic.
-‐Be open.
-‐Be you.
-‐Your goal IS NOT to deliver a presentation, you goal is to:
INSPIRE
INFORM
ENCOURAGE
ENTERTAIN

Talk Like Ted

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