GAURAV NIJHAWAN
STASHFIN | CITI | CARLSBERG | EY | MICA
PROFILE SUMMARY
More than 14 years of experience
working across industries such as
Fintech, BFSI, FMCG, Liquor,
Consulting and technology with
brands such as Stashfin, Citi,
Carlsberg, EY. Extensive and diverse
experience across brand building,
performance and digital marketing,
social media, design, PR and
content.
HIGHLIGHTS
gauravnijhawan12@gmail.com| +91 8447494818 | New Delhi
WORK EXPERIENCE
Stashfin - Vice President Marketing, Delhi/NCR, India
Sep’21–Present
Head of Marketing at Stashfin, a leading fintech brand, covering Brand
marketing, Performance Marketing, Social Media, ORM, PR, Product
management and Communication, managing a team of 5.
Achievements:
• Brand revamp with creation of new brand logos, UI/UX of the
app, card redesign, social media pages, fonts, brand tonality.
• #AllInOne new proposition launch for Stashfin Credit Line Cards
with enhanced card value proposition, rewards, offers, features
and benefits
• Launched #LiveBoundless credit line platform for women –
industry first
• Revamped the Stashfin app and website with superior UI/UX
experience
• Lead performance marketing initiatives across Facebook,
Instagram, Google, YouTube, UAC campaigns, partnerships,
aggregators and affiliate driving reduction of CAC by more than
50%
• SEO and ASO initiatives and creation of new website and app
leveraging tools - SEMRush, Google play and search console,
Firebase funnels, MMPs, PowerBi, Google Analytics, etc.
• Led PR for one of the biggest funds raise of 2022 with over
$270MM – coverage across Techcrunch, ET, Mint, DealStreet,
and other leading global and Indian publications
• Creation of brand videos to build a new age brand and
collaborating with Bollywood celebrities such as Alia Bhatt, Anil
Kapoor, Varun Dhawan, Ranbir Kapoor, Shraddha Kapoor and
influencers across social media
• Conducted research to drive insights and create customer
segmentation.
• Lead P&L for the brand driving 20% growth MoM in-terms of
disbursals and new customer acquisition.
• 2X growth in monthly disbursals and acquisitions
• Established the marketing function at Stashfin – hiring the team,
new agencies (Havas Media), new tools to create the brand at a
very nascent stage.
Citi India - Vice President Marketing, Delhi/NCR, India
Oct’16–Sep’21

Led Brand Marketing and Digital Media for Citi Cards and Loans
categories to drive business growth, brand preference and new
customer acquisition. Led a team of 3 brand managers.
Achievements:

• Launched Rewards program – Accelerated rewards points (14X)

and Pay with points proposition leading to 40% growth for the
associated partner spends
• Drove highest ever spends on Citi Cards partnering with digital
hotspots such as Amazon, MakeMyTrip, Flipkart, etc. during
various contextual brand campaigns
• Digital lending products repositioning – Launched and
repositioned products such as Quick Cash (Loan on phone),
PayLite (EMIs) and FlexiBill (converting outstanding to EMIs),
Instant personal loans and Ready Credit
• Created a flash-sale property ‘Digi-Clusive offers’ – shopping
festivals with offers across products – cards, lending and
banking driving higher transactions and Citi Mobile App
Downloads (3X vs average)
• Created an acquisition model to acquire cards from marketing
campaigns leading to higher contribution in acquiring the cards
• Handled various card products across both mass market and
affluent segments such as Rewards Card, Premier-Miles Card,
Prestige, IOC, Paytm, IKEA and ULTIMA cards.
• Lead various brand campaigns with brand videos (digital TVCs),
100+ social media videos, music video with Shankar
Mahadevan, influencer videos (Rajkummar Rao, Sonam
Kapoor, Vir Das and more) to drive higher engagement for the
brand.
• Leveraged various innovations such as Gamification during
cricket season leading to 1000+ cards
• Conceptualized several disruptive and cutting-edge campaigns
that have been awarded at renowned platforms such as CMO
Asia Singapore, Lighthouse awards, M-Cube Awards, World
Marketing Congress, etc.
 Carlsberg India – Manager Marketing, Delhi/NCR, India
Apr’14-Oct’16

Handled 3 brands - Carlsberg, Tuborg and Kronenbourg. Drove brand

plans to make Tuborg no. 2 in mass market and Carlsberg no.2 in
premium market by share and volumes. Work profile included:

• Marketing Strategy Planning: Responsible for leading,

developing and implementing: the brand strategy, market
Education research, media planning and promotion strategy.

MBA – MICA Ahmedabad
2009-11
B.E computers science engineering
2002-06
Tagore International School
• Managed brand variants such as Carlsberg Green, Carlsberg
Elephant, Tuborg Mild, Tuborg Strong, and Kronenbourg.
• Brand Plans Development, Trade Marketing, Marketing Research
and Sales Support
• Pricing Analysis and Brand Profitability

2002 • Events, Sponsorships and Alliances

• Media Planning, Digital Activation and Implementation

Ernst & Young – Senior Consultant - Marketing

Apr’11–Mar’14

Worked with the Marketing and Advertising Risk Services (MARS)

team as a Senior Consultant. Have worked with top brands such as
Carlsberg, Aircel, Airtel, Nokia, SAP, GPI, Hero etc. Work profile
included:

• Marketing and Brand Planning

• Strategic Marketing Consulting
• Brand Audit & Marketing Research
• Media Management & Review
• Agency Selection and Management
• Return on marketing investment