MARK SINOSICH

+61 416-186012
marksinosich@imaginenumbers.com | marksinosich@gmail.com
Sydney, Australia, Sydney, 2221
https://www.linkedin.com/in/marksinosich/

Summary

• Expert Game Designer with 20+ years of experience specialising in directing land-
based, online and social slot products across all creative teams; Art / UI / UX / Audio /
Dev / Design.
• Consulting with start-ups and established gaming companies to increase revenue,
engagement, player retention, enhance meta-game play and refine individual game
mechanics.
• Inventing unique game mechanics and themes.
• Calculating and proving mathematical validity.
• Authoring functional specifications and regulatory documentation.

Skill Highlights

• Mathematical modelling • Self motivated

• Strong decision maker • Data driven
• Complex problem solver • Creative

Experience

Expert Game Design Consultant - 2009 to Present - Self Employed, Sydney

• Social and Real Money Slot Consulting for all creative aspects of Slots; Design, Meta,
Art, UI/UX, Audio. Directing Product and guiding feature and release roadmaps.
• Game Analysis, ability to understand and interpret game data. Monitor product
health and diagnose issues. Designing and interpreting A/B experiments.
• Game Design and math modelling for online casinos, social gaming casinos as well as
and-based casinos. Primarily focusing on slot games for both social and real money.
• Adjust and improve existing game math for clients, new variations, adjusting pays,
hits rates and improving reel strip carding.
• Clients: Lucksome / GreenJade / JakDigital / GameCo / GameCode / Pragmatic Play /
BluePrint / IGS / IsoftBet / Peak Games / Yazino / ISJ / Wymac Games / Leekie Ent. /
Lucky Fish / Revolver Gaming / NetGaming / JVL / mGames / C Win Tech / Beyond
Gaming
Director of Product - 2014 to 2016 - Fox Cub Games, Sydney

• Partner and High-level decision maker.

• Game Design and math modelling for social slot machines and meta-gameplay.
• Audio direction, overseeing SFX, Voice overs and musical scores.
• Product management responsibilities including the analysis of data, running
experiments and live operations.

Game Development Team Leader - 2010 to 2013 - The Gaming Lab, Sydney

• Game Design and math modelling for online casinos as well as land-based casinos.
Solely focussed on slot games.
• Assisted in the complete development of the game from concept through to
completion. Including input into art and audio.
• Check math models from external contract game designers. Improved and
implemented their math into our systems.
• Assisted Software to develop an internal game engine/platform which would
ultimately be deployed throughout many online casinos.
• Designed and developed an internal game demo engine.
• Assisted in development of internal procedures and checklists for Game Designers.
• Developed and authored functionality specs, marketing documents and various other
game associated documents for all games.

Senior Software Engineer & Database Administrator - 2001 to 2009 - Aristocrat, Sydney

• Optimised business procedures within the creative development teams.

• Developed a host of internal tools including a content management pipeline as well
as a distributed networking program to assist in rapid testing of game math.
• Managed all creative IP of the company within the Alienbrain database. Assisted in
training employees in its use. Database administration and support.
• Progressed to a senior creative role between art, software and game design. Allowing
freedom to assist and support all teams equally.
• Assisted the Game Design department with testing and math validation of various
games as well as developing ideas and themes for new games.

Education

• Bachelor of Computer Science and Technology - University of Sydney, Australia

(1999)