Name: SANDHYA S

Roll Number: 2214503765

Programme: MBA
Semester: 1st
Course Name: BUSINESS COMMUNICATION
Course Code: DMBA102
1) Imagine that you are the sales representative of your organization and you are asked to effectively
demonstrate a newly launched product/service in front of a target audience. Explain the communication
process while including the relevance of context and how the communication can go wrong even if a few
elements are missed.
Communication fails when the sender is not conveying the message clearly or the message received is not identical to
the message that was sent.
In a meeting room, me being the sales person and explain the service offered by my organisation. I shall first and
foremost eliminate “NOISE” that will disrupt my communication with the stakeholders. Noise can be classified under
the following types:

 Physical Noise: Distracting sounds outside the boardroom or phone ringtones, poor acoustics or information
overload could also interfere the listening process.
 Physiological Noise: Hearing disability or physical illness.
 Psychological Noise: Emotion between me and stake holders like, hostility, fear or lack of interest can also
interfere the process.
In addition to the above, there are many other barriers to communication as well. They are
 Environmental Barrier: It is the physical
noise that are distracting sounds which can happen
because of over crowded room or acoustics. For
Example: In the meeting hall with a large
audience of 100 the sales representative should
need a Mic to be audible among the crowd, if not
the crowd noise will be more.
 Individual Barrier: It is a tendecy to judge
the people, evaluate, approve/disapprove the
views. For Example: In the given senario, if the
client have an doubtfull feeling on my propsal they
can reject it. Just by judging on how they feel
about the presentaion made.
 Orgainstional Barrier: In an organization
generally, there are too many hierarchies, by the
time the message reaches out the bottom level
audience by “may add too many, modify or
completely change the message” it gets distorted.
 Channel Barrier: Using wrong medium to
communicate is also one of the possibilities that
communication could go wrong. For Example:
The discussions happen in a meeting is then
emailed as “Minutes of Meeting” in order to
conclude the discussion happened and helps us as
the hard copy for next meeting.
 Linguistic & Cultural Barriers: It is the
language barrier. Generally, in a country like India
we have too many different states, languages and
different culture. Cultural differences in values and perceptions, which may affect the interpretation of the
message of the receiver. In an organization there can be people from different region and places. Hence, the
language they speak or the cultural variance they have might vary. For Example: In the above scenario if the
sales representative is explaining the service offered in Kannada where as all the people in the room does not
understand the language.
 Semantic Barrier: Followed by linguistic there comes a semantic barrier which means every word in different
language may have different meaning. For Example: In the given scenario, the sales person uses a syllable
“Chumma (simply in Tamil)” where in one person (Bengali) in the meeting hall was confused. This is because
the word means “Kiss” is Bengali.
  Non Verbal Barrier: This one includes tone of the voice, body language such as facial expression or gestures.
For Example: In a meeting, if the audience close their eyes and lean backwards that means the content is not
interesting.
2) Explain the various types of Non-Verbal Communication while giving examples as how you will use NV
Communication when appearing for a job interview.
Non-Verbal communication can employ audio and video signals to communicate messages. There is a
common misconception that non-verbal communication is synonymous with body language and includes only
body language. But, the fact is it includes several aspects. They are:
Communication Terminology Description
Kinesics Body Language
Haptics Touching
Proxemics Personal space and distance
Chronemics Use of time
Paralanguage Tone of voice
Physical Context Physical Environment

To understand the NVC, lets assume the given scenario. A candidate is one on one interview with the Manager
of the company,
 Kinesics: It is the most often studied NVC and refers to the body movement.
 Facial Expression: Conveys the feeling
of happiness, anger and sadness.
 Eye Movements: Express feelings such
as surprise, excitement etc.,
 Gestures: The movements of hands while
presentation or lecturing.
 Head Movements: Like nodding the
head as in response.
 Posture: Refers to carriage or attitude.
 Physical Appearance: Outward
appearance.
By this it is clear that the candidate should
dress well and create an impression of
neatness and tidiness. Once, he/she is welcomed must have a good posture on the seat offered. Always have
an eye contact while the manager speaks and nod head as a response. Must have a smile on his face in order
showcase he/she is a casual person.
 Haptics: Refers to communication through touch. We can use touch to communicate affection,
assurance, comfort and other emotions. Touching is used for following purpose:
 Working: Professionals like Doctors, Dentists etc, need to touch people in the normal course
of their work.
 Greeting: Contact through touch is part of greeting ritual. We use handshake to greet people.
 Guiding: A touch on the back, shoulder or arm can help to guide people in right direction.
 Manging Interaction: To gain the attention of the person we call by touching him/her.
 Proxemics: Proxemics is derived from word proximity and is the communication term for personal
space and distance.
 Intimate Space: Our inner most circle is an ‘intimate space’, into which we generally admit
only select people such as family and close friends.
 Personal Space: A ‘personal space’ might include other friends and colleagues or co-
q\workers.
  Social and Public space: It include official or workspace relationships, where the
communication is of a more formal nature.
In a business context, it is more relevant to understand the concept of the following spaces:
 Fixed Space: This means that the physical features of the work environment such as furniture, room
size and seating arrangement are permanent.
 Semi fixed space: This means that certain elements of the environment can be changed.

 Chronemics: It refers to the study of usage of time. This includes our attitudes towards punctuality
and willingness to wait. It also deals with the manner in which we structure our time and interactions.
Perception of importance of time varies individuals and cultures. For Example: in most western
culture’s punctuality is considered to be important.
 Paralanguage: Para means ‘like’ or ‘similar to’, therefore paralanguage means ‘like language’.
Of all the forms of non-verbal communication, paralanguage is closet to verbal communication.
It refers to the tone of voice with which something is said.
 Physical Context: Physical context refers to the physical environment or surroundings within
which we communicate.
 Colour and layout: Colours are known for their symbolic surroundings meaning and have
associations with different feelings.
 Design: Design refers to the type of chairs, desks or carpeting. All these can convey status.
Formality or informality.
 Space management: It refers to the arrangement of work spaces of people who regularly work
together. It can influence employee interactions and enable effective communication.
 Location: The location in which we communicate influences the manner and nature of
communication. Communication done from a podium of vast audience need to be loud.
 Distance: The physical distance between the people communicating influencers the nature of
communication. Virtual offices or communicating with long-distance partners requires
different forms of communication like telephone messages, video-conferencing, e-mail etc.
3) Enlist the different types of Listening.

Types of listening:
1. Discriminative Listening: It is the most basic type of listening where the different between the sound
is identified. By which the meaning expressed in the sound can be grasped. One reason why people
belonging to one country find it difficult to speak the language of another country is that they find the
sounds similar.
2. Comprehension Listening: Once he differentiates between the sounds is clear then next step is to try
comprehend the meaning of these sounds. To do this, we require a dictionary of words, along with the
rules of grammar and syntax. Apart from verbal communication, we also need to understand the
meaning conveyed by speaker’s non-verbal behaviour (body language and voice tone).
3. Evaluative Listening: This type of listening involves making judgements about what the speaker is
saying. We listen critically and try to assess what is being said as good, bad, worthy or unworthy.
4. Appreciative Listening: This type of listening could be in the form of paying selective attention to
certain kinds of information which might be relevant to us or which helps to meet our needs and goals.
Appreciative listening is also used when listening o good music, poetry or a powerful speech.
5. Empathetic Listening: We put ourselves in the other person’s place and understand the moods, belief,
goals and feelings behind the speaker’s words. It requires excellent discrimination and paying attention
to the nuances of emotional signals. It also requires a high degree of sensitivity and tactful probing on
the part of the listener. It is most often needed at the workplace, when dealing with customers
complaints, employee feedback and problems.
6. Therapeutic Listening: The listener goes beyond merely empathising with the speaker and tries to
help the speaker to change or develop in some way. In other words, the listener plays the role of a
 therapist, by diagnosing the problem at hand and offering a remedy or solution. This type of listening
is common in social situations, where family and personal problems are resolved through counselling.
It is also important in job situations where managers try to solve the problems of the employer.
7. Dialogic Listening: This is the type of listening involves listening and learning through dialogue. This
implies that listening is a two-way, rather that a one-way process. It involves interchange of ideas and
information between the speaker and the listener. This type of listening is active listening, where by
the listener continuously seeks clarification and gives feedback and engages in conversation with the
speaker.
4) Elucidate the different types of Reading.

We all read in different ways, depending on the purpose for which we are reading a text. They are:
 Skimming: Skimming can be
defined as “looking over a
text/book quickly, in order to
get a general or superficial idea
of the content”. Skimming is
usually done to grasp main
ideas and to review the material
by skipping the details. For
Example: If you want to buy a
mystery novel in a bookstore,
there will be so many books on
the same genre. In order to
fetch a best book, we read the
brief about the book and decide
which one to buy. This way of
reading is known as skimming.
 Scanning: Scanning is a kind
of reading where the reading is
done for a very specific
purpose. For Example: When
your reading a text book you
come across a new word in order to know the meaning you search that words meaning in google. This
type of careful reading to find out specific, clear details is known as scanning.
 Extensive Reading: Our way of reading is always influenced by the purpose of our reading. Most of
us have the habit of reading especially when we are free or have a lot of leisure time. We might get
hold of a novel, a comic or magazine. When we read for the pure pleasure of reading, it is known as
extensive reading. However, it must not be given less priority, because it is extensive reading. It is
enjoyable as well as informative. Here we practise rapid reading to get a global/overall understanding
of the matter.
 Intensive Reading: When we read shorter texts like a research paper for getting specific details or
information, we read slowly with a lot of concentration. This is known as intensive reading. Intensive
reading includes reading accurately to extract specific information. Intensive reading is used to
understand each word, number or fact. For Example: We do extensive reading when reading a book-
keeping report, an insurance claim, a contract etc.
 Loud and Silent Reading: Most of our day-to-day reading is done silently, when we read a article or
a advertisement, we are engaged in the process of deriving meaning from the passage. Actually, when
we read aloud, our concentration is divided between reading and speaking. This makes reading difficult
and may cause problems in understanding the matter. However, there are situation when we may have
to read things aloud when others do not have access to them. For Example: Notices and Circulars.
We need to read the instructions aloud to students or employees, so that there is no confusion latter.
 Apart from these extraordinary situations most of the time the natural way of reading is silent reading,
which is ideal and helps comprehension.

5) Suppose you are asked to write a research document. Elaborate the steps you will apply for writing.

Research documents they must be carefully planned, organised, written and presented. A lot of groundwork
must precede the actual writing of the report. We shall briefly discuss the five main steps in research
preparation.
 Planning: Clear on type of report
we are carrying. Secondly, you must
remember that most reports are required
to the management to solve a problem or
to decide. Therefore, the basis or starting
point for a report is a problem. Reports
are written after a problem is analysed
and a solution to the problem is found.
The problem may be of a day-to-day
nature, such as determining which brand
of overhead projector to recommend for
purchase or the problem may be a
negative one, such as sales of the
company showing a decline. In any case,
the problem is the fundamental issue to
be addressed in the report and must be
clearly determined, right at the beginning.
Usually audiences can be classified into
three types:
→ Primary audiences – They are readers to whom your report is specifically directed to. For
example, annual sales report is prepared for top management.
→ Secondary audience – They are readers beyond the primary audience, but who may also read
your report. For example, the annual sales report that you prepared for top management may also
be read by Project Managers of another department of the organisation.
→ Immediate audience – They are the readers to whom you submit your document. These people
are the first to read your document. For example, the annual sales report that you prepare for top
management has to be approved by your sales managers. Therefore, your sales managers will be
your immediate audience.
 Method Selection – After defining the problem and doing the audience analysis, a method has to be
selected to collect or gather the necessary information to solve the problem. Broadly, information may
be gathered using secondary research methods such as books, magazines, newspapers, internet and other
available sources or through primary research methods like surveys that provide first-hand information.
 Organising data – Once the method of gathering information has been selected, the actual process of
gathering the information begins. As this is time consuming and expensive, only information that is
relevant to the report and the study must be gathered. The raw data must be evaluated for its usefulness
and organised in a form that is easy and meaningful to understand. Tables, charts, graphs and summaries
must be used to do this.
 Conclusion – Once the information has been checked for its validity and reliability, it must be
interpreted and conclusions must be drawn. Correct interpretation of the data is needed for the success of
the report. Sound conclusions cannot be made if the interpretation of the data is faulty. The common
mistake made in the interpretation of data is the tendency of the researcher to use subjective judgments,
instead of objective reasoning based on facts.
 Writing– The actual process of writing the report must begin only after a satisfactory solution to the
problem is found. You have to remember that a well written report that contains a bad answer is worse
than a badly written report that contains a good answer.
→ Set a date for completion of the report and get started early – Begin by first preparing an
outline and writing an initial draft, which can be refined later. As starting late is bound to affect
the quality of the report.
→ Start with an easy section – It is best to start writing those sections of the report which you feel
are easier than others.
→ Set aside uninterrupted writing time – A long block of uninterrupted writing time such as three
to four hours a day, must be set aside for writing the report.
→ Review and rewrite where necessary – Ideally, the report must be reviewed a couple of times,
to see if any improvement is needed. The first review must be to see if any improvement in
content is needed, while the second review must check for any errors in writing style, grammar,
spelling and punctuation.
→ State the facts in an objective manner – Avoid using superlatives and emotional terms that
introduce bias in the research or that suggest that you are passing judgment.
→ Provide expert opinions – Although facts are more convincing than the opinions of others, they
may not always be available.
→ Use documentation – Footnotes are one way of mentioning the sources of the information
presented in the report. A bibliography or list of references is another way of providing
documentation.
→ Use ’concrete’ nouns – Business reports must use concrete nouns, rather than abstract nouns as
the subject of sentences, as they are easier to visualise.
→ Avoid pronouns referring to the writer or reader – The first-person pronoun “I” and the
second person pronoun “you” must be avoided in business reports, as far as possible. The use of
“I” risks placing more emphasis on the writer of the report, rather than on the ideas.
→ Use tenses correctly – If you are writing a research report and reporting or summarising some of
the findings, the past tense is preferable.
→ Use ‘transition’ sentences – The report must be written so as to flow a logical sequence. A
transition sentence summarises one section of the report and leads the reader smoothly into the
next section.
→ Define key terms carefully – Important terms and words must be defined properly, explaining
what the word means, rather than what the word is about.
Reports must be free from grammatical and spelling errors as they might lead to confusion. Therefore, it is
very important to thoroughly review the report after writing it.
6) Create your CV using the seven components essential for a CV.

The figure represents the

seven components of CV. The
seven components are:
1. Basic Data
2. Career Objective
3. Education
4. Experience
5. Skills and other
Knowledge.
6. Organisations and
Activities.
7. References
My Cover Letter:
Personal Details:
Sandhya S
Data Scientist
Ank Analytics
Bannerghata Road
Bangalore-560076
Phone: 9620013723
Email: Sandhyas.sanu@gmail.com

Career Objective:
Providing expertise at Data mining & analysing large volumes of data. A keen eye for detail to observe data trends in
short and long-term periods. Can handle responsibility individually and work well in a team.

Professional Summary:
 Experienced in SQL, Python, Power Bi Advanced Excel, Data Visualization, SSRS, Microsoft Office Suite,
Google Analytics.
 Worked with a large number of tabular and numerical data with Pandas and NumPy.
 Developing PowerBI data Models, Data Preparation with Data Flows and designing PowerBI reports for the
clients and internal stakeholders.
 Good experience in consuming structured and unstructured data from different sources and designing the Data
Visualization Models.
 Hands on experience in query performance tuning and optimization.
 Introducing new technology/methodology that can add value to the process development.
 Providing insights to the stakeholders from the various analysis/reports.
 Taking ownership to accurately complete both core and ad-hoc tasks within agreed TAT.
 Strong Experience in large and complex data sets reports and sub reports.
 Working closely with Database and writing SQL complex queries for analysis.

Education:
 MBA in Data science and Analytics
Manipal University Jaipur, August 2024.
 B.E in Computer Science and Engineering
Sri Sairam College of Engineering

Experience:
 Ank Analytics:
Currently working as Senior Data Analyst in Ank Analytics.
o Working with huge passenger data associated with one of renowned flight company.
o Expertise in semi-automation of MIS reports and Balance sheet using python and excel.
o Worked with python codes for data cleaning and obtaining specific data to generate reports.
o Built Visualisation and statistical charts for MIS reports using excel.
o Worked with SQL infused python to generate data frames as per the requirement.
 Save By Switching:
o To accurately update the energy website to display the necessary changes in the UK energy market
o To develop / generate reports using tariffs data with a view to provide logical and analytical
information.
o To research, monitor and identify products or services not listed on our website but are offered by the
energy suppliers
Technical Skills:
→ Programming Language: Python, R.
→ Database: SQL, SSRS, DBMS.
→ Business Intelligence Tool: Data Visualization, Power BI, Google Analytics.
→ Excel, Advanced Excel, Macros VBA, Microsoft Office Suite.
Organisation and Activities:
→ President of College Cultural Club
→ Participated in various Project Expo.
→ Presenting Project and Technologies
 → Participated in "IdEEEas Idol"
→ Participated in "Entrepreneurship Awareness Camp"
→ Participated in "Project Exhibition by ISTE"

‘Reference Available on request’