Roles & Responsibilities Form Date: 04-01-2023

 Job Title Reports to

Content Writer Head Sales & Marketing

Job Description
Responsible for writing a variety of unique material for websites, blogs, social media, and
online articles and also assist marketing teams in development of engaging content that can
be used in marketing or advertising campaigns.
Roles & Responsibilities

 Excellent overall writing skills in a number of different styles/tones.

 A deep understanding of consumers and what motivates them online.
 An understanding of formatting articles on the web.
 Research ideas and facts pertinent to the type of content/topic assigned.
 Develop ideas derived from online/offline research and organize the same on paper or
computer applications.
 Develop engaging content for articles, blogs, stories and social media to entice and
engage target customers/audience.
 Ensure that content contains sufficient keywords for search engine optimization.
 Manage user-generated content on social media sites.
 Manage the company’s social media presence.
 Develop prototypes and storyboards using a multitude of media creation and graphics
editing tools.
 Rewrite, paraphrase or write content from scratch depending on specific instructions
provided in the work order.
 High comprehension of software like Microsoft Word and Google Docs.

Specific Skills

 Computer proficiency, good analytical and creative skills.

General Skills

 Ability to handle tasks efficiently, Initiative, patience & hard working.

FR/HR/62-07
Rev. 01
DCO - 18002