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Alicia Sable-Hunt - Empowering Women To Follow - Exeleon Magazine
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I N - F O C US
ROBIN ALBIN:
THE BRASH
AND BOLD
ENTREPRENEUR
Carrie
I N - F O C US
Interview
with Model
and Colbert
A ST O RY O F C O LO R S
ReShonda
Parker
Alicia
Sable-Hunt
PAT I E N T - C E N T R I C
M O DE L L EA D S TO S U C C E S S
Empo w ering
WOMEN TO FOLLOW
Embracing Excellence
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DE 19709, United States
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(Three Musketeers)
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CONTENTS
12 ALICIA SABLE-HUNT
CONTENTS
32 CARRIE COLBERT
CONTENTS
50 AK BROWN
Exeleon Magazine Presents
#MyJo
urney
Coming Soon...
Cover Story
Alicia
Sable-Hunt
Patient-Centric
Model Leads to
Success
12 E X E L E O N M AG A Z I N E
Founder & President
Edwards-Hunt Group
W W W. E X E L E O N M AG A Z I N E . C O M 13
Cover Story
Entrepreneurship
Entrepreneurship empowers progress, prosperity, and
sustainable solutions for social problems. In fact, modern
trends show that women are the driving force of
entrepreneurial growth — not just in the present but also
for the future.
14 E X E L E O N M AG A Z I N E
Leadership is a state of mind and a an entrepreneur. In fact, her mother, She credits the universe that had
way of existence. an optician, co-owned an optical her back and put her in the right
store. “I was working for my mother place at the right time which
MOVING THE NEEDLE IN LIFE as the assistant to the eye doctor. resulted in her being accepted to
SCIENCES SPACE The patients regularly referred to nursing school. “Truthfully, I didn't
me as the nurse. Simultaneously, know what nursing entailed until I
Alicia had never intentionally set my boyfriend's sister was in was in school.”
out to become a registered nurse or nursing school,” she fondly recalls.
W W W. E X E L E O N M AG A Z I N E . C O M 15
16 E X E L E O N M AG A Z I N E
Cover Story
Rise of a
clinical instructor accused her of being
intellectually lazy and told her to either step
up or not return. “I was shocked. To this day I
High-Powered can still feel the fear and subsequent
determination to succeed that she instilled in
W W W. E X E L E O N M AG A Z I N E . C O M 17
You don’t need
to be less of a
woman to be
more successful.
organization at a critical time point and Edwards-Hunt Group. creating a food product. EHG has
and my ignorance of what bringing now been open for 16 years.”
a business idea to fruition entailed,” “My former employer became a
she recalls. client for 7 years and taught me Regardless of where she stands,
more about building a business Alicia holds client satisfaction close
The Edwards-Hunt Group (EHG) than my business school and how to to her heart. This also re lects in
was formed to offer temporary be in service to the patient her company's tagline, “Trusted
consulting services to her prior community than any healthcare Clinical Research Operations
employer while they searched for setting. I quickly realized that my Professionals.”
her replacement. So, she quit her clinical research work under the
job and opened two businesses Edwards-Hunt Group was an She says, “Our clients trust that we
simultaneously: One to develop a extension of my nursing career and will prioritize their project, trust
nutrition bar for cancer patients illed me with joy more than that we know the nuances of the
18 E X E L E O N M AG A Z I N E
Cover Story
W W W. E X E L E O N M AG A Z I N E . C O M 19
conversation with yourself on the to keep the company operating at research programs for the disease-
de inition of success as a woman full capacity, taking care of the speci ic non-pro it sector? Should
and as a business leader. Know that revenue and pro its. EHG expand into other phases of
your de inition of success will drug and device development? Or,
change with time and experience Alicia inds herself asking how EHG should EHG focus on developing
and, that this is okay. can be more impactful to the and executing larger scale clinical
patient community? Her mind is research programs that have
PLANNING A CLINICAL puzzled with questions like: Should greater patient reach? Can I do all
REVOLUTION I expand upon the Nurse Alicia these things and if so, how quickly
brand by becoming a nurse and in what order?
An entrepreneur will always have a practitioner? Will another nursing
set of business goals in their mind degree help me be more impactful Above all, she is most excited about
to leverage the organization. to my clients and patient demonstrating— through her
According to business needs, these community? Should I expand EHG actions, that this female, nurse,
goals may differ. For some, the to include direct-to-patient care by entrepreneur is not done working
initial goal will be to get the right opening a brick-and-mortar clinical on behalf of the patient community.
resources to kickstart the company; research center? How can EHG
while for others, the goal could be build more effective clinical
20 E X E L E O N M AG A Z I N E
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24 E X E L E O N M AG A Z I N E
IN – FOCUS
T H E B R A S H A N D
B O L D E N T R E P R E N E U R
R
O
B
I
E ntrepreneurship is a journey full of
twists and turns, and for some, like
Robin Albin, it's the thrill of
unpredictability that drives them to be better.
That's why I chose the title “Brand Sherpa”. A
Sherpa is someone with terri ic experience. A
Sherpa not only charts your path up the
mountain, but knows the logistics, tools and
resources needed to scale.
N For Robin, unpredictability is a catalyst for
creativity. She thrives on the unknown, using it Sherpas are focused, resilient, and tough, yet
A as a driving force to push her business to new possess a great deal of empathy. A Sherpa is a
L heights. caretaker – who understands the abilities –
and limitations of the entire team.
B
From her love-hate relationship in the
I corporate space to her falling in love with The role of a Sherpa is to empower and inspire
N branding, from building her own brand to people through courageous and thoughtful
becoming a globally recognized entrepreneur, leadership. They de ine success by how many
Robin Albin's journey has been anything but climbers they help reach the summit.
predictable. Supporting and challenging the team so they
become the best. In business, that means
In this Interview, Robin discusses her journey, having the patience to pause when conditions
the highs, and the lows, and how instead of seem unfavorable. And having the clarity and
resisting on unpredictability, she leaned on it perspective to keep everyone on-mission.
to thrive as an entrepreneur.
Talk to us about your growing up years.
What is your earliest memory as a leader /
What according to you makes one a entrepreneur?
powerful woman? How do you integrate the
same thought into your leadership? Leadership came late to me. I struggled with
Imposter's Syndrome for a good part of my
A powerful woman – or for that matter, a early career. Constantly believing that someone
powerful man - is someone who is comfortable – or everyone – would ind out that I was a
in her or his own skin. She – or he – doesn't fraud who couldn't write her way out of a
need to be the hero of the story. paper bag.
W W W. E X E L E O N M AG A Z I N E . C O M 25
IN – FOCUS
I came into my own when I became a afterwards, they called us. As a result, we
Creative Director and head of both women's worked for a who's-who of brands for many
accounts and new biz at a medium size years.
agency. By that time, I was in my 30s.
During that time, I was ired from one
What prompted your interest and account for being too outspoken aka BRASH.
subsequently your foray into the Which led to an introduction to another
branding space? Skunk Works project this time at Esté e
Lauder where I became one of the Founders
I have always been something of a MissFit. A of the Origins Brand. This role led to
square peg in a round hole. And for many tremendous visibility and again changed my
years, I struggled trying to follow the rules life and my career.
versus trusting my instincts and ideals.
Through these experiences I fell madly in
I've since learned that being an outsider can love with branding. I love inding the needle
actually be a huge creative advantage and an in the haystack. The kernel of creativity that
inspired form of leadership. It's been my will stand out of the sea of sameness. I love
secret sauce and a key ingredient in my solving big hairy challenges, the stumpers
personal happiness, creativity, and success. and head scratchers that keep clients up at
night. And I love inspiring and challenging
As a consequence, my entire career has been teams to go beyond their comfort zones.
a series of detours and unpredictable
disruptions followed by moments of Talk to us about your agency –
incredible serendipity. Being in the right Insurgents. What was the idea that led to
place at the right time and open to its start?
opportunities that some seem risky. I've
become a master of the jig and jag. After BRASH disbanded (my partner chose
to retire), I accepted the “perfect job on
For instance, I quit a toxic agency job where I paper” as SVP of Conceptual Innovation on
was a VP Creative Director managing a team the Esté e Lauder brand. Essentially an in-
of 12 with no idea what was next. It turned house entrepreneur charged with creating
out great and changed my life. the future expression of the mothership
brand. I knew the players and the politics. I'd
Less than 2 weeks later, I landed a sweet been a consultant there for over 25 years. I
engagement to form a Skunk Works for a igured I had less than a 10% chance of
former client which morphed into my irst succeeding. But what did I have to lose?
agency BRASH (an acronym of By Robin While I de initely did not succeed, I learned a
Albin and Susan Hunter). We created a ton.
virtual model long before the idea existed.
Our job was to once a month bring our client After I left Esté e Lauder, I thought I'd just be
white space business opportunities. a “gun for hire”. But soon found myself
competing for projects against some pretty
For three years, we brought them ideas for cool and established boutique agencies. I
new products, new brands, promotions, and decided to form a band of pirates, essentially
retail store concepts. When the company BRASH 2.0. And named it INSURGENTS.
was bought by P&G, the gig was up. But we
had built our agency and reputation. And I wanted to do an agency my way. I only
wherever our former clients went work on projects I believe in. There has to be
26 E X E L E O N M AG A Z I N E
W W W. E X E L E O N M AG A Z I N E . C O M 27
IN – FOCUS
28 E X E L E O N M AG A Z I N E
IN – FOCUS
The world is not waiting for another beauty Make an emotional connection with your
brand. Today, beauty brands are a dime a audience. What you stand for is what makes
dozen. With each new one a slight variation on you stand out. It drives customer loyalty and
the previous one. Copycats. Who cares! trust.
Your brand value must go beyond what you do Then execute the bejesus out of it. Vividly. And
– or make – or sell. consistently. At every touch point. In product
development, brand experiences, PR, services,
Have an authentic idea and point of view that you web, and store design.
are willing to go to the mat for. Ask yourself:
“What's not good enough about the status quo?” Develop a culture, customs, gestures, behaviors,
Then tell us how you will ix it. and idiosyncrasies that are distinctive and truly
unique to your brand.
Be able to answer these 5 whys. Why is this a
great idea. Why is it unique. Why is now the The result will be a beloved brand with the
perfect time for it. Why do you understand the power to burn its way into the hearts and
problem better than anyone. And why will it minds of your teams, stakeholders, partners,
succeed. and customers so they believe what you believe
and become diehard evangelists.
insights, and creative efforts have best thinking and writing. Finally, what does the future look
come as a direct result of a But, when an idea strikes – no like for you and your brand?
disruption to the status quo, of matter time of day – or situation, it
being pushed to think out of the demands immediate attention. I I want to keep doing what I'm
box, quite simply, because the box often awaken in the middle of the doing. The way I'm doing it. I'm
suddenly disappeared into thin air. night with some random epiphany having a great time. I'm meeting
So, I de initely would not do that I must attend to. fabulous people. I keep moving
anything differently. As master of my own schedule, and forward. I'm a big believer in
because I frequently work for serendipity. I try to always keep
What does a day in the life of clients in different time zones, I can myself open to possibilities.
Robin Albin look like? How do duck out 3-4 days a week to do my Especially for projects that would
you ensure worklife balance? Cross-Fit class. I'm addicted to it. seem out of my wheelhouse.
And when I can, I sneak in a short
I am a workaholic. I'm up and at my afternoon power nap with my 3
desk generally by 5:00 a.m. 7 days a dogs.
week with 8 shots of expresso to
get me going. That's when I do my
W W W. E X E L E O N M AG A Z I N E . C O M 29
IN – FOCUS
A S T O R Y O F
COLORS &MORE
–CARRIE COLBERT
32 E X E L E O N M AG A Z I N E
Founding & General Partner
Curate Capital
W W W. E X E L E O N M AG A Z I N E . C O M 33
IN – FOCUS
Though I now work in a completely workplace norms to wear (in my me on social media with their
different industry, I've carried many mind) boring neutrals. But soon incredible investment
of those lessons forward in how I thereafter, I learned to embrace my opportunities, I realized I had to do
run Curate Capital, wherein I share individuality and express my more.
all inancial updates, both good and personality via my style selections.
(heaven forbid) not so good with On Instagram I coined the hashtag Little did I know that I would hear
our internal team and investors. #MoreColorPlease because I truly more “no's” in my irst fundraise
Transparency is so critical for believe surrounding yourself with with Curate than ever before in my
women to feel more invested, both vibrancy and positive energy is the life. There were tears of frustration
iguratively and literally, in the only way to live your life. It sounds and joy, moments of fear and
outcomes. corny, but something as simple as triumph, and in the end, we were
slipping on a bright pink dress or just ecstatic to surpass our initial
Talk to us about your growing up rainbow sweater can totally turn goal of $10 Million by 50%! Our
years. What is your earliest my day around. portfolio companies are each
memory as a leader? thriving as they grow at their own
From a business perspective, it was paces, and we believe so strongly in
One of my irst jobs growing up was super important to me when the women behind them.
at the small-town golf course where launching Curate Capital to use
of course it was predominately men color and bold branding as a way to While my professional experience
that played day in and day out. Very stand out from the crowd. At the may seem really disjointed, it's
quickly I learned to speak time, just a few short years ago, the actually not. Experience teaches us
con idently, upsell at the Pro Shop, sea of venture capital irms was lessons all the time if we are open
and hold my own even when pretty monochromatic. VC websites to learning. In hindsight, I can look
surrounded by those with much all had very conservative, back and connect all the dots. No
more life experience than myself. I traditional colors and branding. experience is lost or wasted. It has
think that was one of the irst Navy blue was everywhere! So, my all contributed to what I'm doing
opportunities for me to learn how branding was an opportunity to set now - which I consider to be my
to get comfortable with failure, ourselves apart from the very irst professional sweet spot, the
which is an absolutely vital skill as impression! culmination of many years of hard
an entrepreneur. work.
From spending almost two
Beyond that, I was always a high decades in the corporate sector Looking at this journey, if you
performer. I was my high school to starting a venture capital fund were to start again, what would
class valedictorian, the top of my that supports and empowers you do differently?
engineering class, an of icer in women entrepreneurs. What has
organizations many times over, and been the journey like for you?
Technically speaking there are a
so on and so forth. For me, few details of structuring a venture
performance was a way to rise It's been a rollercoaster, that's for capital fund that I would probably
above my meager beginnings. sure. Up until the point that I do differently, but those were
started Curate Capital, I had really lessons I had to learn the hard way.
Your branding uses a lot of been very blessed to see a steady Overall, I can honestly look back
vibrant and expressive colors. positive progression in my career. I and say that every moment in my
What is your association with rose in the ranks at an oil and gas life has led me to where I am today.
colors and what it represents? company, I “retired” and grew an My husband and I are raising two
Instagram following and in luencer phenomenal children while I grow
status, and then as more and more Curate Capital, and while it's wildly
Yes! I have always loved color! Early female founders were approaching
on in my career, I succumbed to the busy and chaotic at times, I
34 E X E L E O N M AG A Z I N E
IN – FOCUS
W W W. E X E L E O N M AG A Z I N E . C O M 35
IN – FOCUS
Cornerstones of a Positive
Work Culture
Having a positive work culture is one of the key aspects of a
successful and productive organization. Here, Nina Vaca, the
Founder of Pinnacle Group, shares the secrets behind the same.
W
to leave.
hen I founded Pinnacle Group, I set out to
create a place where people wanted to come
to work, where our associates would be
supported in all areas, and, as a result, would never want
Central to maintaining our unique blend of
entrepreneurial spirit and family feel is to create an
environment where no work is beneath anyone. We
maintain a fairly flat corporate structure, meaning that
anyone can jump in and perform any task that needs
doing. I say it all the time and I truly mean it — if I need
I truly believe the most important thing you can provide to grab a broom and sweep, then get me the broom!
for someone is a job. We’ve seen tremendous growth
over the years as some of our interns have become There’s an old saying that if you take care of your
trusted associates and later executives while other employees, they will take care of your customers. We
associates have changed roles, developed new skills, and embrace that idea at Pinnacle Group and make sure that
truly driven their careers forward. On the personal front, we integrate the wellness and career development of our
we’ve seen so many of our associates start families, buy associates into our business model. This is what
houses, and truly flourish in all aspects of their lives differentiates us from many other companies and allows
while working at Pinnacle Group. us to attract and retain the best talent.
Witnessing these stories is by far the most rewarding part Our people-first approach manifests itself in so many
of what I do. As we’ve grown over the years, I have ways, from customary health and financial benefits, to
worked diligently to preserve and develop our culture — fun things like theme weeks and contests, to health fairs
a culture that is focused on putting people first. It has and wellness activities, to training opportunities and so
made all the difference and is one of the cornerstones of on. One thing that may sound frivolous, but we find is so
Pinnacle Group’s enduring success. Culture starts at the important and appreciated, is our snacks. It’s hard to top
top, so I take my responsibilities as keeper of our culture Pinnacle’s snack game! While that might seem silly, it’s
very seriously. The power of the silent example cannot a fact that people work better and feel happier when they
be overstated in both business and life. are well-fed, and it shows how much we value our team
36 E X E L E O N M AG A Z I N E
IN – FOCUS
‘‘
together to find how these can best be addressed and
t a ll t h e t ime and utilized. Because, in the end, we are all a part of the
need to
work closely with our customers. If a customer has a
I truly me
grab a br
a n
oo m
i t —
a
i
n
f
d
I
sweep,
‘‘ problem that needs to be solved, our associates are the
ones who hear about it first. So, everyone at Pinnacle is
in constant communication with both the customers and
other team members to make sure that everyone is heard,
e broom!
and every potential problem is solved quickly and
e t m e t h efficiently. We pride ourselves on our responsiveness,
then g agility, and creativity.
W W W. E X E L E O N M AG A Z I N E . C O M 37
IN – FOCUS
But none of this would work if we weren’t hiring the I say “diversity,” I mean it in every sense of the word.
right people from the start. Indeed, finding people that fit This includes diversity of thought, diversity of
your company culture is one of the most important and experience, and diversity of background.
difficult things to do. We have a rigorous hiring process
that doesn’t just consider technical skills and We hire successful and talented people from within our
accomplishments (though, those are important), but takes industry, but we also look for people who are excelling
into account culture fit and attitude. Is the candidate in other fields, whether that is technology, HR, legal,
driven to be excellent at what they do? Can they move at project management, or any other field where we find
the pace of our fast growth? Do they have a sense of excellent talent. Our workforce is also incredibly diverse
humor? Are they a lifetime learner? We consider all of in another sense: over 65% of our corporate employees
these factors when bringing someone on board at are women and 40% are minorities. They come from
Pinnacle. Like I said, we want to be a place that no one over a dozen countries and all over the United States.
wants to leave, and, on the flip side of that, we bring in
people that we’d like to be here for a long time, too. Why do we spread such a wide net when looking for
talent? Because we are in the business of providing and
Today, I can proudly say that Pinnacle Group is a managing top talent in a rapidly changing business
company whose work culture radiates innovation, environment in which new technologies are released on a
entrepreneurship, and appreciation for our staff. This daily basis. We have to stay ahead of the game at all
extends beyond the HR department and is carried levels, and we need the best people in every single role.
throughout the organization by leaders at all levels. We
are committed to preserving and promoting our culture We continue to grow year-over-year, and I sincerely
throughout the company. We focus on it and invest in it. believe that our success can be credited first and
Our executive team places a high value on making sure foremost to our dynamic and hard-working team.
that everyone believes in and contributes to a positive
culture. Of course, every company is different and will thus need
its own carefully-crafted culture. But in any industry, it’s
Diversity in the workforce is another of Pinnacle’s important to remember that company values and
values and one of the cornerstones of our success. We philosophies significantly impact the way employees
are a certified-minority- and women-owned business think, act, and perform — and that all starts from the top.
committed to seeking talent from all backgrounds while
developing a robust and diverse supply chain. And when Originally Published in Medium
Author Bio
38
IN – FOCUS
Alliso n
Wals—h
40 E X E L E O N M AG A Z I N E
IN – FOCUS
DRIVING
m at c
Un RESULTSh e d
—
L eadership is a unique and multifaceted
blend that inspires and fuels progress.
At the forefront of this dynamic force
are leaders who drive results, the catalysts of
change who infuse their teams with purpose
the importance of happiness and passion in
success, and how it takes action in order to
achieve it all.
W W W. E X E L E O N M AG A Z I N E . C O M 41
IN – FOCUS
I knew I had experiences that I could 4:30 AM: Rise and shine, meditate, light
share and that there were clients who exercise and journaling.
wanted to learn what I had to offer, so I 5:15 AM: Working on a passion project
igured out a pricing structure and or something that lights me up and ills
started hustling. They were getting up my cup.
great results and word of mouth 7:00 AM: Getting my 3 kids ready for
referrals were coming in. I knew it had school.
even greater potential and so I decided 8:00 AM: One-on-one coaching sessions
to partner with a dear friend to expand with my clients
the business, which was such an 9:00 AM: Team meetings and one-on-
incredible experience. ones with my team
12:00 PM: Lunch, meetings and re-
In 2015, I returned to a solo practice prioritizing the afternoon to ensure
and evolved what I offered to reach a deliverables are able to be completed.
new clientele. Fast forward to 2021, and 3:00 PM: Grabbing a snack, meetings
my niche has continued to evolve as I and praying that my kids don't zoom
have. In addition to running my own bomb any videos calls (which happens
business, I've built other very successful at least once a week).
businesses along the way. Consulting 7:00 PM: Doing the dance mom shuf le,
has always provided so much joy and I picking up and dropping off, and getting
am eternally grateful to the amazing my little guy ready for bed.
clients I've had the chance to work with. 9:00 PM: Fast asleep. I'm an early to bed,
early to rise kinda gal.
What is the approach followed by you
when offering your services to ensure Balancing work and life are extremely
optimal client satisfaction? hard, as I'm sure most of the Fem-
Founder readers know! One of the main
I am constantly evolving, growing, and ways that I work to ind balance is by
learning. Everything I've ever done or knowing and understanding what is in
experienced that's moved the needle is alignment with my goals. This is both
incorporated in my training and work. professionally and personally. When I
I've seen a lot of coaches pull back and understand and acknowledge what is
not share, at the risk of over-sharing working with me, instead of additional
and not having anything new to sell. I'm work, I am able to cut what does not
the opposite and a complete open book. serve me and focus on what does. I focus
on integration and alignment over I got in my own way,
I also know how to drive results, and balance. more ways than I care to
always give 110% to my clients. If I can't share but now I've
provide what someone needs, I will Looking back at your journey, what adopted the mentality
refer them out. To me, results are what would you have done differently that it's better to put
matter and if I am not the woman for when starting out? things out there than to
the job, I'll connect you with someone talk myself out of doing
who is and cheer you on as you chase Stop overthinking and just go for it. I what I know I need to do.
your next goal. learned so much when things didn't go
right and one of the biggest lessons is What would be your
What does a day in the life of Allison that procrastination, especially around advice for women
Walsh look like? How do you ensure launching something new, will never entrepreneurs in
work-life balance? result in sales (it only delays progress). today's work
environment?
42 E X E L E O N M AG A Z I N E
IN – FOCUS
I see way too many women with with your results if you commit to I am also really excited to continue
brilliant ideas fail at execution - not your “why” and “How” and stay speaking and contributing, and I've
because they weren't capable - but crystal clear on your vision. also looking forward to my
because they allowed their excuses company scaling. Our methods and
to be way louder than their WHY. What does the future look like approach work, and not only am I
Once you lay out a plan for what for you and your brand? What excited to work with new clients, I
you want to do and why you want are you most excited about? am excited to bring new coaches
to do it, the most important and into the company to help us scale.
critical step is HOW. This year will allow me to cross an
exciting goal off my list as my irst
—
You grow stronger, more resilient, book will be out this Fall! I've
and more capable each and every dreamed of this opportunity since I
day as an entrepreneur, and I was a teenager, so I'm thrilled that
promise you will be so impressed it's coming to fruition.
W W W. E X E L E O N M AG A Z I N E . C O M 43
EXELEON EXCLUSIVE
INTERVIEW WITH
Power comes from con idence. When a person feels con ident, they
carry themselves in a certain way, they engage with people, and they
44 E X E L E O N M AG A Z I N E
EXELEON EXCLUSIVE
W W W. E X E L E O N M AG A Z I N E . C O M 45
EXELEON EXCLUSIVE
have the courage to take on new grows out of my experience and Before I launched Bridge Your Style,
things. I believe that con idence is what I learn as this journey I realized that my reputation was
an important ingredient in continues. closely aligned with working
leadership. women and an assumption in the
What was the idea that led to the marketplace that I only carried
I work with a lot of powerful start of Bridge Your Style? working wear.
women leaders. We curate a
wardrobe that supports their The designer collections that I carry Bridge Your Style is a promise to my
con idence and style in any aspect represent some of the highest clients and community, that we can
of their lifestyle. We inspire one quality fashions that will take you build a wardrobe that is tailored to
another and my leadership style from the workplace to the weekend. their personal style regardless of
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EXELEON EXCLUSIVE
their lifestyle. I want my clients to business that I have not mentioned, experience, and I think this holds
have the con idence that we will is our charitable work. In true across the board, invest in
build a wardrobe over time that will connection with my larger sales and building relationships. The number
support them in every aspect of appearances, I donate a portion of of overnight successes or venture
their life. It will include elements the proceeds to a charity or cause. capital unicorns is extraordinarily
that are on-trend and integrate rare. Diligently search for
timeless pieces that never go out of As a female entrepreneur, what networking opportunities and
style. have been the journey like for begin to religious engage in them
you? If you were to start again, with a purpose.
What does a day in the life for what would you do differently?
you look like? How do you ensure Find people who are growing their
work-life balance? As a 'seasoned' professional, my companies and collaborate. Find
journey started when women did people who have some success on
There is no blueprint for my day, not have as many options as they do their resume and ask them for
and for the record, I don't believe in today. Up until the Women's advice or to serve on an Advisory
work-life balance. I am fortunate Business Ownership Act in 1988, Board. It takes time and diligence,
that I created a career that I love, so women were not able to get a but you do not have to be alone.
it does not feel like work. However, business loan without a male co-
I have to protect my wellbeing, so I signer. Thankfully, that has changed. Finally, what does the future look
will strategically block my calendar like for you and Bridge Your
for dinners with my husband, Today, social media, affordable Style?
babysitting opportunities with my digital advertising, and SaaS based
grandbabies, time with girlfriends, business tools have made starting a We all recently went through
and to travel. business so much easier. But don't incredible changes, both personally
be fooled, keeping a business and professionally. We had to revisit
Regarding the average workday, it running and growing takes a lot of our business and how we deliver
varies by season. As a new work. If I were starting out today, I services. I am optimistic because
collection is rolling out, I gather as would do things differently. I would my business model is very aligned
much information as I can about the become an entrepreneur much with how more and more women
pieces. I begin to mentally pull earlier, if not from the start. It's not want to shop. However, I believe
pieces for clients as I know they will easier but there is much more that my continued success will be
it into their wardrobe, or for an lexibility. gained not because I sell products
upcoming event they told me about. but because I sell a concierge
What would be your advice for service that builds con idence.
This time is very client focused. women entrepreneurs struggling Con idence never goes out of style.
When the I have the trunk shows in to take that leap of faith in
residence, my days are a lurry of starting their own business?
private appointments. I love these
times with my clients because I get Have a plan; not the type of
up to date on their lives, learn about business plan that sits in a binder
new adventures, or just enjoy a on the shelf but rather a plan
glass of wine with them. around how to introduce the
company to the target audience.
In other times of the year, I network Also have a plan that will keep you
feverishly. I love meeting new inancial stable for a 6-12 month,
women, hearing about their depending on your net receivables.
journeys, and inding new causes
that I can support. A big part of my In the lines of business that I have
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fashion
Connector
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IN – FOCUS
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IN – FOCUS
captions and was the year I really comes that social media is not Sustainability and entering into the
started to come out of my shell. Fast bene icial to us anymore, and this is digital second world. Sustainability
forward to college where I was the one of the areas I focus on when I is something that you'll see come
student council president and really work with multifaceted down the pipeline as bills and laws,
got involved in the fashion scene fashionpreneurs. something that should have been
there, and that may be why I am done years ago. I think this will
now back as an adjunct professor. What does a day in the life of AK eventually weed out what we know
Brown look like? How do you of as fast fashion. If there's a certain
What prompted your interest ensure work-life balance? level of ethics, backed by law, put
and subsequently your foray into into place on really, how cheap a
the fashion space? Each day is different because of piece of clothing can be made, the
everything I am involved in. A lot of price will go up and it will take
Fashion for me was second nature, my days consist of meetings and longer to make.
growing up with a mother and consultations, as well as lecture
several aunts and cousins who series and panel events. Some days With AI technology, you now have
either had the same interests as me may consist of creating content for the capabilities to try on fashion
or nurtured my interest. As I moved my magazine, and some days and even wear fashion in another
along in my degree and early on in consist of blogging on my website. I world. There are also other ways
my career, I realized that fashion learned after getting my master's besides the classic factory to make
can, should, and is meant to be that I need at least 2 days to myself clothes, which circles back around
inclusive. and my daughter. Sundays usually to the idea of fashion being
are my clean up days and relaxation inclusive and giving other designers
There's a way for everyone to days, and Mondays are my “let's get and brands opportunities to create
participate in fashion and make it organized” days. product in a way that makes sense
their own, and I'm someone that for them.
doesn't necessarily like to “follow Looking at your journey as an
the rules”. So being able to create entrepreneur, what would you Finally, what does the future look
what my version of what fashion have differently if you were to like for you and your brand?
was is how I really developed what start again? What are you most excited
my brand is today. about?
The only thing I would do
As a fashionpreneur, how are you differently, or change is building my I sometimes don't like to speak of
helping people ind clarity and presence outside of St. Louis the future because, as we know, the
direction in the industry? sooner. Part of my brand is to bring future is unpredictable, but I am
visibility to the wonderful things hoping my future includes the
One example of this is really happening in St. Louis' fashion growth and progression of my
promoting the “fashion expert” and industry, but my fear held me back studio brand and non-pro it, as well
move away from the in luencer from traveling early on or making as continuing to be seen as The
culture. I believe social media has connections outside of my city, and Fashion Connector that I am.
forced many of us to become the I now know how bene icial it could Whatever the future holds, I just
content creators and in luencers we have been for my efforts and bigger hope fashion is involved.
don't want to be, and many of us goal.
have a wealth of knowledge in so
many different niches in fashion. With new technologies and
innovations entering the market,
We need more experts that can what do you think is the future of
share their knowledge and the fashion industry?
experience, even when the day
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RAW AND BOLD
ReShonda
Parker
Can you please introduce yourself and your background as a woman entrepreneur.
Hi! Mt name is ReShonda and I am a 45 year young mother of 3 beautiful children ages 24,
19 and 11!
I have been a professional fashion model for 20 plus years now. I also create one of a kind
and custom jewelry pieces and I've been a vendor at an open-air market for 6 years now.
The name of my jewelry business is " Sugar"!
I also enjoy cosplay modeling where I become different characters from X- Men's Storm to
Morticia Addams! I've always been a creative and because I have a background in fashion as
well, I create costumes. I have always loved jewelry and decided to start my own business
back in 2012. It was so amazing to see people get excited about my work and even more
exciting to see them wear my pieces!
Talk to us about your brand. What is the nature of your service or solution?
My business " Sugar " is an accessory business where I create quirky, fun, classy, one of a
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RAW AND BOLD
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