DISCIPLES

Finding a sense of purpose

as a media minister
FR. KALI PIETRE M. LLAMADO
BRANDING
Commodities compete based on price and features.
Brands, on the other hand, connect – they build
relationships with people. Beyond a logo or a
name, your brand is the unique space you own in
people’s hearts and minds. A strong brand inspires
trust and loyalty from people.
– Cherry Kho, Bluethumb
 SYNODALITY
What is the Manila Cathedral for you?

What do you remember when you

think of the Manila Cathedral?

What words do you connect to the

Manila Cathedral?
The BRAND is not a façade
nor a beautiful cover,
but our shared vision.
 The MEDIA should
not be a COVER,
BUT A REFLECTION.
INVEST IN
PEOPLE
JESUS began his
ministry by calling
people. “Follow me
and I will make you
fishers of men.”
Matthew 4:19
 Disciples,
not fanatics.
We began by focusing
much on the media,
but we must also move
beyond and start the
formation of disciples.
 We are not just
training media people,
but disciples of Jesus.
FOCUS ON THE
CONNECTION,
NOT THE
ATTENTION.
 GOD
Good encounters
us not in the
destination, but
SAMARITAN in the journey.
Wherever we are along the
path, God encounters us.
Not in the cleanliness of
the temple, but in the
dusty road of life.
 We focus not on the
achievements, followers,
fame, awards, but in the
journey of connecting
with people.
 If you focus on the
attention, you will
become a Catholic troll.
 SOCIAL MEDIA may modify our
behavior, self-image, values, attitude
without us knowing it. So we need to
evangelize social media, and be the
conscience in social media.
If your message does not
touch the conscience,
then you are just
entertaining the people.