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Executive Summary
Executive Summary
The coffee shop menu is fairly diverse for a coffee shop and there are
many different coffee shop tea option available
Less cost 36,0 43,2 50,40 57,60 64,80 108,0 108,0 177,0 172,0 67,80 108,0 177,0
00 00 0 0 0 00 00 00 00 0 00 00
Gross 54,0 64,8 76,60 84,80 97,20 162,0 162,0 216,0 216,0 97,20 162,0 216,0
margin 00 00 0 0 00 00 00 00 00 0 00 00
Operatin
g
expenses
Salaries 25,0 25,0 25,00 25,00 25,00 25,00 25,00 25,00 25,00 25,00 25,00 25,00 30,00
00 00 0 0 0 0 0 0 0 0 0 0 0
Rent 10,0 10,0 10,00 10,00 10,00 10,00 10,00 10,00 10,00 10,00 10,00 10,00 129,0
00 00 0 0 0 0 0 0 0 0 0 0 00
Utilities 5,00 5,00 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 60,00
0 0 0
Sales 7,00 7,00 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 98,00
expenses 0 0 0
Insuranc 2,00 2,00 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 24,00
e 0 0 0
Deprecia 3,00 3,00 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,00
tion 0 0 0l 0
Total 52,0 52,0 52,00 52,00 52,00 52,00 52,00 52,00 52,00 52,00 52,00 52,00 624,0
operating 00 00 0 0 0 0 0 0 0 0 0 0 00
expenses
Net 2,00 10,0 21,60 32,40 45,20 56,00 110,0 164,0 56,00 45,00 110,0 164,0 721,0
profit 0 00 0 0 0 0 00 00 0 0 00 00 00
(Loss)
Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec Tota
e l
Salari 25,0 25,0 25,00 25,0 25,0 25,0 25,00 25,0 25,0 25,0 25,0 25,0 30,0
es 00 000 0 00 00 00 0 00 0 00 00 00 00
Rent 10,0 10,0 10,00 10,0 10,0 10,0 10,00 10,0 10,0 10,0 10,0 10,0 129,
00 00 0 000 00 00 0 00 00 00 00 00 000
Utilitie 5,00 5,00 5,000 5,00 5,00 5,00 5,000 5,00 5,00 5,00 5,00 5,00 60,0
s 0 0 0 0 0 0 0 0 0 0 00
Sales 7,00 7,00 7,000 7,00 7,00 7,00 7,000 7,00 7,00 7,00 7,00 7,00 98,0
expen 0 0 0 0 0 0 0 0 0 0 00
ses
Insura 2,00 2,00 2,000 2,00 2,00 2,00 2,000 2,00 2,00 2,00 2,00 2,00 24,0
nce 0 0 0 0 0 0 0 0 0 0 00
Depre 3,00 3,00 3,000 3,00 3,00 3,00 3,000 3,00 3,00 3,00 3,00 36,0
ciatio 0 0 0 0 0 0 0 0 0 00
n
Total 52,0 52,0 52,00 52,0 52,0 52,0 52,00 52,0 52,0 52,0 52,0 52,0 624,
opera 00 00 0 00 00 00 0 00 00 00 00 00 000
ting
expen
ses
L
MARKING PLAN
Marketing objective
Period affordable coffee
Offer a free delivery around big Margus
MARKETING STRATEGY:
Product / service
Free delivery Reservation Catering service
Strategies
.
Sales forecast of Brew has coffee shop,
first in years by month (selling -price) price=180
February 600
108,000
March 700 126,000
Manager/owner
Jannes TILO
Cook Water
Jannes S TILO Jodi Arthessa Labarete
Dishwasher Jannes
S TILO