USING SOCIAL MEDIA

Facebook still dominates among social media sites and messaging apps, but many say they use YouTube, Instagram and/or WhatsApp.

TOTAL TRACKING
2022 2018 2019 2020 2021 2022
2000 1203 2050 2000 2022 2000
% % % % % %
Facebook 66 77 71 70 70 66
Facebook Messenger 60 n/a 58 58 62 60
YouTube 53 - - 49 55 53
Instagram 43 35 36 38 40 43
WhatsApp 39 n/a 33 36 41 39
LinkedIn 30 35 34 30 31 30
Twitter 25 26 23 23 25 25
Pinterest 19 - - 22 21 19
Snapchat 17 19 14 15 14 17
TikTok 13 - - 3 9 13
WeChat 5 - - 5 6 5
Telegram 4 - - 2 4 4
Tumblr 3 - - 3 2 3
Viber 2 - - 3 3 2
Other 2 n/a 2 2 1 2
None 8 13 13 9 7 8

2018-58A. Which of the following social media sites or messaging apps do you ever use? (previous phrasing) Which social media sites or messaging apps do you ever use? Select all that apply.
Base: Total sample
CLASSIFICATION:PUBLIC
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