Assalamualaikum sir.

Hello everyone, I am Naorin Noor Oissy. My ID is 1810055. At first I would like to thank our
honorable teacher for giving me this opportunity to present here. I am going to present about
Need for cognition.

A promising cognitive personality characteristic is need for cognition. It measures a person’s

craving for or enjoyment of thinking. Available research indicates that consumers who are high
in Need for Cognition are more likely to be responsive to the part of an advertisement that is rich
in product-related information or description. Consumers who are relatively low in Need for
Cognition are more likely to be attracted to the background or related aspects such as the model,
celebrity.

In this advertisement of “Recharge your day with a NESCAFE” is representing High Need for
Cognition. Because in the advertisement we can see that there are a lot of product related
information and description.

Next slide

In this advertisement of Nescafe is reflecting the low need for cognition. In this advertisement
bollywood actoress Deepika Padukone representing Nescafe. This advertisement mainly focus
on celebrity or a model for the consumer’s attention. Nescafe did not use more information of
this product and they mainly focus on the celebrity with the tag line “Switch on the best in you”.

That’s all about me. Now my next team mate will continue the presentation.