How to get involved

For individuals and organisation opportunities Labour Annual Conference

Liverpool 25 29 September 2011

labour.org.uk/conference

Contents
Welcome from Ray Collins Liverpool 2011 How can I get involved? Attending Advertising, branding and sponsorship Product promotion The Fringe The Exhibition Attending the Business Forum Attending the Conference Dinner For your information Contact form 3 4 5 6 7 9 10 11 14 15 16 17

2854_11 Promoted by Ray Collins, General Secretary, the Labour Party, on behalf of the Labour Party and reproduced from electronic media supplied by The Labour Party all at 39 Victoria Street, London SW1H 0HA.

Welcome from Ray Collins

We are delighted to be holding Annual Conference in Liverpool for the very first time. Liverpool is a city with real character and we are excited to be bringing Labours flagship event to the city. The Labour Partys Conference is one of the largest political conferences in Europe, with over 11,000 visitors and I hope you will join us there. Whether you are a commercial organisation seeking promotion opportunities, a charity hosting a fringe debate on an important policy issue or a guest attending our Business Forum, there are many ways for you to get involved at Conference and I hope this brochure is useful in giving you a flavour of them. I would like to take this opportunity to thank your organisation for the interest you have shown in Conference and I look forward to seeing you in September 2011.

Ray Collins General Secretary

Liverpool 2011
ACC Liverpool was one of the centre pieces of Liverpools year as European Capital of Culture in 2008 and the new jewel in Liverpools cultural crown. The arena and convention centre sit in a stunning waterside location, at the heart of the city and adjacent to a World Heritage Site. Views along the river are unsurpassed from the upper echelons and there are a wealth of amenities within 15 minutes walk, including the Grade I listed Albert Dock, Liverpool One shopping centre, hundreds of bars, restaurants and cafs, the famous Mersey Ferry and excellent hotels. Liverpool is much more than youd expect... its renaissance is in full swing and you will be blown away by the culture and magic of this amazing destination. Liverpool celebrated European Capital of Culture in 2008 and offers a hugely diverse programme to every visitor. Choose from sport, music and maritime to art galleries and architecture, where new bars and restaurants nestle amongst the dramatic backdrop of a World Heritage site. ACC Liverpools facilities are unique in Europe; the award-winning BT Convention Centre and the Echo Arena are interlinked by a central galleria which joins the two venues - the only design of its kind on this continent. The venue is one of the most environmentally friendly venues in Europe. Through initiatives such as rainwater harvesting, wind turbines and low energy lighting it produces just half the C02 emissions it would without any environmentally-friendly measures, while using 20 per cent less electricity. Not only this, the on-site recycling means that zero waste is sent to landfill.

How can I get involved?

From the individual through to the largest corporations there is something for every one at our Conference. With over 100 exhibitors and 400 fringe events/ receptions there will be events that cover your area of business or personal interest. In 2010 these covered all areas of business, culture and political views, from social mobility and charitable organisations through to regional/ national infrastructure projects and venture capital investment. What Conference offers you: Attend Conference Exhibit Sponsorship/branding Product launches Attend the Business Forum Stay at the Conference hotel Fringe and reception events Conference Gala Dinner Advertising From attending conference through to promoting your organisation or cause, the Labour Party Annual Conference provides a vast array of opportunities to get involved. Previous exhibitors have stated;
We are a small charity but we feel that conference is the best way for us to get our organisation known. We get to discuss our organisation with Shadow Ministers, MPs, MEPs, local officials, media and other corporate/individual attendees.
(Small national charity with 15 employees)

Through our work we regularly get to speak with senior politicians. This event allows us to speak with the large cross section of visitors including Regional and European representatives, as it is in these locations that most of our business occurs.
(Global Financial Institution)

Find out more For a full range of options please visit our web site labour.org.uk/conference. Alternatively you can contact us by email at conferenceservices@new.labour.org.uk or call 0870 043 5533.
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Attending
By attending the Labour Party Annual Conference you will gain access to one of the largest political conferences in Europe with over 11,000 attendees. Your pass will give you and your organisation the chance to communicate with an unprecedented range of opinion-formers and stakeholders from across politics, business, media, non-governmental organisations and beyond. In addition you will have access to hundreds of fringe events and receptions, and be able to visit the exhibition which is located in the centre of conference next to the main hall. This is all in addition to the debates that occur in the main hall. Snapshot of attendees
8,000+ OTHER
Commercial organisations Charities CEOs/MDs Chairmen/Directors Business organisations CBI, FSB, BCC etc ITV SKY Trade Associations

2,000+ MEDIA
The Mirror Independent BBC

Think tanks

The Guardian The Times Labour Party members Local TV and print media Day Break Bloomberg Reuters

1,000+ LABOUR PARTY POLITICIANS AND DELEGATES

Channel 4 CNBC CNN

Student/youth representaives

International visitors

Al Jazeera

Foreign embassy reps

Other international, national and regional media Celebrities Industry experts Trade Unions

Local, National and European reps

Contact details Pass applications can be completed online at labour.org.uk/conference or on a paper form available from the conference service team.
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Advertising, branding and sponsorship

Conference offers an exciting range of advertising and promotion opportunities. Whether you are exhibiting, holding a fringe event or simply want to reach a large and politically engaged audience of thousands, raising the profile of your organisation or message at Conference has never been easier. Advertising There are a wide range of advertising options, offering possibilities for all budgets, including: online and magazine listing of your events text message promotion to visitors of your events ull colour advertising in the f Conference Magazine, sent to all Conference visitors, and the Conference Daily Newspaper distributed on site elevision advertising at Conference t through more than 50 screens across the Conference zone. Branding A selection of high profile banner, vinyl and poster locations are available throughout the site to enhance your brand presence including the main entrance and media/press area. These are limited to maintain the impact of the branding and we advise early booking of these.
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New for 2011 Our new Conference app for iPhones, Blackberries and other smart phones is a first for a large political party in the UK. Get your message direct to users. Opportunities range from advertising your local business through to sponsoring the app itself. Wi-fi Wi-fi supplied by ACC and, if sponsored, provided free to all attendees Home page that delegates log in screen will default to is set to a page of your choice Sponsor would need to confirm that the Wi-fi connection at ACC Liverpool met requirements Recognition in the Daily newspaper that the service is available to delegates courtesy of sponsor

Useful places
Venue name Conference services Island site Piccadilly Station Taxi drop-off point Victoria Station

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Fringe venues

See magazine pages 53 - 116

Venue name Addleshaw Goddard 100 Barbirolli Square M2 3AB Bar 38 Pavillion, Peter Street Beluga Restaurant 2 Mount Street M2 5WQ Brannigans 27 Peter Street M2 5QJ The Bridgewater Hall Lower Mosley St Britannia Hotel 35 Portland Street Broughton Database Camp St, Salford M7 1ZT The Climate Clinic @ The Cube 113-115 Portland Street The Comedy Store Deansgate Locks Express Networks 1 George Leigh Street M4 5DL Friends Meeting House 6 Mount Street Gio Restaurant 3-7 Lower Mosley Street M2 3WS Greater Manchester Chamber 56 Oxford Street M60 7HJ Hilton Hotel 303 Deansgate IoD Hub Peter House, Oxford Street Jury s Inn 56 Great Bridgewater Street Manchester Cathedral Victoria Street M3 1SX Manchester Novotel 21 Dickinson Street Manchester Town Hall Albert Square Mechanics Centre /Institute 103 Princess Street Midland hotel Inside the island site Night and Day Caf 26 Oldham Street M1 1JN The Old Nags Head Jackson Row, Off Deansgate Palace Hotel Oxford Street M60 7HA Radisson hotel Inside the island site Rain Bar 80 Great Bridgewater Street

Sponsorship Whether it is sponsorship targeted at a specific audience or so that it is seen by thousands and have guaranteed media exposure, we have a package that can be tailored to your needs. Some of these options include; High Profile Events and Receptions We offer the opportunity to target special interest groups by sponsoring specific breakfasts, lunches and receptions as well as large receptions. These include the Business Reception, International Reception and the Annual Conference Dinner, which are attended by up to 500 guests. Sponsorship packages include the right to brand an event, literature, make a short speech and the opportunity to attend paid events, such as the Business Forum, at heavily discounted rates. Conference bags Conference bags are distributed daily to all delegates and branding them is always a very popular option at Annual Conference. The bags are carried by thousands of delegates daily and are widely visible on television broadcasts and in the print media. T-shirts Another popular option is to brand stewards or photographers t-shirts. The stewards and photographers

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Restaurants

Local attractions
See magazine page 28
Address Tel.no. M3 2GQ 0161 839 2525 King Street West, M3 2RH 0161 833 9942 79/81 Bridge Street, 1HN 0161 832 8342 Chapel Walks, M2 Piccadilly, M1 4BD 0161 238 9790 New York Street, Salford, M3 5EJ 0161 832 4080 Stanley Street, Northern Quarter, M4 1HQ 0161 834 3743 104 High Street, Watson Street, M3 4LP 0161 832 3927 The Great Northern, off Deansgate, M2 5AB 0161 832 9090 4 Lloyd Street, Spring Gardens, M2 4AH 0161 839 2005 81 King Street, Chapel Walks,M2 1HN 0161 834 3210 Back Pool Fold, Road, M3 4JN 0161 831 9888 91-93 Liverpool M2 5PF 0161 861 8862 16 Albert Square, M1 4JY 0161 236 2200 34 Princess Street, Map Ref 29 32 24 22 30 34 33 25 27 28 31 26 23 Address Tel.no. Venue Manchester, M1 5NH 0161 228 7621 70 Oxford Street, Cornerhouse Manchester, M3 4EN 0870 755 5657 253 Deansgate, The Great Northern Manchester, M3 3EH 0161 306 0555 150 Deansgate, John Rylands Library Manchester, M2 3JL 0161 235 8888 Mosley Street, 5JD Manchester Art Gallery Northern Quarter, Manchester, M4 0161 832 4274 17 Oak Street, M13 9PL Manchester Craft and Design Centre of Manchester, Oxford Road, Manchester, 0161 275 2648 The University Manchester Museum MOSI - The Museum of Castlefi eld, Manchester, M3 4FP 0161 832 2244 Liverpool Road, Science and Industry Manchester, M3 3ER 0161 838 9190 Left Bank, Spinningfields, Peoples History Museum Manchester, M2 7DH 0161 833 9833 St Anns Square, The Royal Exchange Theatre Manchester, M4 3TR 0161 834 8961 Exchange Square, Triangle Shopping Centre Manchester, M3 1BD 0845 055 6080 Exchange Square, Road, Manchester, M15 6ER Wheel of Manchester University of Manchester, Oxford 0161 275 7450 The Whitworth Art Gallery

See magazine pages 26-27

Restaurant Bem Brasil Deansgate Caf Istanbul Chaophraya Grado Mark Addy Market Restaurant Ocean Treasure - Manchester235 Olive Press Room Sams Chop House Sapporo Teppanyaki Tampopo Yang Sing

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Ramada Portland Street M1 4PH Renaissance Blackfriars Street M3 2EQ St James Buildings 61-95 Oxford Street M1 6FQ Starbucks Mount Street M2 5NT The Restaurant Bar & Grill 14 John Dalton Street

This free map is kindly sponsored

by Elanders Labours print partner

work in all areas of conference and have a highly visible presence. We can offer daily packages or weekly sponsorship depending on your budget. Guide to conference The Annual Conference Z-Map is attached to the front cover of the conference magazine, is distributed to all attendees and is used daily by thousands of delegates. Lanyards and Conference passes One of our most popular and visible packages, branding of lanyards and conference passes allows organisations to literally attach themselves to all delegates attending Annual Conference as well as ensuring high visibility on television broadcasts and in the print media.

Contact details For details of specific packages and prices please contact Helen Naylor on 020 7783 1377 or email helen_naylor@new.labour.org.uk
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Product promotion
Many organisations choose to use Conference to promote their product, newspaper or periodical. In recent years a vast range of products and services have been marketed including Fair Trade chocolate, personalised mugs and even tap water! Room drops Have your product, leaflet or newspaper placed in all the Conference zone hotel rooms at a time of your choosing. Products in the past have ranged from fairtrade chocolate bars to newspapers with a special advertising wrap promoting a fringe event. New for 2011 Distribution of literature If you are looking to get your magazine, newspaper or other literature into the hands of thousands of influential opinion formers from across all sectors of UK society and business, there is nowhere better than the Labour Party Annual Conference. This year, for the first time, we will be offering the opportunity to distribute from both specially designed racks and by hand. This will be from a specially designed literature hub, surrounding the catering area, which is one of the key spaces within the ACC Liverpool where delegates will sit and unwind. By distributing your magazine or newspaper within this area, you will be able to guarantee exposure to delegates from the world of politics, business, trade unions, NGOs, the media and more. Literature distribution points are available on both a daily and weekly basis.
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Contact details For further details on advertising and branding, please contact Conference Services on 0870 043 5533 or email conferenceservices@new.labour.org.uk

The Fringe
Conference would not be complete without the wide variety of events that make up the fringe. Hundreds of organisations host a range of training sessions, seminars, debates, workshops and receptions across the main conference site and the host city more widely. It is a great opportunity for organisations from the private, public and third sectors to reach a wide audience. Conference delegates, trade union and socialist society delegates, commercial visitors, MPs and other key decisions makers make for lively and dynamic discussion on a huge range of topics. Fringe events are a chance to discuss and debate policy and political issues in a more relaxed setting than the conference hall. In 2010 we held over 400 fringe events hosted by a wide variety of organisations from the public and private sectors. To get an idea of the range of events and organisations involved, take a look at the 2010 Fringe Listings at labour.org.uk/fringe Booking space and equipment for your event has never been easier and we have a range of opportunities for you to advertise your event before and at conference.

Contact details If you are interested in holding a fringe event please contact Conference Services on 0870 043 5533 or email conferenceservices@new.labour.org.uk where a member of staff will be happy to discuss the process with you. Alternatively you can make an online booking request on the fringe page at labour.org.uk/fringe
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The Exhibition
Why exhibit? A great event The exhibition is one of the main attractions of conference for delegates and visitors. One of the biggest exhibitions of its kind in Europe, hundreds of organisations from a range of industries come to take advantage of the thousands of visitors who will attend the exhibition. By exhibiting at our Annual Conference, your stand can act as a focal point for your overall presence. Its the most direct way to promote your organisation and explain your work. A great venue The exhibition is held in the ACC Liverpool, a fantastic column-free area of height and character within the complex. The site allows for the exhibition to be located in the heart of Conference in front of the main conference hall to maximise footfall of visitors to stands. There are catering points and television broadcasting of the conference speeches to ensure the exhibition is an integeral part of Conference. A great audience Exhibiting provides an exceptional opportunity to increase awareness of your aims and objectives through reaching a wide influential group and the UKs political media.

We have been exhibiting at the Labour Party Conference for the last 20 years and find it an excellent way to promote to a wider audience

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Our conference attracts thousands of visitors including: elected representatives of the Labour Party ambassadors and international representatives business representatives charity visitors think tanks political journalists trade unions broadcast Media and of course, great exhibitors Many of our exhibitors have been exhibiting with us for many years, valuing the experience of being able to be in one place and meet MPs, members of the shadow cabinet and network with a wide range of visitors who can influence their business.

Stand options and packages Stands are available in a variety of sizes and positions and you can choose between: complete stand with a shell or a a space-only site to design your own stand from scratch premium or a standard site. The a exhibition venue is excellent and encourages good footfall for all stands. Premium stands are located in the main entrance, conference halls entrances, catering areas and main thoroughfares. Full details on all options and prices are available in our exhibition sales guide and booking form at labour.org.uk/conference For a view of what conference has to offer and how you can use the stand options please go to our photographers web site at guspix.com

Third Sector Zone New for 2011 in association with Community, we are introducing a Third Sector Zone within the main exhibition zone. This will enable smaller organisations and campaigning groups to have a presence at Conference for an affordable cost. Each stand includes: m x 1m site 2 ten exhibitor passes logo on hanging banner Conference guide entry invite to Third Sector reception

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Price and what is included in the package? Prices have been frozen at 2009 rates. Standard space is available from 3,700, premium space from 4,600, and Third Sector Zone at 1500 (all prices are excl. VAT). All packages include: ten exhibitor passes exhibitor listing and logo in Conference Magazine VIP tours with free set of images exhibitors lounge business centre exhibitor and fringe event holder reception best stand awards exhibitor web site dedicated exhibition team. 10% discount on adverts, Conference Dinner tickets and the Business Forum.

Contact details For further information on exhibiting, please contact our Head of Exhibitions Ann Kennedy on 020 7783 1511 or via email ann_kennedy@new.labour.org.uk
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Attending the Business Forum

Business Forum The Business Forum is a one day event focussed on the key issues facing regional, national and international businesses. It is held on the Monday of Conference and takes the format of a series of policy focussed seminars, round table discussions and question and answer sessions with senior Labour politicians and senior guest speakers from business. All Business Forum attendees are guaranteed a place at the invitationonly Business Reception on the evening of the forum. The Labour Party Business Reception is attended by around 450 business guests and senior Labour Party politicians. In 2010 we were joined by over 50 Chief Executives and Chairman and 60 Directors of large businesses. 2010 featured speeches from both Ed Miliband and Alistair Darling. The event is incredibly popular and always over subscribed and is seen as a major networking event for our business guests to conference. The Business Forum is a ticketed event. The payment is a commercial transaction and therefore does not constitute a political donation to the Party. The package also includes a commercial pass to attend Conference itself. To register your interest and for further information, please email business@new.labour.org.uk

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Attending the Conference Dinner

The Conference Dinner is a highlight of the Annual Conference with the Leader of the Labour Party as the guest of honour. The dinner is a hugely popular and well attended event with guest performances. This years Conference Dinner will take place in the ACC Liverpool in the Conference zone on Tuesday 27 September. For all table and ticket options, please download a booking form from our web site at labour.org.uk/conference or e-mail development@new.labour.org.uk

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For your information

Due to the security surrounding Labour Party Annual Conference to enter the Conference zone to attend Conference must complete a security application. Applications can be completed online at labour.org.uk/conference or on a paper form available from Conference Services. Once you have completed your application form it may undergo a security check. You will be kept informed about the progress of your application throughout the process and once completed, photographic badges will be dispatched which must be worn at all times whilst inside the Conference zone. The security measures are in place to ensure all our delegates and visitors enjoy a safe conference.

Important note on donations Apart from the items listed below, all opportunities to get involved listed in this brochure are commercial transactions and therefore do not constitute a donation to The Labour Party. Sponsorship constitutes a donation to a political party and tickets to the Conference Dinner include an element of donation to the Labour Party (as published on the booking form). With effect from 1 January 2010 donations to the Labour Party of more than 500 are regulated by party funding laws and must be from permissible donors which are: individuals on a UK electoral register companies incorporated in the EU and registered and trading in the UK UK Limited Liability Partnerships UK Trade Unions UK unincorporated associations UK friendly, building and provident societies Donations of more than 7,500 from the same donor in a calendar year will be reported to and made public by the Electoral Commission. The addresses of individuals are not published. If you require more information about donations, please contact the development team on: e: development@new.labour.org.uk f: 020 7738 1537 t: 020 7783 1379

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For further information please contact

Exhibitions: Ann Kennedy e. ann_kennedy@new.labour.org.uk t. 020 7783 1511 Dinner, Sponsorship, Business Forum: Helen Naylor e. helen_naylor@new.labour.org.uk t. 020 7783 1377 Fringe, advertising, branding, accreditation e. conferenceservices@new.labour.org.uk t. 0870 043 5533 Alternatively, please complete the attached form and return it by post, fax or email, to receive a call back from one of or team. Name: Organisation name: Contact telephone number: Email address: I would like to be contacted about: Advertising and branding Exhibition stands Fringe events Tickets to Business Forum

2854_11 Promoted by Ray Collins, General Secretary, the Labour Party, on behalf of the Labour Party and reproduced from electronic media supplied by The Labour Party all at 39 Victoria Street, London SW1H 0HA.

Tickets to Conference Dinner Sponsorship Accreditation

Have you attended Conference before? Yes/No Comments and suggestions: The Labour Party is committed to offering a first class conference to all organisations. Please use the space below to tell us about enhancements we could make to your experience of Conference:

Post:

Conference Services The Labour Party, Eldon House, Regent Centre, Gosforth, Newcastle upon Tyne, NE3 3PW Email: conferenceservices@new.labour.org.uk Tel: 0870 043 5533 Fax: 0191 246 5085
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