COURSE SYLLABUS

Course Code: Engl 111 Course Title: Purposive Communication

No. of Units: 3 Units Pre-requisite/C-requisite: None Total No. of Hours: 54 hours

Course Description:
Purposive Communication is about writing, speaking and presenting to different audiences and for various purposes. Specifically, this 3-unit course seeks to develop
student’s communicative competence and enhance cultural and intercultural awareness through multimodal tasks that provide them opportunities for communicating effectively
and appropriately to a multicultural audience in a local or global context. It equips students with tools for critical evaluation of a variety of texts and focuses on the power of
language and the impact of images to emphasize the importance of conveying messages responsibly. The knowledge, skills, and insights that students gain from this course
may be used in their other academic endeavors, their chosen disciplines, and their future careers as they compose and produce relevant oral, written, audio-visual and/or web-
based output for various purposes.
Course Learning Outcomes
Having completed the course, the students are anticipated to meet the following outcomes:
KNOWLEDGE
LO1-Describe the nature, elements, and functions of verbal and non-verbal communication in various and multicultural contexts.
LO2- Explain how cultural and global issues affect communication.
LO3 -Determine culturally appropriately terms, expressions, and images.
LO4 -Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing skills)
LO5 - Summarize the principles of academic text structure.
SKILLS
LO6 - Convey ideas through oral, audio-visual, and/or web-based presentations for diff. target audiences using accurate registers.
LO7 - Create clear, coherent, and effective communication materials.
VALUES
LO8 - Adopt cultural and intercultural awareness and sensitivity in communication of ideas.
LO9 - Appreciate the differences of the varieties of spoken and written language.
LO10 - Adopt awareness of audience and context in presenting ideas.
LO11 - Appreciate the impact of communication on society and the world.

COURSE LEARNING PLAN

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 TIME 1 2 3 4 5 6 7 8 9 10 11 Teaching & Learning Outcome-Based References and
ALLOTMENT
TOPIC Strategies Assessment Materials
Orientation of the university Face-to-face Orientation Familiarize the VMGO, FB Private Group
Vision, Mission, Goals and 3 hours policies, course Messenger Group Chat
objectives and course/class description and per class
policies requirements of the
Students are tasked to: course.
1. Enroll/Register to the
official Facebook Private
Group.
2. Attend in the course
orientation.
Unit I - Communication  Lecture on  YouTube videos
Processes, Principles, and Communication  Course Module
Ethics Processes, Principles,
1. Elements and Principles 4.5 and Ethics
of communication hours / /  Answer selected
2. Communication Process worksheet exercises
3. Ethics in communication  Quiz No. 1

Unit II - Communication and  Lecture on Group Task:  YouTube videos

Globalization Communication Slogan promoting  Course Module
1. Communicating in a Multi- Processes, Principles, positive use of
cultural Setting and Ethics communication to a
2. The Impact of 4.5 /  Answer selected better society (to be
Communication in Society hours worksheet exercises made of 5 students)
and the World  Slogan making and
3. Characteristics of critiquing of created
Competent Global slogans
Communicator  Quiz No. 2
Unit III – Local and Global  Lecture on Varieties and  YouTube videos
Communication in Multicultural Registers of Spoken and  Course Module
Settings
1. Varieties and Registers of 4.5
/ / Written Language,

Spoken and Written hours

/ / Varieties of English
Language Registers of
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 Language
2. Varieties of English
Language
3. Registers of Language
Unit IV- Evaluation of
Messages and Images
1. Messages and Images
2. Audience Analysis
3. Other ways of presenting
the messag
4. Critical Reading,
Listening, Viewing
Midterm Examinations
Unit V - Communication Aids
and Strategies using tools of
Technology
1. Types of Visual Aids
2. Varied Tools for
Communication
3. Communication strategies
using social media and
online platforms
Unit VI - Communication in
Various Purposes
1. Purpose of Giving Speech
2. Being an Active Listener
3. All About Voice
4. Preparing and Giving a
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Language
 Short debate on Writing
versus Speaking as more
effective
 Answer selected
worksheet exercises
 Quiz No. 3
 Lecture on Messages and Group Task:  YouTube videos
Images, Audience  Course Module
In a group of 5
4.5
/ / / / Analysis, Critical Reading,
students, view a film
Listening, Viewing
hours  Orientation on Film and make an evaluation
Reviewing or review about the film.
 Answer selected
worksheet exercises
 Quiz No. 4
3 hours
 Lecture on preparing  YouTube videos
audio-visual and web-  Course Module
4.5
hours
/ / based presentation
 Answer selected
worksheet exercises
 Quiz No. 5
 Lecture on types of Individual Task:  YouTube videos
communication according Deliver 2-minute short  Course Module
4.5
hours
/ / / to purpose. speech on a particular
issue.
 Orientation on delivering a
speech
 Answer selected
Page 3 of 6
 Talk worksheet exercises
 Quiz No. 6
Unit VII – Communication for  Lecture on types of Individual Task:  YouTube videos
Work Purposes Workplace Write an application  Course Module
1. Workplace
Communication 6
/ / Communication. letter intending to apply
for a job.
 Application letter writing
2. Effective Communication hours workshop
and Oral Presentation in  Answer seelcted Handwrite the letter on
the Workplace worksheet exercises a clean white sheet of
3. Common Work  Quiz No. 7 paper. Affix your
Communication Materials signature.
Unit VIII – Communication for
Academic Purposes
/ / /  Lecture on Group Task:
In group of Ten
 YouTube videos
Communication for  Course Module
1. Academic Writing: 9 Academic Purposes students, choose a
Definitions and Principles hours  Seminar on Writing researchable topic and
2. Developing a research study Research Proposals gather 10 related
3. Finding and Evaluating  Answer selcted worksheet literatures. As group,
Sources exercises arrange the cited
4. Proper Citation and  Quiz No. 8 authors in a reference
Referencing list following the APA
6th edition style. Also,
pick out, one paragraph
from each related
literature and
paraphrase it.
Final Examinations 3 hours
Submission of Outputs 3 hours
References:
1. Ambida, R. et.al (2019) Purposive Communication. Quezon City: C&E Publishing, Inc. ISBN: 978-971-98-1102-2. pp. 59-60
2. Aquino, A., de Guzman, A.,Quioyo, M. (2018). Purposive Communication for the 21st Century Learners. Malabon City: Jodeh Publishing. ISBN: 978-95653-8-7
3. Bantugan, R., Dela Rosa, Z., Dela Vega, M., Enriquez, D. A., Fontillas, L., Quintos, S., & Ronquillos, C., (2019). Purposive Communication. St. Andrew Publishing
House
4. Baxter, B. (2018).The impact of globalization on communication & education. Retrieved from https://medium.com/highvibe-network/the-impact-of-globalization-on-
communication-education-ready-67524c55cfc2
5. Bernales, R., Balon, W. & Biligan, R. J. (2018). Purposive Communication in Local and Global Contexts. Malabon City: Mutya Publishing House Inc.
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 6. Dapat, Rizal. et al (2018). Essence and Essentials of Purposive Communication in the 21st Century. Mandaluyong, City:BOOKS ATBP. PUBLISHING CORP. ISBN:
978-621-409-109-6. pp. 34-35
7. Lim, JM et.al (2019) A Course Module for Purposive Communication. Sampaloc, Manila: Rex Bookstore Inc. ISBN: 978-621-04-0127-1. p 11
8. Madrunio, M. & Martin, Is. (2018). Purposive Communication Using English in Multilingual Contexts. C & E Publishing Inc.
9. Mercado, E. (2018). Purposive Communication. Malabon City: Kimcyvile Publications.ISBN: 978-621-8122-06-2
10. Novo, A. (2015). The Hallmarks of a Good Speaker. Quezon City: Great Books Trading. ISBN:M978-971-9645-04-7
11. SyGaco, S. (2018). Principles and Competencies in Purposive Communication. Quezon City: Great Books Trading. ISBN: 978-971-9645-54-2
12. Uychoco, et.al (2018). Communication for Society: Purposive Communication. Sampaloc, Manila: Rex Book Store, Inc. ISBN: 978-971-23-8668-8. pp. 15-21
13. Wakat, G. et al (2018). Purposive Communication. Quezon City, Manila: Lorimar Publishing, Inc. ISBN: 978-621-406-156-3. pp. 12-13
14. Villaforte, A., et. al, (2019). Instructional Material in Purposive Communication. English in Multimodal Context. Plaridel, Bulacan: St. Andrew Publishing House. ISBN:
978-971-014-582-9
15. Zoleta, A., et. al, (2018). Purposive Communication. Manila: Mindshapers Co., Inc. ISBN: 978-621-406-156-3

CLASS POLICIES UNDER THE NEW NORMAL Grading System

1. Take care of the module for the interest of the next users. Students’ performance will be evaluated based on the following criteria:
2. Do not write on the module. Use the separate sheets for all exercises. Consider further Major Exams (Prelim, Midterm, Prefinal and Final) =40%
instructions as to how will you accomplish the exercises whether printed or be sent online. Quizzes, participation, Thesis Proposal Manuscript =60%
3. Read and/or refer to other sources or references on related topics for additional learning 100%
contents. Grading System
4. Optimize your time and effort to complete this module to achieve desired learning Actual Rating Equivalent Rating Adjectival Rating
outcomes for the semester. 100-95 1.0-1.4 Outstanding
5. Arrange with your course professor/instructor the schedule of submission of exercises 94-90 1.1-1.5 Excellent
and/or requirements. 89-85 1.6-2.0 Very Good
6. All exercises in the module will also serve as your attendance. Hence, schedule of 84-80 2.1-2.5 Good
submissions must be agreed upon between the professor/instructor and students to secure 75-79 2.6-3.0 Fair
attendance. 74-70 3.1-3.5 Conditional
7. For smooth and fast communication, maintain your active contact number. Do not be 69-55 3.6-5.0 Failed
changing your mobile numbers if not necessary.
8. All course activities are to be conducted online. Submission of course assignments and
term requirements should be submitted on time to caduran.coed@gmail.com
9. All recorded videos and other e-copy outputs are to be submitted to the official Facebook
group page of the Course.
10. Username of your social media accounts like Facebook and Messenger must be your real
complete name. No pseudonyms, no aliases, no codenames.
11. Above all, your safety and health are our concern. When visiting the campus, always
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 maintain the minimum health guidelines provided by DOH and IATF. Wear face mask,
bring your own sanitizers, and maintain 2-meter physical distancing.
12. *Other course policies will be based on the student handbook.
Date Prepared: Class Schedule Consultation Hours
August 2, 2022 BEEd I-1 TTH 10:30 – 12:00NN Flexible Time (e-mail, chat messages, phone call and
BEEd I-2 TTH 3:30 – 5:00PM text messaging schemes)
BSEd I Fused – TTH 1:00 – 2:30PM
BECEd and BTLEd I – TTH 9:00 - 10:30AM

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