2023 RateCard Eng

2023 Merchant Advertising Rate Card
Effective Date: Jan 1, 2023
Last updated: July 26 ,2023

Remarks: Advertising Rate Card might change or update without prior notice
Booking Rule
Available to book within the next 90 days ad inventory
Main Splash ad (App)
1. Advertiser can book 1 Day per instance

2. The cross button will be shown after selected duration.
3. The cross button will be separated into different price level based on different
duration (0"/ 5"/ 10" )
4. Image: 0”/ 5”; Video (mp4/gif): 5”/ 10”/15”
Advertising Cost Advertising Cost

Share of
Image Video
Position Voice
(SOV) 1 Day 1 Day 1 Day 1 Day 1 Day
0" 5" 5" 10" 15"
Homepage
25% $40,168 $50,497 $55,546 $63,878 $73,460
(Mon, Sat, Sun)
Homepage (Tue) 25% $57,710 $69,252 $76,177 $87,604 $100,744
Homepage (Thu) 25% $42,176 $55,546 $58,324 $67,072 $77,133
Homepage
25% $75,745 $88,140 $96,954 $111,497 $128,222
(Wed, Fri)
Category Splash Ad (App)

2. Ad will be displayed when user transits to another category by clicking category
icon at header for certain duration
Share of Voice Advertising cost

Positon
(SOV) 1 Day
Homepage (Mon, Sat, Sun) 25% $13,390
Homepage (Tue) 25% $17,597
Homepage (Thu) 25% $14,728
Homepage (Wed, Fri) 25% $24,197
Open App Image (App)

2. Ad will be displayed for 4 seconds and unclickable

Positon
(SOV) 1 Day
When open App (Mon, Sat, Sun) 50% $16,066
When open App (Tue) 50% $20,199
When open App (Thu) 50% $17,042
When open App (Wed, Fri) 50% $26,509
Image Slider A (Web+App)
1. Advertiser can book 1 week/4 days /3 days per instance, start from every Monday
2. Launch period of 1 Week booking: Monday - Sunday;
Launch period of 4 days booking: Thursday - Sunday;
Launch period of 3 days booking: Monday - Wednesday
3. Advertiser can proceed another booking for different street with same format
Share of Voice* Advertising cost

Street Name
(SOV) 1 Week 4 days 3 days
Supermarket 5 ~10% $63,518 $48,014 $47,717
Home Appliances 5 ~10% $14,416 $11,446 $7,664
Gadgets & Electronics 5 ~10% $13,760 $10,948 $10,351
Housewares 5 ~10% $9,374 $7,236 $4,955
Personal Care & Health 5 ~10% $24,824 $18,467 $16,890
Skincare & Makeup 5 ~10% $11,984 $9,065 $6,779
Sports & Travels 5 ~10% $4,355
Toys & Books 5 ~10% $4,859
Mother and Baby 5 ~10% $6,433 $4,503 $3,396
Fashion 5 ~10% $2,775
Pets 5 ~10% $3,538
Dining & Lifestyle 5 ~10% $1,552
Insurance & Finance 5 ~10% $819
13Landmarks# 5 ~10% $10,486
*Remarks: Total around 10 - 20 banners will be displayed at Slider A simultaneously and the order of the
banners is randomly assigned. The banner position will be displayed one of the slots.
#It is restricted to merchants under 13Landmarks only.
Image Slider B (Web - PC+App)
1. Advertiser can book 1 week per instance, start from every Monday
Share of Voice* Advertising cost

Street Name
(SOV) 1 Week
Supermarket 25% $22,197
Home Appliances 25% $5,270
Housewares 25% $6,136
Personal Care & Health 25% $8,694
Skincare & Makeup 25% $4,788
Sports & Travel 25% $1,433
Toys & Books 25% $1,373
Mother & Baby 25% $3,754
Pets 25% $2,850
Insurance & Finance 25% $683
*Remarks: Total around 4-6 banners will be displayed at Slider B simultaneously and the order of the banners
is randomly assigned. The banner position will be displayed one of the slots.
Top Banner (Web+APP)
From 2 Jan - 5 Feb, 2023
1. Advertiser can book 1 Week/ 4 Days/ 3 Days per instance, start from every Monday
2. Ad Launch Period of 1 Week Booking: Monday - Sunday;
Ad Launch Period of 4 Days Booking: Thursday - Sunday;
Ad Launch Period of 3 Days Booking: Monday - Wednesday

Street Name
Supermarket 50% $112,572 $85,554 $71,710
Home Appliances 50% $46,032 $34,985 $24,811
Gadgets & Electronics 50% $44,031 $31,074 $27,740
Housewares 50% $29,706 $22,577 $16,012
Personal Care & Health 50% $75,497 $59,769 $52,464
Skincare & Makeup 50% $62,917 $47,817 $33,913
Sports & Travels 50% $15,400
Toys & Books 50% $16,134
Mother & Baby 50% $40,349 $30,665 $21,748
Fashion 50% $16,134
Pets 50% $15,400
Dining & Lifestyle 50% $14,666
Insurance & Finance 50% $11,333
13Landmarks# 50% $60,058 $45,644 $32,372
Top Banner (Web)
From Feb 6, 2023

Street Name
(SOV) 1 Week
Gadgets & Electronics 50% $11,008
Toys & Books 50% $4,033
Fashion 50% $4,033
Pets 50% $3,850
13Landmarks# 50% $15,014

Street Banner B (Web+App)
1. Advertiser can book 1 Week/ 4 Days/ 3 Days per instance, start from every Monday
Ad Launch Period of 4 Days Booking: Thursday - Sunday;
Ad Launch Period of 3 Days Booking: Monday - Wednesday

Street Name
Supermarket 25% $41,370 $31,192 $27,801
Home Appliances 25% $13,239 $11,020 $7,136
Housewares 25% $9,912 $7,533 $4,857
Skincare & Makeup 25% $19,447 $14,780 $11,006
Toys & Books 25% $5,880
Pets 25% $6,468
13Landmarks# 25% $25,224 $19,170 $13,596
Crazy Ad (Desktop)

Share of Advertising cost

Street Name Voice 1 Day 1 Day 1 Day 1 Day
(SOV) (Mon, Sat, Sun) (Tue) (Thu) (Wed, Fri)
Supermarket 50% $13,821 $21,662 $16,651 $26,852

Home Appliances 50% $3,796 $4,555 $3,977 $7,683
Gadgets & Electronics 50% $4,519 $4,555 $3,977 $6,146
Housewares 50% $3,824 $3,855 $3,365 $5,200
Personal Care & Health 50% $4,963 $5,957 $5,200 $9,643
Skincare & Makeup 50% $2,336 $2,804 $2,448 $4,673
Sports & Travels 50% $986 $1,183 $1,085 $1,972
Mother & Baby 50% $1,462 $1,754 $1,531 $4,176
Pets 50% $1,218 $1,462 $1,276 $2,552
Dining & Lifestyle 50% $986 $1,183 $1,085 $1,972
Toys & Books 50% $1,218 $1,462 $1,276 $2,436
Fashion 50% $1,035 $1,243 $1,139 $1,657
Insurance & Finance 50% $986 $1,183 $1,085 $1,972
13Landmarks# 50% $2,781 $2,802 $2,448 $4,673
Inspired Banner (Web+App)
1. Advertiser can book 1 Week per instance, start from every Monday
2. This ad format is restriced to merchants under 13Landmarks only.
Advertising Cost
Street Name Share of Voice (SOV)
1 Week
13Landmarks 100% $6,174
Category Banner A (Web - PC+App)
3. Sub Cat 2, 3, 4 will be displayed the same banner of the respective Sub Cat 1

Street Name
(SOV) 1 week
Bulk Purchase 100% $6,967
Fruits , Vegetables & Flowers 100% $4,323
Chilled/ Frozen Food 100% $17,418
Snacks & Desserts 100% $15,439
Beverages 100% $22,801
Alcoholic Beverages 100% $14,567
Noodles & Pasta 100% $15,676
Rice & Cooking Oil 100% $8,646
Seasoning 100% $10,450
Soup, Cooked Food & Preserved Food 100% $3,483
Canned & Dried Food 100% $7,284
Breakfast & Jam 100% $3,657
Organic & Health Food 100% $3,831
Medicine 100% $4,117
Voucher & Festival Food 100% $3,325
Tissues, Disposable & Household Products 100% $8,646
Household Cleaners 100% $13,934
Personal Care 100% $13,934
Baby Care/ Food 100% $3,325
Pet Care 100% $3,325

Street Name Voice 1 week
(SOV)
Washer & Refrigerator & Air Conditioner 100% $2,384
Television & Audio 100% $2,600
Kitchen Appliances 100% $6,207
Air Purifier 100% $4,729
Fan 100% $4,020
Vacuum Cleaner & Electric Mop & Cleaning Robot 100% $4,729
Other Small Home Appliances & Accessories 100% $4,729
Bathroom Electrical Appliances 100% $2,069
Health & Personal Care Appliances 100% $3,350
Beauty Appliances 100% $3,350
Massage & Relax 100% $2,069
Smart Home 100% $1,675
Mobile Phone 100% $4,020
Tablet & E-Book Reader 100% $4,020
Headphone & Earphone 100% $4,020
Laptop 100% $4,729
Smart Watch & Phone Accessories 100% $2,167
Gaming & E-Sports 100% $4,020
Gift Card & e-voucher 100% $4,020
Desktop Computer & Computer Accessories 100% $4,965
AV & Entertainment 100% $1,675
HiFi World 100% $1,675
Camera & Accessories 100% $2,275
Auto Supplies 100% $1,675
Storage & Organisation 100% $2,251
Cleaning 100% $6,753
Kitchenware 100% $6,446
Tableware 100% $4,297
Bathroom 100% $2,148
Bedroom 100% $6,446

Street Name
(SOV) 1 week
Laundry & Accessories 100% $1,739
Personal Care & Grooming 100% $1,739
Furniture 100% $5,218
Interior Decoration 100% $2,251
Hardware & Tools 100% $1,739
Stationery 100% $1,739
Gardenware 100% $1,739
Festive Supplies 100% $2,046
Skincare 100% $4,802
Health 100% $18,374
Makeup & Perfume 100% $2,485
Contact Lenses & Eye Care 100% $4,969
Condom & Sexual Wellness 100% $5,846
Eye & Lip Care 100% $7,455
Face Makeup 100% $2,923
Eye & Lip Makeup 100% $2,485
Makeup Remover 100% $2,485
Suncare 100% $2,485
Acne, Blackhead & Wart Remover 100% $2,485
Chest & Neck Care Massage Oil 100% $2,923
Perfume & Home Fragrance 100% $2,923
Beauty Tool & Device 100% $2,485
Hair Styling & Tool 100% $2,485
Nail Care 100% $2,485
Skincare & Makeup Set 100% $2,923
Men's Section 100% $2,485
Sensitive Skin 100% $2,485
Beauty, Slimming & Fitness Supplement 100% $2,485

Street Name
(SOV) 1 week
Pets 100% $6,446
For Dog 100% $7,015
For Cat 100% $7,015
For Other Pets 100% $2,046
Aquarium Supplies 100% $1,739
Cleaning for Pet Keepers 100% $2,148
Travels 100% $1,547
Hiking & Climbing Equipments 100% $1,820
Camping Tools 100% $1,820
Beach Gears & Water Activities 100% $1,547
Outdoor Personal Cares 100% $1,547
Fitness 100% $2,940
Cycling & Skate 100% $1,547
Ball Games & Other Sports 100% $1,547
Sportswears & Protections 100% $1,820
Baby Formula 100% $5,145
Diapers & Pants 100% $5,145
Body Cleansing 100% $3,274
Baby Laundry & Cleansing 100% $3,118
Bottle & Tableware & Feeding 100% $3,274
Breast-Feeding Essentials 100% $2,650
Baby Medicine & Ointment 100% $3,118
Baby Food & Drinks & Supplement 100% $3,274
Baby Toy 100% $2,650
Outdoor Supplies 100% $2,650
Beddings 100% $3,118
Home & Safety 100% $3,118
Babies Clothes & Accessories 100% $2,650
Baby Milestone & Gift Set 100% $2,650
Maternity Cleansing Product & Care 100% $2,650
Prenatal & Postnatal 100% $3,118

Street Name
(SOV) 1 week
Fashion
Women's Fashion 100% $6,002
Men's Fashion 100% $3,378
Kid's Fashion 100% $2,728
Toys & Books 100% $1,638
Books 100% $1,980
Commemorative Banknote Coin Stamp 100% $1,326
Gaming 100% $1,224
Toys 100% $1,716
Anime & Manga & Movie Merchandising 100% $1,224
Supplementary Exercises 100% $1,716
Textbooks 100% $1,224
Preschool 100% $1,440
Stationeries 100% $1,584
Instruments & Sheet Music 100% $1,224
Festive Decor and Essentials 100% $1,224
Balloons & Mahjong & Party Essentials 100% $1,224
CD & DVD & Gramophone Record 100% $1,224
Disney 100% $1,071
PIXAR 100% $1,071
MARVEL 100% $1,071
Star Wars 100% $1,071
Dining & Lifestyle
Dining Offers 100% $1,071
Beauty & Health Service 100% $1,071
Leisure/ Other Service 100% $1,071
Travel 100% $1,071
Insurance & Finance
Travel Insurance 100% $1,071
Home & Helper Insurance 100% $1,071
Personal Accident Insurance 100% $1,071

Street Name
(SOV) 1 week
13Landmarks# 100%
Beauty# 100% $2,923
Fashion & Style# 100% $2,923
Fitness & Travel# 100% $2,485
Electronics & Home Appliances# 100% $2,485
Jewellery & Watches# 100% $2,485
Home Furnishings & Cookware# 100% $2,485
Books, Toys & Gifts# 100% $2,485
Babies & Kids# 100% $2,485
Food & Wellness# 100% $2,485

Category Banner B (App)
3. Sub Cat 2, 3, 4 will be displayed the same banner of the respective Sub Cat 1
4. Position of the Category Banner B:
1st Banner: below 1st and 2nd SKU
2nd Banner: below 3rd and 4th SKU
3rd Banner: below 5th and 6th SKU
4th Banner: below 7th and 8th SKU
5. Timeslot will be closed if the nearby position is booked
If 1st banner is booked, the timeslot of 2nd banner will be closed
If 2nd banner is booked, the timeslot of 1st, 3rd banner will be closed
If 3rd banner is booked, the timeslot of 2nd, 4th banner will be closed
If 4th banner is booked, the timeslot of 3rd banner will be closed
Share Advertising cost

Street Name of Voice 1 week 1 week 1 week 1 week
(SOV) (1st position) (2nd position) (3rd position) (4th position)
Supermarket 100% $6,300 $6,264 $5,123 $4,873
Bulk Purchase 100% $3,150 $2,802 $2,562 $2,437
Fruits , Vegetables & Flowers 100% $2,678 $2,802 $2,562 $2,437
Chilled/ Frozen Food 100% $11,340 $9,891 $9,041 $7,310
Snacks & Desserts 100% $7,245 $6,264 $5,726 $4,873
Beverages 100% $7,245 $6,264 $5,726 $4,873
Alcoholic Beverages 100% $7,088 $4,946 $4,520 $3,655
Noodles & Pasta 100% $6,300 $6,594 $5,123 $4,873
Rice & Cooking Oil 100% $5,906 $4,946 $4,520 $3,655
Seasoning 100% $5,355 $6,594 $5,123 $4,873
Soup, Cooked Food & Preserved Food 100% $3,150 $2,802 $2,562 $2,437
Canned & Dried Food 100% $2,678 $2,802 $2,562 $2,437
Breakfast & Jam 100% $2,678 $2,802 $2,562 $2,437
Organic & Health Food 100% $2,678 $2,802 $2,562 $2,437
Medicine 100% $2,678 $2,802 $2,562 $2,437
Voucher & Festival Food 100% $2,678 $2,802 $2,562 $2,437
Tissues, Disposable & Household 100% $7,088 $3,297 $3,014 $2,437
Products
Household Cleaners 100% $5,198 $3,132 $2,863 $2,437
Personal Care 100% $4,725 $2,802 $2,562 $2,437
Baby Care/ Food 100% $2,678 $2,802 $2,562 $2,437
Pet Care 100% $2,678 $2,802 $2,562 $2,437
Home Appliances 100% $3,366 $3,519 $3,213 $3,060
Washer & Refrigerator & 100% $1,683 $1,760 $1,607 $1,530
Air Conditioner
Television & Audio 100% $1,683 $1,760 $1,607 $1,530
Kitchen Appliances 100% $3,366 $3,519 $3,213 $3,060
Air Purifier 100% $2,693 $2,815 $2,570 $2,448
Fan 100% $2,693 $2,815 $2,570 $2,448
Vacuum Cleaner & Electric Mop & 100% $2,693 $2,815 $2,570 $2,448
Cleaning Robot
Other Small Home Appliances & 100% $2,693 $2,815 $2,570 $2,448
Accessories
Bathroom Electrical Appliances 100% $1,346 $1,408 $1,285 $1,224
Health & Personal Care Appliances 100% $2,525 $2,639 $2,410 $2,295
Beauty Appliances 100% $2,525 $2,639 $2,410 $2,295
Massage & Relax 100% $1,346 $1,408 $1,285 $1,224
Smart Home 100% $1,346 $1,408 $1,285 $1,224

Gadgets & Electronics 100% $1,881 $1,967 $1,607 $1,530
Mobile Phone 100% $1,683 $1,760 $1,607 $1,530
Tablet & E-Book Reader 100% $1,683 $1,760 $1,607 $1,530
Headphone & Earphone 100% $1,683 $1,760 $1,607 $1,530
Laptop 100% $1,683 $1,760 $1,607 $1,530
Smart Watch & Phone Accessories 100% $1,683 $1,760 $1,607 $1,530
Gaming & E-Sports 100% $2,525 $2,815 $2,410 $2,295
Gift Card & e-vouche 100% $2,525 $2,815 $2,410 $2,295
Desktop Computer & 100% $2,693 $2,815 $3,213 $3,060
Computer Accessories
AV & Entertainmen 100% $1,346 $1,408 $1,285 $1,224
HiFi World 100% $1,346 $1,408 $1,285 $1,224
Camera & Accessories 100% $1,683 $1,760 $1,607 $1,530
Smart Home 100% $1,683 $1,760 $1,607 $1,530
Auto Supplies 100% $1,683 $1,760 $1,607 $1,530
Housewares 100% $3,534 $3,695 $3,374 $3,213
Storage & Organisation 100% $1,767 $1,848 $1,687 $1,607
Cleaning 100% $3,534 $3,695 $3,374 $3,213
Kitchenware 100% $4,158 $3,695 $3,374 $3,213
Tableware 100% $3,534 $3,695 $3,374 $3,213
Bathroom 100% $1,767 $1,848 $1,687 $1,607
Bedroom 100% $3,534 $3,695 $3,374 $3,213
Laundry & Accessories 100% $1,767 $1,848 $1,687 $1,607
Personal Care & Grooming 100% $1,767 $1,848 $1,687 $1,607
Home Appliances 100% $1,767 $1,848 $1,687 $1,607
Furniture 100% $3,534 $3,695 $3,374 $3,213
Interior Decoration 100% $1,767 $1,848 $1,687 $1,607
Hardware & Tools 100% $1,767 $1,848 $1,687 $1,607
Stationery 100% $1,767 $1,848 $1,687 $1,607
Gardenware 100% $1,767 $1,848 $1,687 $1,607
Festive Supplies 100% $1,767 $1,848 $1,687 $1,607
Personal Care & Health 100% $4,200 $3,749 $3,427 $3,249
Skincare 100% $1,785 $1,874 $1,714 $1,624
Personal Care 100% $5,040 $3,749 $3,427 $3,249
Health 100% $4,830 $3,749 $3,427 $3,249
Medicine 100% $3,570 $3,749 $3,427 $3,249
Makeup & Perfume 100% $1,785 $1,874 $1,714 $1,624
Contact Lenses & Eye Care 100% $2,678 $2,812 $2,570 $2,437
Condom & Sexual Wellness 100% $2,100 $1,874 $1,714 $1,624

Skincare & Makeup 100% $2,749 $2,874 $2,624 $2,499
Skincare 100% $2,749 $2,874 $2,624 $2,499
Eye & Lip Care 100% $2,749 $2,874 $2,624 $2,499
Face Makeup 100% $1,374 $1,437 $1,312 $1,250
Eye & Lip Makeup 100% $1,374 $1,437 $1,312 $1,250
Makeup Remover 100% $1,374 $1,437 $1,312 $1,250
Suncare 100% $1,374 $1,437 $1,312 $1,250
Acne, Blackhead & Wart Remover 100% $1,374 $1,437 $1,312 $1,250
Chest & Neck Care Massage Oil 100% $1,374 $1,437 $1,312 $1,250
Perfume & Home Fragrance 100% $1,374 $1,437 $1,312 $1,250
Beauty Tool & Device 100% $1,374 $1,437 $1,312 $1,250
Hair Styling & Tool 100% $1,374 $1,437 $1,312 $1,250
Nail Care 100% $1,374 $1,437 $1,312 $1,250
Skincare & Makeup Set 100% $1,374 $1,437 $1,312 $1,250
Men's Section 100% $1,374 $1,437 $1,312 $1,250
Sensitive Skin 100% $1,374 $1,437 $1,312 $1,250
Beauty, Slimming & Fitness Supplement 100% $1,374 $1,437 $1,312 $1,250
Contact Lens 100% $1,374 $1,437 $1,312 $1,250
Pets 100% $2,772 $2,463 $2,249 $2,142
For Dog 100% $3,326 $3,043 $2,514 $2,142
For Cat 100% $2,911 $2,898 $2,514 $2,142
For Other Pets 100% $1,386 $1,232 $1,125 $1,071
Aquarium Supplies 100% $1,178 $1,232 $1,125 $1,071
Cleaning for Pet Keepers 100% $1,178 $1,232 $1,125 $1,071
Sports & Travels 100% $1,767 $1,848 $1,687 $1,607
Travels 100% $1,767 $1,848 $1,687 $1,607
Hiking & Climbing Equipments 100% $1,767 $1,848 $1,687 $1,607
Camping Tools 100% $1,767 $1,848 $1,687 $1,607
Beach Gears & Water Activities 100% $1,767 $1,848 $1,687 $1,607
Outdoor Personal Cares 100% $1,767 $1,848 $1,687 $1,607
Fitness 100% $1,767 $1,848 $1,687 $1,607
Cycling & Skate 100% $1,767 $1,848 $1,687 $1,607
Ball Games & Other Sports 100% $1,767 $1,848 $1,687 $1,607
Sportswears & Protections 100% $1,767 $1,848 $1,687 $1,607
Mother & Baby 100% $2,356 $2,463 $2,249 $2,142
Baby Formula 100% $2,356 $2,463 $2,249 $2,142
Diapers & Pants 100% $2,356 $2,463 $2,249 $2,142
Body Cleansing 100% $1,374 $1,437 $1,312 $1,250
Baby Laundry & Cleansing 100% $1,374 $1,437 $1,312 $1,250

Bottle & Tableware & Feeding 100% $1,374 $1,437 $1,312 $1,250
Breast-Feeding Essentials 100% $1,374 $1,437 $1,312 $1,250
Baby Medicine & Ointment 100% $1,374 $1,437 $1,312 $1,250
Baby Food & Drinks & Supplement 100% $1,374 $1,437 $1,312 $1,250
Baby Toy 100% $1,374 $1,437 $1,312 $1,250
Outdoor Supplies 100% $1,374 $1,437 $1,312 $1,250
Beddings 100% $1,374 $1,437 $1,312 $1,250
Home & Safety 100% $1,374 $1,437 $1,312 $1,250
Babies Clothes & Accessories 100% $1,374 $1,437 $1,312 $1,250
Baby Milestone & Gift Set 100% $1,374 $1,437 $1,312 $1,250
Maternity Cleansing Product & Care 100% $1,374 $1,437 $1,312 $1,250
Prenatal & Postnatal 100% $1,374 $1,437 $1,312 $1,250
Fashion
Women's Fashion 100% $2,772 $2,463 $2,249 $2,142
Men's Fashion 100% $1,386 $1,232 $1,125 $1,071
Kid's Fashion 100% $1,386 $1,232 $1,125 $1,071
Toys & Books 100% $1,346 $1,408 $1,285 $1,224
Books 100% $1,346 $1,408 $1,285 $1,224
Commemorative Banknote Coin 100% $1,346 $1,408 $1,285 $1,224
Stamp
Gaming 100% $1,346 $1,408 $1,285 $1,224
Toys 100% $1,346 $1,408 $1,285 $1,224
Anime & Manga & Movie 100% $1,346 $1,408 $1,285 $1,224
Merchandising
Supplementary Exercises 100% $1,346 $1,408 $1,285 $1,224
Textbooks 100% $1,346 $1,408 $1,285 $1,224
Preschool 100% $1,346 $1,408 $1,285 $1,224
Stationeries 100% $1,346 $1,408 $1,285 $1,224
Instruments & Sheet Music 100% $1,346 $1,408 $1,285 $1,224
Festive Decor and Essentials 100% $1,346 $1,408 $1,285 $1,224
Balloons & Mahjong & Party 100% $1,346 $1,408 $1,285 $1,224
Essentials
CD & DVD & Gramophone Record 100% $1,346 $1,408 $1,285 $1,224
Disney 100% $898 $938 $857 $816
PIXAR 100% $898 $938 $857 $816
MARVEL 100% $898 $938 $857 $816
Star Wars 100% $898 $938 $857 $816

Insurance & Finance
Travel Insurance 100% $898 $938 $857 $816
Home & Helper Insurance 100% $898 $938 $857 $816
Personal Accident Insurance 100% $898 $938 $857 $816
Dining & Lifestyle
Dining Offers 100% $898 $938 $857 $816
Beauty & Health Service 100% $898 $938 $857 $816
Leisure/ Other Service 100% $898 $938 $857 $816
Travel 100% $898 $938 $857 $816
13Landmarks# 100% $2,749 $2,874 $2,624 $2,499
Beauty# 100% $1,374 $1,437 $1,312 $1,250
Fashion & Style# 100% $1,374 $1,437 $1,312 $1,250
Fitness & Travel# 100% $1,374 $1,437 $1,312 $1,250
Electronics & Home Appliances# 100% $1,374 $1,437 $1,312 $1,250
Jewellery & Watches# 100% $1,374 $1,437 $1,312 $1,250
Home Furnishings & Cookware# 100% $1,374 $1,437 $1,312 $1,250
Books, Toys & Gifts# 100% $1,374 $1,437 $1,312 $1,250
Babies & Kids# 100% $1,374 $1,437 $1,312 $1,250
Food & Wellness# 100% $1,374 $1,437 $1,312 $1,250
Floating Icon (App)

Position
(SOV) 1 Day
Homepage (Mon, Sat, Sun) 50% $40,076
Homepage (Tue) 50% $60,115
Homepage (Thu) 50% $46,087
Homepage (Wed, Fri) 50% $72,866
Floating Banner (Desktop)
Advertising
Share of Voice cost
Street Name
(SOV)
1 week
Toys & Books 100% $3,293
Mother and Baby 100% $4,355
Pets 100% $1,995
13Landmarks# 100% $4,628
Hot Category Icon (Web - PC + App)
Advertising
Share of Voice cost
Street Name
(SOV)
1 week
Toys & Books 100% $2,429
Fashion 100% $1,062
Pets 100% $1,523
Section Banner (Desktop)
Advertising
Share of Voice cost
Street Name
(SOV)
1 week
Toys & Books 50% $1,425
Pets 50% $1,425
Fashion 50% $1,425
Keyword Search Banner
（Web - PC + App）
1. Advertiser can book 7 days per instance, start from every Monday
2. Advertiser can proceed another booking for different keyword with same format
Advertising cost
Share of Vioce
Price Level
(SOV) 1 week
Featured(Seasonal) 100% $17,500
High 100% $13,230
Medium 100% $8,820
Low 100% $3,360
Hot Search Banner（App）
2. Advertiser can proceed another booking for different keyword with same format
Advertising cost
1 week
Toys & Books 16% $9,282
Fashion 16% $9,282
Pets 16% $9,116
Mother and Baby 16% $8,662
13Landmarks# 16% $11,139

Message Center Banner (Web - PC + App)
2. All tabs in message center will be displayed the same banner
Advertising Cost
1 Week 4 Days 3 Days
Message Center 50% $69,971 $49,979 $39,983
My List Banner (Web - PC + App)
2. All tabs in my list will be displayed the same banner
Advertising Cost
My List 50% $52,867 $37,762 $30,210
My List SKU (Web - PC + App)
2. Position of 1st vs 2nd will be allocated randomly
3. Position of the Category SKU: 1st or 2nd SKU
Advertising Cost
1 Week
My List SKU 100% $28,125
Featured Wall (App)
2. All tabs in message center will be displayed the same banner
Advertising Cost
Supermarket 10% $88,650 $67,374 $62,055
Home Appliances 10% $36,250 $30,813 $18,125
Housewares 10% $23,393 $19,884 $11,697
Skincare & Makeup 10% $49,547 $42,115 $24,773
Main Page Sponsor Box (Web - PC+App)
3. The order of the Sponsor Box is randomly assigned

Street Name Position
Voice (SOV) 1 week
3th/5th/6th/7th/8th/10th/12th/14th/
Supermarket 16th/18th/20th/22nd/24th/26th/ 100% $25,841
28th/30th/32nd/34th/36th/38th
Home Appliances 3th/5th/6th/7th/8th 100% $10,156
Housewares 3th/5th/6th/7th/8th 100% $6,487
Personal Care & Health 16th/18th/20th/22nd/24th/26th/ 100% $14,236
Skincare & Makeup 3th/5th/6th/7th/8th 100% $5,491
Gadgets & Electronics 3th/5th/6th/7th/8th 100% $8,633
Mother & Baby 16th/18th/20th/22nd/24th/26th/ 100% $7,366
Fashion 3th//6th/9th 100% $3,303
Sports & Travels 3th//6th/9th 100% $3,303
Toys & Books 3th//6th/9th 100% $2,079
Pets 3th//6th/9th 100% $2,100
Insurance & Finance 3th//6th/9th 100% $893
Advanced Promotion Box (Web - PC+App)
2. This ad format is restriced to merchants under 13Landmarks only.
3. Position of the Category SKU: 3th or 6th or 9th Position
4. This ad format can include up to 3 Images*
*HKTVmall Design Team will provide design services on 1 banner only,

advertiser will have to provide the other 2 images if needed
Share of Advertising Cost

Street Voice 1 Week
(SOV) 3th Position 6th Position 9th Position
13Landmarks 100% $17,703 $14,095 $11,643
Category SKU (Web - PC + App)
3. Sub Cat 2, 3, 4 will be displayed the same SKU of the respective Sub Cat 1
4. Position of 1st vs 2nd & 9th vs 10th will be allocated randomly
5. Position of the Category SKU:
1st or 2nd or 9th or 10th SKU
Advertising cost
Share of Voice
Street Name 1 week 1 week
(SOV)
(1st/ 2nd SKU) (9th/ 10th SKU)
Supermarket 100% $9,240 $5,355
Bulk Purchase 100% $4,620 $2,678
Fruits , Vegetables & Flowers 100% $3,570 $2,678
Chilled/ Frozen Food 100% $13,860 $8,033
Snacks & Desserts 100% $9,240 $5,355
Beverages 100% $11,440 $6,600
Alcoholic Beverages 100% $9,450 $5,906
Noodles & Pasta 100% $7,140 $5,355
Rice & Cooking Oil 100% $8,190 $4,016
Seasoning 100% $8,400 $5,355
Soup, Cooked Food & Preserved Food 100% $3,570 $2,678
Canned & Dried Food 100% $4,200 $2,678
Breakfast & Jam 100% $3,570 $2,678
Organic & Health Food 100% $3,570 $2,678
Medicine 100% $3,570 $2,678
Voucher & Festival Food 100% $3,570 $2,678
Tissues, Disposable & Household Products 100% $9,450 $4,725
Household Cleaners 100% $6,930 $4,016
Personal Care 100% $6,930 $4,016
Baby Care/ Food 100% $3,570 $2,678
Pet Care 100% $3,570 $2,678

Street Name Voice 1 week 1 week
(SOV) (1st/ 2nd SKU) (9th/ 10th SKU)
Home Appliances 100% $2,381 $1,607
Washer & Refrigerator & Air Conditioner 100% $2,381 $1,607
Television & Audio 100% $2,381 $1,607
Kitchen Appliances 100% $4,536 $3,213
Air Purifier 100% $3,085 $2,570
Fan 100% $3,085 $2,570
Vacuum Cleaner & Electric Mop & Cleaning Robot 100% $3,629 $2,570
Other Small Home Appliances & Accessories 100% $3,085 $2,570
Bathroom Electrical Appliances 100% $1,928 $1,607
Health & Personal Care Appliances 100% $2,892 $2,410
Beauty Appliances 100% $2,892 $2,410
Massage & Relax 100% $2,268 $1,607
Smart Home 100% $1,928 $1,607
Gadgets & Electronics 100% $3,402 $2,410
Mobile Phone 100% $1,928 $1,607
Tablet & E-Book Reader 100% $1,928 $1,607
Headphone & Earphone 100% $1,928 $1,607
Laptop 100% $1,928 $1,607
Smart Watch & Phone Accessories 100% $1,928 $1,607
Gaming & E-Sports 100% $2,892 $2,410
Gift Card & e-voucher 100% $2,892 $2,410
Desktop Computer & Computer Accessories 100% $3,085 $2,570
AV & Entertainment 100% $1,928 $1,607
HiFi World 100% $1,928 $1,607
Camera & Accessories 100% $2,892 $2,410
Smart Home 100% $2,892 $2,410
Auto Supplie 100% $2,892 $2,410
Housewares 100% $1,928 $1,607
Storage & Organisation 100% $1,928 $1,607
Cleaning 100% $3,856 $3,213
Kitchenware 100% $3,856 $3,213
Tableware 100% $3,856 $3,213
Bathroom 100% $1,928 $1,607
Bedroom 100% $3,856 $3,213
Laundry & Accessories 100% $1,928 $1,607
Personal Care & Grooming 100% $1,928 $1,607
Home Appliances 100% $1,928 $1,607
Advertising cost
Share of Voice
(SOV)
Furniture 100% $3,856 $3,213
Interior Decoration 100% $1,928 $1,607
Hardware & Tools 100% $1,928 $1,607
Stationery 100% $1,928 $1,607
Gardenware 100% $1,928 $1,607
Festive Supplies 100% $1,928 $1,607
Personal Care & Health 100% $4,200 $2,678
Skincare 100% $4,200 $2,678
Personal Care 100% $9,240 $5,355
Health 100% $9,240 $5,355
Medicine 100% $6,720 $5,040
Makeup & Perfume 100% $3,570 $2,678
Contact Lenses & Eye Care 100% $5,355 $4,016
Condom & Sexual Wellness 100% $6,300 $4,016
Skincare & Makeup 100% $3,175 $2,499
Skincare 100% $2,999 $2,499
Eye & Lip Care 100% $3,528 $2,499
Face Makeup 100% $1,499 $1,250
Eye & Lip Makeup 100% $1,499 $1,250
Makeup Remover 100% $1,499 $1,250
Suncare 100% $1,499 $1,250
Acne, Blackhead & Wart Remover 100% $1,499 $1,250
Chest & Neck Care Massage Oil 100% $1,499 $1,250
Perfume & Home Fragrance 100% $1,499 $1,250
Beauty Tool & Device 100% $1,499 $1,250
Hair Styling & Tool 100% $1,499 $1,250
Nail Care 100% $1,499 $1,250
Skincare & Makeup Set 100% $1,499 $1,250
Men's Section 100% $1,499 $1,250
Sensitive Skin 100% $1,676 $1,250
Beauty, Slimming & Fitness Supplement 100% $1,499 $1,250
Contact Lens 100% $1,499 $1,250
Pets 100% $3,024 $2,142
For Dog 100% $3,780 $2,520
For Cat 100% $3,780 $2,520
For Other Pets 100% $1,285 $1,071
Aquarium Supplies 100% $1,285 $1,071
Cleaning for Pet Keepers 100% $1,285 $1,071
Advertising cost
Share of Voice
(SOV)
Sports & Travels 100% $1,928 $1,607
Travels 100% $1,928 $1,607
Hiking & Climbing Equipments 100% $1,928 $1,607
Camping Tools 100% $1,928 $1,607
Beach Gears & Water Activities 100% $1,928 $1,607
Outdoor Personal Cares 100% $1,928 $1,607
Fitness 100% $1,928 $1,607
Cycling & Skate 100% $1,928 $1,607
Ball Games & Other Sports 100% $1,928 $1,607
Sportswears & Protections 100% $1,928 $1,607
Mother & Baby 100% $2,938 $2,380
Baby Formula 100% $2,938 $2,380
Diapers & Pants 100% $2,938 $2,380
Body Cleansing 100% $2,570 $2,142
Baby Laundry & Cleansing 100% $2,570 $2,142
Bottle & Tableware & Feeding 100% $2,570 $2,142
Breast-Feeding Essentials 100% $2,570 $2,142
Baby Medicine & Ointment 100% $2,570 $2,142
Baby Food & Drinks & Supplement 100% $2,570 $2,142
Baby Toy 100% $2,570 $2,142
Outdoor Supplies 100% $2,570 $2,142
Beddings 100% $2,570 $2,142
Home & Safety 100% $2,570 $2,142
Babies Clothes & Accessories 100% $2,570 $2,142
Baby Milestone & Gift Set 100% $2,570 $2,142
Maternity Cleansing Product & Care 100% $2,570 $2,142
Prenatal & Postnatal 100% $2,570 $2,142
Fashion 100%
Women's Fashion 100% $3,024 $2,142
Men's Fashion 100% $1,436 $1,071
Kid's Fashion 100% $1,436 $1,071
Advertising cost
Share of Voice
(SOV)
Toys & Books 100% $1,928 $1,607
Books 100% $1,928 $1,607
Commemorative Banknote Coin Stamp 100% $1,928 $1,607
Gaming 100% $1,928 $1,607
Toys 100% $1,928 $1,607
Anime & Manga & Movie Merchandising 100% $1,928 $1,607
Supplementary Exercises 100% $1,928 $1,607
Textbooks 100% $1,928 $1,607
Preschool 100% $1,928 $1,607
Stationeries 100% $1,928 $1,607
Instruments & Sheet Music 100% $1,928 $1,607
Festive Decor and Essentials 100% $1,928 $1,607
Balloons & Mahjong & Party Essentials 100% $1,928 $1,607
CD & DVD & Gramophone Record 100% $1,928 $1,607
Disney 100% $1,285 $1,071
PIXAR 100% $1,285 $1,071
MARVEL 100% $1,285 $1,071
Star Wars 100% $1,285 $1,071
Insurance & Finance
Travel Insurance 100% $1,285 $1,071
Home & Helper Insurance 100% $1,285 $1,071
Personal Accident Insurance 100% $1,285 $1,071
Dining & Lifestyle
Dining Offers 100% $1,285 $1,071
Beauty & Health Service 100% $1,285 $1,071
Leisure/ Other Service 100% $1,285 $1,071
Travel 100% $1,285 $1,071
13Landmarks# 100% $2,999 $2,4999
Beauty# 100% $1,499 $1,250
Fashion & Style# 100% $1,499 $1,250
Fitness & Travel# 100% $1,499 $1,250
Electronics & Home Appliances# 100% $1,499 $1,250
Jewellery & Watches# 100% $1,499 $1,250
Home Furnishings & Cookware# 100% $1,499 $1,250
Books, Toys & Gifts# 100% $1,499 $1,250
Babies & Kids# 100% $1,499 $1,250
Food & Wellness# 100% $1,499 $1,250
Category Hot Brands ( Web - PC + App )
2. Position will be allocated randomly

Street Name
(SOV) 1 week
Supermarket
Bulk Purchase 100% $2,835
Fruits , Vegetables & Flowers 100% $2,835
Chilled/ Frozen Food 100% $6,804
Snacks & Desserts 100% $4,536
Beverages 100% $4,536
Alcoholic Beverages 100% $3,402
Noodles & Pasta 100% $4,536
Rice & Cooking Oil 100% $3,402
Seasoning 100% $4,536
Soup, Cooked Food & Preserved Food 100% $2,835
Canned & Dried Food 100% $2,835
Breakfast & Jam 100% $2,835
Organic & Health Food 100% $2,835
Voucher & Festival Food 100% $2,835
Tissues, Disposable & Household Products 100% $4,253
Household Cleaners 100% $4,253
Baby Care/ Food 100% $2,835
Pet Care 100% $2,835

Street Name
(SOV) 1 week
Home Appliances
Washer & Refrigerator & Air Conditioner 100% $1,890
Television & Audio 100% $2,835
Kitchen Appliances 100% $2,835
Air Purifier 100% $2,835
Fan 100% $1,890
Vacuum Cleaner & Electric Mop & Cleaning 100% $2,552
Robot
Other Small Home Appliances & Accessories 100% $1,890
Bathroom Electrical Appliances 100% $2,673
Health & Personal Care Appliances 100% $1,782
Beauty Appliances 100% $1,782
Massage & Relax 100% $2,673
Gadgets & Electronics
Mobile Phone 100% $2,851
Tablet & E-Book Reader 100% $2,851
Headphone & Earphone 100% $1,426
Laptop 100% $2,673
Smart Watch & Phone Accessories 100% $2,673
Gaming & E-Sports 100% $1,426
Gift Card & e-voucher 100% $1,426
Desktop Computer & Computer Accessories 100% $1,782
AV & Entertainment 100% $1,782
HiFi World 100% $1,782
Camera & Accessories 100% $1,782
Auto Supplies 100% $1,782
Houseware
Storage & Organisation 100% $2,673
Cleaning 100% $2,851
Kitchenware 100% $1,426
Tableware 100% $1,426
Bathroom 100% $1,782
Bedroom 100% $1,782
Laundry & Accessories 100% $1,782
Personal Care & Grooming 100% $2,807
Furniture 100% $2,807
Interior Decoration 100% $2,807
Hardware & Tools 100% $2,807
Stationery 100% $1,871
Gardenware 100% $2,807
Festive Supplies 100% $1,871

Street Name
(SOV) 1 week
Personal Care and Health
Health 100% $1,871
Makeup & Perfume 100% $1,871
Contact Lenses & Eye Care 100% $1,871
Skincare & Makeup
Eye & Lip Care 100% $1,871
Face Makeup 100% $1,871
Eye & Lip Makeup 100% $1,871
Makeup Remover 100% $1,871
Suncare 100% $1,871
Acne, Blackhead & Wart Remover 100% $1,871
Chest & Neck Care Massage Oil 100% $1,871
Perfume & Home Fragrance 100% $1,871
Beauty Tool & Device 100% $1,426
Hair Styling & Tool 100% $1,426
Nail Care 100% $1,426
Skincare & Makeup Set 100% $1,426
Men's Section 100% $1,426
Sensitive Skin 100% $1,426
Beauty, Slimming & Fitness Supplement 100% $1,426
Contact Lens 100% $1,426
Pets
For Dog 100% $1,140
For Cat 100% $1,140
For Other Pets 100% $1,140
Aquarium Supplies 100% $1,140
Cleaning for Pet Keepers 100% $1,140
Sports & Travels
Travels 100% $950
Hiking & Climbing Equipments 100% $950
Camping Tools 100% $950
Beach Gears & Water Activities 100% $2,183
Outdoor Personal Cares 100% $2,183
Fitness 100% $2,183
Cycling & Skate 100% $1,455
Ball Games & Other Sports 100% $1,455
Sportswears & Protections 100% $1,455

Street Name
(SOV) 1 week
Mother & Baby
Baby Formula 100% $1,455
Diapers & Pants 100% $1,455
Body Cleansing 100% $1,455
Baby Laundry & Cleansing 100% $1,455
Bottle & Tableware & Feeding 100% $1,455
Breast-Feeding Essentials 100% $1,455
Baby Medicine & Ointment 100% $1,455
Baby Food & Drinks & Supplement 100% $1,455
Baby Toy 100% $1,455
Outdoor Supplies 100% $1,455
Beddings 100% $1,455
Home & Safety 100% $2,495
Babies Clothes & Accessories 100% $2,495
Baby Milestone & Gift Set 100% $2,495
Fashion
Women's Fashion 100% $1,310
Men's Fashion 100% $1,310
Kid's Fashion 100% $1,310
Toys and Books
Books 100% $1,310
Commemorative Banknote 100% $1,310
Coin Stamp
Gaming 100% $1,310
Toys 100% $1,310
Anime & Manga & Movie Merchandising 100% $1,310
Supplementary Exercises 100% $1,310
Textbooks 100% $1,310
Preschool 100% $1,871
Stationeries 100% $1,871
Instruments & Sheet Music 100% $1,871
Festive Decor and Essentials 100% $1,247
Balloons & Mahjong & Party Essentials 100% $1,247
CD & DVD & Gramophone Record 100% $1,247
Disney 100% $2,495
PIXAR 100% $2,495
MARVEL 100% $1,247
Star Wars 100% $1,247

Street Name
(SOV) 1 week
Dining & Lifestyle
Dining Offers 100% $950
Beauty & Health Service 100% $950
Leisure/ Other Service 100% $950
Travel 100% $950
Insurance & Finance
Travel Insurance 100% $950
Home & Helper Insurance 100% $950
Personal Accident Insurance 100% $950
13Landmarks
Beauty# 100% $1,455
Fashion & Style# 100% $1,455
Fitness & Travel# 100% $1,455
Electronics & Home Appliances# 100% $1,455
Jewellery & Watches# 100% $1,455
Home Furnishings & Cookware# 100% $1,455
Books, Toys & Gifts# 100% $1,455
Babies & Kids# 100% $1,455
Food & Wellness# 100% $1,455

Recommendation Icon (App)

Section Position
(SOV) 1 week
Recommendation 1st/ 3rd/ 5th 100% $11,497
Popular Brands (Web - PC + App)

(SOV) 1 week
Supermarket 1st/ 3rd/ 5th/ 7th 100% $4,385
Recommended Brands Landing (Web - PC + App)

(SOV) 1 week
Skincare & Makeup 1st/ 3rd/ 5th/ 7th 100% $1,544
Housewares 1st/ 3rd/ 5th/ 7th 100% $1,445
Home Appliances 1st/ 3rd/ 5th/ 7th 100% $1,323
Personal Care & Health 1st/ 3rd/ 5th/ 7th 100% $1,719
Fashion 1st/ 3rd/ 5th/ 7th 100% $1,119
Toys & Books 1st/ 3rd/ 5th/ 7th 100% $695
Sports & Travels 1st/ 3rd/ 5th/ 7th 100% $695
Mother & Baby 1st/ 3rd/ 5th/ 7th 100% $1,445
Pets 1st/ 3rd/ 5th/ 7th 100% $819
Recommended Brands (Search Page)

Street Name
(SOV) 1 week
Sports & Travel 33% $1,377
Toys & Books 33% $1,377
Pets 33% $1,136
Fashion 33% $1,552
13Landmarks# 33% $3,058

Keyword Search - Sponsored Product
(Web - PC + App)
2. Position of 1st or 2nd & 9th or 10th will be allocated randomly
3. Position of the Category SKU:
1st, 2nd, 9th or 10th SKU
Advertising cost
Share of Voice
Price Level 1 week 1 week
(SOV)
1st/ 2nd position 9th/ 10th position
Featured (Seasonal) 100% $5,950 $3,675
High 100% $3,990 $2,205
Medium 100% $2,380 $1,470
Low 100% $1,260 $735
Hot Keywords (Desktop)

(SOV) 1 week
Supermarket 1st/ 3rd 100% $3,074
Personal Care & Health 1st/ 3rd 100% $1,647
Home Appliances 1st/ 3rd 100% $1,520
Gadgets & Electronics 1st/ 3rd 100% $1,647
Housewares 1st/ 3rd 100% $1,076
Skincare & Makeup 1st/ 3rd 100% $1,248
Dining & Lifestyle 1st/ 3rd 100% $578
Sports & Travels 1st/ 3rd 100% $647
Toys & Books 1st/ 3rd 100% $1,109
Fashion 1st/ 3rd 100% $647
Pets 1st/ 3rd 100% $1,156
Mother & Baby 1st/ 3rd 100% $1,030
Insurance & Finance 1st/ 3rd 100% $536
13Landmarks# 1st/ 3rd 100% $739
#It is restricted to merchants under 13Landmarks only
Hot Keywords (App)
3. Keyword position is randomly assigned

Street Name
(SOV) 1 week
Toys & Books 100% $3,713
Fashion 100% $3,713
Pets 100% $3,647
13Landmarks# 100% $4,456
Add-on List - Sponsored Product (Web+App)
3. If advertiser provide SKU under Chilled/ Frozen Food category, the SKU will only be shown
on the add on list of orders that have purchased products under Chilled/ Frozen Food
category.
4. During the launch period the SKU rating must maintain at or above 3.5 stars (excepted no
rating SKU)
5. Please note that only Primary SKU can be shown on the add on list, which
Non-Primary SKU will not be able to shown.
6. Please note that the SOV will be different based on the delivery time chosen by cutsomers.

Target Group Position
(SOV) 1 week
Compulsory List Add-on List 100% $35,635
Add-on List - Sponsored Product (Web+App)
Example of HKTVmall Delivery & Standard Delivery Time:

Order Time HKTVmall Delivery Standerd Delivery
12 AM - 12:29 PM (15/6) Earliest Delivery - 16/6 Earliest Delivery - 16/6
12:30 PM - 9:59 PM (15/6)
10 PM - 11:59 PM (15/6) Earliest Delivery - 17/6 Earliest Delivery - 17/6
12 AM - 12:59 PM (16/6) Earliest Delivery - 17/6
1 PM - 9:59 PM (16/6) Earliest Delivery - 18/6
10 PM - 11:59 PM (16/6) Earliest Delivery - 18/6
If customer choose next day delivery:

Order Time HKTVmall Delivery Standerd Delivery
12 AM - 12:29 PM (15/6) Will display in add-on list Will display in add-on list
12:30 PM - 9:29 PM (15/6)
9:30 PM- 9:59 PM (15/6) Will not display in add-on list Will not display in add-on list
10 PM - 11:59 PM (16/6) Not able to choose next day delivery
Example 1: Customer made an order at 15/6 8 PM and set 16/6 as the delivery time,HKTVmall delivery
SKU will appear on the Add-on list.
Example 2: Customer made an order at 16/6 9 AM and set 17/6 as the delivery time, both HKTVmall and
Standard Delivery SKU(If SKU delivered to HKTVmall warehouse by 16/6) will appear on the Add-on
list.
Example 3: Customer made an order at 16/6 12:35 PM and set 17/6 as the delivery time,Standard Delivery
SKU will not appear on the Add-on list.
Example 4: Customer made an order at 16/6 9:40 PM and set 17/6 as the delivery time, both HKTVmall
and Standard Delivery SKU will not appear on the Add-on list.
Flash Sales - Sponsored SKU (Web+App)
1. Advertiser can book 1 day per instance on every Tuesday

3. Only SKUs within the chosen street are accepted, cross category selling is not allowed
4. Ad position: 6th/7th/11th/12th/31st/32nd/51st/52nd/71st/72nd/91st/92nd/111th/112th/131st/
132nd/151st/152nd SKU
Advertising Cost
Share of 1 Day (Tuesday)
Street Name Voice 111th/112th/
6th/7th 11th/12th 31st/32nd/ 71st/72nd/ 131st/132nd/
(SOV) 51st/52nd 91st/92nd
SKU SKU SKU SKU 151st/152nd
SKU
Supermarket 100% $15,600 $12,000 $9,000 $6,720 $5,443
Personal Care 100% $12,960 $8,640 $7,200 $5,376 $4,355
& Health
Housewares 100% $12,960 $8,640 $7,200 $5,376 $4,355
Pets 100% $9,072 $6,048 $5,040 $3,763 $3,048
Top 100 - Sponsored Product (Web+App)
4. Ad position: 3rd/5th/6th/9th/15th SKU
Share of Advertising Cost

Street Name Voice 1 Week
(SOV) 5th SKU 15th SKU 3rd SKU 6th SKU 9th SKU
Supermarket 100% $22,500 $15,750
Skincare & Makeup 100% $16,500 $8,400 $6,615
Mother & Baby 100% $10,125 $6,615 $5,954
Home Appliances 100% $17,250 $11,025 $6,615
Sports & Travel 100% $6,400 $4,200 $3,528
Toys & Books 100% $6,400 $4,200 $3,528
Housewares 100% $15,750 $7,350 $6,615
Pets 100% $8,400 $5,600 $3,528
Your Favourite Items（App）

Street Name Sub Cat
(SOV) 1 week
Supermarket
Chilled/ Frozen Food Frozen Fish 100% $17,650
Frozen Shrimp and Crab 100% $3,017
Frozen Pork 100% $16,576
Frozen Poultry 100% $19,498
Frozen Sausages & Hams 100% $1,794
Dim Sum & Bao Dim 100% $9,632
Dessert&Cakes 100% $2,345
Ready Meals 100% $2,692
Hot Pot & BBQ Food 100% $2,345
Frozen Snacks 100% $12,029
Meat Ball 100% $2,345
Dumpling and Wonton 100% $3,611
Vegetarian 100% $2,345
Snacks & Dessert Prawn Crackers & Stick 100% $1,794
Biscuits & Cookies 100% $2,345
Candy & Chocolate 100% $1,794
Potato Chips & Fries 100% $3,258
Crackers 100% $1,794
Wafer 100% $1,794
*Each customer will be seeing a different sets of product recommendations group


Street Name Sub Cat
(SOV) 1 week
Seaweed 100% $1,794
Dried Meat 100% $2,345
Nuts 100% $2,345
Beverages Bottled Juices 100% $2,345
Paper-packed Juices 100% $2,345
Non Carbonated Drinks 100% $1,794
Milk & Soy Milk 100% $12,405
Instant Coffee 100% $3,546
Coffee Powder/
100% $5,143
Beans & Milk Tea Powder
Powder Drinks 100% $1,794
Bottled Tea 100% $2,345
Paper-packed Tea 100% $5,488
Chinese Tea 100% $2,345
Black Tea 100% $1,794
Japanese Tea 100% $1,794
Herb Fruit Tea 100% $2,345
Alcoholic Beverages Others 100% $1,794
Sparkling Wine 100% $2,345
Fruit Wine 100% $2,345
Sake & Ginjyo 100% $1,794
Whiskies 100% $2,345
Noodles & Pasta Non Fried Noodles 100% $1,794
Rice Noodles & Vermicelli 100% $1,794
Seasoning Chili Sauce 100% $1,794
South East Asian Sauce 100% $1,794
Herbs, Spices & Cheese Powder 100% $1,794
Flour & Pancake Mix 100% $1,794
Bakery Food 100% $2,345
Soup, Cooked Food &
Chinese Soup 100% $2,345
Preserved Food
Cooked Food 100% $1,794
Pickles, Tsukemono & Kimchi 100% $1,794
Canned & Dried Food Canned Meat 100% $2,345
Canned Fish 100% $2,345
Canned Vegetables & Beans 100% $1,794
Premium Dried Seafood 100% $1,794
Soup Pack/ Ingredients 100% $2,469
Breakfast & Jam Oatmeal & Cornflakes 100% $2,345
Tissues, Disposable &
Bathroom Tissues 100% $8,124
Household Products
Boxed Facial Tissues 100% $5,633
Kitchen Towels 100% $3,144
Wet Wipes 100% $4,574

Street Name Sub Cat
(SOV) 1 week
Dish Washing &
100% $2,345
Household Cleaners Food Detergents
Household &
100% $2,345
Furniture Cleaners
Household Cleaning Tools 100% $2,345
Air Fresher 100% $1,794
Personal Care &
Health
Personal Care Body Wash 100% $6,266
Body Lotion 100% $2,345
Wet Wipes 100% $2,345
Shampoo 100% $4,869
Conditioner 100% $2,345
Treatment 100% $2,345
Hair Ties & Headbands 100% $2,345
Toothbrush 100% $2,345
Toothpaste 100% $3,917
Mouth Rinse &
100% $2,345
Denture Cleaners
Mask 100% $1,794
Hand Wash 100% $8,045
Hand Cream 100% $1,794
Napkin & Panty Liner 100% $7,928
Feminine Wash 100% $2,345
Elderly Care 100% $2,345
Condoms 100% $2,345
Health Immunity 100% $2,345
Cardiovascular 100% $1,794
Eye Supplement 100% $1,794
Digestive 100% $2,345
Bones & Joints 100% $2,345
Stress & Fatigue 100% $2,345
Vitamin 100% $2,592
Health Beverage 100% $1,794
Men Formula 100% $1,794
Women Formula 100% $2,345
Kids Health 100% $1,794
Beauty Supplement 100% $2,345
Slimming Capsule 100% $2,345
Medicine Ear Nose & Throat Medicine 100% $1,794
Pain Patch & Massage Cream 100% $1,794

Street Name Sub Cat
(SOV) 1 week
Medicine Surgical Maske 100% $19,903
Contact Lenses &
Colour Contact Lens 100% $2,345
Eye Care
Spherical for Short /
100% $4,035
Long-sighted
Skincare & Makeup
Skincare Cleansing Milk 100% $4,168
Cleansing Foam 100% $3,546
Moisturizing Serum 100% $6,992
Anti-Aging Wrinkle Serum 100% $6,096
Day & Night Cream 100% $9,154
Sheet Mask 100% $10,643
Lip Balm 100% $3,489
Housewares
Cleaning Dehumidifiers 100% $2,935
Dish Washing & Food
100% $2,345
Detergents
Multi-functional Cleaners 100% $2,345
Cleaning Cloths 100% $2,345
Scouring Pads & Sponges 100% $4,126
Shower Head & Hoses 100% $2,563
Mother & Baby
Body Cleansing Baby Wipe 100% $2,345
Headphone & Earphone Bluetooth Earphone 100% $10,966
Home Appliances
Kitchen Appliances Water Purifier Filter 100% $2,345
Air Purifier Filter 100% $2,345
Sports & Travels
Sportswears & Men Sports shoes &
100% $1,794
Protections Slippers
Women Sports shoes &
100% $2,345
Slippers
Pets
For Dogs Dry Dog Food 100% $1,794
Dog Snacks 100% $2,345
Dog Medical Care 100% $1,794
For Cat Dry Cat Food 100% $1,794
Canned Cat Food 100% $2,345
Cat Snacks 100% $1,794
Cat Sand 100% $2,345
Guess You Want These - Sponsored Product
（App）

Street Name Sub Cat
(SOV) 1 week
Supermarket
100% $10,070
Bulk Purchase Household Products
Chilled/ Frozen Food Frozen Fish 100% $30,654
Frozen Shrimp and Crab 100% $12,603
Frozen Seashell 100% $11,037
Frozen Beef 100% $23,313
Frozen Pork 100% $26,188
Frozen Poultry 100% $32,239
Frozen Sausages
100% $3,664
& Hams
Cheese 100% $3,149
Dim Sum & Bao Dim 100% $20,281
Dessert&Cakes 100% $6,779
Ready Meals 100% $8,769
急凍Frozen/Chilled Soup 100% $3,149
Hot Pot & BBQ Food 100% $5,267
Noodles 100% $3,149

（App）

Street Name Sub Cat
(SOV) 1 week
Frozen Snacks 100% $29,851
Meat Ball 100% $6,779
Dumpling and Wonton 100% $10,068
Vegetarian 100% $3,149
Snacks & Dessert Biscuits & Cookies 100% $3,149
Prawn Crackers
100% $8,822
& Stick
Biscuits Snack 100% $5,267
Dried Meat 100% $3,149
Nuts 100% $7,911
Dried Fruits 100% $3,149
Jelly 100% $3,149
Beverages Water 100% $9,028
Soft Drink 100% $19,658
Bottled Juices 100% $9,248
Paper-packed Juices 100% $6,779
Non Carbonated Drinks 100% $2,634
Milk & Soy Milk 100% $27,288
Instant Coffee 100% $13,595
Coffee Powder/ Beans &
100% $14,599
Milk Tea Powder
Powder Drinks 100% $3,664
Bottled Tea 100% $6,748
Paper-packed Tea 100% $12,230
Chinese Tea 100% $4,808
Black Tea 100% $3,149
Herb Fruit Tea 100% $8,376
Alcoholic Beverages Others 100% $5,180
Sparkling Wine 100% $3,149
Fruit Wine 100% $3,149
Whiskies 100% $3,791
Noodles & Pasta Cup Noodles 100% $3,149
Noodles 100% $11,837
Instant Rice & Congee 100% $3,664
Non Fried Noodles 100% $3,149
Seasoning South East Asian Sauce 100% $3,149
Soy Sauce 100% $3,149
Bakery Food 100% $6,779

（App）
Street Name Sub Cat
(SOV) 1 week
Soup, Cooked Food & $3,149
Chinese Soup 100%
Preserved Food
Canned & Dried Food Canned Meat 100% $5,267
Canned Fish 100% $3,149
Canned Vegetables
100% $3,149
& Beans
Premium Dried Seafood 100% $3,149
Soup Pack/ Ingredients 100% $8,769
Breakfast & Jam Oatmeal & Cornflakes 100% $3,664
Organic & Health Food Cereals 100% $3,149
Bathroom Tissues 100% $17,222
Household Products
Boxed Facial Tissues 100% $12,431
Kitchen Towels 100% $9,978
Pocketable Wet Wipe 100% $3,149
Wet Wipes 100% $11,793
Household Cleaners Laundry Liquids 100% $21,603
Softener 100% $3,664
Bleach & Antiseptics 100% $13,541
Dish Washing &
100% $8,769
Food Detergents
Household &
100% $4,808
Furniture Cleaners
Household Cleaning
100% $3,664
Tools
Personal Care & Health
Personal Care Body Wash 100% $18,648
Body Lotion 100% $8,376
Wet Wipes 100% $5,267
Shampoo 100% $20,142
Conditioner 100% $5,267
Treatment 100% $11,425
Hair Ties & Headbands 100% $5,267
Toothbrush 100% $3,149
Toothpaste 100% $3,149
Fresh Toothpaste 100% $2,634
Mouth Rinse &
100% $4,808
Denture Cleaners

（App）

Street Name Sub Cat
(SOV) 1 week
Hand Wash 100% $22,210
Hand Cream 100% $3,149
Day Napkin 100% $5,267
Night Napkin 100% $4,808
Napkin & Panty Liner 100% $4,808
Feminine Wash 100% $3,149
Elderly Care 100% $3,149
Sensitive Condom 100% $2,634
Health Immunity 100% $9,094
Cardiovascular 100% $5,267
Blood Sugar 100% $3,149
Eye Supplement 100% $4,808
Digestive 100% $11,527
Haircare 100% $3,149
Bones & Joints 100% $8,988
Stress & Fatigue 100% $5,267
Vitamin 100% $9,660
Lingzhi Cordyceps
100% $3,149
& Ginseng
Honey & Propolis 100% $2,634
Milk Powder 100% $3,149
Health Beverage 100% $3,664
Men Formula 100% $3,149
Women Formula 100% $5,267
Kids Health 100% $3,149
Beauty Supplement 100% $11,751
Slimming Capsule 100% $5,267
Slimming Drink 100% $3,149
Health Accessories 100% $3,149
Ear Nose &
100% $3,149
Throat Medicine
Medicine Eczema, Dermatologic & Nail 100% $3,149
First Aid 100% $3,149
Surgical Maske 100% $35,233
Spherical for Short/
Daily Disposable 100% $5,267
Long-sighted
Contact Lenses & Eye Care Daily Disposable 100% $3,664
Monthly Disposable 100% $2,634
Eye Drops 100% $2,634

（App）

Street Name Sub Cat
(SOV) 1 week
Skincare & Makeup
SkinCare Cleansing Milk 100% $3,149
Cleansing Foam 100% $3,149
Moisturizing Tone 100% $5,267
Moisturizing Serum 100% $8,376
Brightening Serum 100% $3,149
Anti-Aging Wrinkle
100% $7,316
Serum
Moisturizing Day $5,267
100%
& Night Cream
Sheet Mask 100% $5,267
Firming & Wrinkle
100% $3,664
Smoothing Eye Cream
Acen Cream 100% $3,149
Perfume &
Floral Notes 100% $3,149
Home Fragrance
Houseware
Dehumidifiers 100% $3,149
Disinfectant Spray 100% $3,149
Fry Pans 100% $3,664
Shower Head
100% $3,664
& Hoses
Bedding Sets 100% $5,267
Laundry Balls 100% $3,149
Fashion
Women's Fashion Pure Gold 100% $5,267
Mother & Baby
Baby Wipe 100% $3,301
Cream & Moisturizer 100% $2,634
Baby Mask 100% $3,149
Bluetooth Earphone 100% $8,038
Smart Watch 100% $5,267
Power Bank 100% $3,149
Switch Gaming
100% $3,149
Software
Portable Hard Disk 100% $2,634

（App）

Street Name Sub Cat
(SOV) 1 week
Home Appliances
Electric Kettle 100% $3,664
Water Purifier 100% $3,149
Hair Dryer 100% $3,149
Electric Toothbrush 100% $3,149
Blood Glucose Meter 100% $2,634
Sports & Travels
Women Other
100% $8,376
Women Sports shoes
Pets
For Dog All Ages Dog Food 100% $2,634
Adult Dog Food 100% $2,634
Dry Dog Snacks
100% $3,149
(Meats)
Pet Sheets 100% $2,634
Dog Oral Care 100% $2,634
For Cat All Ages Cat Food 100% $3,149
Kitten Food 100% $2,634
Adult Cat Food 100% $3,149
Canned Cat Food All Ages Cat Food 100% $5,267
Adult Cat Food 100% $2,634
Complementary Cat
100% $2,634
Food
Cat Pouches 100% $2,634
Raw Cat Food
100% $2,634
(Freeze-Dried)
Cat Lick Snacks 100% $2,634
Dry Cat Treats (Meats) 100% $2,634
Dry Cat Snack Sticks 100% $2,634
Dry Cat Snack Grains 100% $2,634
Cat Health Snacks 100% $2,634
Okara Cat Litter 100% $4,808
Cat Bentonite
100% $2,634
Cat Litter
Corn Soya &
100% $2,634
Potato Cat Litter

App Notification
1. Advertiser can book 1 Time per instance

2. Advertiser can choose more than 1 sub category
3. Minimum order value of each app notification: $8,000
4. Send base deduplication when same customer identifier falls
in the selected category groups
Eg. advertiser selects target group ‘Large Home Appliances’
(Send base:10,000 - 50,000) & ‘Smart Home’ (Send
base:10,000 - 50,000) - The final delivered send base
does not equal to total sum of these two groups as there is
deduplication of the customer identifier when sending out
the app notification to ensure same customer will not receive
the same notification twice (Suggest to select cross main
category target group to avoid less duplication in the same
app notification)
5. Estimated send base includes the opt-out promotional message customers
(Applicable in Chinese language only)
Advertising cost
Street Name Target
1 Time
Supermarket
Bulk Purchase Full $48,290
Top 100,000 spenders $25,000
Fruit, Vegetables and Flowers Full $70,909
Top 100,000 spenders $25,000
Chilled/ Frozen Food Full $125,916
Top 100,000 spenders $25,000
Snacks & Dessert Full $109,404
Top 100,000 spenders $25,000
Beverages Full $127,296
Top 100,000 spenders $25,000
Alcoholic Beverages Full $63,541
Top 100,000 spenders $25,000
Noodles & Pasta Full $82,967
Top 100,000 spenders $25,000
Rice & Cooking Oil Full $56,578
Top 100,000 spenders $25,000
Seasoning Full $90,202
Top 100,000 spenders $25,000
Soup, Cooked Food & Preserved Food Full $46,204
Top 100,000 spenders $25,000
Canned & Dried Food Full $67,736
Top 100,000 spenders $25,000
App Notification
Advertising cost
Street Name Target
1 Time
Breakfast & Jam Full $43,012
Top 100,000 spenders $25,000
Organic & Health Food Full $36,051
Top 100,000 spenders $25,000
Medicine Full $2,874
Voucher & Festival Food Full $48,633
Top 100,000 spenders $25,000
Tissues, Disposable & Household Products Full $82,657
Top 100,000 spenders $25,000
Household Cleaners Full $89,355
Top 100,000 spenders $25,000
Personal Care Full $78,139
Top 100,000 spenders $25,000
Baby Care/ Food Full $9,045
Pet Care Full $1,566
Skincare Full $59,879
Top 100,000 spenders $25,000
Top 100,000 spenders $25,000
Health Full $118,780
Top 100,000 spenders $25,000
Top 100,000 spenders $25,000
Makeup & Perfume Full $30,728
Top 100,000 spenders $25,000
Contact Lenses & Eye Care Full $30,774
Top 100,000 spenders $25,000
Skincare & Makeup
Top 100,000 spenders $25,000
Eye & Lip Care Full $34,983
Top 100,000 spenders $25,000
Face Makeup Full $32,640
Top 100,000 spenders $25,000
Eye & Lip Makeup Full $24,989
App Notification
Advertising cost
Street Name Target
1 Time
Makeup Remover Full $24,199
Suncare Full $28,349
Top 100,000 spenders $25,000
Acne, Blackhead & Wart Remover Full $22,187
Chest & Neck Care Massage Oil Full $12,479
Perfume & Home Fragrance Full $25,482
Top 100,000 spenders $25,000
Beauty Tool & Device Full $26,043
Top 100,000 spenders $25,000
Hair Styling $ Tool Full $3,272
Nail Care Full $11,040
Skincare & Makeup Set Full $19,792
Men's Section Full $8,523
Sensitive Skin Full $14,124
Houseware
Storage & Organisation Full $48,255
Top 100,000 spenders $25,000
Cleaning Full $86,756
Top 100,000 spenders $25,000
Kitchenware Full $70,129
Top 100,000 spenders $25,000
Tableware Full $59,217
Top 100,000 spenders $25,000
Bathroom Full $47,528
Top 100,000 spenders $25,000
Bedroom Full $45,911
Top 100,000 spenders $25,000
Laundry & Accessories Full $47,177
Top 100,000 spenders $25,000
Personal Care & Grooming Full $43,468
Top 100,000 spenders $25,000
Home Appliances Full $2,645
Furniture Full $42,674
Top 100,000 spenders $25,000
Interior Decoration Full $52,742
Top 100,000 spenders $25,000
Hardware & Tools Full $39,322
Top 100,000 spenders $25,000
App Notification
Advertising cost
Street Name Target
1 Time
Stationery Full $15,601
Gardenware Full $10,928
Festive Supplies Full $8,732
Fashion
Women's Tops Full $15,746
Women Coats & Jackets Full $6,988
Women's Dresses Full $5,556
Women's Skirts Full $4,764
Women's Skinny & Slim Full $6,734
Women's Jeans Full $2,934
Women's Lingerie & Sleepwear Full $21,617
Women's Sports Fashion Full $6,146
Women's Shoes Full $15,156
Women's Bags & Wallets Full $27,642
Top 100,000 spenders $25,000
Women's Fashion Jewelry Full $12,432
Women's Fine Jewelry Full $20,420
Women's Accessories Full $21,113
Men's Tops Full $14,024
Men's Coats & Jackets Full $6,295
Men's Jeans Full $2,537
Men's Pants & Shorts Full $5,570
Men's Lingerie & Sleepwear Full $12,255
Men's Shoes Full $15,386
Men's Bags & Wallets Full $17,931
Men's Fashion Jewelry Full $4,946
Men's Fine Jewelry Full $1,225
Men's Accessories Full $16,855
Girl's Fashion Full $6,338
Boy's Fashion Full $5,343
Babies Clothes Full $4,785
App Notification
Advertising cost
Street Name Target
1 Time
Mother & Baby
Baby Formula Full $10,765
Diapers & Pants Full $17,017
Body Cleansing Full $29,965
Top 100,000 spenders $25,000
Baby Laundry & Cleansing Full $15,142
Bottle & Tableware & Feeding Full $22,816
Breast-Feeding Essentials Full $5,668
Baby Medicine & Ointment Full $22,084
Baby Food & Drinks & Supplement Full $18,717
Baby Toy Full $11,993
Outdoor Supplies Full $20,026
Beddings Full $9,920
Home & Safety Full $14,525
Babies Clothes & Accessories Full $9,376
Baby Milestone & Gift Set Full $3,258
Maternity Cleansing Product & Care Full $6,992
Prenatal & Postnatal Full $12,287
Mobile Phone Full $24,860
Tablet & E-Book Reader Full $10,267
Headphone & Earphone Full $29,324
Top 100,000 spenders $25,000
Laptop Full $6,861
Smart Watch & Phone Accessories Full $55,798
Top 100,000 spenders $25,000
Gaming & E-Sports Full $36,253
Top 100,000 spenders $25,000
Gift Card & e-voucher Full $3,374
"Desktop Computer & Computer
Full $59,319
Accessories"
Top 100,000 spenders $25,000
AV & Entertainment Full $18,023
HiFi World Full $19,138
Camera & Accessories Full $31,373
Top 100,000 spenders $25,000
Auto Supplies Full $34,393
Top 100,000 spenders $25,000
App Notification
Advertising cost
Street Name Target
1 Time
Home Appliances
Washer & Refrigerator & Air Conditioner Full $35,756
Top 100,000 spenders $25,000
Television & Audio Full $15,116
Kitchen Appliances Full $86,867
Top 100,000 spenders $25,000
Air Purifier Full $37,946
Top 100,000 spenders $25,000
Fan Full $32,141
Top 100,000 spenders $25,000
Vacuum Cleaner & Electric Mop & Cleaning
Full $33,085
Robot
Top 100,000 spenders $25,000
Other Small Home Appliances &
Full $57,576
Accessories
Top 100,000 spenders $25,000
Bathroom Electrical Appliances Full $8,625
Health & Personal Care Appliances Full $58,264
Top 100,000 spenders $25,000
Beauty Appliances Full $39,423
Top 100,000 spenders $25,000
Massage & Relax Full $28,484
Top 100,000 spenders $25,000
Smart Home Full $37,121
Top 100,000 spenders $25,000
Insurance & Finance
Travel Insurance Full $1,399
Home & Helper Insurance Full $3,427
Personal Accident Insurance Full $1,525
Sports & Travels
Travels Full $35,819
Top 100,000 spenders $25,000
Hiking & Climbing Equipments Full $25,579
Top 100,000 spenders $25,000
Camping Tools Full $22,982
Beach Gears & Water Activities Full $13,080
Outdoor Personal Cares Full $14,491
Fitness Full $30,191
Top 100,000 spenders $25,000
App Notification
Advertising cost
Street Name Target
1 Time
Cycling & Skate Full $7,038
Ball Games & Other Sports Full $5,236
Sportswears & Protections Full $50,814
Top 100,000 spenders $25,000
Pets
For Dog Full $31,759
Top 100,000 spenders $25,000
For Cat Full $36,052
Top 100,000 spenders $25,000
For Other Pets Full $5,770
Aquarium Supplies Full $3,523
Cleaning for Pet Keepers Full $10,088
Toys & Books
Disney Full $11,868
Pixar Full $4,839
Marvel Full $2,004
Gaming Full $1,888
Toys Full $37,983
Top 100,000 spenders $25,000
Anime & Manga & Movie Merchandising Full $10,257
Books Full $23,177
Supplementary Exercises Full $7,663
Textbooks Full $1,808
Preschool Full $8,147
Stationeries Full $42,074
Top 100,000 spenders $25,000
Instruments & Sheet Music Full $3,060
Fesrive Decor and Essentials Full $6,144
Balloon & Mahjon & Party Essentials Full $3,776
Dining & Lifestyle
Dining Offers Full $22,989
Beauty & Health Service Full $5,559
Leisure/ Other Service Full $15,373
Travel Full $2,323
App Notification
Advertising cost
Street Name Target
1 Time
13Landmarks
Beauty# Full $58,755
Top 100,000 spenders $25,000
Fashion & Style# Full $58,083
Top 100,000 spenders $25,000
Fitness & Travel# Full $25,818
Top 100,000 spenders $25,000
Electronics & Home Appliances# Full $41,748
Top 100,000 spenders $25,000
Jewellery & Watches# Full $19,127
Home Furnishings & Cookware# Full $23,474
Books, Toys & Gifts# Full $22,887
Babies & Kids# Full $21,206
Food & Wellness# Full $53,509
Top 100,000 spenders $25,000

eDM

3. Minimum order value of each eDM: $15,000
4. Send base deduplication when same customer
identifier falls in the selected category groups
Eg. advertiser selects target group ‘Large Home
Appliances’ (Send base:10,000 - 50,000) & ‘Smart
Home’ (Send base:10,000 - 50,000) - The final
delivered send base does not equal to total sum of
these two groups as there is deduplication of the
customer identifier when sending out the eDM to
ensure same customer will not receive the same
email twice (Suggest to select cross main category
target group to avoid less duplication in the same
eDM)
Advertising cost
Street Name Target
1 Time
Supermarket
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
eDM
Advertising cost
Street Name Target
1 Time
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Skincare & Makeup
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
eDM
Advertising cost
Street Name Target
1 Time
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Houseware
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
eDM
Advertising cost
Street Name Target
1 Time
Fashion
Top 100,000 spenders $50,000
Girl's Shoes Full $16,492
Girl's Acc & Jewelry Full $16,299
Boy's Shoes Full $10,767
Boy's Acc & Jewelry Full $8,125
Babies' Acc & Jewelry Full $9,199
eDM
Advertising cost
Street Name Target
1 Time
Mother & Baby
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Laptop Full $13,723
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Full $118,637
Accessories"
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
eDM
Advertising cost
Street Name Target
1 Time
Home Appliances
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Fan Full $64,282
Top 100,000 spenders $50,000
Full $66,169
Robot
Top 100,000 spenders $50,000
Full $115,153
Accessories
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Insurance & Finance
Sports & Travels
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
eDM
Advertising cost
Street Name Target
1 Time
Top 100,000 spenders $50,000
Pets
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Toys & Books
Disney Full $23,736
Pixar Full $9,678
Marvel Full $4,008
Gaming Full $3,776
Toys Full $75,967
Top 100,000 spenders $50,000
Books Full $46,353
Top 100,000 spenders $50,000
Dining & Lifestyle
Travel Full $4,646
eDM
Advertising cost
Street Name Target
1 Time
13Landmarks
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Top 100,000 spenders $50,000
Books, Toys & Gifts# Full $45,775
Top 100,000 spenders $50,000

Message Centre

3. Minimum order value of each app notification: $8,000
4. Send base deduplication when same customer identifier falls
in the selected category groups
Eg. advertiser selects target group ‘Large Home Appliances’
(Send base:10,000 - 50,000) & ‘Smart Home’ (Send
base:10,000 - 50,000) - The final delivered send base
does not equal to total sum of these two groups as there is
deduplication of the customer identifier when sending out the
message centre to ensure same customer will not receive the
same message twice (Suggest to select cross main category
target group to avoid less duplication in the same message
centre)
Advertising cost
Street Name Target
1 Time
Supermarket
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Message Centre
Advertising cost
Street Name Target
1 Time
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Skincare & Makeup
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Message Centre
Advertising cost
Street Name Target
1 Time
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Houseware
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Message Centre
Advertising cost
Street Name Target
1 Time
Fashion
Top 100,000 spenders $35,000
Message Centre
Advertising cost
Street Name Target
1 Time
Mother & Baby
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Laptop Full $9,606
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Full $83,046
Accessories"
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Message Centre
Advertising cost
Street Name Target
1 Time
Home Appliances
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Fan Full $44,997
Top 100,000 spenders $35,000
Full $46,318
Robot
Top 100,000 spenders $35,000
Full $80,607
Accessories
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Insurance & Finance
Sports & Travels
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Message Centre
Advertising cost
Street Name Target
1 Time
Top 100,000 spenders $35,000
Pets
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Toys & Books
Disney Full $16,615
Pixar Full $6,775
Marvel Full $2,805
Gaming Full $2,643
Toys Full $53,177
Top 100,000 spenders $35,000
Books Full $32,447
Top 100,000 spenders $35,000
Dining & Lifestyle
Travel Full $3,252
Message Centre
Advertising cost
Street Name Target
1 Time
13Landmarks
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Top 100,000 spenders $35,000
Books, Toys & Gifts# Top 100,000 spenders $32,042
Top 100,000 spenders $35,000
Facebook Post

2. The below advertising cost do not include copywriting, layout design and ad boosting fee
3. Accept image or video post
Position Advertising Cost

1 Time
HKTVmall Facebook Page $21,692
Ad Boosting Ad Spend Decided by merchant (if applicable)
Ad Boosting Handling Fee # 25% of ad spend or min. of $2,500, whichever is higher
# Ad boosting related fee cannot be deducted by HKTVmall ad
Remarks
credit. To learn more, please email advertising@hktv.com.hk.
Instagram Post & Story

2. The below advertising cost do not include copywriting and layout design.
3. Accept image or video post
Advertising Cost
Position 1 Time
Tue Fri
HKTVmall Instagram Page $8,467 $9,060
Ad Boosting Ad Spend Decided by merchant (if applicable)
Ad Boosting Handling Fee# 25% of ad spend or min. of $2,500, whichever is higher
# Ad boosting related fee cannot be deducted by HKTVmall ad
Remarks
credit. To learn more, please email advertising@hktv.com.hk.
Targeted Audience Advertising Solution (CRM)

2. Ad cost is charged by the estimated customer pool size and will confirm the
quotation with advertiser. If there is any variance of the actual delivered base, Ad
cost will not be changed.
3. Please proceed booking by crm.adbooking@hktv.com.hk
Ad Format Charge by Audience Size Minimum Booking

App Notification $1.2/account $25,000
Message Centre $1.3/account $25,000
eDM $1.4/account $30,000
Facebook Collaborative Ads Solution
Duration
6 Months 12 Months
(Consecutive period)
Fee
$ 50,000 $ 75,000
(HKTV advertising credit)
Store related audience
(1. Store Viewers
3 3
2. Cart Abandoners
3. Past Buyers)
HKTVmall audience
(1. Product category (14 main
4 8
category /1,000+ sub category)
2. Behaviourial / interest)
HKTVmall Facebook page preset list
(1. Page followers 1 2
2. Page visitors)
Lookalike audience list
(HKTVmall audience lookalike 1 2
audience in Facebook network)
Total number of audience list 9 15
1. Audience list (*Additional audience list: $5,000 per list)

Service inclusion 2. Product catalogue
3. Conversion tracking
－
•Booking channel: Ad Booking System
－•Facebook ads account ownership: merchant / agency
－•Within the signed service period, audience list selection
Remarks cannot be changed. Change in audience list selection will be
charged as addtional list of $5,000 per list
－* Addtional audience list: $5,000 per list

Google Smart Ads Solution
Duration
6 Months 12 Months
(Consecutive period)
Fee (HKTVmall advertising credit) $ 50,000 $ 75,000

(1. Store Viewers
3 3
2. Cart Abandoners
3. Past Buyers)
HKTVmall audience
(1. Product category (14 main
3 6
category /1,000+ sub category)
Pre-set audience
(1. Housing type
2. Payment type
2 3
3. Location
4. Membership status
5. Bank)
Custom audience
(Customized by product category/
0 6
Interaction in HKTVmall/
membership)
Total number of audience list 8 18
1. Audience list (*Additional audience list: $5,000 per list)

Service inclusion 2. Product catalogue
•Booking channel: Ad Booking System

•Google Ads or Display & Video 360 (choose one only)
account ownership: Merchant / Agency
•Audience lists cannot be change within the subscription
Remarks period, otherwise, it will consider as additional audience list
(*Addtional audience list: $5,000 per list)
* Kindly contact advertising@hktv.com.hk to understand more

on extra customized audience list
Google Advertising Partnership Program
Beginner Intermediate Advanced

Ad spend (1 year)# $50,000 $100,000 $150,000
Service charge (can be
settled by HKTVmall ad 25% of Ad Spend
credit)
Estimated exposure
7,286,000 14,572,000 21,858,000
(up to impressions)
Ad format Google Performance Max Campaign & Google Shopping Ad
1. Google ads campaign management

•Ad execution & optimization
•Consultation & enquiries follow up
2. Audience lists (no selection)
Program services
•Audiences who had interaction with certain category,
e.g. view content / add-to-cart / purchase
3. Product feed
4. Interactive report with conversion tracking
# Ad spend is charged by each store and cannot be deducted by

Remarks HKTVmall ad credit. To learn more, please email
advertising@hktv.com.hk.
Google Smart Ads Solution &
Facebook Collaborative Ads Solution Bundle
Duration (consecutive period) 12 months

Fee (HKTVmall advertising credit) $138,000
Solution channel Google Facebook

(1. Store Viewers
3 3
2. Cart Abandoners
3. Past Buyers)
HKTVmall audience
(1. Product category (14 main category
6 8
/1,000+ sub category)
Google - Pre-set audience
(1. Housing type 2. Payment type
3. Location 4. Membership status 5. Bank)
3 2
Facebook - HKTVmall Facebook page
preset list
(1. Page followers 2. Page visitors)
Google - Custom audience
(Customized by product category/
Interaction in HKTVmall/ membership)
6 2
Facebook - Lookalike audience list
(HKTVmall audience lookalike audience in
Facebook network)
Total number of audience list
18 15
Service inclusion 1. Audience list (*Additional audience list: $5,000

per list)
2. Product catalogue
Remarks
For terms and conditions, please refer to Google
Smart Ads Solution & Facebook Collaborative Ads
Solution

2023 RateCard Eng

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2023 Merchant Advertising Rate Card

Effective Date: Jan 1, 2023

Last updated: July 26 ,2023

Main Splash ad (App)

1. Advertiser can book 1 Day per instance

Advertising Cost Advertising Cost

1. Advertiser can book 1 Day per instance

Share of Voice Advertising cost

1. Advertiser can book 1 Day per instance

Share of Voice Advertising cost

Share of Voice* Advertising cost

Share of Voice* Advertising cost

Share of Voice Advertising cost

Share of Voice Advertising cost

#It is restricted to merchants under 13Landmarks only.

Share of Voice Advertising cost

1. Advertiser can book 1 Day per instance

Share of Advertising cost

Supermarket 50% $13,821 $21,662 $16,651 $26,852

Share of Voice Advertising cost

Share of Advertising cost

Share of Voice Advertising cost

Share of Voice Advertising cost

Share of Voice Advertising cost

Share of Voice Advertising cost

#It is restricted to merchants under 13Landmarks only.

Share Advertising cost

Share Advertising cost

Share Advertising cost

Share Advertising cost

Share Advertising cost

1. Advertiser can book 1 Day per instance

Share of Voice Advertising cost

#It is restricted to merchants under 13Landmarks only.

Share of Advertising cost

*HKTVmall Design Team will provide design services on 1 banner only,

Share of Advertising Cost

Share of Advertising cost

Share of Voice Advertising cost

Share of Voice Advertising cost

Share of Voice Advertising cost

Share of Voice Advertising cost

Share of Voice Advertising cost

#It is restricted to merchants under 13Landmarks only.

Share of Voice Advertising cost

Share of Voice Advertising cost

Share of Voice Advertising cost

Share of Voice Advertising cost

#It is restricted to merchants under 13Landmarks only.

Share of Voice Advertising cost

Share of Voice Advertising cost

Share of Voice Advertising cost

Example of HKTVmall Delivery & Standard Delivery Time:

If customer choose next day delivery:

1. Advertiser can book 1 day per instance on every Tuesday

Share of Advertising Cost

Share of Voice Advertising cost

*Each customer will be seeing a different sets of product recommendations group

Share of Voice Advertising cost

Share of Voice Advertising cost

Share of Voice Advertising cost

Share of Voice Advertising cost