CASE STUDY PREPARED BY:

Aditya Kamble – TDCM015D

Darshit Bhovar – TDCM055D
Krish Chudasama – TDCM061D
Sahil Jadhav – TDCM081D
Ranjeet Katkar – TDCM098D

SUBJECT: Export Marketing

TEACHER IN-CHARGE: Dr. Asha Agrawal

CASE STUDY ON:

Export of Cereals from India
India is the world’s second largest producer of cereals. The huge
demand for cereals in the global market is creating an excellent
environment for the export of Indian cereal products. In 2008,
India imposed a ban on the export of rice and wheat, etc to meet
domestic needs. Now, seeing the huge demand in the global
market and the country’s surplus production. India has lifted the
ban, but only a limited amount of export of the commodity is
allowed. India majorly export cereals to countries such as Saudi
Arabia, United Arab Emirates, Iran, Nepal, Bangladesh, where
they are integrated to local cuisine and cultural practices.

The important cereals are wheat, rice, sorghum, millet (Bajra),

barley and maize, etc. According to the first estimate for the year
by the ministry of agriculture of India. The production of major
cereals like rice, maize and bajra stood at 102.36 million tonnes,
19.88 million tonnes and 9.23 million tonnes respectively. The
latest data of wheat production is available for the periods and it
is estimated to be 107.49 million tonnes.

India is the largest producer as well as the largest exporter of

cereal products in the world. India is world’s fifth greatest and
largest exporter of cereals. India’s export of cereals stood at Rs
111.062 37 Crore 13.857.95 USD Millions during the year
202223 Rice (including Basmati and Non- Basmati) occupy the
major share in India’s total cereals export with 80% (in value
terms) during the same period.

Whereas other cereal products in the world. India’s export of

cereals stood at Rs. 111,062.37 Crore / 13.857.95 USD Millions
during the year 2022-23. Rice (including Basmati and Non-
Basmati) occupy the major share in India’s total cereals export
with 80% (in value terms) during the same period. Whereas,
other cereals including wheat represent only a 20% share of total
cereals exported from India during this period. Recently in July
2023, Indian government banned the export of Non-Basmati
Rice (semi-milled or wholly-milled).

QUESTIONS:

1. What kinds of cereals does India export ?

2. At world which rank does India stands in export of cereals?
3. Which countries does India export cereals ?
4. In which year India banned the export of Non-Basmati
Rice?