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FMCG Prabhudas Report
FMCG Prabhudas Report
Source: PL Apart from Titan and ITC(Cigarettes), we expect volume growth across all
companies. Due to improvement in consumer sentiment and declining covid cases,
Top Picks
there has been uptick in discretionary spends and volume growth.
Britannia Industries Sustained rural demand, urban demand is gearing up: Rural demand is
likely to be sustained, while we expect urban demand to pick up especially in
smaller towns and tier 3 & 4 cities.
Rural demand has been the saving grace for FMCG sector since lockdown
due to increased spends as a result of good monsoon, higher MSPs and
increased Government spends.
While urban lagged rural demand in 1H21, our channel check suggests
QoQ improvement led by 1) opening up of economy, 2) strong festive and
wedding demand and 3) increase in out of home consumption. We believe
it will take another 1/2 quarters for urban demand to reach pre-covid levels.
January 7, 2021 1
Consumer
Abnormal growth in hygiene products like Sanitizers and hand wash etc.
have peaked out although still up significantly than last year.
Food delivery and takeaway revenues are significantly above pre covid
levels, dine in has started but remained subdued. Overall sales have
normalized to more than 80-90% levels as takeaway and drive thru is
compensating for shortfall in dine in significantly.
Our channel checks suggest that general trade and e-com continue to
benefit given the precautions and easy accessibility.
LFS and MBOs are now operational, however, we expect them to face
challenges in terms of lower footfalls and online shift, although worst
seems over for these formats.
Paints on a fast growth trajectory: Due to festive and wedding season and
end of monsoon period, 3Q is likely to report strong double digit volume growth.
Demand continues to be led by Tier2/3 cities and small towns which will
result in strong demand for low/mid end emulsions.
Metros and Big cities are coming back strongly with renewed trend
towards premiumisation
Non Decorative paints led by auto and powder coatings are likely to do
well given strong re-bound in automotive and white goods sales.
Crude linked RM and palm oil prices act as headwinds: Input costs both for
Agri and crude linked inputs are gradually inching up.
Crude linked input prices higher in 3Q by 1-14% YoY, with HDPE prices
higher by 28.8% YoY.
January 7, 2021 2
Consumer
Though Gold prices are down 2.0% QoQ, they are still up 31.7% YoY.
Key stocks
January 7, 2021 3
Consumer
January 7, 2021 4
Consumer
Source: Company, PL
January 7, 2021 5
Consumer
Crude linked Commodities – VAM down up 36.2% QoQ, LLP and HDPE follow with 16.7% and 13.3% jump
Price Trend Current YoY QoQ
Input Unit 52 Week H/L Impact Companies (% of sales)
(Y-o-Y) Price change % change %
Soda Ash Up INR/50Kg 1360/1140 1230 1.6% 1.2% Negative HUL, Jyothy Labs
VAM Up USD/MT 1424/694 1395 13.5% 36.2% Negative PIDI (6.4%)
All Companies for packaging (8-
HDPE Up INR/MT 84064/52857 82715 28.8% 13.3% Negative
15%)
APNT (19%), Kansai Nerolac, and
TiO2 Up INR/Kg 270/245 270 3.1% 1.9% Negative
other paint companies
LLP* Up Rs/ltr 55/44 49 10.5% 16.7% Negative Marico, Emami (8%), Dabur
Source: PL, Bloomberg, Marico *(upto Aug’20), YOY and QoQ nos. are quarterly average
Agri linked commodity – PFAD, Palm oil, and Copra Prices up QoQ
Price Trend 52 Week Current YoY QoQ
Input Unit Impact Companies (% of sales)
(Y-o-Y) H/L Price change % change %
Nestle (5%) , Britannia (14%), ITC,
Wheat Down INR/Qtl 2370/1750 1826 -18.8% -2.5% Positive
GSK Consumer
Palm Fatty
Up INR/MT 62771/32612 62188 71.2% 26.0% Negative HUL (6.5%)
Acid
Palm Oil Up INR/MT 69514/35128 68662 23.4% 42.2% Negative Britannia (8%) , Nestle (3.5%), HUL
Britannia (8.5%) , Nestle (1.5%) ,
Sugar Down INR/Qtl 3380/3100 3170 -2.2% -3.4% Positive
GSK Consumer, Dabur, ITC, HUL
Negative YoY, Nestle (2.6%) , GSK Consumer
SMP Down Rs/kg 207/153 199 3.5% -2.0%
Positive QoQ (5%), Britannia
Negative YoY,
Barley Down Rs/Quintal 2218/1358 1456 -31.1% 2.9% GSK Consumer (6%)
Positive QoQ
Positive YoY,
Mentha Oil Down INR/Kg 1460/1075 1172 -21.1% -0.1% Emami (22%), Colgate, HUL, Dabur
Flat QoQ
INR/ Negative YoY,
Gold Down 55922/39602 50005 31.7% -2.0% Titan
10gms Positive QoQ
Negative YoY,
Coffee Flat US$/MT 134.8/93.7 128 1.8% -0.5% Nestle (3.5%) , HUL (1%)
Flat QoQ
Kardi Oil* Down Rs/10kg 2079/1565 1654 -15.6% -0.8% Positive Marico
Copra* Up Rs/qtl 11121/9808 12726 23.7% 12.7% Negative Marico (16%)
Source: PL, Bloomberg, Marico, *(upto Aug’20), YOY and QoQ nos. are quarterly average
220 2,400
207.3 198.7
200 2,200 2,101
2,124
180 182.2
(Rs / Quintal)
2,000 1,911
(Rs / Kg)
160 1,835
165.9 1,717
147.8 1,800
140 1,501
120 1,600
115.0 116.3
1,400
100 1,400 1,456
80 1,200
May-17
May-18
May-19
May-20
Jan-18
Jan-19
Jan-20
Mar-17
Mar-18
Mar-19
Mar-20
Jul-17
Jul-18
Jul-19
Jul-20
Nov-17
Nov-18
Nov-19
Nov-20
Sep-17
Sep-18
Sep-19
Sep-20
May-18
May-19
May-20
Jan-19
Jan-20
Mar-18
Mar-19
Mar-20
Jul-18
Jul-19
Jul-20
Nov-18
Nov-19
Nov-20
Sep-18
Sep-19
Sep-20
January 7, 2021 6
Consumer
PFAD prices up 71.2% YoY and 26.0% QoQ Sugar prices range bound since 6 months
71.2%
4,200
69.7%
57.9%
80.0% 4,000 3,812
49.4%
3,800
35.5%
60.0%
30.3%
(Rs / Quintal)
3,600
3,514 3,345 3,175
20.4%
40.0% 3,400
3,133
3,200
-13.7%
3.1%
2.7%
(%)
20.0% 3,000
0.0% 2,800 2,795
2,600
Dec-18 -32.2%
Sep-18 -14.6%
Jun-19 -16.0%
Dec-17 -6.9%
Sep-19 -16.4%
Mar-19 -21.4%
-20.0% 2,400
Mar-18 -15.3%
2,200
-40.0%
Jun-16
Jun-17
Jun-18
Jun-19
Jun-20
Mar-17
Mar-18
Mar-19
Mar-20
Dec-16
Dec-17
Dec-18
Dec-19
Dec-20
Sep-16
Sep-17
Sep-18
Sep-19
Sep-20
Jun-17
Jun-18
Jun-20
Mar-17
Mar-20
Dec-16
Dec-19
Dec-20
Sep-17
Sep-20
Mentha prices flat QoQ but down 21.1% YoY Wheat prices down 2.5% QoQ and 18.8% YoY
2100 2,600
1720 2,160
1900 2,400 2,367
1770 1400 2,090
1700 2,200
(Rs / Quintal)
1,775
1300 1385 1120 1137 1,800
1100 1175 1,600
900 1,400
700 1,200
500 1,000
Jun-19
Jun-20
Feb-19
Feb-20
Apr-19
Apr-20
Oct-18
Oct-19
Oct-20
Aug-19
Aug-20
Dec-18
Dec-19
Dec-20
Jun-17
Jun-18
Jun-19
Jun-20
Mar-17
Mar-18
Mar-19
Mar-20
Sep-17
Sep-18
Sep-19
Sep-20
Dec-17
Dec-18
Dec-19
Dec-20
Source: Bloomberg, PL Source: Bloomberg, PL
52,344 50005
INR/10gm
55,000
50,000 44000 38578
49,821
45,000 40,289 36,498 39000
40,000 35,353 32913
31,362 39,663 34000
35,000 28883 29664
30,000 29000
25,000
24000
Jun-18
Jun-19
Jun-20
Feb-18
Feb-19
Feb-20
Apr-18
Apr-19
Apr-20
Oct-17
Oct-18
Oct-19
Oct-20
Aug-17
Aug-18
Aug-19
Aug-20
Dec-17
Dec-18
Dec-19
Dec-20
Jun-17
Jun-18
Jun-19
Jun-20
Mar-18
Mar-19
Mar-20
Dec-17
Dec-18
Dec-19
Dec-20
Sep-17
Sep-18
Sep-19
Sep-20
January 7, 2021 7
Consumer
Valuation Summary
CMP TP Sales (Rs bn) EBITDA (Rs bn) PAT (Rs bn) EPS (Rs) RoE (%) PE (x)
Company Names Rating
(Rs) (Rs) FY20 FY21E FY22E FY23E FY20 FY21E FY22E FY23E FY20 FY21E FY22E FY23E FY20 FY21E FY22E FY23E FY20 FY21E FY22E FY23E FY20 FY21E FY22E FY23E
Asian Paints UR 2,805 NA 202.1 194.6 229.4 261.2 41.6 43.7 51.2 59.6 27.0 27.7 34.1 41.2 28.2 28.9 35.6 42.9 27.6 25.1 26.4 27.2 99.6 97.2 78.9 65.3
Avenue Supermarts UR 2,915 NA 248.7 241.1 326.1 413.7 21.3 16.5 28.0 36.5 13.0 10.6 18.4 23.9 20.1 16.4 28.4 36.9 15.6 9.1 14.1 15.8 145.1 178.2 102.5 79.0
Britannia Industries BUY 3,540 4,301 109.9 126.9 142.1 159.8 17.7 24.4 27.1 30.6 14.7 17.9 18.7 21.7 60.9 74.3 78.0 90.1 35.2 50.9 69.3 66.9 58.1 47.6 45.4 39.3
Colgate Palmolive Hold 1,598 1,570 45.3 48.0 52.1 56.8 12.0 14.6 15.5 16.6 8.2 9.5 10.0 10.7 30.0 34.8 36.7 39.3 53.7 62.0 65.3 65.0 53.2 45.9 43.6 40.7
Dabur India Acc 534 539 86.8 94.0 104.3 115.9 17.7 20.2 22.9 26.0 14.3 16.8 19.8 23.2 8.1 9.5 11.2 13.1 23.3 23.5 23.7 24.0 66.2 56.1 47.7 40.7
Emami BUY 450 526 26.5 27.8 31.3 34.6 6.9 8.6 9.3 10.0 5.3 6.4 7.3 8.2 11.7 14.7 16.7 18.8 27.2 34.7 34.6 32.0 38.4 30.7 27.0 23.9
Hindustan Unilever BUY 2,417 2,502 387.8 448.4 503.1 558.0 96.0 111.8 132.0 149.6 69.3 78.9 95.2 110.2 32.1 33.6 40.5 46.9 88.4 28.5 19.8 22.2 75.3 72.0 59.6 51.6
ITC BUY 205 254 456.2 454.9 516.9 565.1 179.0 170.1 197.7 210.4 152.7 136.4 153.8 162.1 12.4 11.1 12.4 13.1 25.0 21.0 22.7 22.7 16.5 18.6 16.5 15.7
Jubilant FoodWorks UR 2,789 NA 38.9 31.6 41.9 49.7 8.8 7.6 11.9 14.1 3.2 2.3 5.1 6.6 24.3 17.1 38.8 49.8 25.6 18.1 33.5 32.9 114.9 163.1 71.9 56.0
Kansai Nerolac Paints UR 613 NA 49.4 43.8 52.2 60.6 7.8 8.0 9.7 11.7 5.4 5.2 6.3 7.8 9.9 9.7 11.8 14.5 14.8 13.3 14.8 16.5 61.7 63.3 52.0 42.2
Marico Hold 419 410 73.2 77.1 86.2 96.5 14.7 15.9 17.3 19.5 10.7 11.2 12.2 13.9 8.3 8.7 9.5 10.8 35.7 35.8 36.2 38.2 50.4 48.1 44.2 38.8
Nestle India Hold 18,515 17,640 123.7 134.4 150.5 168.2 28.9 33.1 36.6 40.3 19.9 22.3 24.6 27.8 206.9 231.2 255.4 288.5 71.2 108.0 101.7 94.0 89.5 80.1 72.5 64.2
Pidilite Industries UR 1,795 NA 72.9 67.6 84.7 96.8 15.8 15.1 19.9 23.0 11.8 11.0 14.3 16.6 23.2 21.7 28.1 32.7 27.4 22.0 23.6 23.1 77.5 82.7 63.8 55.0
Titan Company UR 1,573 NA 200.1 186.1 258.9 297.2 24.2 14.9 32.0 37.3 15.6 8.2 21.3 26.1 17.5 9.3 23.9 29.4 23.9 11.3 24.5 24.5 89.8 169.3 65.7 53.5
Source: Company, PL UR = Under Review
January 7, 2021 8
Consumer
Analyst Coverage Universe
Sr. No. Company Name Rating TP (Rs) Share Price (Rs)
1 Asian Paints Hold 2,000 2,100
2 Avenue Supermarts BUY 2,316 1,988
3 Bajaj Electricals BUY 605 505
4 Britannia Industries BUY 4,301 3,553
5 Colgate Palmolive Hold 1,600 1,570
6 Crompton Greaves Consumer Electricals BUY 346 305
7 Dabur India Accumulate 539 515
8 Emami BUY 526 444
9 GlaxoSmithKline Consumer Healthcare Hold 9,377 9,247
10 Havells India Hold 700 725
11 Hindustan Unilever BUY 2,502 2,173
12 ITC BUY 254 174
13 Jubilant FoodWorks Hold 2,290 2,355
14 Kansai Nerolac Paints BUY 551 513
15 Marico Hold 378 363
16 Nestle India Hold 17,640 17,221
17 Pidilite Industries Hold 1,518 1,595
18 Titan Company Accumulate 1,352 1,217
19 Voltas Hold 767 801
January 7, 2021 9
Consumer
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