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INTELLECTUAL COMPETENCIES: PURPOSIVE Lesson 2: Communication and Globalization

COMMUNICATION ENGLISH
Globalization
Chapter 1 Understanding 21st Century Communication
Globalization is not only the mobility and trade of goods
Lesson 1: Communication Processes, Principles and across countries, but all that go with it such as people,
Ethics services, knowledge, culture, etc. Historically,
globalization has opened borders and modernization
Components of the Communication Process
from one country to another. Thus, the inevitable
Technically, communication happens in a systematic globalization is now intertwined not only in economy but
process to achieve its success. Communication process also in human communication. As communicators, we
is important particularly among professionals because of need to recognize and understand the features,
dimensions, and impact of globalization to human
the following notable reasons according to Bhasin (2021):
communication.
• It develops coordination for people to understand the
thoughts, and ideas of one another. Cultural Barriers to Effective Communication

• Its function in an organization is elemental for the 1. Language


smooth and proper functioning of each member of the 2. Stereotypes and prejudices
organization. 3. Behaviours and beliefs
4. Norms and values
• It contributes to effective and efficient decision making 5. Ethnocentrism
among people. 6. Body language and gestures

• It increases the managerial efficiency and leader Strategies to become an effective global
potentials in organizations. communicator. (www.books forbetterliving.com):

• It promotes the overall organizational peace and 1. Mindful Presence


cooperation among all employees who are holding 2. Mindful Listening
different places in the hierarchy. 3. Mindful Speech
4. Unconditional Friendliness
• It boosts the morale of all employees and promotes 5. Mindful Responsiveness
and healthy working environment in the organization.
Lesson 3: Local and Global Communication
Principles of Effective Communication

9 communication principles into operation as suggested Communication in Multicultural Settings


by Kapur (2020):
Multicultural refers to a society that contains several
1. Trustworthiness cultural or ethnic groups. People live alongside one
2. Effective Speaking Skills another, but each cultural group does not necessarily
3. Active Listening have engaging interactions with each other.
4. Good Writing Skills
5. Good Reading Skills Socio-Cultural Aspects of Communication
6. Objective Judgement (Dapat, et al, 2016)
7. Value Difference
8. No Assumptions 1. Cultural identity
9. Authenticity 2. Gender role
3. Age identity
Ethical Considerations in Communication 4. Social class
5. Religious identity
1. Respectful of their audiences.
2. Considerate of the consequences of their Cultural Factors in Multicultural Settings
communication. (Cotton, 2013)
3. Truthful
4. Efficient in using information 1. Mother tongue and secondary languages
5. Watchful on falsified information. 2. Race
6. Respectful of the rights of others to information. 3. Ethnicity
4. Gender
5. Local culture
6. Religion
7. Regional attire
8. Ancestry, Parents and Families
9. Teachers Characteristics of Written English and Spoken
10. Friends English:
11. Neighborhood Written English Spoken English
12. Education Flow of language steady Pauses - utterances
13. Profession Organization structured Less particular with
14. Experience structure
15. Politics Register Both formal & Mostly informal
16. Physical features informal
17. Media
Different Registers in different Forms and Functions
Intercultural Communication
1. Frozen or “static” register
People from different backgrounds often encounter 2. Formal register
difficulties in processing meanings and understanding 3. Consultative register
messages due to the difficulties in understanding certain 4. Casual register
factors of communication such as language, context, and 5. Intimate register
meaning. Communication problems often occur when
there is a lack of understanding about how certain Lesson 5: Evaluating Messages and/or images of
cultures "work." different types of texts reflecting different cultures

Forms of Intercultural Communication Key Concepts of Media Literacy

a. Interracial communication – communicating Media refers to all electronic or digital means and print
with people from different races or artistic visuals used to transmit
b. Interethnic communication – interacting with messages.
people of different ethnic origin Literacy is the ability to encode and decode symbols
c. International communication – communicating and synthesize and analyze messages.
between representatives from different nations. Media literacy is the ability to encode and decode the
d. Intracultural communication – interacting with symbols transmitted via media and the
members of the same racial or ethnic ability to synthesize, analyze and produce mediated
group or co-culture. messages.
Improving Intercultural Communication Competence Media education is the study of media, including ‘hands-
(Dapat, et al, 2016) on’ experiences and media production.
Media literacy education is the educational field
1. People should be mindful of the other dedicated to teaching the skills associated with
communicators who have different culture. media literacy.
2. People should mindfully choose the suitable
words and actions that are culturally acceptable Skills as Media Literate Communicator
to others.
3. People should be skillful and tactful in 1. Understand and respect the power of mass
communicating in multicultural settings. communication messages.
4. People should be observant on the connection 2. Understand content by paying attention and filtering
among communication patterns. out noise.
5. People should open their minds to dissimilar 3. Understand emotional versus reasoned reactions to
culture because it can give them mass communication content in order to act accordingly.
6. fresh options to try a new approach in life. 4. Develop heightened expectations of mass
communication content.
Lesson 4: Varieties and Registers of Spoken and 5. Understand genre conventions and recognize when
Written Language they are being mixed.
6. Think critically about mass communication messages,
Varieties of Spoken and Written Language no matter how credible their source.
7. Understand the internal language of mass
Written language is carefully organized and explanatory. communication to understand its effects, no matter how
Word of choice is deliberate and follow complex.
a particular structure. Spoken language is spontaneous
and momentary; it is mostly maintained in the form of a Chapter 2 Communication Aids And Strategies Using
dialogue. Tools Of Technology

Lesson 1: Preparing Multimedia Presentation


Characteristics of Multimedia Presentations Lesson 3: Blogging
(brainly.ph)
Multimedia systems must be computer controlled. What is Blog
Multimedia systems are integrated. A blog (a shortened version of “weblog”) is an online
The information they handle must be represented journal or informational website displaying information in
digitally. reverse chronological order, with the latest posts
The interface to the final presentation of media is usually appearing first, at the top. It is a platform where a writer
interactive or a group of writers share their views on an individual
subject.
Steps in Making Effective Communication
Presentations Effective ways of introducing a Blog
1. Be Short and Direct
Elements to consider: 2. Quirky/Funny Opening Sentence or Paragraph
Create visual aids with purpose. 3. Ask a Thought-Provoking Question
Strive for quality. 4. Ask a Multiple Choice Question
5. Share a Shocking Fact or Statistic
Developing Effective Visuals 6. Share Something Personal
Visual aids are clearly integrated with the content of the 7. Withhold a Compelling Piece of Information
presentation 8. Debunk Conventional Wisdom
Photographs and illustrations suit the overall tone of the 9. Lead With a Success Story
presentation 10. Start With a Reader’s Question
Images and text are large and clear enough for the
viewer to see or read CHAPTER 3 COMMUNICATION FOR VARIOUS
Images are shown with explanatory text or a caption PURPOSES
Informational graphics include clear, easy-to-read labels
and headings Lesson 1: Informative, Persuasive, and
Text within informational graphics is easy to read (Watch Argumentative Communication
out for wordiness and crowded text or
a font that is too small and hard to read.) Informative Communication - focuses on talking about
Formatting choices (color, different fonts, etc.) organize people, events, processes, places, or things; however,
information effectively informing an audience about one of these subjects
Any text within graphics is free of errors without being persuasive is often a difficult task to
Hyperlinks within slides function properly complete.
Display text for hyperlinks is concise and informative
(Never paste a link into a slide without Persuasive Communication - act of presenting
modifying the display text.) arguments to move, motivate, or change your audience.

Lesson 2: Preparing Pecha Kucha Presentation Argumentative Communication - used to settle


Topics: disputes and discover truth.

Pecha Kucha definition Lesson 2: Public Speaking


Pecha Kucha is a presentation method that calls for
telling a story using images rather than Topics:
reading text from slides during a PowerPoint
presentation. Pecha Kucha presentations use 20 Inquiry Letter - A letter of inquiry is mainly about
slides and allow only 20 seconds of commentary per requesting, asking, or obtaining a specific information to
slide. That keeps a total presentation to another party whom it addresses. This letter intended to
just 6 minutes and 40 seconds. pose a request or question to the reader and persuading
it to respond. There are three types of inquiry letter, the
Steps on how to make a Pecha Kucha Presentation solicited, unsolicited and inquiries asking for a favor.
1. Topic in a Sentence Solicited letter of inquiry is a letter used when a business
2. Keep Slide text to a Minimum is advertising its product or services, unsolicited letter of
3. Find the story in your topic inquiry is a letter that inquiring regarding something
4. Tell story with images thus, it is a formal letter if the sender doesn’t know the
5. Use just few points receiver, and the latter is seeking information with or
6. Timing without commercial proposition and must be clear with
7. Visual Cues their objectives. It is very useful when seeking
information but be mindful of asking too much
information especially if that information you can obtain
easily.
Context and Organization of Letter of Inquiry 10. Exemplify social graces by thanking the interviewer
1. Write the sender’s name and address, you may also for his or her time.
include phone number and email if it is required.
2. Leave one space below the address then write the CHAPTER 4 COMMUNICATION FOR WORK
date. PURPOSES
3. Include the receiver’s address.
4. Subject of the letter; state what is your main reason in Lesson 1: Communication for
writing this letter. Nurses: Writing Basic Patient Notes
5. Below the subject, write a salutation to address the
person being written to. If not sure A patient note is the primary communication tool to other
on the gender of the recipient, you may write Sir/Madam. clinicians treating the patient, and a
6. The body of the letter, it is divided into three (3) statement of the quality of care.
paragraphs;
First Paragraph – Introduce yourself and include the Topics:
purpose of the letter;
Second Paragraph - Inform the recipient Patient Notes
about the details of your inquiry and the other Initial notes: refer to the first or earliest assessment
information you wanted to know; Interim or progress note: refer to the assessment reports
Third Paragraph - Conclusion and end of the done in order to monitor the condition
paragraph, you may include here that you are of the patient.
expecting or waiting to have their response. And don’t Discharge notes: are the reports given once medication
forget to include gratitude in the letter. is discontinued or the patient is release
7. Below the body of the letter, write the sender’s name from the hospital
and signature, include also the
designation of the sender. Way of Organizing Patient Notes
Subjective (assessment given by the family member or
Emails patient himself)
Communication Internal operational communication is a Objective (assessment seen by you or reflected in
system where members of an organization communicate laboratory or other medical reports)
with one another to implement the business goals which Assessment (diagnosis)
has become increasingly important. It has many forms Plan (procedures to be done to address the diagnosis)
such as supervisors giving orders, oral exchanges Firming up: it becomes clearer, stronger, or more
among employees about work matters, assembling and definite.
distributing reports, and composing and sending e-mail Concretizing: make something concrete, Become
messages to other workers within the company, other specific; "the idea concretized in her mind"
companies in and outside the country. Introspecting: Consider one's own internal state or
feelings. To look into or examine (one's own
Interview mind, feelings, etc.).
A job interview is a conversation which occurs between a
potential employer and a job applicant. During the job Subjective (assessment given by the family member or
interview, the employer has the opportunity to appraise patient himself)
applicant’s qualifications, appearance and general Objective (assessment seen by you or reflected in
fitness for the job opening. laboratory or other medical reports)
Assessment (diagnosis)
Tips in Conducting an Interview Plan (procedures to be done to address the diagnosis)
1. Display sense of responsibility by coming to the Firming up: it becomes clearer, stronger, or more
scheduled interview on time and prepared. definite.
2. Exhibit research skills by conducting a study about the Concretizing: make something concrete, Become
employer, hiring manager and job opportunities. specific; "the idea concretized in her mind"
3. Suggest sense of loyalty by verbalizing intention to Introspecting: Consider one's own internal state or
stay longer with the company. feelings. To look into or examine (one's own
4. Insinuate leadership skills by articulating that you can mind, feelings, etc.).
work with less supervision.
5. Show creativity by answering difficult questions with
style and ease,
6. Demonstrate professionalism and proper work ethic
by dressing up corporately during the interview.
7. Be natural, optimistic, focused, confident, candid, and
precise.
8. Flaunt your sensibility by asking insightful questions.
9. Illustrate confidence by positively selling yourself.
Lesson 2: Communication for Anecdotal Lead - quick, relevant story to draw in the
Journalists: Writing a Lead reader. The anecdote must help enhance
the article’s broader point, and you must explain the
Writing opening paragraph of a News Article or Lead connection to that point in the first few
The Five W’s and H: News writing strives to answer “The sentences following the lead.
Five W’s and H:” that is, Who, What, Descriptive Lead - describe how an event happened
When, Where, Why and How. Good leads answer as rather than simply telling what the event is about
many of these questions as possible in a
single sentence. When writing a lead, it helps to think Lesson 3: Tour Guiding
about which of these facts is the most vital
for readers to know. Tourism
To inform, remind and advise
Keep It Short: A good lead provides all the information
the reader requires in just a few words. Communication Tasks for Tour Guides
Ideally, a lead should be between 25 and 40 words. giving directions and commentaries;
explaining procedures and itineraries;
Keep It Simple: Don’t clutter up the lead with providing advice on safety and security; and describing
unnecessary adjectives or adverbs. Also make sure tourist attractions.
that your lead only discusses one idea to avoid
confusion. Communication Techniques in Dealing with
Complaints
Write in Active Voice: Avoid all forms of the verb “to be.” 1. Set a complaints handling policy
Common exceptions including writing 2. Respond quickly to complaints
about fatalities (“two people were killed Thursday”) and 3. Be patient, empathetic, and fair with customers
when discussing police activity (“two 4. Research the customer’s situation
people were arrested”). Passive voice is often theresult 5. Involve customers in the solution
of incomplete reporting. 6. Keep customers updated
7. Touch base with the customer afterward
Structure Your Lead Properly: Put your most crucial
information at the very beginning of the Lesson 4: Communication for Teachers: Storytelling
sentence. Important secondary information can go in
subsequent sentences. Not following this Storytelling - interactive art of using words and actions
practice is called “burying the lead.” If you need to reveal the elements and images of
attribution in your lead, make sure it goes toward a story while encouraging the listener’s imagination.
the end of the sentence because it is less important than Image Description - a detailed explanation of an image
the information itself.Understand the that provides textual access to visual
Context: content; most often used for digital graphics online and
in digital files; can be used as alt text in
Keep in mind what your readers may already know about coding to provide access to more complete information.
your story based on previous media
coverage. Write in a way that speaks to these realities Lesson 5: Communication for Business and Trade
and adds relevant, useful information.
A SWOT analysis is a compilation of your company’s
Be Honest: Never mislead the reader. If you promise a strengths, weaknesses, opportunities and
certain type of information with your lead, threats. The primary objective of a SWOT analysis is to
you should be ready to deliver. help organizations develop a full
awareness of all the factors involved in making a
Types of Lead business decision.

Summary Lead or Straight Lead - brief summary, Strengths (Internal)


containing most of the Five W’s and H in Financial resources
one sentence. Technical resources and capabilities
Question Lead - ask a question. Although they are Human resources
effective in sparking interest, use them Product lines
sparingly because they generally do not provide the
main points of a story as concisely. Threats (External)
Quotation Lead - use direct quotation used in first Technology innovations and changes
paragraph Competition
Funny Lead - lead written in a funny way Economic trends
Government policies and legislation
Legal judgments
Social trends
A SWOT analysis pulls information internal sources Purpose: Formal report is written to help management in
(strengths of weaknesses of the specific making long term and strategic
company) as well as external forces that may have decisions.
uncontrollable impacts to decisions Objective: Objective of the formal report is to assist decision
making by providing an effective
(opportunities and threats). recommendation.
Length: It is long in size. Size of a formal report is large. It
Benefits of SWOT Analysis generally includes some particular
(managementstudyguide.com) pages (e.g. prefatory page) that do not appear in short reports.
Distribution: In most cases, formal reports are circulated to
1. It is a source of information for strategic planning. top-level executives and outside parties.
2. Builds organization’s strengths. Nature of problem: Formal report deals with complex and
3. Reverse its weaknesses. non-recurring problems. It is analytical
4. Maximize its response to opportunities. and systematic in nature. It deals with key complex problems.
Frequency of writing: Formal report is written very
5. Overcome organization’s threats. infrequently.
6. It helps in identifying core competencies of the firm. Writing responsibility: This type of report is usually written by
7. It helps in setting of objectives for strategic planning. internal or external experts.
8. It helps in knowing past, present and future so that by Use of visual aids: This type of report makes extensive use of
using past and current data, future plans can be chalked visual aids to present the facts and findings.
out. Writing Style: This report follows inductive (indirect) and
impersonal writing style. A formal report hon the other hand,
How to make SWOT Analysis (business.qld.gov.au/) after analyzing and interpreting the conclusion of the draw and
1. Decide on the objective of your SWOT analysis makes recommendations.
Recommendation: Recommendation is an essential part of a
2. Research your business, industry and market formal report.
3. List your business's strengths
4. List your business's weaknesses Informal report - prepared not by following any prescribed rule
5. List potential opportunities for your business or formality.
6. List potential threats to your business
7. Establish priorities from the SWOT Form of the report: Informal report is less structured and it is
8. Develop a strategy to address issues in the SWOT less important to follow the
prescribed format. Most Informal reports are written in
Lesson 6: Writing Business and Technical Reports memorandum and letter formats.
Purpose: The main purpose of an informal report is to present
A report is a specific form of writing that is organised the facts that help managers in
around concisely identifying and examining making thy-to-thy business decisions.
issues, events, or findings that have happened in a Objective: Conveying routine messages and to help routine
physical sense, such as events that have functions are the basic objectives of
occurred within an organisation, or findings from a the informal report.
research investigation. (owll.massey.ac.nz/) Length: It is short in size. An informal report is short in size.
This report writing is generally complete in a page or two.
Characteristics of a Report (University of Lucknow) Distribution: Short report is usually circulated within the
- An ideal report should be Clear, concise, accurate and organization.
Nature of problem: Informal report deals with less complex
well organised with clear section headings. and recurring problems. It is not methodical in nature. This
- Easy for the audience to understand. report deals with the schedule matters.
- Presentation is a key element in successful report Frequency of writing: It is written very frequently even daily a
writing. Formatting, revising and proof reading are weekly.
important process for good report writing. Writing responsibility: These reports are usually written by a
- All reports should have an executive summary that subordinate.
presents the essential elements of Use of visual aids: This type of report seldom uses visual
the report from the introduction through to the aids.
recommendations and outcomes. Writing Style: This report follows deductive (direct) and
personal writing style. Informal reports follow deductive writing
- Reports should be visually appealing and easy to read. styles. A short report highlights facts and specific
Diagrams, figures, charts, tables and graphs can all add recommendations. It avoids analysis and inclusion of
interest to a report. supporting information.
Recommendations: Recommendations are not required in an
Report Categories (qsstudy.com) informal report.
Formal Report - reports that are prepared in prescribed
forms Lesson 7: Communication for Employment: The Resume
Form of the report: Formal report is highly structured
and is prepared in a prescribed format. Resume - where you can display your top skills and qualities it
Most Formal report is always written in a manuscript consists of one to two pages. it
is the most required tool to every company when looking for a
(narrative style) format. job because it will be a way to help
you get your interview and it will be easy for the employer in
hiring decisions. Structuring your
resume and deciding what to include matters the most. there The following are the uses of Memorandum
are characteristics that must include according to Sharma, 2014:
in your resume example of this is communication skills, To Provide Information
openness, creativity, commitment and To Issue Instruction
etc. To have a good resume, it must include the same To Convey Policy Decision
keywords that can be seen to the job description. There are To Offer/Invite Suggestion
three most popular formats that are using when writing To Record/Report an Agreement
Resume. These are the: To Establish Accountability
Chronological, Functional and Combination. All of these Helps you to avoid meeting personally, when
types are useful for every people who necessary.
have different backgrounds and objectives when applying for a
company. These are the These are the guidelines in making
Guidelines that help us how to write a resume correctly. Memorandums:
Short as possible and concise.
Lesson 8: Communication for Employment: The Use simple English.
Application Letter Avoid using jargons.
The application letter is a clear link between the position the Use a captivating Heading by bolding or using
applicant is searching for and the qualifications mentioned in different colors for the heading.
the resume. To put it another way, the letter fits those Be aware of the important information that needs to
credentials with the specifications of the position, illustrating be included in the memorandum.
how correct an applicant is for that role. It addresses details in Be aware of the grammars and spelling.
the resume selectively, as needed. Working with information, Anticipate any questions your readers might have.
examples, information about relevant aspects of your
educational and job history is one of the best ways to make an Lesson 10: Writing Minutes of Meeting
application letter perfect. However, so little interest might be Meetings are set and conducted in different ways by
created by a letter that is too general and ambiguous that the different companies and organizations to discuss
reader may not even want to turn to the resume. Working in a different agendas and matters that affect the
selective detail in the application text, which makes the person surrounding area and the people involved. Being in a
stand out, makes it unforgettable, and completes the meeting, one must keep record of the meeting’s
statements making about their abilities and experience. agendas, suggestions, and actions requested by the
Writing a letter for an application letter is somewhat different group; a list of what happened during the meeting, the
from a short email to a friend Minutes of the Meeting. A written record of the
or a message of thanks to a parent. When it comes to the letter meeting that lets the attendees be reminded, and the
's presentation and appearance, absentees be informed of what happened in the
potential employers and prospective interviewers have some meeting. A written record that serves as detailed notes
standards, from length (no more reflecting all actions done within the meeting; A record
than a page) to font size and design to letter spacing. that also serves as a reminder to the task that must
be completed after the discussion.
Lesson 9: Communication within a Company: The
Memorandum Before the meeting:
Choose your recording tool. One may choose to use it
A Memorandum, or commonly known as a memo, is a short in recording the meeting, from a pen and
concise message or record that is paper to a laptop or a recorder. Always check your
used for internal communication in a business, administration, tools as one will need it for future references.
or an institution. Reading the meeting’s agenda may also help your
outlining of the meeting where one can easily
- A note, document or a form of communication pinpoint what are the important points within the
intended to issue a directive, execute a meeting.
policy, present an information report, provide convey During the meeting:
information, rebuke errors, give Passing the attendance is a sign that the meeting is
warnings, solve problems or make requests. This starting, know who is involved within the
communication can be between or meeting to know who they are and what their main
among administrators, and subordinates or may point is. One may not include all comments
suffice subordinates coordinating with instead, the important notes are enough. Write all
co-employees to carry out a task or activity. This motion and who made them, and its results.
communication is an interoffice tool. Always remember to keep your own biases.
After the meeting:
Basic Principles and Characteristics of Encode the notes you have taken during the meeting.
Memorandum according to Sharma, 2014: Include the participants and the different
key points they added. Add to your final record the
Necessary and Sufficient Information organization, the title of the committee, the
Do not Assume that Everyone knows Everything type of meeting, and the purpose of it. Always
related to the issue discussed in the Memo proofread your record and avoid lapses of
Be Clear, Concrete and Specific important discussion within the meeting, if needed
Easy-to-Understand second opinion do not hesitate to ask to fully
Explain with Ease and Co-operation verify your work. Submit it to the person who ran the
NO Emotional Appeal meeting unless instructed to do another
way or otherwise.
CHAPTER 5 COMMUNICATION FOR ACADEMIC 3. It explains the rationale of the problem by justifying the
PURPOSES necessity for conducting the study. Study the following sample
introduction to determine how they are developed. The
Lesson 1: Avoiding Plagiarism introduction is a generalized discussion which should lead to
Topics: actually stating and clearly articulating the research problem.
- Quoting Thus, the introduction provides a background that establishes
- Plagiarism the status of the problem in context.
- Paraphrasing The background of the study that functions in terms of the
- Summarizing following:

Lesson 2: Writing a Research Proposal: The Topic 1. It establishes the problem by describing its nature, and
Proposal narrating its development, occurrence or existence.
Research involves a scientific method which uses logical and 2. It situates the problem by describing the setting where the
systematic procedure for the acquisition of new knowledge or problem is conceived. This actually refers to the local setting
for the verification or confirmation of previews and existing where the respondents have directly experienced the problem.
knowledge to answer problems and to apply in practical life. It sets the status of the problem.
3. It explains the rationale of the problem by justifying the
Types of Research necessity for conducting the study. Study the following sample
Pure Research introduction to determine how they are developed.
● The researcher tries to find the truth
● The research meant to seek knowledge simply for Lesson 4: Writing a Research Proposal: The Method
knowledge’s sake The Questionnaire
● Also termed as library or desk research ● Is a form prepared and distributed to secure responses to
questions that are intended to obtain information about
Applied Research conditions or practices on which the respondent is presumed to
● Practical application of knowledge have knowledge
to everyday situations. ● Questionnaire can be provided as paper-and-pencil device, a
● Also termed as action research telephone survey, or a structured document uploaded onto the
internet.
Quantitative Research
● Associated with positivist tradition (there is reality out there ● The questionnaire format could be:
that can be studied and known) o Dichotomous (yes/no)
● Gathers numerical values as its data o Multiple choice
● Investigates concepts, constructs, variables o Cafeteria
● Use deductive reasoning. o Rank order
● Use control (imposing condition so that biases are minimized o Forced choice ratings
and validity and precision are maximized) o Checklists
● Gather empirical evidence (from objective reality collected o Calendar
through senses) o Visual analogue
Qualitative Research Two Types of Questionnaire Items
● Associated with Naturalistic inquiry (reality is not a fixed
entity but rather a construction of 1. The free response questions or “open-ended” or
individual participating in research.) unstructured Questionnaire.
● Gathers narrative description as its data ● The questions frequently asked are why, what and how.
● Investigates phenomena, and concepts
● Use inductive process 2. The “close-ended” or structured form of Questionnaire
● Use subjectivity that enriches the analytical insights ● Has the response already prepared, the respondents merely
● Gather information, insights that lead to search for further checks, underlines or ranks the responses as directed
evidence (subjective) takes place in the field.
The Interview
Lesson 3: Writing a Research Proposal: The Introduction ● Is the second most common method for data collection
How to Write Research Introduction ● It is a purposeful face to face relationship between two
persons, one of whom called the interviewer who asks
The introduction is a generalized discussion which should lead questions to gather information and the other called
to actually stating and clearly interviewee or respondent who supplies the information asked
articulating the research problem. Thus, the introduction for.
provides a background that establishes
the status of the problem in context. The background of the Purposes and Uses of Interview
study that functions in terms of the 1. The researcher may interview knowledgeable people to
following: enable to gain insight into his problem
2. The researcher may interview knowledgeable people about
1. It establishes the problem by describing its nature, and the proper construction and validation of questionnaire
narrating its development, occurrence 3. In case when the subject has some signs of abnormality, the
or existence. interviewer may wish to gain physical and emotional reactions
of the subjects
2. It situates the problem by describing the setting where the
4. Interview can be used as a principal tool in gathering data or
problem is conceived. This actually refers to the local setting
just to supplement data collected by other techniques.
where the respondents have directly experienced the problem.
It sets the status of the problem.
What to Avoid in Interviews
1. Avoid exerting undue pressure upon a respondent to make Empirical References may be of primary and secondary
him participate in an interview sources:
2. Avoid disagreeing or arguing with or contradicting the
1. Primary Source
respondent
● Description of studies written by the researchers who
3. Avoid unduly pressing the respondent to make a reply
conducted them
4. Avoid using a language well over and above the ability of the
● It is ideal to rely heavily on primary sources of data
respondent to understand
● The researcher’s oral discussion of his study in research
5. Avoid talking about irrelevant matters
forums, seminars,
6. Avoid placing the interviewee in embarrassing situations
conferences, and even competitions, may also be considered
7. Avoid appearing too high above the respondent in education,
primary sources
knowledge and social status
2. Secondary Source
8. Avoid interviewing the respondent in an unholy hour.
● Descriptions of studies prepared by someone other than the
original researcher
Observation
● Secondary source documents are a good way to start a
● Is the most direct means of studying the subjects when the
literature review with because
researcher is interested in their behavior
they provide a quick summary and a good bibliography.
● Perceiving the data through the senses
Lesson 6: Writing Political Analysis Paper
Recording the Results of Observation
Political Science analysis paper
● Checklist
● start from the premise that politics does not consist merely of
● Is a device which contains the items to be observed and a
human actions and interaction
space for number or checkmarks or short verbal entries
● involves rational planning, motives, principles and beliefs.
● Rating scale
● Is a checklist with an evaluation standard
Requirements for a decent political analysis paper
● Anecdotal forms
1. Topic and research question.
● Is a checklist that provides for less breakdown of dimensions
2. Preliminary research
or factors hence, much space is provided for writing
3. Substantial research
● Mechanical Recording
4. Thesis
● Stenographic Recording
5. Impartiality
6. Quotations and references
Records
● Provide a readily available and valuable source of data
1. Remember to cite all references you used, with either the
● Three major criteria necessary to establish authenticity and
MLA (Modern Language
accuracy of records:
Association) or the APA (American Psychological Association)
◦ Authorship- the identity of the person who conceived the
writing style.
material
2. Use a minimum of three (3) scholarly sources: e.g., Taking
◦ Body- the outward form of the material
Sides: Clashing Views on Political
◦ Function- purpose for which it was complied
Issues, academic books, journals, newspapers and magazines,
etc.
Lesson 5: Writing Literary Analysis
3. Use subheadings as you begin each section.
The review of related literature is a written summary of the
4. Have a separate title or cover page, and just staple all the
existing knowledge base on a research problem obtained from
pages together
an in-depth search on non-research references and research
references. The review includes a statement indicating what
Lesson 7: Academic Presentation
the present study will add to what is already known. It is a
Academic Presentation
written, analytic summary of research findings on a topic of
interest It is a comprehensive compilation of what is known
1. Determine the purpose for presenting your research at the
about the phenomenon. It provides the background and the
forum.
context on which the research is conducted.
2. Focus on Forecasting what you want to share with the
audience about your research; on Explaining the key findings
1. Conceptual Literature/Related Literature
of your study; Synthesizing your research in relation to the
● It is composed of discussions of facts and principles to which
statement of the problem
the present study is related
3. Know your audience in terms of their background
● These materials are usually printed and found in books,
knowledge, research interests or experience.
encyclopedias, professional journals,
4. Get ready with your outline and cue cards.
magazines, newspapers, and other publications
● Also referred to as non-empirical references
The Three P’s of an Academic Presentation
● Are classified as local and foreign
1. Prepare - Organize one’s content. Relevant to audience’s
needs
2. Research Literature/Related Studies
2. Practice - Great delivery of the presentation
● These are studies, inquiries, or investigations already
3. Present - Well thought speech. Must be comfortable when
conducted to which present proposed study is related or has
presenting
some bearing or similarity
● These are usually unpublished materials such as
manuscripts, theses, and dissertations
● Also referred to as empirical references
● Are classified as local and foreign

Sources of Literature

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