Professional Documents
Culture Documents
Purpossive Comm.
Purpossive Comm.
COMMUNICATION ENGLISH
Globalization
Chapter 1 Understanding 21st Century Communication
Globalization is not only the mobility and trade of goods
Lesson 1: Communication Processes, Principles and across countries, but all that go with it such as people,
Ethics services, knowledge, culture, etc. Historically,
globalization has opened borders and modernization
Components of the Communication Process
from one country to another. Thus, the inevitable
Technically, communication happens in a systematic globalization is now intertwined not only in economy but
process to achieve its success. Communication process also in human communication. As communicators, we
is important particularly among professionals because of need to recognize and understand the features,
dimensions, and impact of globalization to human
the following notable reasons according to Bhasin (2021):
communication.
• It develops coordination for people to understand the
thoughts, and ideas of one another. Cultural Barriers to Effective Communication
• It increases the managerial efficiency and leader Strategies to become an effective global
potentials in organizations. communicator. (www.books forbetterliving.com):
a. Interracial communication – communicating Media refers to all electronic or digital means and print
with people from different races or artistic visuals used to transmit
b. Interethnic communication – interacting with messages.
people of different ethnic origin Literacy is the ability to encode and decode symbols
c. International communication – communicating and synthesize and analyze messages.
between representatives from different nations. Media literacy is the ability to encode and decode the
d. Intracultural communication – interacting with symbols transmitted via media and the
members of the same racial or ethnic ability to synthesize, analyze and produce mediated
group or co-culture. messages.
Improving Intercultural Communication Competence Media education is the study of media, including ‘hands-
(Dapat, et al, 2016) on’ experiences and media production.
Media literacy education is the educational field
1. People should be mindful of the other dedicated to teaching the skills associated with
communicators who have different culture. media literacy.
2. People should mindfully choose the suitable
words and actions that are culturally acceptable Skills as Media Literate Communicator
to others.
3. People should be skillful and tactful in 1. Understand and respect the power of mass
communicating in multicultural settings. communication messages.
4. People should be observant on the connection 2. Understand content by paying attention and filtering
among communication patterns. out noise.
5. People should open their minds to dissimilar 3. Understand emotional versus reasoned reactions to
culture because it can give them mass communication content in order to act accordingly.
6. fresh options to try a new approach in life. 4. Develop heightened expectations of mass
communication content.
Lesson 4: Varieties and Registers of Spoken and 5. Understand genre conventions and recognize when
Written Language they are being mixed.
6. Think critically about mass communication messages,
Varieties of Spoken and Written Language no matter how credible their source.
7. Understand the internal language of mass
Written language is carefully organized and explanatory. communication to understand its effects, no matter how
Word of choice is deliberate and follow complex.
a particular structure. Spoken language is spontaneous
and momentary; it is mostly maintained in the form of a Chapter 2 Communication Aids And Strategies Using
dialogue. Tools Of Technology
Lesson 2: Writing a Research Proposal: The Topic 1. It establishes the problem by describing its nature, and
Proposal narrating its development, occurrence or existence.
Research involves a scientific method which uses logical and 2. It situates the problem by describing the setting where the
systematic procedure for the acquisition of new knowledge or problem is conceived. This actually refers to the local setting
for the verification or confirmation of previews and existing where the respondents have directly experienced the problem.
knowledge to answer problems and to apply in practical life. It sets the status of the problem.
3. It explains the rationale of the problem by justifying the
Types of Research necessity for conducting the study. Study the following sample
Pure Research introduction to determine how they are developed.
● The researcher tries to find the truth
● The research meant to seek knowledge simply for Lesson 4: Writing a Research Proposal: The Method
knowledge’s sake The Questionnaire
● Also termed as library or desk research ● Is a form prepared and distributed to secure responses to
questions that are intended to obtain information about
Applied Research conditions or practices on which the respondent is presumed to
● Practical application of knowledge have knowledge
to everyday situations. ● Questionnaire can be provided as paper-and-pencil device, a
● Also termed as action research telephone survey, or a structured document uploaded onto the
internet.
Quantitative Research
● Associated with positivist tradition (there is reality out there ● The questionnaire format could be:
that can be studied and known) o Dichotomous (yes/no)
● Gathers numerical values as its data o Multiple choice
● Investigates concepts, constructs, variables o Cafeteria
● Use deductive reasoning. o Rank order
● Use control (imposing condition so that biases are minimized o Forced choice ratings
and validity and precision are maximized) o Checklists
● Gather empirical evidence (from objective reality collected o Calendar
through senses) o Visual analogue
Qualitative Research Two Types of Questionnaire Items
● Associated with Naturalistic inquiry (reality is not a fixed
entity but rather a construction of 1. The free response questions or “open-ended” or
individual participating in research.) unstructured Questionnaire.
● Gathers narrative description as its data ● The questions frequently asked are why, what and how.
● Investigates phenomena, and concepts
● Use inductive process 2. The “close-ended” or structured form of Questionnaire
● Use subjectivity that enriches the analytical insights ● Has the response already prepared, the respondents merely
● Gather information, insights that lead to search for further checks, underlines or ranks the responses as directed
evidence (subjective) takes place in the field.
The Interview
Lesson 3: Writing a Research Proposal: The Introduction ● Is the second most common method for data collection
How to Write Research Introduction ● It is a purposeful face to face relationship between two
persons, one of whom called the interviewer who asks
The introduction is a generalized discussion which should lead questions to gather information and the other called
to actually stating and clearly interviewee or respondent who supplies the information asked
articulating the research problem. Thus, the introduction for.
provides a background that establishes
the status of the problem in context. The background of the Purposes and Uses of Interview
study that functions in terms of the 1. The researcher may interview knowledgeable people to
following: enable to gain insight into his problem
2. The researcher may interview knowledgeable people about
1. It establishes the problem by describing its nature, and the proper construction and validation of questionnaire
narrating its development, occurrence 3. In case when the subject has some signs of abnormality, the
or existence. interviewer may wish to gain physical and emotional reactions
of the subjects
2. It situates the problem by describing the setting where the
4. Interview can be used as a principal tool in gathering data or
problem is conceived. This actually refers to the local setting
just to supplement data collected by other techniques.
where the respondents have directly experienced the problem.
It sets the status of the problem.
What to Avoid in Interviews
1. Avoid exerting undue pressure upon a respondent to make Empirical References may be of primary and secondary
him participate in an interview sources:
2. Avoid disagreeing or arguing with or contradicting the
1. Primary Source
respondent
● Description of studies written by the researchers who
3. Avoid unduly pressing the respondent to make a reply
conducted them
4. Avoid using a language well over and above the ability of the
● It is ideal to rely heavily on primary sources of data
respondent to understand
● The researcher’s oral discussion of his study in research
5. Avoid talking about irrelevant matters
forums, seminars,
6. Avoid placing the interviewee in embarrassing situations
conferences, and even competitions, may also be considered
7. Avoid appearing too high above the respondent in education,
primary sources
knowledge and social status
2. Secondary Source
8. Avoid interviewing the respondent in an unholy hour.
● Descriptions of studies prepared by someone other than the
original researcher
Observation
● Secondary source documents are a good way to start a
● Is the most direct means of studying the subjects when the
literature review with because
researcher is interested in their behavior
they provide a quick summary and a good bibliography.
● Perceiving the data through the senses
Lesson 6: Writing Political Analysis Paper
Recording the Results of Observation
Political Science analysis paper
● Checklist
● start from the premise that politics does not consist merely of
● Is a device which contains the items to be observed and a
human actions and interaction
space for number or checkmarks or short verbal entries
● involves rational planning, motives, principles and beliefs.
● Rating scale
● Is a checklist with an evaluation standard
Requirements for a decent political analysis paper
● Anecdotal forms
1. Topic and research question.
● Is a checklist that provides for less breakdown of dimensions
2. Preliminary research
or factors hence, much space is provided for writing
3. Substantial research
● Mechanical Recording
4. Thesis
● Stenographic Recording
5. Impartiality
6. Quotations and references
Records
● Provide a readily available and valuable source of data
1. Remember to cite all references you used, with either the
● Three major criteria necessary to establish authenticity and
MLA (Modern Language
accuracy of records:
Association) or the APA (American Psychological Association)
◦ Authorship- the identity of the person who conceived the
writing style.
material
2. Use a minimum of three (3) scholarly sources: e.g., Taking
◦ Body- the outward form of the material
Sides: Clashing Views on Political
◦ Function- purpose for which it was complied
Issues, academic books, journals, newspapers and magazines,
etc.
Lesson 5: Writing Literary Analysis
3. Use subheadings as you begin each section.
The review of related literature is a written summary of the
4. Have a separate title or cover page, and just staple all the
existing knowledge base on a research problem obtained from
pages together
an in-depth search on non-research references and research
references. The review includes a statement indicating what
Lesson 7: Academic Presentation
the present study will add to what is already known. It is a
Academic Presentation
written, analytic summary of research findings on a topic of
interest It is a comprehensive compilation of what is known
1. Determine the purpose for presenting your research at the
about the phenomenon. It provides the background and the
forum.
context on which the research is conducted.
2. Focus on Forecasting what you want to share with the
audience about your research; on Explaining the key findings
1. Conceptual Literature/Related Literature
of your study; Synthesizing your research in relation to the
● It is composed of discussions of facts and principles to which
statement of the problem
the present study is related
3. Know your audience in terms of their background
● These materials are usually printed and found in books,
knowledge, research interests or experience.
encyclopedias, professional journals,
4. Get ready with your outline and cue cards.
magazines, newspapers, and other publications
● Also referred to as non-empirical references
The Three P’s of an Academic Presentation
● Are classified as local and foreign
1. Prepare - Organize one’s content. Relevant to audience’s
needs
2. Research Literature/Related Studies
2. Practice - Great delivery of the presentation
● These are studies, inquiries, or investigations already
3. Present - Well thought speech. Must be comfortable when
conducted to which present proposed study is related or has
presenting
some bearing or similarity
● These are usually unpublished materials such as
manuscripts, theses, and dissertations
● Also referred to as empirical references
● Are classified as local and foreign
Sources of Literature