APAC’s

Top Destinations

April 2023
Market Snapshots
Click to explore

1 2 3
Australia Hong Kong India

4 5 6
Indonesia Japan Korea

7 8 9
Malaysia New Zealand Philippines

10 11 12
Singapore Taiwan Thailand

13
Vietnam
 43-56-08
AU
Australia Australia

Discover the top searches for outbound

and inbound travel in Australia

Most searched Most searched

countries/territories cities
1. Indonesia 1. Denpasar
2. United States 2. London
3. New Zealand 3. Auckland
4. United Kingdom 4. Nadi
5. Thailand 5. Honolulu

Cities seeing Countries/territories

the highest increase that travelers are coming
in demand to Australia from
1. Tokyo 1. United Kingdom
2. Barcelona 2. United States
3. Guangzhou 3. New Zealand
4. Beijing 4. India
5. London 5. Singapore

In the past 30 days…

“visit japan web” “best travel pillow” “viator” has seen

is a breakout has seen a 350% a 130% increase
search term. increase in search in search queries.
queries.

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Travel Trends

Destination Insights

Sources: Destination Insights: 23 Jan - 23 Mar 2023, Google Trends data: 28 Feb - 24 Mar 2023
A breakout search term is one that grew by more than 5000% in the requested time period
 195699
FLY AIR FLY AIR

HKG

HK
FLIGHT NUMBER
88

Hong Kong
B-41-19-00

Discover the top searches for outbound

and inbound travel in Hong Kong

Most searched Most searched

countries/territories cities
1. Japan 1. Bangkok
2. China 2. Osaka
3. Thailand 3. London
4. Macao 4. Tokyo
5. United Kingdom 5. Cotai

Cities seeing Countries/territories

the highest increase that travelers are coming
in demand to Hong Kong from
1. Cotai 1. Singapore
2. Shanghai 2. United States
3. Taipei 3. Philippines
4. Macao 4. Taiwan
5. Beijing 5. Japan

In the past 30 days…

“rakuten jp travel” “trip.com 優惠碼” “美食之旅旅行團”

is a breakout has seen a 350% has seen a
search term. increase in 250% increase in
search queries. search queries.

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Travel Trends

Destination Insights

Sources: Destination Insights: 23 Jan - 23 Mar 2023, Google Trends data: 28 Feb - 24 Mar 2023
A breakout search term is one that grew by more than 5000% in the requested time period
 016477
SKYWAY AIR

INDELHI

India C-01-64-77

Discover the top searches for outbound

and inbound travel in India

Most searched Most searched

countries/territories cities
1. United Arab Emirates 1. Toronto
2. United States 2. Bangkok
3. Canada 3. Denpasar
4. Thailand 4. Malé
5. United Kingdom 5. Kathmandu

Cities seeing Countries/territories

the highest increase that travelers are coming
in demand to India from
1. Calgary 1. United Arab Emirates
2. Toronto 2. United States
3. Vancouver 3. United Kingdom
4. Paro 4. Canada
5. Singapore 5. Saudi Arabia

In the past 30 days…

“one day trip “qatar airways” “kerala tour

near bangalore” has seen a 130% packages” has
has seen a 150% increase in seen a 60%
increase in search queries. increase in
search queries. search queries.

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Travel Trends

Destination Insights

Sources: Destination Insights: 23 Jan - 23 Mar 2023, Google Trends data: 28 Feb - 24 Mar 2023
A breakout search term is one that grew by more than 5000% in the requested time period
 BAGGAGE TAG

ID
DESTINATION

2ND TRANSFER
BALI
FLIGHT NO

Indonesia
1ST TRANSFER FLIGHT NO

Discover the top searches for outbound

and inbound travel in Indonesia

Most searched Most searched

countries/territories cities
1. Australia 1. Kuala Lumpur
2. Malaysia 2. Bangkok
3. Thailand 3. Singapore
4. Saudi Arabia 4. Sydney
5. Singapore 5. Melbourne

Cities seeing Countries/territories

the highest increase that travelers are coming
in demand to Indonesia from
1. Hong Kong 1. Australia
2. Riyadh 2. India
3. Montpellier 3. United States
4. Jeddah 4. Singapore
5. Tokyo 5. Germany

In the past 30 days…

“perjalanan “business trip “travel terdekat

korea ke indonesia adalah” has seen dari lokasi saya”
berapa jam” a 1950% increase has seen a
is a breakout in search queries. 400% increase in
search term. search queries.

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Travel Trends

Destination Insights

Sources: Destination Insights: 23 Jan - 23 Mar 2023, Google Trends data: 28 Feb - 24 Mar 2023
A breakout search term is one that grew by more than 5000% in the requested time period
 JP
FLIGHT

Japan
NUMBER
88
122936

Discover the top searches for outbound

and inbound travel in Japan

Most searched Most searched

countries/territories cities
1. United States 1. Honolulu
2. South Korea 2. Bangkok
3. Thailand 3. Manila
4. Philippines 4. Shanghai
5. China 5. Seoul

Cities seeing Countries/territories

the highest increase that travelers are coming
in demand to Japan from
1. Miami 1. Taiwan
2. Dalian 2. Hong Kong
3. Beijing 3. United States
4. Honolulu 4. Singapore
5. Shanghai 5. South Korea

In the past 30 days…

“アバ トラベル” “旅行支援 � 月 以降” “楽天トラベル

is a breakout has seen a 1100% スーパーセール”
search term. increase in has seen a
search queries. 600% increase in
search queries.

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Travel Trends

Destination Insights

Sources: Destination Insights: 23 Jan - 23 Mar 2023, Google Trends data: 28 Feb - 24 Mar 2023
A breakout search term is one that grew by more than 5000% in the requested time period
 SEOUL

KR
Korea
1-89-22-76
TRANSFER

Discover the top searches for outbound

and inbound travel in Korea

Most searched Most searched

countries/territories cities
1. Japan 1. Osaka
2. United States 2. Bangkok
3. Thailand 3. Fukuoka
4. Vietnam 4. Tokyo
5. Philippines 5. New York

Cities seeing Countries/territories

the highest increase that travelers are coming
in demand to Korea from
1. Ulaanbaatar 1. Japan
2. Denpasar 2. Singapore
3. Kuala Lumpur 3. Taiwan
4. Hong Kong 4. United States
5. Beijing 5. Hong Kong

In the past 30 days…

“지구마불�세계여행” “유럽�지도” “담양�여행”

is a breakout has seen a has seen a
search term. 190% increase in 160% increase in
search queries. search queries.

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Travel Trends

Destination Insights

Sources: Destination Insights: 23 Jan - 23 Mar 2023, Google Trends data: 28 Feb - 24 Mar 2023
A breakout search term is one that grew by more than 5000% in the requested time period
 BAGGAGE
TAG

MALAYSIA

MY
Malaysia SW454 04-56-11

Discover the top searches for outbound

and inbound travel in Malaysia

Most searched Most searched

countries/territories cities
1. Thailand 1. Bangkok
2. Indonesia 2. London
3. Australia 3. Denpasar
4. Japan 4. Singapore
5. China 5. Melbourne

Cities seeing Countries/territories

the highest increase that travelers are coming
in demand to Malaysia from
1. Beijing 1. Singapore
2. Shanghai 2. Australia
3. Guangzhou 3. Indonesia
4. Hong Kong 4. India
5. Swan Bay 5. United Kingdom

In the past 30 days…

“sekatan “klook malaysia” “travel agency

perjalanan has seen a penang” has
imigresen” is 200% increase in seen a 180%
a breakout search queries. increase in
search term. search queries.

Explore Global
Travel Trends

Destination Insights

Sources: Destination Insights: 23 Jan - 23 Mar 2023, Google Trends data: 28 Feb - 24 Mar 2023
A breakout search term is one that grew by more than 5000% in the requested time period
 B
FLIGHT NUMBER

805

New Zealand NZ TO AUCKLAND

Discover the top searches for outbound

and inbound travel in New Zealand

Most searched Most searched

countries/territories cities
1. Australia 1. Sydney
2. United States 2. Melbourne
3. Fiji 3. Brisbane
4. United Kingdom 4. Nadi
5. Indonesia 5. Gold Coast

Cities seeing Countries/territories

the highest increase that travelers are coming
in demand to New Zealand from
1. Kuta Selatan 1. Australia
2. Rome 2. United States
3. Phuket 3. India
4. Houston 4. United Kingdom
5. Sunshine Coast 5. Canada

In the past 30 days…

“scti travel “travel agency” “best travel

insurance” has seen a insurance nz”
is a breakout 60% increase in has seen a 50%
search term. search queries. increase in
search queries.

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Travel Trends

Destination Insights

Sources: Destination Insights: 23 Jan - 23 Mar 2023, Google Trends data: 28 Feb - 24 Mar 2023
A breakout search term is one that grew by more than 5000% in the requested time period
 AIR

PH
MANILA

Philippines TRANSFER

Discover the top searches for outbound

and inbound travel in Philippines

Most searched Most searched

countries/territories cities
1. United States 1. Bangkok
2. Thailand 2. Dubai
3. Japan 3. Osaka
4. United Arab Emirates 4. Los Angeles
5. Australia 5. Sydney

Cities seeing Countries/territories

the highest increase that travelers are coming
in demand to Philippines from
1. Hong Kong 1. United States
2. Riyadh 2. Japan
3. Taipei 3. Canada
4. Vancouver 4. Australia
5. Tokyo 5. United Arab Emirates

In the past 30 days…

“visit japan “travel brochure “philippines to

web” is a tagalog” has canada travel time”
breakout seen a 300% has seen a 250%
search term. increase in increase in
search queries. search queries.

Explore Global
Travel Trends

Destination Insights

Sources: Destination Insights: 23 Jan - 23 Mar 2023, Google Trends data: 28 Feb - 24 Mar 2023
A breakout search term is one that grew by more than 5000% in the requested time period
 195699
FLY AIR FLY AIR

SGN

SG
FLIGHT NUMBER

SINGAPORE38
B-19-56-98

Singapore
Discover the top searches for outbound
and inbound travel in Singapore

Most searched Most searched

countries/territories cities
1. Malaysia 1. Bangkok
2. Thailand 2. Kuala Lumpur
3. Indonesia 3. Denpasar
4. Australia 4. London
5. India 5. Sydney

Cities seeing Countries/territories

the highest increase that travelers are coming
in demand to Singapore from
1. Hong Kong 1. Australia
2. Shanghai 2. India
3. Guangzhou 3. United States
4. Tokyo 4. Indonesia
5. Taipei 5. Malaysia

In the past 30 days…

“booking.com “trip.sg” has “short trips

singapore” is seen a 190% from singapore”
a breakout increase in has seen an 80%
search term. search queries. increase in
search queries.

Explore Global
Travel Trends

Destination Insights

Sources: Destination Insights: 23 Jan - 23 Mar 2023, Google Trends data: 28 Feb - 24 Mar 2023
A breakout search term is one that grew by more than 5000% in the requested time period
 BAGGAGE

AIR TRAVEL

TW
TAIPEI

Taiwan
3-16-58-45
BAGGAGE STRAP TAG

Discover the top searches for outbound

and inbound travel in Taiwan

Most searched Most searched

countries/territories cities
1. Japan 1. Tokyo
2. Thailand 2. Osaka
3. South Korea 3. Bangkok
4. China 4. Kyoto
5. Hong Kong 5. Seoul

Cities seeing Countries/territories

the highest increase that travelers are coming
in demand to Taiwan from
1. Hong Kong 1. Hong Kong
2. Shanghai 2. Japan
3. Busan 3. Singapore
4. Cebu City 4. United States
5. Xiamen 5. Malaysia

In the past 30 days…

“美食之旅旅行團” “round trip” “行李箱推薦”

is a breakout has seen a 250% has seen a 250%
search term. increase in increase in
search queries. search queries.

Explore Global
Travel Trends

Destination Insights

Sources: Destination Insights: 23 Jan - 23 Mar 2023, Google Trends data: 28 Feb - 24 Mar 2023
A breakout search term is one that grew by more than 5000% in the requested time period
 BAGGAGE

TH
Thailand
BANGKOK

B-82-98-72

Discover the top searches for outbound

and inbound travel in Thailand

Most searched Most searched

countries/territories cities
1. Japan 1. London
2. Australia 2. Osaka
3. India 3. Denpasar
4. Laos 4. Vientiane
5. Vietnam 5. Kuala Lumpur

Cities seeing Countries/territories

the highest increase that travelers are coming
in demand to Thailand from
1. Hong Kong 1. India
2. Shanghai 2. Germany
3. Guangzhou 3. Singapore
4. Paris 4. United Kingdom
5. Dubai 5. United States

In the past 30 days…

“เกาะสีชัง เดินทาง” “ท ริ ป เกาะ กูด” “allianz travel

is a breakout is a breakout insurance” is
search term. search term. a breakout
search term.

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Travel Trends

Destination Insights

Sources: Destination Insights: 23 Jan - 23 Mar 2023, Google Trends data: 28 Feb - 24 Mar 2023
A breakout search term is one that grew by more than 5000% in the requested time period
 AIR

VN
Vietnam
HANOI

TRANSFER

Discover the top searches for outbound

and inbound travel in Vietnam

Most searched Most searched

countries/territories cities
1. Thailand 1. Bangkok
2. Cambodia 2. Phnom Penh
3. Australia 3. Denpasar
4. Indonesia 4. Melbourne
5. Japan 5. Sydney

Cities seeing Countries/territories

the highest increase that travelers are coming
in demand to Vietnam from
1. Guangzhou 1. United States
2. Amsterdam 2. Japan
3. Toronto 3. Australia
4. Vancouver 4. Singapore
5. Shanghai 5. India

In the past 30 days…

“traveling hay “visa du lịch “du lịch nhật

travelling” has trung quốc” bản tự túc” has
seen a 110% has seen an 80% seen an 80%
increase in increase in increase in
search queries. search queries. search queries.

Explore Global
Travel Trends

Destination Insights

Sources: Destination Insights: 23 Jan - 23 Mar 2023, Google Trends data: 28 Feb - 24 Mar 2023
A breakout search term is one that grew by more than 5000% in the requested time period