Introduction

• Events touch almost every aspects of our lives – social, cultural,

economic, environmental or political.
Event Management • Recent explosion of evens, along with increased involvements of
government and businesses has led to an increasing emphasis on
economic analysis of the benefits of events.
Chapter Two: The impacts of events
• Government: needs checking and comparing investment of taxpayers
Abureza M Muzareba PhD (Sheffield, UK) money in events.
Associate Professor • Unintended consequences might draw media attention and affect
Department of Marketing image
University of Dhaka
• Even failure could cost negative publicity, political embarrassment
and costly lawsuits.

Balancing the impacts of events

• Events have a range of impacts – both positive and negative – on host
communities and stakeholders.
Managing crowd behaviour Community ownership and control of events
The western issues • Traffic arrangements may restrict residents’ access to homes or
• Leaving bars open or unnecessarily closing can influence the mood of business.
the crowd • Cost inflation of goods and services upsetting housing market
• Rowdyism (rough behaviour): (Kolkata), impacting mostly on the low-income group
• Can be managed through strictly limiting tickets to avoid large groups sitting • Government needs to make community consultation to decide on
together. event at a location
• Banning or rejecting those turning up in eccentric/disturbing costume but be
careful not to ruin the atmosphere of the event
• Objective should be maximising returns to the community
• London new-year eve firework and Underground services • Pressure is increased on transparency and public accountability in
staging of major events.

Waste management, recycling and

Strategies:
sustainable events
• Consideration of environmental impacts of events is increasing
• Government legislation can promote recycling of waste materials ad
reduce the amount of waste going to landfill sites
• Events are opportunities to demonstrate best practice models in
waste management, and to change public attitude and habits

Business Opportunities
• Events can provide host communities with a platform of showcasing
their expertise, hosting potential investors and promoting new
business opportunities.
•
Commercial activity Employment creation
• The suppliers of infrastructure, goods and services profit from the • Sometimes employment opportunities are overestimated when
staging of the events. calculated for short-term events.
• • Major evens can generate substantial employment in construction
phase and during staging of the event.

Monitoring long-term impacts Activities

• Impacts calculated during actual timeframe of the event tell only a
partial story.
• To get a full picture, long-term effects on community and its economy
should be considered.
• City corporation or local administration created debt are burden only or
created a lasting image of the event and attracted future events?
•