What is Event?

• An organized occasion such as a meeting, convention, exhibition,

special event, gala dinner, etc. An event is often composed of several
Event Management different yet related functions (CIC 2003).
• Events are temporary and every event is unique stemming from the
Chapter One: What are events? blend of management, program, setting and people (Getz 2005).

Abureza M Muzareba PhD (Sheffield, UK)

Associate Professor
Department of Marketing
University of Dhaka

Special Events Types of events

• Categorized based on size and scale, and form and content
• ‘A unique moment in time, celebrated with ceremony and ritual to
satisfy specific needs’ (Goldblatt 2005, p.6).
• A one-time or infrequently occurring event outside normal
programmes or activities of the sponsoring or organizing body (Getz
2005, p.16).
• National days, Celebrations

1. Local or community events 3. Hallmark events

• Events targeted mainly at local audiences and staged primarily for their • An event that possesses such significant, in terms of tradition, attractiveness,
social, fun and entertainment value. quality or publicity, that the event provides the host venue, community, or
• These can become hallmark event and attract large number of visitors to the destination with a competitive advantage. Over time the event and
community. destination can become inextricably linked, such as New Orleans and Mardi
• Local fairs in rural Bangladesh Gras. Ramna Batamul and Bengali New Year celebration
2. Major events 4. Mega-event
• Events that, by their scale and media interest, can attract significant visitor • Mega events, by way of their size or significance, are those that yield
numbers, media coverage and economic benefits. extraordinarily high levels of tourism, media coverage, prestige, or economic
• British formula 1 grand prix impacts for the host community, venue or organisation (Getz 2005, p.18)
• Olympic games
• Our Bishhwa Ijtema
Events based on form or content The structure of the events industry
• Event organizations: BBC Good Food Show, Glastonbury Festival of
1. Cultural events Contemporary Performing Arts
Events that focus on art or culture or any related elements. Phantom of the
Opera, Mongol Shobhajatra • Event management companies: Bob Gold & Associates (Amazon
2. Sports events Studios)
Focuses on sports or human activities. Tradition goes back to ancient Greek and • Event industry suppliers: Staging, sound production, lighting,
beyond. The Olympic. audiovisual production, entertainment and catering, transport,
3. Business events communications, security, legal services and accounting services.
Includes conferences, exhibitions, incentive travel (AGM in My), and corporate
events. Also includes business tourism and MICE (meetings, incentives, • Industry associations: Association for Conferences and Events (ACE)
conventions and exhibitions/events). • External regulatory bodies: local government/ statutory bodies
• Publications: Books, booklets, brochures