MYANMAR ENTREPRENEUR SME INSTITUTE

Professional Diploma in Sales and Marketing (PDSM)

Macro and micro environment in marketing analysis(Assignment)
Submitted Date: 19 August 2023

Submitted By : Mrs May Zin Thein

Batch Name : PDSM Batch (10)

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 Contents

 Introduction.......................................................................1
 PESTEL Analysis of Maybelline Cosmetics ...............................1
 Political factors of Maybelline ...............................................2
 Economical factors of Maybelline ..........................................2
 Socio-cultural factors of Maybelline .......................................3
 Technological factors of Maybelline .......................................3
 Environmental factors of Maybelline ......................................4
 Legal factors of Maybelline ..................................................5
 SWOT Analysis of Maybelline Cosmetics ……….…………………………….5
 Strength of Maybelline .........................................................7
 Weaknesses of Maybelline… …………………………………………………..…….6
 Opportunity of Maybelline……………………………………………………………..6
 Threat of Maybelline… …………………………………………………………………. 7
 Conclusion ………………..………………………………………………………………… 8
 References ………………………………………………………………………………….. 8

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INTRODUCTION
Maybelline is a popular cosmetics brand that offers a wide range of
makeup products for consumers worldwide. With a history dating back to
1915, Maybelline has established itself as a trusted and affordable option
for beauty enthusiasts. From foundations and mascaras to lipsticks and
eyeshadows, Maybelline offers products that cater to different skin types
and preferences. The brand is known for its innovative marketing
campaigns and collaborations with celebrities and influencers. Whether
you're looking for everyday essentials or trendy makeup options,
Maybelline has something for everyone.

PESTEL Analysis of Maybelline Cosmetics

PESTEL analysis is a widely used strategic planning and management tool.

It is an acronym for political, economic, social, technological,
environmental and legal factors that shape the macro business
environment. Maybelline operates in a complex and dynamic environment
characterized by regulatory changes, growing environmental activism,
collective social trends, technological changes and evolving legal system.

Political factors of Maybelline

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CONCLUSION
In short,Strong organic growth, prudent investments, the hard work of
our team in all our markets and the growth and loyalty of our customers
have combined to make us one of the world’s most exciting
communications companies.

REFERENCES
M. E. Porter, Competitive Strategy(New York: Free Press, 1980)

https://embapro.com/frontpage/portervaluechainanalysis/21036-
ooredoo-myanmar

Available at:

https://www.ooredoo.com/en/investors/company_overview/

Available at:

https://embapro.com/frontpage/marketing4pcase/21036-ooredoo-
myanmar