Open Innovation At Siemens Harvard Case

Solution & Analysis

Home >> Business Case Studies >> Open Innovation At Siemens


Facebook


Twitter


Gmail


reddit


LinkedIn

INTRODUCTION
Siemens is the German corporation founded in 1847 by Werner Von Siemens
and Johann Georg Halske, as a telegraph company. In the 20 th century, Siemens
continued to grow through its alliances, mergers, acquisition and market
expansion of its essential business. By 2012, Siemens employed 370,000 people
in more than 190 countries. Siemens operates around the globe, its activities
includes power generation, transmission and distribution, smart grid of
solutions and electrical energy. Siemens has a decentralized structure consisting
of four main sectors such as, Energy, Healthcare, Industry and infrastructure.
As a case states, the essential challenges face by Siemens is the future of the
open innovation program.In order to gain success in the open innovation
process the innovation management and structure should better understand
the process strategy and its key challenges, and drive possible solutions to
implement the process in the company. Moreover, Siemens should analyze the
importance of resources, abilities and capabilities the Siemens should possess
and its contribution towards competitive advantage and market expansion of
the company.
Furthermore, Siemens helps to inspire the entrepreneurial strategy and provide
opportunity among the employees, but decentralization is the challenges faced
by the company. As a result, there is a lack of coordination and communication
between the company units. The company operates in 289 major production
and manufacturing companies, the company has its office, warehouses,
research and development in all over the world.
CASE ANALYSIS
According to the case, the essential problem and challenges face by Siemens is
to introduce the Open Innovation Program in the company. The company with
open innovation strategy failed to create purely an open culture and system of
acquiring knowledge externally. The company should develop two approaches in
order to solve the problems of the company such as Techno Web 2.0 and
ODRAM LED emotionalize your light Contest.
TECHNO WEB 2.0:
According to the case, Lackner realize that there were no effective tools for
identifying technology experts. He went forward in order to create a
sophisticated internal social site, which allows Siemens to identify the experts.
This network is known as Techno Web 2.0. This network upgraded and make
easy to communicate and explore innovative ideas. In other works, Social
platform for Siemens worldwide to bring experts in a fast process and assistance
for urgent problems. Fully function of social sites allows the user to create a
complete profile page which includes photos, personal information and full
public disclosure of participation and activities.This technology also enables the
user to involve in the technological and business areas in order to get the latest
update of the current issues, business topics, technological rends and updates,
and firm capabilities.
OSRAM LED emotionalize your light Contest:
The Lacker’s team and OSRAM partnered with HYVE, to introduce the OSRAMLED
emotionalize light contest. The purpose of this approach is to generate ideas
and design a contest that would be open for everyone to create a new
innovative idea and creative consumer oriented LED light solutions.
Furthermore, to engage people around the world to participate in the creating
innovative ideas.
The contest consists of two phases such as, generating ideas of different people
and improving those ideas to come up with innovative ideas and offer prices to
those improved ideas. OSRAMLED is more effective, efficient, longer lived
software with controlled technology that offered infinite color variety. There are
numerous advantages of the LEDs on the basis of low energy consumption, high
economic benefits and longtime and greater service intervals. It also provides
maximum reliability in a complex working conditions.
POSSIBLE SOLUTION
TechnoWeb 2.0 is the best possible solution that Siemens should implement in
order to gain competitive advantages. Lacker creates Technoweb 2.0, a social
internal network that helps to identify experts within the company. This network
helps makes easy to communicate and explore innovative ideas within the
company. Emphasis is placed on exploring an actual open innovation initiative
within Siemens and their outcomes.Communication and knowledge enhance
productivity and creativity among the employees.
Another key importance of the TecnoWeb 2.0 was the urgent request function,
quickly responding to the problems occurs in the company. Users appreciate
this network and reported that this process save time by finding answers of
hidden knowledge, cost saving ideas and access to suppliers and technologies
through TechnoWeb. The basic purpose of the Siemens effort is to develop and
commercialize new R&D through open innovation. The technical community of
the Siemens consider TechnoWeb as an effective and solved real problems by
creating sustainable and dynamic knowledge network. Technoweb 2.0 easily
works and everyone may initiate and join a network. There are other features of
Techno Web such as, connect people via activity streams and make emergent
communities visible and facilitate their work..................
This is just a sample partial case solution. Please place the order on the website
to order your own originally done case solution.