ACLC COLLEGE of MARIKINA

A Member of the AMA Education System

BUSINESS PLAN IMPLEMENTATION

Entrepreneur Fourth Year

1.0 Company Profile

1.1 Company Background and History

1.2 Mission

1.3 Vision

2.0 Executive Summary

1.1 Problem

A summary of the problem you are solving and an identifiable need in the market
you are filling.

1.2 Solution

A description of the product or service you will provide to solve the problem .

3.0 S.W.O.T Analysis

3.1 Strength

3.2 Weakness

3.3 Opportunities

3.4 Threats

Sources : https://articles.bplans.com/a-standard-business-plan-outline/
And Marketing Fundamentals
Prepared by : Prof. Alexander V. Tirad, LPT
For ; Entrepreneur Fourth Year
School Year 2022 – 2023
4.0 Target Market

A defined customer base who will most likely purchase the product or service.
For info on how to define your target market, check out our guide on the subject.

5.0 Competition

The current alternatives or substitutes in the market that you and your business
will be competing against.

6.0 Market Analysis 

6.1 Market Segmentation

Potential groups of customers separated by specific characteristics.

6.2Target market segment strategy

Your ideal customer who would most likely benefit from your business.

6.3 Market needs

A description of how your target market is not effectively served and how
your business fulfills a need.

6.4 Market trends

How consumers in your target market tend to act including purchasing habits,
financial trends, and any other relevant factors.

7.0 Market growth

The perceived potential increase or decrease in the size of your target market.

Sources : https://articles.bplans.com/a-standard-business-plan-outline/
And Marketing Fundamentals
Prepared by : Prof. Alexander V. Tirad, LPT
For ; Entrepreneur Fourth Year
School Year 2022 – 2023
8.0 Key customers

Your ideal customer archetype who will be the main advocate for your business .

9.0 Future markets

A snapshot of the potential market based on the last few sections and how your
business strategy.

10. Competition

A list of potential competitors. Identifying the competition isn’t always obvious

and it may take some digging on your part.

11. Competitors and alternatives

A list of potential indirect competitors that provide products or services that are
alternatives to your business.

12. Competitive advantage 

The strategic advantage(s) that makes your target market more likely to choose
you over the competition works within it.

Sources : https://articles.bplans.com/a-standard-business-plan-outline/
And Marketing Fundamentals
Prepared by : Prof. Alexander V. Tirad, LPT
For ; Entrepreneur Fourth Year
School Year 2022 – 2023
13. Marketing Strategy

13.1 Unique Selling Preposition

13.2 Four P’s of Marketing

13.2.1 Product

13.2.2 Place

13.3.3 Promotion

13.3.4 Placement

14. Marketing and Sales

14.1 Marketing plan

An outline of your marketing and advertising strategy including costs, advertising

channels, and goals.

15. Sales Plan

An estimate of the number of sales you anticipate based on market conditions,

capacity, pricing strategy, and other factors.

15. Location and facilities

Details of your physical business location (if necessary) including location and
costs of operation.

Sources : https://articles.bplans.com/a-standard-business-plan-outline/
And Marketing Fundamentals
Prepared by : Prof. Alexander V. Tirad, LPT
For ; Entrepreneur Fourth Year
School Year 2022 – 2023
16. Technology

An explanation of any new technology that defines your business.

17. Equipment and tools

Any required production equipment or tools and the cost associated with
purchasing or renting them.

18. Organization and management

Organization Hierarchy

19. Organizational structure

An overview of the structure of your business including roles and responsibilities

of specific employees and the flow of information between levels of the
organization.

20. Management team

A list of potential candidates you anticipate taking on high-level management

roles within your company.

21. Management team gaps

Any positions or areas of expertise that you currently do not have candidates
ready to fill those roles.

22. Financial Summary

Key highlights of your financial plan that covers costs, sales, and profitability

23. Funding Requirements

A brief outline of the amount of money you will need to start your business.
Include this if you plan on pitching to investors . 

Sources : https://articles.bplans.com/a-standard-business-plan-outline/
And Marketing Fundamentals
Prepared by : Prof. Alexander V. Tirad, LPT
For ; Entrepreneur Fourth Year
School Year 2022 – 2023
24. Milestones and Traction

A roadmap of where you currently are and specific milestones you plan to hit.

25. Product and services

2.1 Problem Worth Solving

A thorough description of the problem or pain point you intend to solve for your
customer base. 

2.2 Our Solution

A thorough description of your proposed product or service that alleviates the

problem of your customer base.

2.3 Validation of Problem and Solution

Any data or relative information that supports your solution. If you’ve already run
tests that verify your idea, this is the place to include your results.

2.4 Product Overview

A description of your product and/or service that explains what it does, who its
for, and how it benefits your customers.

2.5 Competition

Any information explaining current competitive offerings and how your product
differs from them.

2.6 Roadmap/Future Plans

A list of steps taken so far, along with an outline of steps you plan to take in
establishing or growing your business.

26. Personnel plan

A list of potential positions that you expect to require in order to run your

business effectively.

Sources : https://articles.bplans.com/a-standard-business-plan-outline/
And Marketing Fundamentals
Prepared by : Prof. Alexander V. Tirad, LPT
For ; Entrepreneur Fourth Year
School Year 2022 – 2023
27. Milestones

A detailed roadmap of specific goals and objectives you plan to achieve that will
help you manage and steer your business.

28. Key metrics

Performance measurements that help you gauge the overall performance and

health of your business.

29. Financial Projection and Metrics

Standard financial documentation that showcases the current and projected

health of your business.

30. Revenue and sales forecast

Expected revenue and sales for the next 1-3 years, broken down into month-by-
month increments for at least the first year

31. Expenses

Expected or incurred costs necessary to start and operate your business.

32. Projected profit and loss

How much money you will bring in by selling products and/or services and how
much profit you will make or lose after accounting for production costs.

Sources : https://articles.bplans.com/a-standard-business-plan-outline/
And Marketing Fundamentals
Prepared by : Prof. Alexander V. Tirad, LPT
For ; Entrepreneur Fourth Year
School Year 2022 – 2023
33. Projected cash flow

Money that is expected to cycle in and out of your business. This can also
include your overall cash position and cash runway.

34. Projected balance sheet

Expected balances for business assets, liabilities, and equity.

35. Use of funds

Explanation of how funds were or will be used. This is typically meant to be

shared with investors or lenders.

36. Exit strategy

A brief description of how you intend to eventually exit from your business.
Acquisition, selling, passing along to a family member/employee, etc.

7.0 Appendix

Attachment pictures , documents , invoice, financial statement , balance sheet ,

cash flow, and other documents

Sources : https://articles.bplans.com/a-standard-business-plan-outline/
And Marketing Fundamentals
Prepared by : Prof. Alexander V. Tirad, LPT
For ; Entrepreneur Fourth Year
School Year 2022 – 2023