Topics for Final Group Presentations

(BBA 2 Years-Principles of Marketing-1st Semester)

Sr # Roll Number Name Topics & date for the Presentation

1 NUML-F21-41435 Malik Usman Naeem MARKETING CHALLENGE 3:
Group 1 2 NUML-F21-24837 Zareen Sarfraz Analysis of the convincing factors for shift in consumer behavior from conventional market to digital market.
Dec 24, 2021 3 NUML-F21-26327 Jawahir Jamil Importance of migration to online shopping.
4 NUML-F21-63698 Muhammad Nauman

5 NUML-F21-32773 Gohar Nisha

MARKETING CHALLENGE 5:
6 NUML-F21-63638 Muhammad Ali Asad
Group 2 Causes and effects of lack of industry knowledge and awareness. Necessary actions required to keep up with
7 NUML-F21-58319 Muhammad Wajahat Ali
Dec 24, 2021 the changing business environment.
8 NUML-F21-42155 Mehak Hira
9 NUML-F21-40487 Farkhanda Khanum

10 NUML-F21-20069 Zubia Yasmeen

MARKETING CHALLENGE 1:
Group 3 11 NUML-F21-28685 Sanam Riasat
Critical role of marketing strategies to react with challenges during Covid-19 pandemic
Dec 24, 2021 12 NUML-F21-26083 Sawaira Ghalib
13 NUML-F21-19636 Umair Waheed

14 NUML-F21-76353 Maria Khalid

Group 4 15 NUML-F21-50486 Hassan Bashir MARKETING CHALLENGE 4:
Dec 31, 2021 16 NUML-F21-34076 Saba Zahoor Importance and role of marke ng team in successfully implemen ng the marke ng strategy into execu on.
17 NUML-F21-56919 Muhammad Asad Riaz

18 NUML-F21-36918 Ali Qaisar

MARKETING CHALLENGE 6:
Group 5 19 NUML-F21-42955 Javed Ali
Importance of Brand Management. How to manage a brand’s response to the competition
Dec 31, 2021 20 NUML-F21-26117 Nayab Zareen
21 NUML-F21-75137 Memoona Siddiqa

22 NUML-F21-23640 Sheher Bano

MARKETING CHALLENGE 2:
Group 6 23 NUML-F21-44836 Asma Seemab
Importance & role of IOT (Internet of Things) to analyze the user consumption and usage pattern.
Dec 31, 2021 24 NUML-F21-12744 Muneeb Talib Awan

Guidelines / Instructions for the Final Project / Presentation

1 The concepts covered during the semester must be applied.

2 The Project / presentation should include practical examples specially from Pakistan's perspective.

3 The presentation of each group should be well prepared and practised before final presentation.

4 The time alloted to each group for presentaion is maximun 45 mins. Each Student is supposed to deliver for approx. 10-12 mins.

5 The group leader / moderator shall ensure smooth transition of the complete presentation accordingly.
6 The Final project report marks (10 marks) shall be awarded on 'Group Basis', however presentation marks will be on 'Individual Basis' (10 marks).

7 The soft copies of Final project / presentations shall be emailed for record purpose (umar.sajjad@numl.edu.pk).

8 The Final Project report should be prepared as per format provided, in spiral binding.

9 The Final project report submission Deadline for all groups is December 24, 2021.

10 Attendance of all students is 'Mandatory' during final presentations ( Dec 24, 2021 & Dec 31, 2021).