Design Thinking

Workbook
Bhawana Gupta
This workbook is for completing class exercises during the Design Thinking class of the
Professional Certificate in Product Management.

SP JAIN GLOBAL EXECUTIVE EDUCATION

executive_education@spjain.org
 About the User Problems

Personality Challenges Goals and Needs

Name

Age

Occupation

Location

Income Range:
 Exercise 2: JTBD 1 Write down 2-3 JBTD for
Persona 1 identified in Exercise

When [situation], I want to [motivation[, so I can [outcome]. 1

Add your Add your

question here question here

2 Write down 2-3 JBTD for

Persona 1 identified in Exercise
1

Add your Add your

question here question here
 Exercise 3: POV 1
Frame a POV for the challenge
to be included in the Design
Brief
[User . . . (descriptive)] needs [need . . . (verb)] because [insight. . . (compelling)]
Add your Add your
question here question here
 Exercise 4: How Might We 1
Write down a new idea we want
to explore or issue we're facing.

How Might We [indented action] for [user] so that [desired effect]? Add "How Might We" at the
2 start of the new idea or issue.
Use the green
sticky notes.

Add your Add your

question here question here
 EXPECTATIONS:
Add expectations of the Persona from this
Add the persona journey

Add the customer journey

Example: "Onboarding" Journey Phase Journey Phase Journey Phase
phase here

User Actions Add an activity that your customer

(Activities) does for each phase

Touchpoints Add a touchpoint like email, website,

(Interaction Points) or store for each phase

Sentiments For each phase, add possible user

(Thought Bubbles) sentiments in "quotations"

DELIGHTED

Emotions
NEUTRAL
(Mood Meter)
Move the points up and down

FRUSTRATED

Possible Solutions
Add an
(Opportunities to
idea for each phase here
improve
the experience)
 Affinity 1 Affinity 2

Affinity Maps
1 Copy your JTBD statements here

Affinity 3 Affinity 4

2 Rename Affinity groups

3 Drag and drop JTBD in the right

Affinity group
Prioritization
Grid
1 Copy your JTBD statements here

2 Prioritize the JTBD statements

 Read
Stanford d.school recommended reading list
Design Thinking Success Stories – Accidental Design Thinker

Thank You Complete

All deliverables of the Design Thinking workbook.

Bhawana Gupta

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Build your Design Thinking muscle

SP JAIN GLOBAL EXECUTIVE EDUCATION

executive_education@spjain.org