‘ KAPIVA INC rea Ta CTW Tela Le)Social Media Brand Strategy for eye Ns-) Ayurveda INTRODUCTION ev ew a CCRC RO CEC p eC EEC Berry that offers a range of Ayurvedic products for health and wellness. The Oye ee PUT Te Pe RET UTC UE lead a healthy fae le. The purpose of this report is to develop a social media brand strategy for Kapiva Ayurveda.Research And Analysis Target Market Kapiva Ayurveda's target market includes individuals who are PCE TEL natural and holistic solutions to TST CG RT RUC try CTC Cy CETL TTY CRU CUCR CECR CCB Ayurveda, yoga, and natural remedies. The target audience is predominantly aged between 21 Poe RteCompetitors Dr. Vaidya Patanjali Ohria Dabur Himalaya BaidyanatSocial Media Channels The social media channels that VBC eC EC CT Ley Ayurveda's target audience are Facebook, Instagram, and Pa Beery ORCC RCE TT Pete Cae CRC Tare Ly CCRC eset a ea PUG TCS ToCONTENT PLAN INSTAGRAM RS Pe otc eid Peete Crd See oL! feos Pee erat) [7 Nel -rele) 4 Pe sad about Ayurveda and ry benefits.Promotional osts about Kapiva yurveda products Bett conser Pee ppereeer | reer at) POE cy Bae nr od ee ry about Kapiva See cc een ee Rd Ce Ly CoPerformance Matrics BS Borer CCBC Ir aes Old measuring the effectiveness of Kapiva Ayurveda's social media strategy are reach, engagement, and conversions. These metrics will be tracked using social media analytics tools to determine the success of the content plan and the social media profiles.SUGGESTIONS Overall Kapiva has a very good social PCE gr CCRC ta ad regular content posting or influencer pe ste Cs BS SEC hl ticket My only suggestion would be that Pe Cha roe tee te Cy can be improved so that interest of people can be maintained.For mealies This is one of a the Instagram stories of Kapiva Ayurveda in which they Sore cc e ke ks stories can be told in more creative way, the updated eon Fey pty iad example like how stories can be created more effectively.>» CONCLUSION POW OCS MCE tweed strategy for Kapiva Ayurveda includes a content plan that includes a mix of educational, promotional, and engaging content on Facebook, Pe UMC A ss oe ye TTT Pe CR BC tt Col with branding elements, and the PE BoC Rtg ts |] paid advertising and influencer marketing. The success of the social media strat eB Bt tii gs. | DES Re og gt eC Lt) ay such as reach, engagement, and Citi