SUMMER INTERNSHIP REPORT

LITERATURE REVIEW

TOPIC: Analyze customer lifetime value for outlook India magazines

Author name: Simon Kinox

Abstract:
This analysis looks into Simons Kinox's suggested customer lifetime value (CLV) for Outlook
India Magazines. The study examines the readership of the magazine's potential long-term
profitability by evaluating their purchase patterns and value over time. The business can
decide on effective methods for customer acquisition, retention, and loyalty by having a
clear grasp of the CLV.

Findings:
Customer Acquisition: According to the data, acquiring new customers has a comparatively
high acquisition cost. To draw potential clients who share the ideals and content of the
magazine, the business should concentrate on focused marketing initiatives.

Retention and Loyalty: The study emphasizes the significance of loyalty and customer
retention programs. Outlook India Magazines may increase consumer loyalty and lengthen
their lifetime value by putting in place efforts like subscription renewals, special content, and
personalized incentives.

The results imply that segmenting clients based on their tastes and demographics can have a
considerable impact on CLV. Outlook India Magazines can raise engagement and improve
customer retention by focusing content and offers on particular client categories.

Recommendation:
Develop a thorough customer acquisition plan that emphasizes targeted marketing
initiatives to draw potential clients who are likely to have a better CLV. To identify important
target categories and distribute marketing resources appropriately, use market research and
data analytics.

Implement customer retention strategies, such as loyalty programmes, subscription renewal

notifications, and special material for devoted subscribers. Utilize consumer preferences and
feedback to tailor offers and improve the entire customer experience.
Data-Driven Decision Making: To efficiently gather and analyze customer data, invest in
powerful data analytics and customer relationship management tools. To increase CLV, use
this data to predict client behavior, customize content, and continuously improve marketing
techniques.

Topic: Analyze consumer perception behind purchase of outlook

India magazine

Author name :Thenmoli Mohan

Abstract :
The purpose of this study is to examine consumer perceptions that influence magazine
purchases in Outlook India. The study investigates a number of variables that affect
consumers' decisions to purchase and interact with this particular magazine. The study aims
to provide light on the main factors influencing magazine purchasing decisions by studying
consumer perceptions.

Findings :
Brand Reputation: Consumers consider Outlook India magazines to be a trustworthy and
credible information source, which influences their purchasing choices.
Relevance of Content: Consumers' decisions to purchase magazines are greatly influenced by
how closely the magazine's content relates to their interests in current affairs, politics,
culture, and socioeconomic issues.
The high journalistic standards kept by Outlook India publications are valued by readers
since they increase the magazines' reliability and dependability.
Value Perceived: Readers evaluate a magazine's perceived value by comparing its price to
the caliber of its articles, analyses, and features.
Consumers rely on Outlook India magazines as a trustworthy source for balanced, in-depth
information, which influences their purchasing decisions.

Recommendation:
Improve the magazine's content's relevance by continually evaluating it and adjusting it to
reflect changing consumer interests and preferences.
Strengthen Brand Reputation: Put your energy towards developing and upholding a strong
brand reputation through consistently reliable and high-quality journalism.
Communication Strategies: Create powerful communication campaigns that showcase the
distinctive qualities and advantages of Outlook India publications, with special emphasis on
the value proposition for readers.
Implement programmes to encourage a sense of community among subscribers, such as
exclusive events, forums, and interactive content, to increase patronage.
To broaden your audience, give readers a seamless reading experience, and connect with
tech-savvy customers, embrace digital platforms and technology.