TOURISM DEVELOPMENT PLAN IN CANDULAWAN TRAIL BULACAO,

CEBU CITY

A Tourism Development Plan Presented to the

Faculty of the College of Business and Management,

Asian College of Technology- International Educational Foundation,

Cebu City, Cebu, Philippines

In Partial Fulfillment of the Requirements for the Course-

Tourism Policy, Planning, and Development (TOUDEV)

Bachelor of Science in Tourism Management (BSTM)

BASUL, CLINT

JAKOSALEM, VICTOR B.

OMAMALIN, KAYE

PEREZ, ALLIYAH

SABELLANO, CYRUS

SOLON, JOMIECO

JUNE 2023
 PHASE I

BACKGROUND ANALYSIS

Situation Analysis

Candulawan Trail in Bulacao Cebu City is a tourist destination, recommended for

those travelers who seeks outdoor adventure and natural scenery. Candulawan Trail
offers various recreational activities, including swimming, picnicking, and river trekking.
Its gentle currents and serene ambiance appeal to individuals and families seeking
outdoor leisure and relaxation. However, the area faces several challenges that affect its
tourism potential and overall sustainability.

One significant challenge is the limited access to the trail, which requires a knowledgeable
tour guide to navigate safely. Without proper guidance and caution, visitors to the
Candulawan Trail in Bulacao, Cebu City may be exposed to various risks and hazards.
Lack of institutional resources, such as government support and funding, which hinders
the development and maintenance of the area. Lack of resources makes it difficult to
improve infrastructure, such as roads, , and facilities, to accommodate more tourists and
enhance their experience. Upon conducting research, it has been discovered that the
Candulawan Trail is susceptible to flooding, particularly during periods of heavy rainfall
or in the occurrence of typhoons. The risk of flooding along the Candulawan River is
intensified due to inadequate drainage systems, deforestation, and improper urban
planning. This unfavorable situation can result in detrimental consequences such as
property damage and significant disruptions to daily life.

Despite these challenges, Candulawan Trail has the potential to attract more visitors and
provide economic opportunities for the local community. To achieve this, there is a need
for concerted efforts from the government, private sector, and local community to
address the challenges and develop sustainable tourism practices that prioritize the
preservation of the area's natural resources and enhance visitor experience
Aside from its beauty and potential as a tourist attraction, promoting the Candulawan
Trail would provide job opportunities for locals, ultimately leading to an improvement in
the economy. Developing Candulawan Trail brings about a range of benefits, including
environmental conservation, sustainable water resource management, economic
opportunities, community well-being, flood mitigation, and educational value. By
recognizing and promoting the importance of the river, the community can harness its
full potential and contribute to a healthier and more sustainable environment.
 MAP

The tourist attraction is situated in Barangay Bulacao, Cebu City, Philippines. It is

reachable within a 17 to 20-minute drive from the Asian College of Technology
International Educational Foundation, located in Candulawan, Bulacao, Cebu City.

Experience a pocket-friendly adventure without leaving Cebu and spending a

fortune. Embark on the Candulawan Trail, a popular tourist spot located within the vicinity

• Cebu City (Metro Colon) – Bulacao = 30 mins (10km)

• Bulacao – Candulawan = 10-15 mins (4km)
• Sitio Candulawan – Candulawan Trail = 5 min (400-500 meters)

Candulawan Trail offers a real-world experience with a diverse range of living and non-
living elements in its surroundings. This hidden paradise provides a tranquil retreat where
visitors can unwind and enjoy the refreshing breeze and cool water. The picturesque
Candulawan Trail within the trail offers soothing sights and sounds that aid in relaxation
and stress relief, providing a welcome respite from the fast-paced demands of today’s
busy world.
 TOURIST PROFILING

CANDULAWAN TRAIL TOURIST PROFILE:

DEMOGRAPHIC PROFILE:
Variables
Age Kids (8-12 years old)
Teens ( 13-19 years old )
Young Adults ( 20-25 years old)
Adults ( 26- 50 years old)

Gender Male and Female

Income 0-15,000

Education High school students,college students

PSYCHOGRAPHIC
INFORMATION:

Motivations Relaxing, Aesthetically Pleasing, Eco Friendly

Interests Swimming, Unwind, Enjoyment, Recreation

Personality Traits Adventurous, brave

TRAVEL BEHAVIOUR:

Travel Frequency Once- twice a week, twice a month

Travel Companions Friends, Family, and Classmates

Trip Durations 1-6 hours

Travel Budget 200-500 pesos

Mode of transportation Jeepney, Motorcycle, Bus

Accommodation Preferences Cottages, Mini Stores, Lodges

Geographical Origins of tourists Cebu City, Province of Cebu City

SWOT ANALYSIS

STRENGTH WEAKNESSES
• Cost- effective • Poor customer service
• Natural Picturesque landscapes • Lack of Proper waste management
• Accessibility • Lack of risk Management

OPPORTUNITIES THREAT
• Ecotourism Potential • Rainy season
• Recreational Opportunities • Environmental degradation
• Business Opportunities • Direct Competitors

The Candulawan Trail in the budget-friendly area of Bulacao Cebu City offers a
preserved waterfall and lake, providing a natural and beautiful environment for outdoor
activities such as hiking, camping, and trekking. The hospitable locals are eager to guide
visitors through the area. However, the tourist spot faces limited recognition compared
to other destinations in Cebu. The challenging location requires the assistance of a local
guide to ensure safety and prevent getting lost. Insufficient funding has hindered the
renovation and accessibility of the area, while the lack of accommodation facilities restricts
the length of stay for visitors. Despite these challenges, the Candulawan Trail offers
breathtaking views and serves as an opportunity for recreational opportunities and
Ecotourism Opportunities. The area’s susceptibility to natural calamities necessitates
careful management and limited access during unfavorable weather conditions. Although
facing indirect competition, the unique features and characteristics of the Candulawan
Trail make it a notable attraction.
 PHASE II
DETAILED RESEARCH AND ANALYSIS
Resources
Natural Resources: Candulawan trail is one of the places in Cebu City that offers
mesmerizing features from its stunning landscapes of trees, rock formations and its
crystal-clear water that surely meets the needs of the tourists. Candulawan trail has
variety of outdoor recreational activities to offer that will suit to everyone’s taste, from
hiking and biking to camping and fishing and at the end of the day you can relax by the
beautiful nature, enjoying the company of fellow travelers as you soak in the breathtaking
scenery.

Cultural Resources: Candulawan Trail in Bulacao, Cebu City, Philippines, is a promising

destination. The area is also rich in cultural resources that reflect the history and traditions
of the local community. One of the most notable cultural resources in the area is the
Bulacao Spring, which is a natural spring that has been used by the local community for
centuries as a source of water. The spring is believed to have healing properties and is
considered a sacred site by the locals. Visitors can also see the small chapel built near
the spring, where devotees come to pray and give thanks. Another cultural resource in
the area is the Kapilya sa Candulawan, a small chapel that was built in the early 1900s
by the Spanish colonizers. The chapel is an important landmark in the area and is
considered a symbol of the community’s resilience and faith. Visitors can explore the
chapel and learn about its history and significance. Overall, Candulawan Trail in Bulacao,
Cebu City, offers a rich cultural experience that showcases the history, traditions, and
way of life of the local community.

Human Resources: The residents in the area are very hospitable and helpful enough
with directions and they can guide you through the area without asking for payment, but
Candulawan trail assigned local tour guides for the safety of the tourists.

Infrastructure Resources: Bulacao is in Cebu City that offers the needs and
preferences of both locals and visitors. For instance, hotels where they can stay in, to feel
like they are at home and comfortable, restaurants where they can find their favorite
dishes such as American food or Filipino delicacies. The Candulawan Trail is quite
adventurous on the other hand you can ride a motorbike going to the Candulawan, but
travelers will walk approximately 15 to 30 minutes.

Technological Resources: social media is a great platform for entertainment and

sharing information, through social media, Candulawan trail was introduced to locals and
international because of a traveler who shared their experience in Candulawan and
immediately caught the attention of the people who is seeking outdoor adventures and
natural scenery. Social media has been the platform used to introduce the beauty of
Candulawan trail. Travelers who wants to visit Candulawan or wants to inquire may visit
their Facebook official page Barangay Candulawan. As of know there is no online booking
or reservation since Candulawan trail is free access and open for everyone.

Financial Resources: The Candulawan Trail has not been supported by any government
funding or grants yet due to insufficient funds, The Candulawan Trail currently faces
budgetary constraints, which limit its ability to construct necessary infrastructure and
provide basic amenities such as railings, signage, and comfort rooms.

Markets

Target Market: The target market for Candulawan Trail in Bulacao, Cebu City is likely
to be individuals or groups who are interested in hiking, trekking, and outdoor activities.
The trail attracts both locals and tourists who are seeking an adventure, exercise, and an
opportunity to connect with nature. People who appreciate nature and want to explore
the natural beauty of the area.

Market Demand: Candulawan Trail is known for its scenic beauty, crystal-clear water,
and calm currents, making it an ideal destination for swimming, river trekking, and other
water activities. The demand for Candulawan Trail is likely to be driven by locals and
tourists looking for outdoor activities and a refreshing escape from the city. The popularity
of outdoor activities and water-based tourism in Cebu City and the surrounding areas
may also contribute to the demand for Candulawan Trail. Furthermore, effective
marketing and promotion of Candulawan Trail can increase its visibility and attract more
visitors. However, it is important to note that the market demand for Candulawan Trail
may fluctuate depending on various factors, such as weather conditions, seasonality, and
the availability of other outdoor destinations and activities in the area. Therefore,
continuous market research and management efforts are necessary to ensure the
sustainable growth and success of Candulawan Trail as a tourist destination.

Marketing Strategies: Social media platforms play a major role in our society most
specifically for endorsements and marketing strategies. Social media has been the
platform used to introduce Candulawan trail to everyone since it is accessible, and
majority of the population have social media accounts. Social media is the driven force of
every well-known tourist’s destination.

Activities

Recreation Activities: There are a variety of recreation activities to do in Candulawan

it includes water volleyball that can be perform or play in the water however it has a
limited time until in the evening to prevent problems also sports and recreation activities
is a must because it helps the visitors to maintain their active healthy lifestyle.
Candulawan trail is not just a beautiful, preserved waterfall but has variety of outdoor
recreational activities to offer such us, hiking, biking, swimming, fishing and camping.
These outdoor activities can relieve stress and can improve your health. Exposure to
nature plus doing outdoor activities is good for the mental health.

Cultural Activities: Candulawan Trail in Bulacao, Cebu City offers a variety of cultural
activities that visitors can experience. Some of these activities include Bulacao Community
Museum, this museum showcases the cultural heritage of the area, including traditional
costumes, musical instruments, and other artifacts. Explore local art, there are several
local artists in the area who showcase their work in galleries and studios. You can also
visit the Bulacao Art Village, a community space that promotes local art and culture.
These are just a few examples of the cultural activities that you can experience in
Candulawan Trail, Bulacao, Cebu City.
Wellness Activities: The best weekend getaway for summer is in Bulacao Cebu City
where the visitor can do wellness activities in Candulawan trail, such as meditation. During
meditation, it can produce a deep state of relaxation and a tranquil mind.

Educational Activities: Candulawan trail required a knowledgeable tour guide who can
educate the visitors to prevent injuries and ignorance. Being educated with our local tour
guide is a privilege because it can help the visitors to be more vigilant, so when they
encounter wildlife or any circumstances then they will know how to act immediately.

Competition

Direct Competition: The competition for Candulawan Trail in Bulacao, Cebu City may
come from other similar water-based tourist destinations in the surrounding areas. The
competition can include other rivers, waterfalls, and beaches that offer similar activities
such as swimming, river trekking, and other water-based activities. Some of the
competitors of Candulawan Trail includes Maroca Swimming Pool Garden, Located in
bulacao, Cebu, Maroca Swimming Pool Garden is a popular destination known for its
various water activities such as rafting, kayaking, and canyoneering. Midland swimming
pool, Located in Bulacao, Cebu, Midland Swimming Pool is another popular waterfall
destination known for its cool and clear water, and a perfect spot for swimming and
photo-taking. To remain competitive, the researchers of Candulawan Trail may need to
identify and promote its unique features and experiences. Effective marketing strategies
and promotions can also help Candulawan Trail stand out from its competitors and attract
more visitors. Regarding the Candulawan Trail in Bulacao, Cebu City, it is possible that
indirect competition may arise from other outdoor recreational activities, including hiking,
camping, and water sports, as well as other nature-based tourist destinations in the
vicinity.

Indirect Competition: Some visitors may prefer to engage in hiking or camping

activities at nearby natural parks or mountains instead of visiting the Candulawan Trail.
Alternatively, they may opt for water-based activities such as diving, snorkeling, or beach
hopping along the coastline of Cebu Island. As a result, it is crucial for businesses
operating in the Candulawan Trail area to offer unique and attractive services or packages
to differentiate themselves from indirect competitors and draw more tourists.
Questionnaire Analysis

ACTIVITIES
30

26
25

20

15

10

6
5
5
2
1
0
0
Fishing Camping Kayak

Fishing Camping Kayak

Yes 5 26 6

No 2 1 0

No. Of Respondents = 40

Question No.1: Which activities would you prefer to engage in within this vicinity?
• Camping
• Fishing
• Kayak

Among the respondents, 26 individuals answered positively regarding camping,

whereas 6 respondents indicated their preference for kayaking, and 5 respondents
expressed interest in fishing.
 45 FACILITIES
40

35

30

25

20

15

10

0
question 1 question 2

No. Of Respondents = 40

QUESTION 1 QUESTION 2

Yes 0 39

No 40 1

QUESTION 1: Are there any restroom facilities with amenities such as toilets, sinks, and
other comforts available in this vicinity?

QUESTION 2: Are there any designated camping sites available in this area?

In response to question number 1, 40 respondents answered NO, citing the reason that
it is not yet developed. For question number 2, 39 respondents responded YES, while 1
respondent expressed a negative response.
 Safety
45

40

35

30

25

20

15

10

0
question 1

No. Of Respondents = 40

QUESTION 1

Yes 0

No 40

Question 1: Is the site safe in terms of potential hazards?

Regarding the safety of the place, 40 respondents answered NO, expressing concerns
that they do not perceive it as safe.
Demographic Profile

No. of Respondents

No. of Respondents= 40
There are three respondents ages 8 to 12 years old, followed by 15 respondents
ages 21 to 25 years old, next is eight of the respondent ages 20 to 25 and four
respondents ages 26 to 50.
 PLACE OF ORIGIN
25

20
20

15
15

10

5
3
2

0
Within town Within the province Outside the province Outside the country

No. of Respondents

No. Of Respondents = 40

With their proximity to the Candulawan Trail, there are twenty respondents where
from within the town. Followed by 15 respondents within province, next is 3 respondents
outside the province and two respondents outside the country.
 PHASE III

SYTHENSIS STAGE

Position statement

The Candulawan Trail is currently in the development stage based on the tourism
area life cycle by Richard Butler. This stage marks a crucial period where efforts are
focused on establishing the necessary infrastructure, amenities, and services to attract
and accommodate visitors. While facing challenges associated with limited resources and
budget constraints, the development of the Candulawan Trail aims to position it as a
prominent tourist destination, offering unique experiences in harmony with its natural
surroundings.

During the development stage, the primary goal is to lay the foundation for sustainable
tourism growth. This involves conducting feasibility studies, formulating development
plans, and securing funding for infrastructure projects. In the case of the Candulawan
Trail, the focus lies in creating a safe and accessible pathway that showcases the region's
natural beauty while preserving its ecological integrity. By focusing on infrastructure
development, improving amenities, implementing effective marketing strategies, and
incorporating sustainable practices, the trail can attract visitors, generate economic
benefits, and contribute to the overall development of the surrounding area. With careful
planning, collaboration, and a long-term vision, the Candulawan Trail can transition from
the development stage to become a mature and sought-after tourism destination.
Desire Future Situation

The desired future situation in tourism development for Candulawan Trail,

Bulacao Cebu City would be to establish the area as a popular and sustainable tourist
destination. This would involve preserving the natural beauty of the river and surrounding
area, while also providing adequate infrastructure and facilities for visitors. Enhancing the
accessibility of the area by improving roads and transportation options. Providing
accommodations for tourists, such as restrooms, safety railings, and campsites.
Developing ecotourism activities, such as hiking, camping, river kayaking, and nature
walks, that showcase the area’s natural beauty.

Encouraging the development of local businesses, such as restaurants and souvenir

shops, to provide economic opportunities for the community. Implementing sustainable
tourism practices, such as waste management and conservation efforts, to ensure the
long-term viability of the area. Ultimately, the desired future situation would be for
Candulawan Trail to become a popular and sustainable tourist destination that provides
economic benefits for the community while preserving the natural beauty of the area for
generations to come.

To improve the site, researchers recommend the installation of railings and cemented
stairs, alongside proper signage to prevent tourists from getting lost. It is also proposed
to provide enough regular tourist guide to enhance the visitors' experience and provide
them with better information about the place. Community awareness and participation,
educate local communities about the importance of the river's conservation and involve
them in its protection. Raise awareness about the negative impacts of pollution and the
significance of proper waste disposal and sanitation practices. Encourage community-led
initiatives, such as river clean-up drives and volunteer programs, to foster a sense of
ownership and responsibility among residents. Collaborate with local organizations, non-
governmental organizations (NGOs), and community groups that have an interest in
environmental conservation. Pool resources and expertise to organize awareness
campaigns, workshops, and other activities that engage the community in protecting and
restoring the river.
 PHASE IV

GOALS SETTING, AND OBJECTIVES SETTING

Goals:

• Customer Satisfaction
• Build Infrastructure
• Safety Environment

Objectives:

• To receive good feedback and repeat customer

• To provide facilities to the tourists
• To ensure a safe environment to the tourist
 PHASE V

DEVELOPMENT PLAN

To realize our plan, it is crucial to maintain focus on our goals, strategies, and
objectives, ensuring that our actions are aligned with them. By implementing these steps,
we can work towards creating a successful and thriving tourism destination.

Conduct Market Research: To understand our customers better, conduct market

research to gather insights into their preferences, demographics, and travel behavior.
This will help us tailor our offerings to their needs and desires.

Develop a Comprehensive Marketing Strategy: Create a marketing strategy that

encompasses both traditional and digital channels to make our destination known
throughout the country. This may include advertising campaigns, partnerships with travel
agencies, online promotions, and participation in tourism trade shows and events.

Collaborate with Local Stakeholders: Engage with local businesses, community

organizations, and government agencies to foster collaboration and support. By working
together, we can leverage their expertise, resources, and networks to enhance the
tourism experience and create a strong regional or national identity.

Provide Information and Direction: Establish visitor information centers or kiosks

where tourists can obtain maps, brochures, and guidance about the area. Ensure that
information is readily available online through a dedicated website or mobile app, offering
details about attractions, activities, and events.

Engage with Social Media Influencers: Identify popular social media influencers who
align with our target audience and collaborate with them to showcase our destination.
Encourage them to share their experiences, photos, and videos, which can generate
interest and attract a wider audience.
Focus on Sustainable Tourism: Emphasize sustainable practices and responsible
tourism to preserve the natural and cultural heritage of the area. Implement initiatives
such as waste management, eco-friendly transportation, and community involvement to
ensure long-term environmental and socio-economic benefits.

Implement an entrance fee: To establish an entrance fee to generate revenue for

maintenance purposes, including the repair of damaged facilities such as restrooms,
lights, and railings. The entrance fee will also involve seeking sponsorships to ensure
sufficient funding

Continuously Adapt and Improve: Stay updated with industry trends, customer
preferences, and emerging technologies. Adapt our offerings and strategies accordingly
to meet the evolving needs of tourists and maintain a competitive edge.
SITE LAYOUT AND PERSPECTIVE

BEFORE
AFTER
LOCAL COMMUNITY AND GOVERNMENT INVOLVEMENT

• Government Involvement - The researchers play a crucial role in

advocating for the government's recognition of the importance of
customer care. They should actively support measures to prevent the
presence of drug addicts and enhance overall security throughout the
entire area. In addition, the researchers can contribute to the
community by promoting proper garbage segregation practices. By
actively assisting in the proper segregation of garbage, they can help
maintain a clean and sustainable environment for the community and
visitors alike.
• Local Community Involvement - Local communities play a vital role
in the development and promotion of tourist resources and attractions.
They possess unique insights into the local culture, heritage, and hidden
gems that can attract visitors. It is important for local communities to
actively engage and participate rather than being passive observers in
tourism development. They should have a voice and be involved in
decision-making processes to ensure that their needs, interests, and
aspirations are considered and incorporated. By involving local
communities, tourism development can be more sustainable, inclusive,
and beneficial for both the community and visitors.
 COSTING AND FUNDING

BAHAY KUBO/COTTAGE

EQUIPMENT QUANTITY PRICE COST Where to Buy

5.5 feet Adonis Bahay

Readymade Kubo
10 pcs P15,000 P100,000
Native Bamboo
Cottage

Total: P100,000.00

SIGNAGE

EQUIPMENT QUANTITY PRICE COST WHERE TO BUY

Agz&Jez Prinitng
Solution
Tarp 10 P120 P1,200

Plywood 10 pcs of 5 P150 P1,500 ATLANTIC

mm
Nails
25 kl P1,750 P1,750 ATLANTIC

Liston wood 10 pcs of 1” x P67 P670 ATLANTIC

1”

TOTAL: P5,120.00
 WASTE MANAGEMENT

EQUIPMENT QUANTITY PRICE COST WHERE TO

BUY

Liter trash bin 5 bins P1,000 P5,000 MINISO

Total: P5,000.00
2 RESTROOMS

EQUIPMENT QUANTITY PRICE COST WHERE TO BUY

Bamboo blinds 10 blinds P1,499 P14,990 JETT

Cement 20pcs of 40kg P280 P5,600 JETT

Fillets 35pcs of 16 mm P20 P700 JETT

Ace hardware
Toilet Bowl set 4 pcs P8,000 P32,000

Gravel 10 pcs P400 P4,000 ATLANTIC

Hollow Blocks 100 pcs of 3.2 m P20 P2,000 ATLANTIC

Polycarbonate Roof 16 pcs of P 477 P 7,632 ATLANTIC

4ftx1xftx1.2mm

Pipes
60 pcs of 25mm P 117 P 7,020 ATLANTIC

TOTAL: 73,942
 ELECTRICAL SUPPLY

EQUIPMENT QUANTITY PRICE COST WHERE TO BUY

Solar light 10 pcs P1,812 P18,120 ACE HARDWARE

Aluminum tube 10 pcs of 6

mm/0.24 inches P73 P730 JETT

RAILINGS

EQUIPMENT QUANTITY PRICE COST WHERE TO

BUY

Liston wood 1” x 1” 40 pcs of P67 P2,680 ATLANTIC

Bamboo Slats 10 bundles of 3ft P95 P950 ATLANTIC

Nails 25 Kl of 2 ½ P76 P1,900 ATLANTIC

inches

Total: P5,530.00
 18 METERS CEMENTED PATHWAYS

EQUIPMENT QUANTITY PRICE COST WHERE TO

BUY

Cement 54 sacks of 50kg P200 P10,800 JETT

Gravel 20 sacks P400 P8,000 JETT

Hollow blocks 500 pcs of 3.2 m P20 P 10,00 JETT

Fillets 300pcs of 16 P20 P 6000 JETT

mm
TOTAL: P34,800.00

LIFE SAVIOR

EQUIPMENT QUANTITY PRICE COST WHERE

TO BUY

Life Jacket 20 P270 P5,400 KAKENG

Swimming 20 P229 P4,580 KAKENG

goggles

Total: P9,980.00
 LABOR COST

PERSONNEL NO SALARY per DURATION TOTAL

Month
Construction
worker 10 P13,020 3 months P39,060

Foreman
1 P28,800 3 months P86,400

Civil Engineer
1
P40,560 3 months P121,680

TOTAL:
P247,140.00

TOTAL EXPENSES: P500,362

MONITORING STRATEGIES

To effectively monitor the performance of our tourist spot, Researchers

created a comprehensive strategy that can be implemented. This strategy involves
various methods such as conducting visitor surveys to gather feedback on experiences
and satisfaction levels. Monitoring social media platforms allows for tracking mentions
and tags related to the tourist spot, providing insights into visitor sentiment, and
identifying any issues to address. Regularly monitoring online review platforms helps
assess visitor feedback and respond appropriately. Analyzing revenue and spending data
offers insights into the financial performance of the tourist spot, while perception surveys
among potential visitors help understand their motivations and preferences. Assessing
the environmental impact of the spot ensures sustainable practices are in place.
Evaluating partnerships and collaborations with local businesses, as well as benchmarking
against industry standards, helps identify best practices. Finally, evaluating staff
performance and service delivery ensures a high-quality visitor experience. By
implementing this monitoring strategy, the tourist spot can gather valuable data, identify
areas for improvement, and track progress over time.
 PHASE VI
SUMMARY OF FINDINGS
Conclusion
Based on the findings and observations during site visit, it can be concluded that
the Candulawan Trail holds significant potential as a hidden attraction that can become a
renowned tourist destination. The responses from the respondents indicate that it can
serve as a lucrative source of income for the local community and has the capacity to
attract a significant number of visitors.

To unlock its fullest potential, improvements such as the installation of railings, signage,
and comfort rooms are necessary. However, these enhancements require a budget of
P465,930. To secure the necessary funds, seeking support from local government units
and potential sponsors is crucial. Implementing an entrance fee system will also enable
the maintenance of the trail's beauty and provide a budget for any necessary repairs. To
achieve the advancement of this tourist attraction, the active involvement of the
government and investors is essential. It is important to recognize that realizing the full
potential of the Candulawan Trail will require substantial financial investments and
significant efforts. The current challenges, including limited resources, inadequate
facilities, and challenging road paths, need to be addressed in order to create a successful
and sustainable tourist destination.

By overcoming these challenges and investing in the development of the Candulawan

Trail, it can become a thriving tourism hotspot, benefiting the local community, and
attracting visitors from near and far. With the right support and commitment, the
Candulawan Trail has the potential to offer unique experiences and contribute to the
overall tourism development in the region.
Recommendation
Based on the research findings and analysis, several refined recommendations
are presented by the researchers to enhance the potential of the Candulawan Trail as a
remarkable tourist spot. These include fostering strong community engagement through
regular communication channels and involving local stakeholders in decision-making
processes. Enhancing visitor education and awareness programs, such as informative
signage and interactive exhibits, can promote responsible tourism practices and cultural
sensitivity. Strengthening monitoring and enforcement mechanisms will ensure
compliance with regulations and protect the trail's natural resources. Collaborative
partnerships with Barangay and local government units, as well as securing adequate
funding from various sources, are crucial for infrastructure development and conservation
activities. Regular impact assessments should be conducted to evaluate the effectiveness
of management strategies and make necessary adjustments. By implementing these
recommendations, the Candulawan Trail can enhance its appeal, promote sustainable
tourism practices, and preserve its natural and cultural heritage for the enjoyment of
future generations.

By implementing these refined recommendations, the Candulawan Trail can elevate its
appeal as a premier tourist spot, promote sustainable tourism practices, and safeguard
its natural and cultural heritage for present and future generations to enjoy. This holistic
approach, driven by community engagement, effective management, and collaborative
partnerships, will contribute to the long-term success and preservation of the Candulawan
trail.