Professional Documents
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Lean Canvas
Lean Canvas
Problem Solution Unique Value Prop. Unfair Advantage Customer Segments This is a post it! Copy
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- Lack of knowledge and time to manage to - Provide social media management service to Reasonable prices without compromising the - Business actors with a lack of time to manage canvas.
business on social media to help business owners maintain their social quality of the work done their enterprises, lack of knowledge regarding
- Lack of resourses and expertises to take media accounts social media marketing and lack of specialized
visually appealing product photographs - Offer affordable price for caliber of the product human resources to manage social media
- High cost for product photography photos. - Sellers with lack of camera-use expertise
Existing Alternatives Key Metrics High-Level Concept Channels Early Adopters This is a post it! Copy
and paste it to the
canvas.
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Key Partners Key Activities Value Propositions Customer Relationships Customer Segments This is a post it! Copy
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Who are our Key Partners? What Key Activities do our Value Propositions What value do we deliver to the customer? What type of relationship does each of our For whom are we creating value? canvas.
Who are our key suppliers? require? Which one of our customer’s problems are we Customer Segments expect us to establish and Who are our most important customers?
Which Key Resources are we acquiring from Our Distribution Channels? helping to solve? maintain with them?
partners? Customer Relationships? What bundles of products and services are we Which ones have we established? Mass Market
Which Key Activities do partners perform? Revenue streams? offering to each Customer Segment? How are they integrated with the rest of our Niche Market
Which customer needs are we satisfying? business model? Segmented
MOTIVATIONS FOR PARTNERSHIPS CATEGORIES How costly are they? Diversified
Optimization and economy Production CHARACTERISTICS Multi-sided Platform
Reduction of risk and uncertainty Problem Solving Newness EXAMPLES
Acquisition of particular resources and activities Platform/Network Performance Personal assistance This is a post it! Copy
Customization Dedicated Personal Assistance
“Getting the Job Done” Self-Service
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Design Automated Services canvas.
Brand/Status Communities
Price Co-creation
Cost Reduction
Risk Reduction
Accessibility
Convenience/Usability
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This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
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Customer Personas
A1 A1 A1
A2 A2 A2
A3 A3 A3
A4 A4 A4
A5 A5 A5
A6 A6 A6
A7 A7 A7
A8 A8 A8
A9 A9 A9
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CHANNEL KEY ACTIVITIES KEY RESOURCES KEY PARTNERS KEY ACTIVITIES KEY RESOURCES KEY PARTNERS KEY ACTIVITIES KEY RESOURCES KEY PARTNERS
AWARENESS
EVALUATION
PURCHASE
DELIVERY
AFTER SALES
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PRODUCT CUSTOMER
Company Enter value in the -- Designed for: -- box Substitutes
These aren’t the obvious competitors, instead look for the existing coping behaviours. This is on the
canvas because it shocks us into remembering that our customers are real people with daily lives who
have made it this far in life without our product. No matter how much better your product is than the
competition, if it isn’t better than the existing solutions then you don’t have a real world value
proposition.
Value Proposition
Ideal Customer
By Peter J. Thomson, based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
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Product
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Customer and paste it to the
canvas.
Benefits Wants
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Experience Fears and paste it to the
canvas.
Features Needs
Product
Ideal Customer
Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
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The Lean Canvas Lean Canvas Ash Maurya 01 January 2010 1.0
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Problem Solution Unique Value Prop. Unfair Advantage Customer Segments This is a post it! Copy
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Business models Lean Canvas Helps startups raise Personal Authority canvas.
Startup Founder (Creators)
needs to be more theirs odds of success
portable Advisors / Investors (Collaborators)
Measuring progress is Progress Dashboard
"Expert"
hard work
endorsements
Communicating Sharing Learning
learning is critical This is a post it! Copy
and paste it to the
canvas.
Existing Alternatives Key Metrics High-Level Concept Channels Early Adopters This is a post it! Copy
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Create Lean Canvas Github meets Weight- 1. Blog / Book / Workshops Familiarity with Lean Startups,
canvas.
Intuition, business watchers for business
plan, spreadsheets Track Experiment models. 2. Startup / Acelerators / Investors Customer Development,
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
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This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.