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 How does this affect…?

 What does this help…?


 How does this impact…?
 How does this produce…?
 How do you profit from…?
 What is the $ impact of having a partner versus a vendor
relationship?
 If you had a better or hassle free administration/billing
process, what would be the $ impact for you and the
business?
 What would you like to see in a rep? And why?
 What leads to trust for you, and why?
 How important is the responsiveness of the sales rep and
the company in making a purchase decision?
 What impact does the tangible product or offering have in
making a purchase decision?
 What is the impact of recovery on your relationship with
the company and your loyalty to them?
 If a rep is empathetic and understanding of your needs,
does that influence your buying loyalty criteria?

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