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Scm.1 - Strategic Management Accounting
Scm.1 - Strategic Management Accounting
Scm.1 - Strategic Management Accounting
Introduction
The development and use of new managerial philosophies have dramatically changed the systems applied in
cost and management accounting to produce more accurate, detailed, and timely managerial information. A
matrix of selected new management models and their related management accounting techniques is shown
below:
Note: These are the concepts that are not commonly discussed in detail in Managerial Accounting but are
really important not only in preparation for your board exam but also in applying such in real-life scenarios.
Take note of the strategic management accounting techniques for the different models presented.
Table 1. Management Models and the Cost and Management Accounting Techniques
Management Models Cost and Management Accounting Techniques
1. Just-in-time (JIT) philosophy • Backflush costing
2. Theory of constraints • Throughput accounting
3. Activity-based management • Activity-based costing
4. Learning curve theory • Learning curve analysis
5. Balanced scorecard • Strategic profitability analysis
6. Life-cycle analysis • Life-cycle costing
7. Continuous improvements • Kaizen costing
• relates to the strategy of the enterprise and its effectiveness to generate profit.
Life-cycle analysis and the principle of continuous improvements
Determine the unit costs under the traditional costing (TC) and activity-based costing (ABC) models?
Solutions/ Discussions:
• Under the traditional costing method, the factory overhead is allocated based on direct labor hours.
Under the ABC method, the factory overhead’s cost driver is the set-up time.
• The total units costs under the two methods are calculated below (DLH = direct labor hours, SUH
= set-up hours):
• The unit costs computed under the ABC method are more reliable than that computed under the
traditional costing method. In short, the traditional costing unit costs are king misstated which leads
to an erroneous basis of setting unit sales prices.
Product 1 Product 2
TC ABC TC ABC
Prime Costs P 120 P 120 P 200 P 200
Factory Overhead
[(6,000 DLH x P 400)/20,000] 120
[(14,000 DLH x P 400)/80,000] 70
[(900 SUH x P 8,000)/20,000] 360
[(100 SUH x P 8,000)/80,000] 10
Total unit costs P 240 P 480 P 270 P 210
Production ↓ ↑
ABC unit cost ↑ ↓
Units sales price ↑ ↓
Resulting to lost market share loss per unit
• In this illustration, product 1 is a low-volume product (20,000 units) and product 2 is a high-
volume product (80,000 units). Under the activity-based costing method, the unit cost of low-
volume product is lower, while the unit cost of high-volume product tends to be higher. This is
the effect of “peanut-butter costing”. In this costing system when the indirect costs are spread
over a greater number of units produced, the unit cost becomes lower. And if the production is
lower, the unit cost gets higher.
• This is in direct contrast with the traditional costing where unit costs are still higher when
production is higher, and unit costs are lower when production is lower.
• This miscasting (e.g., understatement or overstatement) does not give the business an advantage
to allocate factory overhead based on traditional (or convenience-based) costing. Accuracy (which
is the underlying premise of activity-based costing) should substitute convenience (which is the
justification of traditional costing) to produce and provide more reliable, precise, and meaningful
information for more progressive decisions.
To illustrate further the applications of activity-based costing, let us consider the next illustration below:
Sample Problem 2. Activity-based Costing and Traditional Costing
Deming Corporation now employs a full-cost system and has been applying its manufacturing overhead on
the basis of machine hours. The corporation plans using 50,000 direct labor hours and 30,000 machine hours
in the coming year. The following data shows the manufacturing overhead that is budgeted as follows:
Activity Cost Driver Budgeted Activity Budgeted Cost
Materials handling No. of parts handled 6,000,000 P 720,000
Setup costs No. of setups 750 315,000
Machining costs Machine hours 30,000 540,000
Quality control No. of batches 500 225,000
Total manufacturing overhead costs P 1,800,000
Costs, sales and production data for one of the organization’s products for the coming year are as follows:
Prime costs:
Direct materials cost per unit P 4.40
Direct labor cost per unit (.05 DLH x P 15/DLH) 0.75
Total prime cost P 5.15
Sales and production data:
Expected sales 20,000 units
Batch size 5,000 units
Setups 2 per batch
Total parts per finished unit 8 parts
Machine hours required 80 MH per batch
Determine the cost per unit for the product for the coming year using the traditional costing and the activity-
based costing methods:
Solutions/ Discussions:
• The unit cost under the traditional costing method is computed as follows:
• Identify the resource drivers. These are factors that cause changes in the costs of an activity. Costs
are accumulated for an activity-based system where the flow of resource consumption is observed.
• Identify the activity drivers. Activities are classified according to their relation to a particular activity
driver known as driver analysis. It is an analysis that emphasizes the search for
o The cause-and-effect relationship between an activity and its consumption of resources, and
o An activity and the demands made on it by a cost pool.
Activity Drivers
Activity drivers are grouped into different processing levels such as facility level, product level, batch level, or
units level, as shown below:
The ABC process is the accounting component of the activity-based management (ABM). This system serves
as a linkage of product costing and continuous improvement of processes which encompass driver analysis,
activity analysis, and performance measurement.
BENEFITS COSTS
Accuracy. Overhead is accumulated based on Costly to implement
multiple cost pools related to activities instead of in
a single pool. Product costing does not conform with IFRSs.
Example, ABC may classify research as product
Continuous improvement. Activities are cost, and plant depreciation, insurance, or taxes as
continuously mapped, analyzed, and studied in period costs.
relation to a particular cost object thereby useful in
identifying non-value adding activities. These
advantages result to a better cost control and more
efficient operations.
Traditionally, costs of unit produced are computed based on the costs of materials, labor and overhead. The
production costs are accumulated based on job order costing and process costing. This model is now
considered too shortsighted, not comprehensive, erratic and does not provide decision makers the overall
and accurate picture of the whole product life costing process. Consequently, if the computed cost is not
strategic, sales price tends to be unstable in the long run. To address this weakness of the traditional costing
systems, and to capture the new ways of managing, the life-cycle costing was developed.
Life-cycle costing
• estimates and determines the total cost of a product over its life cycle.
o A product life cycle has five (5) stages, namely:
▪ pre-infancy stage,
▪ infancy (or start-up stage),
▪ growth stage,
▪ expansion stage,
▪ and maturity decline stage, as shown on the following page:
This new business cycle has four (4) groupings of costs: upward costs (e.g., research and development and
design engineering), production costs, downward costs (e.g., marketing and channels of distribution), and
post-sales services costs (e.g., customer services).
Recent studies have shown that about 80% of the total business cycle costs are already locked-in even before
the very first unit of product is produced. This pushes the issue that product costing should not be confined
within the production costs but should include all costs of doing business from research and development to
customer services. In this approach, strategic costing would be more reliable and accurate leading to better
strategic pricing and operating performance.
Life-cycle costing gets the average unit cost over the entire life span of a product. This would give managers
an idea on the long-term sales price of a product. As product costing fine tunes the business costs strategically,
product pricing may be made equally throughout the product life, or product pricing may be higher during
the initial years of product life and gradually decreases as the product nears its maturity and decline. Or, still,
product pricing may be initially set at a lower price and gradually increases as the product approaches growth
and expansion. On top of all these, life cycle costing is also affected by the introduction of new technology or
processes even before a product reaches its maturity stage. This situation also calls for consideration in
strategic pricing.
Rene Corporation is introducing a new model in one of its product lines. This model is expected to have a
3-year product life and would incur the following costs and production (M – millions):
Required: Determine the strategic sales price over the life of the model if:
1. Unit sales price is set at 200% of the total product costs.
2. Unit sales price is set at 150% in the first year, 400% in the second year, and 120% in the third year.
Solutions/ Discussions:
1. The life-cycle unit cost is P 6.00 (e.g., P 90 M / 15 M). The unit sales price is P 12.00 (e.g., P 6 x
200%).
2. The sales prices are:
First year P 6 x 150% P 9.00
Second year P 6 x 400% 24.00
Third year P 6 x 120% 7.20
There are two models used in the learning curve theory, the
Wright Model and Crawford Model.
The Wright Model states that each time the cumulative quantity of output doubles, the cumulative (or moving)
average time to produce per unit decreases by a certain percentage. The decrease in percentage to produce
an additional unit is 20%. This rate changes across industries between 60% and 85%.
The Crawford model (i.e., incremental-unit-time learning model) predicts the time required to produce the
last unit and requires getting the total of each unit’s time to compute cumulative total time and cumulative
average time per unit.
To illustrate the learning curve analysis, let us consider the following sample problem:
A worker initially needs 20 hours to produce the first unit. The average direct labor cost is P 30. Analyze the
effects of the learning curve theory up to the fifth doubling of activities to the unit costs of production using
the:
1. Cumulative average time model.
2. Incremental unit time model.
Solutions/ Discussions:
a b c (a x b) d e (c x d) f (e/a)
Units Moving average labor hours Estimated total DL Rate Total DL Ave. DL
per unit hrs. to produce per hr. per hr. Cost/ unit
the units
1 20.00 20.00 P 30.00 P 600.00 P 600.00
2 (20 x 80%) 16.00 32.00 30.00 960.00 480.00
4 (16 x 80%) 12.80 51.20 30.00 1,536.00 384.00
8 (12.80 x 80%) 10.24 81.92 30.00 2,457.60 307.20
16 (10.24 x 80%) 81.92 131.072 30.00 3,932.16 245.76
32 (8.19 x 80%) 6.5536 209.7152 30.00 6,291.456 196.608
• Note, as the number of units produced doubles, the average labor hours per unit decreases (i.e.,
form 20 hours to 16 hours, to 12.8 hours, to 10.24 hours, etc.)
• Also note that the average direct labor cost per unit decreases by 20% as number of output
doubles (e.g., P 600 x 80% - P480; P 480 x 80% - P 384, etc.)
The application of the balanced scorecard as discussed in the previous chapter brings an extended analysis of
profitability.
Consider the following profit and loss statements data of BS Company for the years ended 2019 and 2020:
Required: Account for the change in profit in 2020 using the strategic profitability analysis.
Solutions/ Discussions:
• The change in profit accounted for by itemizing the effects of the growth factor, price recovery factor,
and productivity factor, as follows:
Growth Factor
Sales growth factor 40,000 F x P 40 P 1,600,000 F
DM growth factor 80,000 UF x P 12 960,000 UF
DL growth factor 20,000 UF x P 20 400,000 UF P 240,000 F
Productivity Factor
DM productivity factor 88,000 F x P 11 968,000 UF
DL productivity factor 44,000 UF x P 23 1,012,000 UF 1,980,000 UF
Sales growth factor = (Sales volume this year – Sales volume last year)
x Unit sales price last year
DM growth factor = (Standard DM quantity this year – Base DM quantity last year)
x Unit direct materials price last year
DL growth factor = (Standard DL hours this year – Base DL hours last year)
x Unit direct labor rate last year
Sales price-recovery factor = (USP this year – USP last year) x Actual quantity sold this
year
DM price-recovery factor = (Actual UDM price this year – Actual UDM price last year)
x Standard DM quantity this year
DL price-recovery factor = (Actual UDL rate this year – Actual UDL rate last year)
x Standard DL hours this year
• Productivity-recovery factor
DM productivity factor = (Actual DM quantity this year – Standard DM this year) x
Unit DM price this year
DL productivity factor = (Actual DL hours this year – Standard DL hours this year)
x Unit DL rate this year
where:
SQ = Actual units sold x Std. materials per unit
SH = Actual units sold x Std. hours per unit
BQ = Base quantity
BH = Base hours
Standard materials per unit = DM used last year/ Sales in units last year
Standard DLH per unit = DLH last year/ Sales in units last year
Backflush Costing
JIT and Backflush Costing
The use of just-in-time inventory system has brought the development of backflush costing.
In just-in-time,
• the trigger point is traced from the date a customer made an order.
• From there, men are prepared, machines are put into place, and materials are ordered.
o As materials are ordered, it is safe to assume that the same would be immediately used in the
production process.
o This means that no materials inventory, or only of little materials inventory, would be
maintained by the enterprise.
o And since machines are maintained on their top operating conditions, men at their best
possible performance, and having an error-free production processes, the materials are certain
to be converted into finished goods and delivered to customers.
• To do all of these things, the applications of technology would be inevitable.
o This brings direct labor costs to the minimum and becomes indirect to the product being
produced.
o It also makes direct labor cost more of a fixed cost rather than a variable cost.
o This new manufacturing set-up suggests that materials inventory and work-in-process
inventory would be an insignificant cost in the production process.
Backflush costing
• records costs until after the events have taken place, then costs are worked backwards to “flush” out
the manufacturing costs.
• So the accounting question is: at what point in the production and sales processes would materials
costs be summarized and recognized?
• The point where the materials cost are backflushed is called the trigger point.
There are three events that trigger the records kept in backflush accounting systems:
Aquatic Corporation applies the just-in-time philosophy in its materials procurement and production systems.
It uses backflush accounting and the following selected transactions occurred in one of its products in the t
Required: Record the foregoing transactions assuming that materials are backflushed at the date the goods
are delivered to customers.
Solutions/ Discussions:
The backflushing of direct materials costs, and therefore the recording of the creditors account, is made at
the date of sale. No finished goods inventory is maintained. Conversion costs are recorded at the date of
incurrence.
Aquatic Corporation applies the just-in-time philosophy in its materials procurement and production systems.
It uses backflush accounting and the following selected transactions occurred in one of its products in the
month of January 2019:
Required: Record the foregoing transactions assuming that materials are backflushed at the date of completing
the goods purchased.
Solutions/ Discussions:
The backflushing of direct materials costs, and also the recording of the creditors account, is made at the date
of completing the production process. As such, finished goods inventory is maintained. Later, the finished
goods inventory is also backflushed to cost of goods sold. Conversion costs are recorded at the date of
incurrence.
Aquatic Corporation applies the just-in-time philosophy in its materials procurement and production systems.
It uses Raw and in Process (RAIP) account to keep tract of its materials and backflushed materials at the date
goods are completed. The following selected transactions occurred in one of its products in the month of
January 2019:
RAIP FG
Beginning balances Direct materials 2,000 3,100
Conversion costs 900 1,200
Total 2,900 4,300
Ending balances Direct materials (1,500) (4,200)
Conversion costs (600) (2,200)
Total 2,100 6,300
Required: Record the foregoing transactions using the company’s backflush accounting system.
Solutions/ Discussions:
In this version of backflush accounting, raw materials purchases are immediately recognized on the date of
receipt. The debit is made to the “Raw and in Process” account to impress that there is no materials stored
in the warehouse, however, still in process of production. The cost of materials used is backflushed to the
cost of goods sold on the date of sale. There is no finished goods inventory account to be maintained.
Conversion costs are recorded at the date of incurrence.
Aquatic Corporation applies the just-in-time philosophy in its materials procurement and production systems.
It uses Raw and in Process (RAIP) account to keep tract of its materials and backflushed materials at the date
goods are completed. The following selected transactions occurred in one of its products in the month of
January 2019:
RAIP FG
Beginning balances Direct materials 2,000 3,100
Conversion costs 900 1,200
Total 2,900 4,300
Ending balances Direct materials (1,500) (4,200)
Conversion costs (600) (2,200)
Total 2,100 6,300
Required: Record the foregoing transactions using the company’s backflush accounting system.
Solutions/ Discussions:
In this version of backflush accounting, raw materials purchases are immediately recognized on the date of
receipt. The debit is made to the “Raw and in Process” account to impress that there is no materials stored
in the warehouse, however, still in process of production. The cost of materials used is backflushed at the
point of completing the production. Finished goods inventory account is maintained and is later transferred
to the cost of goods sold account when the goods are already sold. Conversion costs are recorded at the date
of incurrence.
Standard costing and backflush accounting
Standard costing must be used in the backflush accounting. This could be conveniently used because the
strategic contracts with accredited suppliers predetermine the prices of materials input. If there is a variance
between the actual input costs and standard input costs, such shall be charged to operating inefficiencies and
errors, and be closed directly to expenses. This approach follows the overriding principle that inefficiencies,
errors, and similar items shall not be capitalized but should be expensed when incurred.
Throughput Accounting
The Theory of Constraints (TOC)
The concept behind the theory of constraints was first formulated and developed by Goldratt and Cox (1986)
in their book, The Goal. In 1990 Goldratt refined the concepts and eventually gave it the name the “Theory
of Constraints”.
The theory focuses on constraints or bottlenecks which hinder speedy production. This binding constraint in
the production process dictates the pace of the manufacturing throughput rate. The idea is to remove or
unclog the bottleneck to accelerate the production process from the point of procuring materials up to the
point of delivering the goods to the customers.
There could be as many bottlenecks that could be found in the production processes. The bottlenecks could
be in terms of machine hours, direct labor hours, materials availability, market capacity, financial constraints
and priorities, talents, and technology. These bottleneck impede the capacity of the enterprise to produce
more goods and services. In case the market could still accommodate, the constraints or the bottlenecks
should be managed with an aim of allowing the production process to produce goods up to the point where
they could meet customer demands. This means that if the present bottleneck is machine hours, then efforts
should be made to speed up the production process in the use of machine either by re-layouting the
production process, training men to be more skilled, acquiring more durable materials, or acquisition of more
machines. In the process, creativity, innovations, and systems improvements would come into play. The
process of eliminating or unclogging the bottleneck should be made using the overriding criterion of benefit-
cost analysis as the guiding principle.
Once the most constraining bottleneck is remedied, then another most constraining bottleneck that
principally hinders the potential of the production process would be identified. This would then be remedied,
and the cycle goes on until the maximum capacity of the plant is attained. In such a case, the overall plant
becomes the bottleneck in responding to customer demands.
TOC aims to operate in a drum-buffer-rope system. The bottleneck (drum) dictates the overall pace of the
work. Stock is only allowed to build up in finished goods and in front of the bottleneck to act as the buffer,
which allows the crucial function to continue even if there are breakdown upstream. The rope links all
upstream operations to the pace of the bottleneck, to keep those at the front-end of the production process
from producing out more than the bottleneck can handle.
Taking the bottleneck (or the drum) as the center point in the production process, all activities preceding the
bottleneck operations are considered downstreams and all activities subsequent to the bottleneck operations
are considered upstreams. The downstream operations should be maintained to operate up to the limiting
capability of the bottleneck while the upstream operations could operate more than limiting factors capability.
TOC Costs
In the process of analyzing the cost of production, TOC identified following types of costs:
• Throughput or Throughput contribution. It is the difference between the revenues and completely
variable costs which refer to direct materials costs only. Direct materials costs include purchased
components and materials handling costs. Take note, direct labor is not considered as a variable cost
but rather as a fixed cost.
• Conversion costs. It includes all manufacturing costs except direct materials that are needed in
manufacturing a product. Take note, direct labor is not considered as a variable cost but rather as a
fixed cost. Direct labor cost tends to more fixed than variable in the present manufacturing set-up.
• Operating expenses. It encompasses all costs of business operations except direct materials. It includes
conversion costs, selling expenses, and administrative expenses.
• Investments. It includes all stock, raw material, work-in-process, finished goods, research and
development costs, equipment, building, etc.
The aim of the TOC is increase throughput contribution while decreasing conversion costs and investment.
Throughput Accounting (TA)
In 1989, Galloway and Waldron developed throughput accounting from the theory of constraints. TA
considers only direct materials as the cost of the production process and treats all the other costs of production
as expenses. It considers direct materials as the only pure variable costs. The total cost of production process
(i.e., cost of direct materials purchases) is deducted from revenues regardless of the number of units sold, and
the difference is called the throughput. Labor costs have been considered fixed and are included as part of
indirect costs (i.e., factory overhead).
With this accounting environment, there is no value allocated to the remaining stock on hand. The philosophy
is all the goods are to be delivered to the customers anyway and the stocks on hand would not stay long in the
custody of the enterprise.
Francis Beau Manufacturing uses throughput accounting and provides the following information on January
2019:
Production in units 20,000
Sales in units @ P 40 18,000
Beginning inventory 5,000
Materials purchases 34,000 lbs. @ P 12
Variable conversion costs (including
labor of P 1.20 per hour) 12,000 hrs. @ P 6
Fixed factory overhead based on the
normal capacity of 10,000 hrs. P 120,000
Marketing and Administration expenses P 60,000
TA is not only concerned on recording transactions and details. It follows clear strategy on which element of
the production process should be emphasized. It emphasizes throughput first, stock minimization second,
and cost control third.
Throughput is the difference between sales and materials costs. The emphasis to throughput is analyzed in
relation to the bottleneck. In TA, bottleneck refers to the key or the limiting factor that restraint the capacity
of the enterprise to produce more goods and services.
The return per time period is basically a measure of throughput per time spent in producing the product. It
is computed as follows:
This ratio measures the profitability of a throughput per time of a bottleneck. If the bottleneck operations are
used to produce two or more products, the aim is to keep the bottleneck operating at 100% performance,
and if possible find ways to alleviate the constraint.
Sampaloc International Enterprises produces two products and found out that its most restraining
manufacturing bottleneck is its limited machine hours in the Cutting Department. Selected data are assembled
as follows:
A B
Unit sales price P 120 P 80
Unit direct materials cost 30 20
Direct labor cost per minute 4 3
Factory overhead cost per minute 3 1
No. of minutes spent in the cutting department per product 30 15
Required: Determine the return per time period per product on the bottleneck.
Solutions / Discussions:
• The return per minute in the cutting department, the identified most constraining production
bottleneck, is:
A B
Unit sales price P 120 P 80
- Unit direct materials cost 30 20
Throughput 90 60
/ Minutes used 30 15
Return per bottleneck minute 3 4
Expense per minute (DL + FOH) 7 4
Throughput accounting ratio 0.43 1.00
Rank (2) (1)
• The return per bottleneck minute reflects the profit potential of a product per limiting time of the
bottleneck. The higher the return per minute would mean the more prioritized the product is in
terms of using the limiting time.
• In case the enterprise finds ways to increase its available machine hours in the Cutting Department,
then such increase in machine time should be allocated first to product B, it having a higher return
per bottleneck time.
• The more effective measure in throughput accounting is the Throughput Accounting Ratio (TAR).
It is the “return per bottleneck” (RPB) divided by the “expense per bottleneck” (EPB).
Throughput cost and effectiveness measures
TA Ratio = Value-added per time period / Conversion cost per time period
= (Sales – Materials costs) per time period / (Labor + Overhead) per time period
= Return per bottleneck time / Conversion cost per bottleneck time
In a profitable operations, this ratio is normally greater than one. The aim is to increase this ratio as
acceptably as possible. If a product has this ratio lower than one, the organization loses money every time it
is produced.
Effectiveness is an important ratio. This ratio measures effectiveness and compares it to a current standard.
The objective is to serve accepting customers with corresponding low cost of service perhaps because they
are located close by or do not place rush orders, and are prepared to accept high price. Many large retail
organizations belong into the demanding category and expect that suppliers are willing to accommodate rush
orders, change production methods that suit their specifications, and so on.
Profitability can vary between different customers because various overhead costs are, to some extent, variable
or customer-driven, such as : quality control, merchandising, sales force (e.g. telesales are cheaper and more
time efficient than a sales field force), discounts (e.g., retrospective discounts), distribution, purchasing,
promotions, financing costs, and inquiries.
Sample Problem 12. Customer Profitability Analysis
The Cost and Management Accounting Department of CPA Company provided the following information
its four customers as to price, service activities, and related cost of each activity as follows:
A B C D
Costs Costs per activity
Selling price, net of discount P 25 P 23 P 21 P 22
No. of units sold 60,000 80,000 100,000 70,000 Product handling P 0.10 per unit
No. of sales visits 2 4 6 5 Sales visit P 210 per visit
No. of purchase orders 50 20 40 20 Order placing P 60 per order
No. of deliveries 10 15 25 14 Normal delivery cost P 2 per km
Kilometers per journey 20 30 10 50 Rushed delivery cost P 200 per delivery
Required:
1. What is the profitability percentage for each customer?
2. How would you rant the customers in order of profitability?
3. Draw the customer profitability curve. Comment on the customer profitability curve.
Solutions/ Discussions:
1. & 2. The customer profitability analysis is presented below.
A B C D
Revenue Units x USP P 15,000 P 18,400 P 21,000 P 14,400
Costs
Sales visits P 210 x P 2, etc. 420 840 1,200 630
Order processing P 60 x 30, etc. 1,800 1,200 2,400 1,200
Product handling P 0.10 x 60,000, etc. 6,000 8,000 10,000 7,000
Delivery P 2 x 20 x 10, etc. 400 900 500 1,400
Rush deliveries P 200 x 1, etc. 200 400
Total 8,620 10,940 14,360 10,630
Operating profit P 6,380 P 7,460 P 6,640 P 3,770
Profitability ratios 43% 41% 32% 26%
Ranking 1 2 3 4
3. The customer profitability curve shall be depicted based on the following tabulated data:
Rank Product Marginal Profit Units sold Cumulative Cumulative
Units Sold Percentage
1 A P 6,380 60,000 60,000 19
2 B 7,460 80,000 140,000 45
3 C 6,640 100,000 240,000 77
4 D 3,770 70,000 310,000 100
The marginal profit is graphed below to depict the behavior of the customer profitability, to wit:
Fig. 5. Customer Marginal Profitability Curve
It could be easily observed that the customer profitability curve depicts the Pareto analysis where almost 80%
of the customers served account for high marginal profitability. This means that about 20% of the customers
served should be improved either by finding ways to reduce the costs involved in serving them, increasing the
number of units delivered, or the possibility of increasing the unit sales price, net of discounts. The option of
dropping low-margin customers may not be technically feasible either because it contradicts the existing
customer strategy of the business, or the presence of some complementary effects to other customers.
Reference: