GROUP ASSIGNMENT GUIDE

E-COMMERCE PROJECT

TOPIC: Develop a business plan for an e-commerce model and create a website
presence, using Wix.com that allows you to create a simple website for a free trial
period.
Form: A group of 4-5 students

Duration: During the course – Presentations will be around the last 3 weeks

Weighting: 60%

Requirements: Tasks will be assigned every 1-2 weeks according to what we learn in class

1. Industry background

Review the industry involved in the chosen company and provide a brief yet

comprehensive overview of that industry sector, including brief history, current

environment and transformations and future scope

2. Business Model Description

Describe the company business model. Identify its customer value proposition, its revenue

model, the marketspace it operates in, who its main competitors are, target audience, any

comparative advantages you believe the company possesses, and what its market strategy

appears to be.

3. Online Presence

Website Development & Marketing

Deliverables:

1. A written report (project template will be provided)

 2. A PowerPoint file

+ Mission and Background

+ Team

+ Target Market

+ Positioning: all sections required

+ Marketing Strategy

+ Action Plan

3. A working Wix website

4. Other documents as required

Submission Requirements

The submission must be your own work, that is, it must be the result of your own readings,
thoughts and discussion, and the expression of the ideas must be yours. Editorial assistance
is permitted but should be limited to such matters as assistance with grammar and syntax,
and suggestions for improving clarity of expression.