Mẫu 7 SYLLABUS

E-COMMERCE
(Attached to Decision No...... / QD-ĐHNT dated / / 20….
of the President of Foreign Trade University)

Course title: E-commerce (Thương mại điện tử)

Course code: TMAE306
Department: Ecommerce, Faculty of Business Administration
Course conducting:
Credit hours: 45
Prerequite(s):
Time of the first design/announcement:
Adjust, modify, supplement:

1. INSTRUCTOR(s) INFORMATION
No. Instructors’ name Email Phone number Office
1. Assoc. Prof., Dr. Nguyen nvthoan@ftu.edu.vn 0904250991 FBA
Van Thoan
2. Dr. Nguyen Thi Hong Van vannth@ftu.edu.vn 0903471700 FBA
3. MBA. Nguyen Phuong Chi chinp@ftu.edu.vn 0915838218 FBA
4. Dr. Nguyen Thi Khanh Chi chintk@ftu.edu.vn 0989989284 FBA
5. Dr. Nguyen Hong Quan quannh@ftu.edu.vn 0904683850 FBA
6. Dr. Nguyen Thi Thanh Hoa hoantt@ftu.edu.vn 0989902397 FBA
Note: Please list all the lecturers involved in teaching the course

2. COURSE OBJECTIVES
This course introduces the principles and procedures related to the design, use and
launch of e-commerce ventures. It gives an overview of e-commerce and its effects on
business and society, introduces e-commerce business models, portrays the technological
infrastructure of e-commerce, discusses the intersection between marketing and e-
commerce, and does all this in context – by presenting and discussing real e-commerce
cases, such as Facebook.com, eBay.com, Amazon.com and many other ecommerce
companies in Vietnam and other countries.
Provides current and emerging issues in business transactions over the electronic
medium and examines issues and topics in the functional areas of business as they relate to
electronic commerce. Includes study of business models and concepts, infrastructure,
marketing, security and encryption, retailing, supply chain, ethical, social, and political
issues.

3. COURSE LEARNING OUTCOMES

3.1. Learning outcomes about knowledge, skills, autonomy and responsibility
3.1.1. Knowledge
 - CLO1: Identify and explain the theories, concepts and technologies properties of the
major types of e-commerce and describe how it differs from e-business.
- CLO2: Describe key business concepts and strategies applicable to e-commerce.
- CLO3: Identify basic marketing concepts to Internet marketing and main technologies
that support online marketing.
3.1.2. Skills
- CLO4: Skilled in strategic planning, business planning and implementation ecommerce
strategy.
- CLO5: Ability to work independently and in a team, especially in an international
business environment
- CLO6: PLO10: Have skills in using English fluently (equivalent to Level 5/6 of the
Vietnamese Foreign Language Competency Framework promulgated together with
Circular No. 01/2014/TT-BGDĐT);
- CLO7: Have advanced office computer skills (According to Circular 03/2014/BTTTT)
3.1.3. Autonomy and responsibility
- CLO8: Have a spirit of cooperation and initiative in work;
- CLO9: Self-study, constantly creating, adapting to change;
- CLO10: Have personal responsibility towards work, organization and community.
3.2. Matrix of the contribution of Course learning outcomes to Program learning
outcomes

Course Program learning outcomes

learning
outcomes PL PL PL PL PL PL PL PLO PLO PLO PLO PLO PLO PLO
O1 O2 O3 O4 O5 O6 O7 8 9 10 11 12 13 14
CLO1 X X
CLO2 x X
CLO3 x X X
CLO4 x x X X X
CLO5 x x x x x X
CLO6 x x x x X x
CLO7 x x x x X x x
CLO8 x x x x X x x x x
CLO9 x x x x x X x x x
CLO10 x x x x X x x
Course 1 5 5 4 4 2 5 5 5 3 3 5 5 5
4. READING MATERIALS
4.1. Textbook(s)
(1) E-Commerce, 2014 and newer, 10/E Kenneth Laudon, Carol Guercio Traver, Prentice
Hall
4.2. Compulsory reading(s)
4.3. Optional reading(s)
(2) A course packet prepared by the instructor. There are many case studies and materials
on the internet that can serve as the basis for this course. It should be possible to follow the
specified structure without a textbook.
4.4. Websites (if any)
5. COURSE CONTENTS AND SCHEDULE
5.1. Course contents

Time Allocation Contributio

Hour(s) on the class Self- n to CLO
Essays, study
exercise, with
No. Contents Practice,
Lecture Assignments. teacher’
Seminar…
(1) .. s
(2)
(3) tutorials
(4)
1 Chapter 1 3 0 0 6 1,2,3,4
Introduction to E-
commerce
2 Chapter 1 3 1 1.5 6 1,2,3,4
Introduction to E-
commerce (con’t)
3 Chapter 2 3 0 0 6 1,2,3,4
Ecommerce
Business
Strategies
4 Chapter 2 2 3 3 3,5 1,2,3,4,5,5,6,7,
Ecommerce 8,9,10
Business
Strategies (con’t)
5 Chapter 4 3 0 0 6 1,2,3,4,5,5,6,
Building an 7,8,9,10
Ecommerce
present
6 Chapter 4 2 3 3 4,5 1,2,3,4,5,5,6,
Building an 7,8,9,10
Ecommerce
present (con’t)
 7 0 0 0 6,5 1,2,3,4,5,5,6,
Midterm
7,8,9,10
8 Chapter 6 3 0 0 6 1,2,3,4,5,5,6,
Ecommerce 7,8,9,10
marketing and
advertising
9 Chapter 6 2 1 0 4,5 1,2,3,4,5,5,6,
Ecommerce 7,8,9,10
marketing and
advertising
(con’t)
10 Chapter 7 Social, 2 3 3 4,5 1,2,3,4,5,5,6,
mobile, and local 7,8,9,10
marketing
11 Chapter 7 Social, 3 0 0 6 1,2,3,4,5,5,6,
mobile, and local 7,8,9,10
marketing (con’t)
12 Chapter 12 B2B 2 1 3 4,5 1,2,3,4,5,5,6,
Ecommerce 7,8,9,10
13 Chapter 12 BeB 2 3 0 4,5 1,2,3,4,5,5,6,
Ecommerce 7,8,9,10
(con’t)
14 Presentation & 0 0 4,5 7 1,2,3,4,5,5,6,
discussions 7,8,9,10
15 Presentation & 0 0 4,5 7 1,2,3,4,5,5,6,
discussions 7,8,9,10
(con’t)
Total 30 15 22,5 82,5

5.2. Schedule of lectures

No. Teaching and learning Contribution

Hour(s) Content
activities to CLO
1 Lecture 3 Chapter 1 Introduction to E- 1,2,3,4
commerce
1.1 The First Thirty Seconds:
Why You Should Study E-
commerce
1.2 Introduction to E-
commerce
1.3 Unique Features of E-
commerce Technology
Practice, Seminar… 0
Essays, exercise, 0
 assignments
Self-study with the 6
teacher’s tutorials
Assessment methods Define: Unique Features of E-commerce
Technology, Types of E-commerce
2 Lecture 3 Chapter 1 Introduction to E- 1,2,3,4
commerce
1.4 Types of E-commerce
1.5. E-commerce: A Brief History

Practice, Seminar… 1 Discuss ecommerce case study

Essays, exercise, 1.5 Analyze ecommerce case study
assignments
Self-study with the 6
teacher’s tutorials
Assessment methods Define history of Ecommerce
3 Lecture 3 Chapter 2 Ecommerce Business 1,2,3,4
Strategies
2.1 E-commerce Business Models
2.2 Major Business-to-Consumer
(B2C) Business Models
Practice, Seminar 0
Essays, 0
assignments
Self-study with the 6
teacher’s tutorials
Assessment (….) Understanding E-commerce
4 Lecture 2 Chapter 2 Ecommerce Business 1,2,3,4,5,5,6,
Strategies 7,8,9,10
2.3 Major Business-to-Business
(B2B) Business Models
2.4 How E-commerce Changes
Business: Strategy, Structure, and
Process
Practice, Seminar 3 Discuss e-business idea and
building ecommerce presence
Essays , 3 Analyze e-business idea and
assignments building ecommerce presence
 Self-study with the 3.5
teacher’s tutorials
Assessment (….) Define Building an E-commerce Presence
process.
5 Lecture 3 Chapter 4 Building an Ecommerce 1,2,3,4,5,5,6,
present 7,8,9,10
4.1 Imagine Your E-commerce
Presence
Practice, Seminar 0
Essays, 0
assignments
Self-study with the 6
teacher’s tutorials
Assessment (….) Identify method to choose software and
hardware in building
6 Lecture 2 Chapter 4 Building an Ecommerce 1,2,3,4,5,5,6,
present 7,8,9,10
4.2 Building an E-commerce
Presence: A Systematic Approach
Practice, Seminar 3 Discuss ecommerce case study
Essays, 3 Analyze ecommerce case study
assignments
Self-study with the 4,5
teacher’s tutorials
Assessment (….) Define Other E-commerce Site Tools
7 Lecture 0 Midterm exam 1,2,3,4,5,5,6,
Midterm exam 7,8,9,10
Practice, Seminar… 0
Essays, exercise, 0
assignments
Self-study with the 6.5 - Purposes: Answer and advise on content and
teacher’s tutorials learning methods; guide to extracting resources
- Meeting time: 9.00 am on Monday
- Meeting room: Business Administration Office
(2nd Floor, Building B)
Assessment (….) Contents in Chapter 1,3
8 Lecture 3 Chapter 6 Ecommerce marketing 1,2,3,4,5,5,6,
and advertising 7,8,9,10
6.1 Consumers Online: The
Internet Audience and Consumer
Behavior
6.2 Online Marketing and
Advertising Strategies and Tools
Practice, Seminar 0
Essays, 0
assignments
Self-study with the 6
teacher’s tutorials
Assessment (….) Identify Ecommerce business models
9 Lecture 2 Chapter 6 Ecommerce marketing 1,2,3,4,5,5,6,
and advertising 7,8,9,10
6.3 Internet Marketing
Technologies
6.4 Understanding the Costs and
Benefits of Online Marketing
Communications
Practice, Seminar 1 - Practice developing ecommerce
business strategy

Essays, 0
assignments
Self-study with the 4,5
teacher’s tutorials
Assessment (….) Define ecommerce business strategy
10 Lecture 2 Chapter 7 Social, Mobile, and 1,2,3,4,5,5,6,
Local marketing 7,8,9,10
7.1 Introduction to Social,
Mobile, and Local Marketing
7.2 Social Marketing
Practice, Seminar 3 Practice define social, mobile, and
local marketing
Essays, 3 Analyze social, mobile, and local
assignments marketing
 Self-study with the 4,5
teacher’s tutorials
Assessment (….) Define social marketing
11 Lecture 3 Chapter 7 Social, Mobile, and 1,2,3,4,5,5,6,
Local marketing 7,8,9,10
7.3 Mobile Marketing
7.4 Local and Location-Based
Mobile Marketing
Practice, Seminar 0
Essays, 0
assignments
Self-study with the 6
teacher’s tutorials
Assessment (….) Define mobile and local marketing
12 Lecture 2 Chapter 12 B2B Ecommerce 1,2,3,4,5,5,6,
12.1 An Overview of B2B E- 7,8,9,10
commerce
12.2 The Procurement Process
and Supply Chains
12.3 Trends in Supply Chain
Management and Collaborative
Commerce
Practice, Seminar 1 Discuss the evolution and growth
of B2B e-commerce, as well as its
potential benefits and challenges.
Essays, 3 Analyze B2B e-commerce case
assignments study
Self-study with the 4,5
teacher’s tutorials
Assessment (….) Identify major trends in supply chain
management and collaborative commerce.
13 Lecture 2 Chapter 12 B2B Ecommerce 1,2,3,4,5,5,6,
12.4 Net Marketplaces: The 7,8,9,10
Selling Side of B2B
12.5 Private Industrial Networks
Practice, Seminar 3 Discuss B2B ecommerce case
study
Essays, 0
assignments
 Self-study with the 4,5
teacher’s tutorials
Assessment (….) Understand the objectives of private industrial
networks, their role in supporting
collaborative commerce, and the barriers to
their implementation.
14 Lecture 0 1,2,3,4,5,5,6,
Presentation & 7,8,9,10
Discussion

Practice, Seminar 0
Essays, 4,5 Students are required to present
assignments group assignment of their project
planning in 15 minutes and answer
all questions in 10 minutes
Self-study with the 7
teacher’s tutorials
Tutorial - Purposes: Answer and advise on content
and learning methods; guide to extracting
resources
- Meeting time: 9.00 am on Monday
- Meeting room: Business Administration
Office (2nd Floor, Building B)
Assessment (….) Content in group assignment, presentation
slide, presentation style and Q&A part
15 Lecture 0 1,2,3,4,5,5,
Presentation & 6,7,8,9,10
Discussion (con’t)

Practice, Seminar 0
Essays, 4,5 Students are required to present
assignments group assignment of their project
planning in 15 minutes and answer
all questions in 10 minutes
Self-study with the 7
teacher’s tutorials

6. COURSE POLICY
6.1. Missions of students
- Read materials and prepare before attending class.
- Fulfill all assigned tasks.
- Prepare the discussion of the course.
6.2. Regulations of exam
- Students have to attend at least 75% of the total class.
- Fulfill all assigned tasks of the course.
- Others (if any):...
E.g:
- According to current training regulation;
- Assignments which exceed total number of required page will be deducted 10%
of total point;
- Assignments which are similar at least 50% will be halved;
- Assignments which are similar more than 50% will be zero;
- Students who do not receive assignment, do not submit or miss the deadline will
be zero.
7. COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
Option Option
Form Content Criteria CLO
1 2
The number of
attendances and
10% 10%
Attendance participation in 14
lesson
Mid-term
Chapter 1, Quick test, 30
Assignment 2, 3, 4 1, 2, 3, 4 10% 10%
minutes
1: Quiz
Formative
1, 2, 3, 4,
Ecommerce Individual Case 5, 6, 7, 8,
Mid-term Case Study 20%
Report 9, 10, 11,
Assignment
12, 13
2
Ecommerce Group
20%
Project presentation
MCQ + writing
Summative Final test 1, 2, 3, 4, 5 60%
(60 - 90 mins)
 1, 2, 3, 4,
Chapter 1, MCQ + writing
5, 6, 7, 8,
2, 3, 4, 5, 6, (60 - 90 mins) 60%
9, 10, 11,
7, 8, 9, 10 online
12, 13
Total: 100% 100%

DEAN OF FACULTY HEAD OF DEPARTMENT