TTGK k58 Hoang Thanh Long

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TTGK K58 Hoàng Thanh Long
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FOREIGN TRADE UNIVERSITY

FACULTY OF INTERNATIONAL ECONOMICS
-------***-------
MID-TERM INTERNSHIP REPORT

Faculty: International Economics
ANALYSIS OF THE BUSINESS PERFORMANCE OF

THE EUP TECHNOLOGY JOINT STOCK COMPANY
Student : Hoàng Thanh Long

Student ID : 1914450072
Class : Anh 01 CLC KTQT K58
Instructor : PhD. Nguyễn Thị Minh Thư
Hanoi, August 2022

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Table of Contents
INTRODUCTION.................................................................................................................................5
1. Rationale of the study...........................................................................................................5
2. Objectives of the study..........................................................................................................6
3. Object and scope of the study...............................................................................................6
4. Research Methods.................................................................................................................6
5. Report structure....................................................................................................................6
CHAPTER 1. THEORETICAL FRAMEWORK FOR BUSINESS ASSESSMENT OF FINTECH COMPANIES.....7
1.1. Some definitions................................................................................................................7
1.1.1 The concept of business.............................................................................................7
1.1.2 The concept of business performance........................................................................7
1.2. Importance of business performance analytics.................................................................8
1.3. Factors affecting business performance of enterprises.....................................................9
1.3.1. External factors..........................................................................................................9
1.3.2. Internal factors........................................................................................................10
1.4. Indicators reflecting business performance.....................................................................11
1.4.1. Gross profit margin..................................................................................................11
1.4.2. Net profit margin.....................................................................................................12
1.4.3. Return on assets (ROA)............................................................................................12
1.4.4. Return on equity (ROE).............................................................................................13
1.4.5. Current ratio............................................................................................................14
CHAPTER 2. ANALYZE THE BUSINESS PERFORMANCE OF THE EUP TECHNOLOGY JOINT STOCK
COMPANY........................................................................................................................................15
2.1. Overview of the internship..............................................................................................15
2.1.1. General information about the enterprise...............................................................15
2.1.2. History and development process of enterprises......................................................15
2.1.3. Organizational structure of the enterprise...............................................................16
2.2. Analysis of the company's performance based on indicators..........................................17
2.2.1. Overview of the business situation of the enterprise...............................................17
2.2.2. Analysis of the company's performance through revenue and profit.......................20
2.2.3. Analysis of the company's capital efficiency through ROA and ROE.........................23
2.2.4. Analysis of the company's solvency.........................................................................25
2.3. Evaluation of the company's business activities..............................................................27

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2.3.1. Achievements...........................................................................................................27
2.3.2. Shortcoming.............................................................................................................29
CHAPTER 3: PROPOSALS TO IMPROVE THE BUSINESS PERFORMANCE OF THE EUP TECHNOLOGY
JOINT STOCK COMPANY..................................................................................................................31
3.1. Improve product and service quality............................................................................31
3.2. Improve the financial performance..............................................................................32
3.3. Deploy automatic customer analytic system................................................................33
3.4. International cooperation............................................................................................33
3.5. Improve the working efficiency....................................................................................34
CONCLUSION...................................................................................................................................36
REFERENCES....................................................................................................................................38

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LIST OF ABBREVIATIONS
CEO Chief Executive Officer
ROA Return on Asset
ROE Return on Equity
EdTech Education Technology
LIST OF FIGURES
Figure 2. 1. Organization structure of EUP Technology Joint Stock Company.......16
Figure 2. 2. Downloads and revenue of Mazii application from 2018-2021............18
Figure 2. 3. Downloads and revenue of Hey Japan application from 2018-2021....18
Figure 2. 4. Downloads and revenue of Migii JLPT application from 2018-2021...19
Figure 2. 5. Revenue of EUP Joint Stock Company from 2018-2021.....................20
Figure 2. 6. Gross profit and Gross profit margin of EUP Joint Stock Company from
2018-2021...............................................................................................................21
Figure 2. 7. Net profit and Net profit margin of EUP Joint Stock Company from
2018-2021...............................................................................................................23
Figure 2. 8. Return on Assets (ROA) of the EUP company from 2018-2021..........24
Figure 2. 9. Return on Equity (ROE) of the EUP company from 2018-2021..........25
Figure 2. 10. Current ratio of the EUP company from 2018-2021...........................26
Figure 2. 11. Performed revenue vs Planned revenue (2019-2021).........................28
Figure 2. 12. Performed profit vs Planned profit (2019-2021).................................28

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INTRODUCTION
1. Rationale of the study
Vietnam's economy is growing quickly and more fully integrating with the
global economy thanks to the market system. According to the national ranking of
the Economic Complexity Index (ECI) of Harvard University, Vietnam's economy
increased 12 places, ranked 52nd in the world in terms of diversification and
modernization of production capacities and national exports in the period from 2015-
2020. One of the fastest growing industries during this period was the information
technology industry. In the period 2016-2020, the information technology industry has
an average growth rate of 14.7%/year, higher than the economic growth rate and the
industry's target (10%), according to the report of the Ministry of Industry and Trade.
In particular, in the first 6 months of 2021, the information technology industry
continued to grow with total revenue of Vietnam reaching nearly 65 billion USD, an
increase of about 22% over the same period in 2020.
Educational technology is a sub-branch of the information technology industry.
Vietnam's educational technology (EdTech) market is being evaluated as extremely
potential and attracts great attention from investors, especially in the context of the
Covid-19 outbreak. According to the Vietnam Education Technology Report 2021,
Vietnam is in the top 10 educational technology markets with the largest growth rate
in the world with a rate of about 44.3%.
In that such favourable situation, organization managers in the EdTech sector
need to comprehend the unique circumstances of the business in order to survive
and grow over the long term. They must specifically consider corporate
performance, accomplishments, and constraints in order to develop solutions to
raise income and capital efficiency.
In addition, the growth of the Internet has strengthened and deepened the
interaction between the economies of the world. This has increased the chances for
enterprises to expand internationally. Organizations must expand faster and stronger

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and use capital wisely to take advantage of this opportunity, especially for medium-
sized businesses like EUP Technology Joint Stock Company.
Being aware of the above importance, I choose the topic: "Analysis of business
performance of EUP Technology Joint Stock Company".
2. Objectives of the study
This study was conducted with three main objectives.

The first objective is to learn about the business lines of EUP Technology Joint
Stock Company.
Second is to evaluate the company's business performance based on revenue,
profit and capital efficiency.
The last objective is to evaluate the company's achievements and limitations,
thereby offering solutions to promote strengths and minimize weaknesses for the
company.
3. Object and scope of the study
The object of this study is the business performance of EUP Technology Joint
Stock Company
The scope of the study:
Research space: The report focuses on analyzing the business performance of
Eup Technology Joint Stock Company
Research time: the period of 4 years from 2018 to 2021
4. Research Methods
The report uses interpretation and inductive methods, complemented by

statistical numbers, also make comparisons to generalize and confirm the research
results.
5. Report structure
The structure of the research paper consists of three chapters:

CHAPTER 1. THEORETICAL FRAMEWORK FOR BUSINESS ASSESSMENT
OF FINTECH COMPANIES

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CHAPTER 2. ANALYZE THE BUSINESS PERFORMANCE OF THE EUP

TECHNOLOGY JOINT STOCK COMPANY
CHAPTER 3: PROPOSALS TO IMPROVE THE BUSINESS PERFORMANCE OF
THE EUP TECHNOLOGY JOINT STOCK COMPANY
CHAPTER 1. THEORETICAL FRAMEWORK FOR
BUSINESS ASSESSMENT OF FINTECH COMPANIES
1.1. Some definitions
1.1.1 The concept of business
Business is known as the practice of earning a living or generating revenue

via the production, acquisition, and sale of items (such as goods and services).
Additionally, it includes "any activity or enterprise undertaken for profit."
The owner of the business is responsible and liable for any obligations made
by the business since the business entity is not legally distinguished from the owner
by the use of a business name. In the event that a firm accrues debt, creditors may
seize the owner's personal property. Corporate tax rates are not permitted in a firm
structure. All business income is subject to personal taxation for the proprietor.
Although not by lawyers or public authorities, the phrase is also frequently used
colloquially to refer to a corporation, such as a company or
Contrary to sole proprietorships and partnerships, corporations are separate legal
entities with limited liability for their owners/members and are taxed at corporate
rates. A corporation gives more protection and benefits for the owners/members, but
it is more difficult and expensive to establish up.
1.1.2 The concept of business performance
Commercial effectiveness refers to a company's, department's, or person's

capacity to archive their intended goals and outcomes. Commercial effectiveness
includes some elements such as expenses, timeframes, quality, and profitability. It
can be measured by both qualitative and quantitative method. The measurement of
commercial effectiveness related to turnover, the number of sales, market shares,

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and margins, among other metrics, are explained by the nature of the business sector
in which the company operates, the economic context, seasonality, or the level of
market competition.
Business performance, which is strongly related to commercial effectiveness,
is the ability of a corporation to adopt optimal organization with the goal of
providing a product or service that satisfies the expectations of consumers and
customers. Business performance is an economic term that describes how
effectively a corporation uses its resources to accomplish specified goals based on
its inputs and outputs. According to Neely (2003), a multi-dimensional collection of
predetermined performance measures is the foundation of the business measurement
system that is built for the planning and administration of a corporation.
Both qualitative and quantitative metrics are available. They are called key
performance indicators (KPIs). These KPIs allow a business to manage its sales
strategy by creating several dashboards. There are numerous KPIs, including
conversion rate, customer loyalty rate, customer acquisition cost, sales analysis and
a salesperson's turnover.
Business performance is also known as the ability of maximizing
commercial revenue using the available material and human resources. Quantitative
KPIs may be measured fairly easily, but it is still difficult for businesses to truly
comprehend qualitative performance indicators. However, businesses are no longer
reluctant to develop performance assessment criteria, both quantitative and
qualitative, for all tasks, including support functions, in order to include incentive
compensation requirements.
1.2. Importance of business performance analytics
Business operation benefits from the use of business performance analysis. It

is also one of the tools for efficient economic management.
Economic efficiency is a concern for businesses because it will aid in their
growth and boost their ability to compete with rivals. Enterprises must precisely
examine every development in their company activities, including strengths,

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shortcomings, and ways to boost performance, on a regular basis in order to achieve

long-term growth and competitiveness.
Analysis of business performance is the process of assessing how well
economic targets are being implemented, how far you are from your goals, what
challenges you have to face, and how you may highlight your company's assets.
Enterprises can better direct all areas of production and business activities,
including all operations of departments and units under the enterprise.
1.3. Factors affecting business performance of enterprises
1.3.1. External factors
1.3.1.1. Economic environment
The health and prosperity of the economy are determined by the

macroeconomic environment, which has an impact on enterprises and industries.
Therefore, businesses must study the economic environment to recognize their
changes, trends and strategic implications.
Economic environment refers to the nature and direction of the economy in
which a business operates. The effects of the economy on a company can alter its
ability to generate value and earnings. Four important factors in the macroeconomic
environment are the economy's growth rate, interest rates, exchange rate, and
inflation rate.
1.3.1.2. Credit environment
The interest rates have a direct influence on the daily life of each economic
entity. It affects decisions made by individuals such as spending or saving, buying a
home or buying bonds, or depositing money in a savings account. For example,
people who have money when interest rates are low, they will invest in shopping, or
save the opposite if interest rates are high, they will use it for loans. For people who
need to borrow capital, if the interest rate is low, they will borrow more to invest in
business, on the contrary, if the interest rate is high, they will have to balance the
loan appropriately.

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Interest rates also affect the economic decisions of businesses such as using
money to invest in buying new equipment for factories or to deposit savings in a
bank. Because of these effects, interest rates are one of the most closely watched
variables in the economy
1.3.1.3. Technological environment
With a pervasive and diverse space, technological changes affect many parts
of society. These impacts are mainly through new products, process technologies,
and materials. The technology segment includes the institutions and activities
involved in creating new knowledge and translating that knowledge into new
outputs, products, processes, and materials.
One of the most important effects of technological change is that it can affect
the barriers to entry and reshape industry structures. In fact, the Internet represents a
major technological change, and it appears to pave the way for a process of creative
destruction that spans many industries.
1.3.1.4. Global environment
Global segmentation includes relevant global markets, changing current

markets, significant international political events, and underlying cultural and
institutional features in global markets. Globalization of business markets presents
both opportunities and challenges.
Businesses have more potential revenue streams when they enter the global
market. By expanding into new international markets, companies can boost their
chances of selling their innovations. The likelihood that it will receive a favourable
return on its innovations increases with the size of the market. Undoubtedly,
businesses that join a new market can spread the fresh information they have
generated and gain additional insight from the market. The various sociocultural and
institutional traits of international marketplaces must be understood by businesses.
1.3.2. Internal factors
Internal resources can be divided into two categories: tangible resources and
intangible resources. Tangible resources are visible and quantifiable, including
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financial, organizational, physical, and technology. Intangible sources include

human resource, technology, and reputation. In a global economy, a company's
success depends on systematic intelligence and resources more than its physical
assets.
Human resources refer to the people who make up the workforce of an
organization, business sector, or economy. Human resources include all the people
who have been working at the company in all different positions. This is the main
source that determines the profit and development of the company. People,
regardless of position, and different units, are important subjects in creating and
promoting the advantages of the unit. Human resources are an indispensable
component in any business unit. No unit can exist without human resources to meet
the operation and operation of the company's apparatus. Therefore, each business
unit needs to have the best solutions in human resource management.
Technology is the application of scientific and technical knowledge to
improve product quality and manufacturing processes. Technology helps product
development through automation technologies. Thereby improving the quality of
products and services. Thanks to IT, the market is expanded, new sales forms are
effective at low costs. In order to build an effective business strategy, businesses
will use information technology and the Internet to select information, connect and
share information sources with other businesses.
Reputation is the subjective qualitative belief a person has regarding a brand,
person, company, product, or service. Those enterprises which have strong positive
reputations attract more customer to use their products and services. They are
perceived as providing more value for the customers. The more reputation a
company has, the more loyal and frequently spending its customers are.
1.4. Indicators reflecting business performance
1.4.1. Gross profit margin
By estimating the amount of money left over from product sales after
deducting the cost of goods sold (COGS), analysts can determine the financial
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health of a company. The gross profit margin, also known as the gross margin ratio,
is typically represented as a percentage of sales.
Cost of goods sold (COGS) is deducted from net sales to get a company's
gross profit margin percentage (gross revenues minus returns, allowances, and
discounts). To determine the gross profit margin in percentage terms, this amount is
then divided by net sales.
1.4.2. Net profit margin
One of the most crucial measures of a company's financial health is its net
profit margin. A business can determine whether its existing procedures are
effective and estimate earnings based on revenues by monitoring growth and
reductions in its net profit margin. It is easy to compare the profitability of two or
more firms regardless of size since organizations represent net profit margin as a
percentage rather than a monetary value.
This metric includes all factors in a company's operations, including:
 Total revenue
 Additional income streams
 COGS and other operational expenses
 Interest expense on debt obligations
 Investment income and income from secondary operations
 One-time payments for unusual events such as lawsuits and taxes
Formula and Calculation for Net Profit Margin:
Where:
R = Revenue
COGS = Cost of goods sold
E = Operating and other expenses
I = Interest
T = Taxes
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1.4.3. Return on assets (ROA)
A financial ratio known as return on assets (ROA) measures a company's

profitability in relation to its total assets. ROA can be used by corporate
management, analysts, and investors to assess how effectively a company uses its
resources to make a profit.
The metric is frequently represented as a percentage using the net income
and average assets of a corporation. A company's ability to manage its balance sheet
to produce profits is more effective and efficient when its ROA is higher; on the
other hand, a lower ROA suggests there is potential for improvement.
Investors can determine the efficiency of a company by looking at its return
on assets (ROA) statistic. Because the business may make more money with a less
investment, the higher the ROA number, the better. Simply put, a higher ROA
translates into greater asset efficiency.
By dividing a company's net income by all of its assets, ROA is determined.
The formula is as follows:
1.4.4. Return on equity (ROE)
A metric of financial performance known as return on equity (ROE) is

obtained by dividing net income by shareholders' equity. ROE is referred to as the
return on net assets since shareholders' equity is determined by subtracting a
company's debt from its assets.
ROE is regarded as a barometer of a company's profitability and how well it
produces profits. The management of a firm is more effective at generating income
and growth from its equity financing the higher the ROE.
Any corporation can calculate its ROE in percentage form if its net income
and equity are both positive figures.
Net income is the sum of a company's income, net expenses, and taxes for a
specific time period. In order to compute average shareholders' equity, equity at the
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beginning of the period is added. The period shall start and conclude at the same
time as the period in which the net income is earned.
The income statement includes net income for the full fiscal year, often
known as the trailing 12 months. The balance sheet, which is a running balance of
all changes in a company's assets and liabilities over time, is where investors can
find their equity.
1.4.5. Current ratio
A liquidity ratio called the current ratio assesses a company's capacity to

settle short-term debts or those that are due within a year. It explains to investors
and analysts how a business can use its present assets to the fullest extent possible
to pay down its current liabilities and other payables.
In general, an appropriate current ratio is one that is comparable to the
industry norm or just a little bit higher. The likelihood of distress or default may be
increased by a current ratio that is lower than the industry average. In a similar vein,
if a company's current ratio is significantly higher than that of its peer group, it
suggests that management might not be making the most use of its resources.
Because it includes all current assets and current liabilities, unlike some other
liquidity ratios, the current ratio is named current. The working capital ratio is
another name for the current ratio.
Current assets listed on a company’s balance sheet include cash, accounts
receivable, inventory, and other current assets (OCA) that are expected to be
liquidated or turned into cash in less than one year.
Current liabilities include accounts payable, wages, taxes payable, short-term
debts, and the current portion of long-term debt.
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CHAPTER 2. ANALYZE THE BUSINESS PERFORMANCE

OF THE EUP TECHNOLOGY JOINT STOCK COMPANY
2.1. Overview of the internship
2.1.1. General information about the enterprise
EUP Technology Joint Stock Company was officially established in 2016.

The company has an official website at https://eupgroup.net/, phone number (+84)
973 385 204, contact email at contact@eupgroup.net. The company's head office is
located at 315 Truong Chinh, Khuong Mai Ward, Thanh Xuan District, Hanoi.
The company operates in two fields: software and education. In order to give
users a complete experience when learning online, EUp builds and operates more
than 10 different language learning applications. Each product has specific
strengths, integrated smart features, clear roadmap, constantly updated content,
personalized review experience to help everyone learn at the right pace and level.
The company's main product portfolio includes famous language learning
applications such as Mazii Japanese Dictionary, Hanzii Chinese Dictionary, Jaemy
Korean Dictionary, etc.
Over the past 5 years of operation, EUP Technology Joint Stock Company
has increasingly affirmed its solid position in the market, maintaining its status as
one of the top enterprises in the field of educational technology. The company's
products have spread all over the world, ready to accompany users to conquer
knowledge. Diverse products, attracting nearly 50 million trusted users worldwide.
In terms of vision, EUP Technology Joint Stock Company aims to become a leading
Technology Company in the field of learning solutions by 2030.
2.1.2. History and development process of enterprises
From 2016 to 2017, the company was officially established with a scale of 5
employees and developed 5 applications
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In 2018, the company built and developed the Pipop application, increasing
the size of 10 employees
In 2019, the company built and developed more applications: Migii JLPT,
Voiky, Hanzii, Easy Korea
In 2020, the company built and developed 2 more applications: Hey Japan,
Janki
In 2021, the company continues to build and develop applications: Migii Toeic,
Dunno, Jaemy, Easy Chinese
2.1.3. Organizational structure of the enterprise
Figure 2. 1. Organization structure of EUP Technology Joint Stock Company
CEO
HR
Sales Project Technical Marketing
Accounting
B2C Project Web Content

Manager programming
B2B Content Design
Editor Data
Processing
Mobile
programming
Tester
Digital ads
Source: https://eupgroup.net/gioi-thieu
 Directors: includes the chief executive officer, who is the legal
representative of the company and has the highest executive authority in the
company.
 Sales Department: the department is responsible for advising the CEO on
issues related to the sale of the company's products and services; consulting
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on product research and development; market expansion; build relationships

with customers. The sales department includes 2 departments that are B2C
business and B2B business
 Project Department: the department is responsible for researching and
developing plans and strategies to implement projects. At the same time
organize and manage the implementation of projects. Ensure projects are
completed on time and meet quality requirements as well as bring high
economic efficiency to the business.
 Technical Department: the department is responsible for making design
documents, managing and monitoring technical projects and ensuring
technical problems of new products of the enterprise. This department is also
responsible for appraising technical design documents, ensuring safety
factors and product features and uses.
 Marketing Department: the department’s functions are to develop
marketing strategies for businesses; managing the implementation of
marketing strategies; monitor and supervise the implementation process,
promptly adjust, evaluate and report on marketing strategy results.
 Human Resources - Accounting Department: the department that advises
and supports the CEO in all activities related to the organization and
management of personnel, administrative management, as well as legal and
operational issues and public relations. At the same time, this department is
also responsible for completing financial and accounting-related jobs in
accordance with the State's regulations.
2.2. Analysis of the company's performance based on indicators
2.2.1. Overview of the business situation of the enterprise
Up to now, the EUp Technology Joint Stock Company creates and runs more
than 10 various language learning applications to provide users with a
comprehensive online learning experience. Each product has distinct advantages,
integrated clever features, a well-defined roadmap, regularly updated content, and a
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personalized review process to support everyone's learning at the proper rate and
depth. Famous language learning tools including the Mazii Japanese Dictionary,
Hanzii Chinese Dictionary, and Jaemy Korean Dictionary are among the company's
core product offerings.
Among EUP's products, the Japanese dictionary application Mazii is the
most successful. This application contributed the most to the revenue of the
company in 2021. After nearly 5 years of development, the Mazii Japanese
dictionary application has achieved certain achievements such as capturing 80% of
the market share of Japanese dictionary brands, more than 11 million downloads,
reaching 3.2 million users, etc
Figure 2. 2. Downloads and revenue of Mazii application from 2018-2021
Unit: VND, downloads
Mazii App
12,000,000 45,000,000,000
40,000,000,000
10,000,000
35,000,000,000
8,000,000 30,000,000,000
25,000,000,000
6,000,000
20,000,000,000
4,000,000 15,000,000,000
10,000,000,000
2,000,000
5,000,000,000
- -
1 2 3 4
Downloads Revenue
Source: Financial Statement

The number of downloads and revenue of the Japanese dictionary application
Mazii grew strongly from 2018 to 2021. While the number of downloads and
revenue of this product was only 4.3 million downloads and 15 billion VND in
2018, the application had reached more than 11 million users and brought in 38.3
billion VND in 2021. Revenue from the 4-year period grows the most in 2020,
reaching approximately 47% compared to 2019. The revenue of the company
continued to grow at high level of 37% in 2021. This is explained by the Covid 19
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epidemic that has prevented most Japanese learners from attending face-to-face
classes and forming a habit of self-study through online applications.
Figure 2. 3. Downloads and revenue of Hey Japan application from 2018-2021

Hey Japan App

12,000,000 40,000,000,000
35,000,000,000
10,000,000
30,000,000,000
8,000,000
25,000,000,000
6,000,000 20,000,000,000
15,000,000,000
4,000,000
10,000,000,000
2,000,000
5,000,000,000
- -
1 2 3 4
Downloads Revenue

Hey Japan application is the second largest revenue-generating application
for Eup technology joint stock company in 2021. Hey Japan is being positioned as a
Japanese learning application in the Top 3 best learning apps for newbies. begin.
Revenue from this application grew strongly from 2018 to 2021. In 2018, Hey
Japan application only reached 3.1 million downloads and brought in more than
VND 11.4 billion in revenue. By 2021, the achievements are more than 10 million
downloads and 36.5 billion VND in revenue. Revenue growth is strongest in 2020,
reaching 69% compared to 2019.
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Figure 2. 4. Downloads and revenue of Migii JLPT application from 2018-2021

Migii JLPT App

6,000,000 30,000,000,000
5,000,000 25,000,000,000
4,000,000 20,000,000,000
3,000,000 15,000,000,000
2,000,000 10,000,000,000
1,000,000 5,000,000,000
- -
2018 2019 2020 2021
Downloads Revenue

The third-highest revenue-producing application for the EUP company in
2021 is the Migii JPLT application. From 2018 to 2021, this application's revenue
increased significantly. In 2018, only 1,75 million people downloaded the Hey
Japan app and it generated more than VND 8.75 billion in revenue. However, up to
2021, the application was successful to achieve more than 5 million downloads and
24,4 billion VND in income. The biggest increase in revenue growth occurs in
2020, which is 54 percent over 2019.
2.2.2. Analysis of the company's performance through revenue and profit
2.2.2.1. Revenue
According to the income statement of EUP Technology Joint Stock
Company, the company's revenue has had an impressive increase in the period of
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2018-2021, thanks to the significant increase in revenue generated by all of the

products and services
Figure 2. 5. Revenue of EUP Joint Stock Company from 2018-2021

Unit: VND
Revenue(VND)
140,000,000,000
120,000,000,000
100,000,000,000
80,000,000,000
60,000,000,000
40,000,000,000
20,000,000,000
-
2018 2019 2020 2021

In comparison to 2018, total revenue in 2019 increased by 37% to exceed 57
billion VND. After four years of operation, the company's revenue increased
significantly in 2020 thank to. In 2020, revenue increased by 51 percent over the
previous year to nearly 87.6 billion VND. The company experienced revenue
growth in 2021 of more than 116.8 billion VND, which is up to 34 percent from
2020. This is explained by the Covid 19 epidemic, which has stopped the majority
of language learners from participating in face-to-face classes and establishing a
habit of self-study on the internet.
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2.2.2.2. Gross profit

Same as revenue, the gross profit of EUP Technology Joint Stock Company
also witnessed a significant increase in the period of 2018-2021.
Figure 2. 6. Gross profit and Gross profit margin of EUP Joint Stock Company
from 2018-2021
Unit: VND, Percentage
Gross profit
60,000,000,000 44%
43%
50,000,000,000
42%
40,000,000,000 41%
40%
30,000,000,000
39%
20,000,000,000 38%
37%
10,000,000,000
36%
- 35%
1 2 3 4
Gross profit Gross profit margin

In 2019, the company's gross profit reached VND 22 billion, an increase of
33% compared to 2018. However, the company's gross profit margin in 2019
decreased significantly from 39% in 2018 to 38% due to the introduction of new
China learning application. In 2020, the Covid epidemic appeared, causing all direct
education activities to stall, the company's gross profit reached VND 36.6 billion, an
increase of 67% year on year. This comes from the strong growth of users and
revenue while the cost of goods sold does not increase quickly. Gross profit margin
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lOMoARcPSD|10801364
in 2020 also improved, reaching 42.2%. In 2021, the company's gross profit reached
a record level within 5 years of operation, reaching VND 50.7 billion and growing
by 37% compared to 2020. Gross profit margin in 2021 continued to increase and
reached over 43%.
2.2.2.3. Net profit

Figure 2. 7. Net profit and Net profit margin of EUP Joint Stock Company
from 2018-2021
Unit: VND, Percentage
Net profit
25,000,000,000 17.5%
17.0%
20,000,000,000
16.5%
15,000,000,000 16.0%
15.5%
10,000,000,000 15.0%
14.5%
5,000,000,000
14.0%
- 13.5%
2018 2019 2020 2021
Net profit Net profit margin

In the years 2018 to 2021, EUP Technology Joint Stock Company's net profit
increased significantly as well.
The business's net profit in 2019 increased by 27% from the previous year to
VND 8.5 billion. However, from 16 percent in 2018 to 14.8 percent in 2019, the
company's net profit margin also declined as gross profit margin due to the increase
in the sales expenses of some new products. The company's net profit reached VND
15 billion in 2020, an increase of 75 percent year on year, when the Covid pandemic
broke out and stopped all direct teaching efforts. The net profit margin increased in
2020 and hit 17.2 percent. The company's net profit increased by 32 percent from
2020 to 2021, hitting VND 19.8 billion, which is the greatest amount in its five
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years of operation. However, net profit margin in 2021 slightly decreased compared
to 2021, reaching 17%.
2.2.3. Analysis of the company's capital efficiency through ROA and ROE
2.2.3.1. Return on Assets (ROA)

Return on Assets (ROA) shows how many units of profit will be generated
for each unit of an asset. The ROA value of the business is shown in the figure
below. In the period 2018-2020, ROA is kept at a relatively high level and tends to
increase within 4 years. That proves the business is using assets efficiently and
continues to generate profits.
Figure 2. 8. Return on Assets (ROA) of the EUP company from 2018-2021
Unit: Percentage
Return on Assets (ROA)

14.00%
12.00%
10.00%
8.00%
6.00%
4.00%
2.00%
0.00%
2018 2019 2020 2021

Return on Assets (ROA) of enterprises only reached 5.5% in 2018. This is
quite a low ROA for an entrepreneur like EUP Technology Joint Stock Company. In
2019, Return on Assets (ROA) increased slightly to 6.63%. Two years later, the
ROA of the business grew at an average rate of about 4% per year, which is
impressive and fast growth. The main reason for the growth in ROA was mainly
from revenue and profit growth. The business achieves a Return on Assets of over
13.31% in 2021. This means that for each unit of assets, the business will generate
approximately 0.1331 units of profit.
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2.2.3.2. Return on Equity (ROE)

Return on Equity (ROE) is valued higher than ROA and is of higher interest
to business owners and shareholders. The ROE threshold of 10% is often taken as a
reference to evaluate the efficiency of capital use of a company, If a company has
Return on Equity of more than 10%, then that company is considered to efficient
use of capital efficiently.
Figure 2. 9. Return on Equity (ROE) of the EUP company from 2018-2021

Unit: Percentage
Return on Equity (ROE)

30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
2018 2019 2020 2021

In general, the ROE of EUP Technology Joint Stock Company has grown
significantly in the last 4 years of operation. In 2018, ROE reached 11.46%, which
is a high average return on equity compared to other companies in the same
industry. In 2019, Return on Equity continued to grow slightly to 13.54%. In 2020,
the company saw the most significant growth in Return on Equity, reaching nearly
21%. While capital contribution did not grow too much, the strong increase in ROE
was explained by the growth of net profit. In 2021, the company's Return on Equity
continues to grow to approximately 25%, the highest level since the company's
founding.
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2.2.4. Analysis of the company's solvency
Current ratio is an important ratio for a business. It indicates a company's

ability to use short-term assets such as cash, short-term financial investments or
receivables to cover its short-term liabilities. The higher the ratio, the more likely
the company will be able to repay its debts. A current ratio of less than 1 indicates
that the company is in a negative financial position, likely to default on its debts as
they mature. Conversely, a current ratio of greater than 1 show that the business has
financial security in the short term. Current ratio of EUP Technology Joint Stock
Company is shown in the figure below:
Figure 2. 10. Current ratio of the EUP company from 2018-2021
Unit: Percentage
Current ratio
108.00%
106.00%
104.00%
102.00%
100.00%
98.00%
96.00%
94.00%
92.00%
90.00%
2018 2019 2020 2021

According to the chart above, we can see that in the period of 2018-2020,
businesses always maintain current ratio at about 100%. This means that 1 unit of
short-term debt can be covered by 1 unit of current assets. Current assets of EUP
Technology Joint Stock Company mainly include cash, financial investments and
receivables from customers. However, this ratio tends to be unstable over the years.
Specifically, in 2018 this ratio was around 102% but then fell below 100% in 2019.
In 2020, the company's current ratio has increased impressively to 107%, which will
help the company guarantee payment of short-term debts. This, according to the
management's explanation, is due to the recognition of high profit from business
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lOMoARcPSD|10801364
performance, which helps to increase the amount of cash and receivables from
customers in the company's financial statements. However, in 2021, the current ratio
has dropped significantly to 103%. In 2021, part of the company's short-term assets
has been converted into long-term assets. Although the business generally still
maintains the ability to pay short-term debts, the instability of the current ratio can
bring unforeseen difficulties if the company's business results suddenly decrease in
revenue and net income growth.
2.3. Evaluation of the company's business activities
2.3.1. Achievements
After 5 years of innovation and development, EUp Technology Joint Stock

Company has been affirming a solid position in the market, maintaining its position
as one of the top enterprises in the field of educational technology. In order to give
users a complete experience when learning online, EUp has built and operated more
than 10 different language learning applications so far. Each product has specific
strengths, integrated smart features, clear roadmap, constantly updated content,
personalized review experience to help everyone learn at the right pace and level.
Products are developed diversified and modern, helping the company attract nearly
50 million trusted users worldwide. The company's products have spread all over
the world, ready to accompany users to conquer knowledge.
In the education market, online education is the fastest growing segment.
Thanks to that, during more than 5 years of operation and development, EUP
Technology Joint Stock Company has continuously achieved new records in terms
of revenue and profit. The evidence is the numbers presented in the business
performance of the company in chapter 2. Specifically, after 4 years, from 2018 to
2021, the revenue of enterprises has grown by approximately 176%, gross profit
grew 205% and net profit nearly tripled to 194%. The indicators of the ability to use
assets and capital have also improved significantly. Specifically, return on assets
grew by a total of 7.8% and return on equity grew by more than 13%.
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2020 and 2021 are two extremely difficult years for Vietnamese businesses
because the outbreak of the Covid-19 epidemic has brought all production and sales
activities in the economy to a halt. Many businesses have faced a lot of financial
difficulties because of declining revenue, increasing debt and operating costs. Even
a number of businesses went bankrupt. However, with the characteristic of
operating in the field of information technology, EUP Technology Joint Stock
Company quickly adapted to the situation and offered many solutions to turn
difficulties into opportunities of development. Thanks to the ability to apply
technology to continuously improve old products and develop many new
applications, the company has continuously exceeded its revenue and profit targets.
Therefore, EUP company has developed rapidly in the past 2 years.
Figure 2. 11. Performed revenue vs Planned revenue (2019-2021)
Unit: Percentage
Revunue
140,000,000,000 120%
120,000,000,000
115%
100,000,000,000
80,000,000,000 110%
60,000,000,000 105%
40,000,000,000
100%
20,000,000,000
- 95%
2019 2020 2021
Performed revenue
Planned revenue
performed against planned(%)
Source: Annual Report

Figure 2. 12. Performed profit vs Planned profit (2019-2021)
Unit: Percentage
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Net profit
25,000,000,000 160%
140%
20,000,000,000 120%
15,000,000,000 100%
80%
10,000,000,000 60%
5,000,000,000 40%
20%
- 0%
2019 2020 2021
Performed profit Planned profit
performed against planned(%)
Source: Annual Report

Specifically, in 2020, the company has realized 116% of the planned revenue
and 135% of the planned profit. In 2021, the company continues to realize 103% of
the planned revenue and 102% of the planned profit. Thanks to the rapid growth in
the past 2 years, the living standards and salaries of the company's employees and
managers have also improved significantly. Thereby, creating more motivation for
them to help the company develop in the future.
In the next 2 years, the company intends to continue to expand the scale of
customers and promote the development of new products. Specific goals have been
set, such as capturing 80% of the market share of Chinese learners in Vietnam and
trying to bring the Hanzii brand to the world, 50% of the global TOEIC test
preparation market, … The company's vision to 2030 is that EUp Technology Joint
Stock Company will become a leading Technology Company in the field of learning
solutions.
2.3.2. Shortcoming
2.3.2.1. Risk of competition from other dictionary and language learning

applications
Vietnam is a country that have extremely high technology adaptation.
Therefore, the educational technology market in recent years has grown strongly
and opened many opportunities for start-ups. However, the rapid development also
creates more competitors in the market. In addition, it also causes piracy, infiltrating
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lOMoARcPSD|10801364
data systems, causing unfair competition among companies in the same industry.
EUp Technology Joint Stock Company's competitors include Go Japan, Hello
Chinese, Duolingo, etc.
In a market where like products are becoming more and more popular, the
company will find it difficult to occupy the market, diversify products and
marketing to consumers. This requires the company to continuously invest in
product improvement, technology content and user experience to be able to
continue to stand and develop, otherwise it will be eliminated very quickly.
2.3.2.2. The risk of face-to-face language learning classes returning after the
Covid-19 epidemic
The company's revenue and profit recorded significant growth in 2020 and
2021. This can be partly explained by the fact that the Covid 10 epidemic has made
online learning and teaching activities difficult. further stalled. However, by 2022,
this activity has been normalized again. This will cause the company to compete
again with traditional classrooms. The number of competitors coming from these
traditional classes is enormous and indeterminable. Therefore, the company may
have to offer more marketing strategies such as discounts, vouchers, etc. in order to
attract new customers and retain old customers. This will greatly affect the revenue
and profit of the company.
2.3.2.3. Risks of short-term debt increase
The information technology is one of the fields that requires a huge initial
investment. In the coming years, the company has ambitions to introduce more new
and attractive products. Therefore, the company will have to promote investment
capital in research and development activities. Part of the funding may come from
short-term bank loans. This will increase debt and reduce the company's current
ratio while this ratio in recent years has not been at a really safe level. If short-term
borrowing to invest in research and development does not bring corresponding
revenue and profit, the company may face problems with finance, debt repayment
and other operating costs.
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lOMoARcPSD|10801364
CHAPTER 3: PROPOSALS TO IMPROVE THE BUSINESS

PERFORMANCE OF THE EUP TECHNOLOGY JOINT STOCK
COMPANY
3.1. Improve product and service quality
Enterprises in the field of education technology not only compete with each
other within a country but also have to compete with products from abroad.
Therefore, the company needs to make efforts to improve not only the quality of
products but also the quality of customer service.
In the field of educational technology, the market for customers changes very
quickly. Improving and diversifying products will help the company increase the
scale of customers using the product quickly and grow faster than other competitors.
While the company's competitors are trying to compete by lowering product costs,
EUP company has been acutely aware that only product innovation and
diversification can help the company continue to grow in the long term. Products
with more features, easier to use and bring more benefits to customers will be
popular and have a higher selling price, helping not only increase revenue but also
increase profit margin for the company. Some of the measures to help the company
improve the product's features include implementing gamification, a social network
that connecting learners, ...
Gamification is the strategic attempt to enhance systems, services,
organizations, and activities by creating similar experiences to those experienced
when playing games in order to motivate and engage users. Learning is a matter of
reinforcing the relevant stimuli and response. Repetition is important to learning
especially for skills like writing, reading or arithmetic. In Wright, Betteridge and
Buckby (1984), it is shown that many students find that playing games helps to keep
their interest in the material and boosts learning motivation. From the above studies,
EUP company should plan to develop gamification system on its language learning
products in order to increase the learning efficiency of customers. From there,
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lOMoARcPSD|10801364
customers will feel that the company's products bring more value and are loyal to
the product
For group learning system, there are many research showing that learning is
more efficient when the learners contact and discuss with each other. According to
Barkley, Cross & Major (2005); Davis (1993), group discussions are better
remembered because when presented with the same information in small groups,
students tend to learn more and retain it longer than when it is delivered in other
instructional styles. The above statement also includes language learning. By
applying technology, EUP company can create a community of customers to help
them connect and learn from each other. This feature can be integrated right on each
product. In each of these communities, learners can chat, voice chat or video call
with each other to improve language learning efficiency.
Besides, the company also needs to promote the quality of customer care to
create the number of loyal customers for the company. Some product features that
should be added include chat box with customer care, list of product questions and
answers, etc.
3.2. Improve the financial performance
The company needs to regularly monitor and evaluate capital sources and the
efficiency of their use. It is very important to balance the ratio of mobilized capital
sources. It will help the company to be financially secure and pay its debts.
Therefore, the company needs to maintain the audit regime twice a year in order to
assess the business performance and improve the efficiency of financial
management.
Currently, capital from debt accounts for about 50% of EUP's total capital.
This is a quiet risky number. In order to avoid payment risks, capital sources from
debt should be handled quickly, repay on time and limit additional if unnecessary.
On the other hand, capital from business profits or new shareholders needs to be
added because this is a safe and long-term capital source for the company.
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lOMoARcPSD|10801364
On the other hand, the risks of losing market share to competitors and the
risk of declining revenue are tending to increase. In the first six months of 2022, the
company's revenue did not grow year on year, according to the latest semi-annual
report. However, the company is planning to raise capital from new investors to
invest in new products. Good performance of ROA and ROE will be highly
appreciated by investors and shareholders. In order to maintain the performance of
ROA and ROE, the company might face the challenge of reducing cost. Salary and
administrative expenses account for more than 50% of the company's annual
expenses. Therefore, some measures to help the company cut down on these
expenses include cutting down on unnecessary staff, adding tasks and training
multi-task skills for other employees, as well as using some automatic business
management systems such as Ecount ERP, Piacom, Fastwork, ...
3.3. Deploy automatic customer analytic system
In any business, customer understanding is always at the forefront. On the

basis of collecting customer information, enterprises consider to improve and
innovate their products and services. The customer research has been well done by
EUP Technology Joint Stock Company for a long time. However, as the openness of
the educational technology market is very large, there are more and more new
businesses appearing and fierce competition with the company. Therefore, a deep
understanding of customers will help the company create more competitive
advantages.
There are now many software systems for companies to automate and
simplify the customer research process. Automated customer analysis systems
Pendo, Dagoras, TMS, etc. will be a great choice to help the company better
understand. Let take Pendo as an example. It provides the tool to track metrics such
as feature engagement, customer enquiries, team onboarding, and other analytics in
order to better understand how customers are utilizing the company's product. Even
dashboards are used to monitor feature usage statistics and identify potential user
bottlenecks or recurring problems.
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3.4. International cooperation
Technology in the world is developing rapidly, so international cooperation

in general and international cooperation in the field of educational technology in
particular is indispensable and very important.
Recently, artificial intelligence and metaverse are becoming a trend and
strongly developing in the world thanks to their ability to increase interaction and
customer experience. However, in Vietnam, these concepts are still very new and
lack of organization has enough financial and capacity to take the lead in this field.
Therefore, the joint venture or cooperation with foreign enterprises will help the
company improve and innovate its products. Some of the world's top EdTech
companies that EUP company might consider partnering with include Poliglota,
Babbel, ITutorGroup, etc. These are all the world's leading companies that have
successfully applied artificial intelligence and automatic customer care system in
their language learning service. Instead of competing, EUP should look for
opportunities to cooperate with them to learn for new technology. International
cooperation will not only help the company dominate the domestic market but also
open an opportunity to expand to the language learning market in other countries.
3.5. Improve the working efficiency
Staff need to be professionally trained in management. In order to achieve

that, the EUP company should appreciate the role of leaders in the company.
Therefore, the company should hold once a month a whole-company meeting and
once a week a meeting for each department. During each meeting, the staff and their
leader will focus on the specific problem of the whole company or the department.
When departments understand the problem, leaders give more appropriate and
effective mission plans to employees.
As a company working in technology, employees of EUP company will
always have to update new knowledge and skills related to programming and data.
Therefore, the Technical Department should train its members on new tool and
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lOMoARcPSD|10801364
programming language. Meanwhile, the Project Department also needs to improve

the skill of applying complicated tool and system in data analysis.
Besides, the company should enhance the whole company and each
department to work as a team. Team working will help improve working speed and
efficiency and reduce the intellectual gap between the employees through learning
from each other. On the other hand, the collaboration between departments will
make the business more functional. Member from any team of any department can
share their ideas, learning new skills from the experts form other team. These
methods should enable Eup to improve employee capabilities and productivity even
as headcount declines.
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lOMoARcPSD|10801364
CONCLUSION
The market system is helping Vietnam's economy expand quickly and

integrate more fully with the global economy. Because of their ability to pick things
up quickly and adapt flexibly, many local businesses are producing innovative and
competitive products in the technology industry. To survive and expand over the
long run, however, a company's managers must be aware of its particular
circumstances. In order to create solutions to increase revenue and capital
efficiency, they must take business performance, accomplishments, and restrictions
into particular consideration.
As the world's economy is becoming more opened and interactive thanks to
the expansion of the Internet, businesses now have more opportunities as well as
challenges to grow globally. Therefore, Organizations must expand faster and
stronger and use capital wisely to take advantage of expanding and dominating the
market, especially for medium-sized businesses like EUP Technology Joint Stock
Company. Regularly accessing business performance has played an important role
to achieve annual goals.
The mid-term internship report with the topic "Analysis of business
performance of EUP Technology Joint Stock Company" has clearly analysis the
company's business performance in the period of 2018-2021 and offered specific
solutions to help the company achieve its goals as well promotes its advantages and
prevents risks in the coming years.
After more than 5 years of operation, the EUP Technology Joint Stock
Company has positioned its own reputation in the educational technology market
with products related to language learning software. Understand the vision and
mission, the company has always focused on improving product quality and
customer service. Thanks to that, the company has built its brand and loyal
customers. The process of continuous innovation and creativity will help the
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lOMoARcPSD|10801364
company keep up with technology trends in the world in order to achieve the goals
of stable growth and international expansion.
At the end of the report, I would like to express my sincere thanks to PhD.
Nguyen Thi Minh Thu for teaching and helping me throughout the process of
making this internship report. At the same time, I would like to thank Mr. Nguyen
Van Trinh – the CEO of the EUP Technology Joint Stock Company - as well as
other staffs and managers in the company for helping me during my internship and
guiding me to approach the actual operation of the business.
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REFERENCES
1. EUP Technology Joint Stock Company, 2019, Financial Statement 2018,

Hanoi
Hanoi
Hanoi
Hanoi
5. EUP Technology Joint Stock Company, 2021, Annual Statement 2020, Hanoi
6. EUP Technology Joint Stock Company, 2022, Annual Statement 2021, Hanoi
7. Nguyễn Văn Công, 2003. Business analysis. National Economics University
Publishing House, Hanoi
8. Nguyễn Văn Công, 2007. Financial statement analysis. National Economics
University Publishing House, Hanoi
9. Wright, A. - Betteridge, D. - Buckby, M. (1984). Games for language
learning. Cambridge: Cambridge University Press.
10. Barkley, E. F., Cross, K. P., & Major, C. H. (2005). Collaborative learning
techniques: A handbook for college faculty. San Francisco; Jossey-Bass
Publishers.
11. EUP Technology Joint Stock Company, https://eupgroup.net/ (accessed on
1/8/2022)
12. TS. Nguyễn Văn Giao, https://consosukien.vn/thi-truong-cong-nghe-giao-
duc-manh-dat-mau-mo-cua-cac-nha-dau-tu.htm, (accessed on 1/8/2022)
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FOREIGN TRADE UNIVERSITY

FACULTY OF INTERNATIONAL ECONOMICS
Internship Diary
Student's name : Hoàng Thanh Long

Student code : 1914450072
Class: Anh 01-CLCKTQT-K58 Grade: K58 Major: International economy
Instructors : Nguyễn Thị Minh Thư
Name of internship agency : EUP Technology Joint Stock Company
The address of the internship : 315, Truong Chinh, Khuong Mai Ward,
agency Thanh Xuan District, Hanoi
No. Time Internship Contents

1 4/7/2022 I arrived to work at 8.am
I met Mr. Trinh, Chief Executive Officer and he guided me
to the department and introduced me to the staff and interns
here.
2 5/7/2022 I met Mr. Trinh in the afternoon to discuss the upcoming
training and working schedule.
Work includes work at the company and my internship
report work
The company's work includes analyzing the macro situation
and Vietnam's stock market. Mr. Trinh gave me a training
plan for the next 2 weeks
Mr. Trinh agrees to provide preliminary data on the
company's business performance for me to make an
internship report.
3 6/7-8/7/2022 Mr. Trinh trained me on how to do macro analysis,
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lOMoARcPSD|10801364
analyzing important industries in the economy.

I do my analytical reports on trades and commodities
We have a meeting on Friday afternoon where I give a
presentation on the relevant stuff I've learned. Mr. Trinh
asked questions and comments to help me improve my
analysis
4 9/7/2022 I have a meeting with Mrs. Thu to discuss my internship
report. Mrs. Thu agreed to let me do the internship report
with the topic "Analysis of business performance of EUP
Technology Joint Stock Company". She guided me on how
to make a complete report and what should be covered in the
report.
5 11/7/2022 I completed my analysis last week and presented it to Mr.
Trinh
6 12/7/2022 I was instructed about stock market and trading stocks for
along with other interns.
I was given some materials to read for better understanding
about financial market, especially the terms of the stock
7 13/7/2022 Mr. Trinh trained me on how to analyze the financial
statements of a business
8 14/7/2022 I continue to learn how to analyze financial statements
At the same time, I completed the outline for my internship
report
9 15/7/2022 Mr. Trinh assigned me the task of researching and analyzing
a number of companies on the Vietnamese stock exchange
I have a quick meeting with Mrs. Thu and she commented
on the outline of my internship report
10 18/7- I do my analysis on income statements and financial
20/7/2022 statements of several businesses
The businesses that I analyze are in the field of real estate,
transportation, food, ...
11 21/7/2022 I completed the outline of the internship report and
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lOMoARcPSD|10801364
submitted it to Mr. Collect

12 22/7/2022 I gave a presentation to Mr. Trinh about my analysis
We consulted each other to help me correct my
shortcomings and better understand financial analysis in
practice
13 25/7- I started doing stock trading on a live account of Mr. Trinh
28/7/2022 During that time, I also started to complete chapter 1 and
chapter 2 of the internship report
14 29/7 I submitted the draft of the internship report to Mr. Trinh
15 1/8/2022 It was the last day of my internship. Mr. Trinh signed my
internship confirmation.
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lOMoARcPSD|10801364
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FOREIGN TRADE UNIVERSITY

MID-TERM INTERNSHIP REPORT

ANALYSIS OF THE BUSINESS PERFORMANCE OF

Student : Hoàng Thanh Long

Hanoi, August 2022

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1. Rationale of the study

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This study was conducted with three main objectives.

The report uses interpretation and inductive methods, complemented by

The structure of the research paper consists of three chapters:

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CHAPTER 2. ANALYZE THE BUSINESS PERFORMANCE OF THE EUP

1.1. Some definitions

1.1.1 The concept of business

Business is known as the practice of earning a living or generating revenue

Commercial effectiveness refers to a company's, department's, or person's

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Business operation benefits from the use of business performance analysis. It

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shortcomings, and ways to boost performance, on a regular basis in order to achieve

1.3.1. External factors

1.3.1.1. Economic environment

The health and prosperity of the economy are determined by the

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Global segmentation includes relevant global markets, changing current

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financial, organizational, physical, and technology. Intangible sources include

1.4.1. Gross profit margin

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1.4.2. Net profit margin

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1.4.3. Return on assets (ROA)

A financial ratio known as return on assets (ROA) measures a company's

1.4.4. Return on equity (ROE)

A metric of financial performance known as return on equity (ROE) is

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A liquidity ratio called the current ratio assesses a company's capacity to

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CHAPTER 2. ANALYZE THE BUSINESS PERFORMANCE

2.1. Overview of the internship

2.1.1. General information about the enterprise

EUP Technology Joint Stock Company was officially established in 2016.

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Figure 2. 1. Organization structure of EUP Technology Joint Stock Company

B2C Project Web Content

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on product research and development; market expansion; build relationships

2.2.1. Overview of the business situation of the enterprise

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Source: Financial Statement

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Figure 2. 3. Downloads and revenue of Hey Japan application from 2018-2021

Hey Japan App

Source: Financial Statement

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