CONCEPT & EXCLUSIVE

EXECUTIVE PROCESS 2021

CONCEPT
 How to execute a concept store
1. Get a space
2. Endorsement letter
3. Award Notice
4. Blow Up Plan / Storefront Criteria
5. Visual Retail Design- Merchandising Department
6. 3rd Party Designer: Set Plan / BOM
7. Mall Approval for Plans: Set Plan
8. Store Ocular w/ contractors: coordination with PM
9. Project Requesting
10. Awarding of project
11. Dealer’s payment & requirements
12. Preconstruction Meeting
13. CARI & Approved Set Plans / Gen Requirements
14. Mobilization
15. Construction Phase
16. Turn over / Acceptance
17. Activities / Opening
18. Visual Display Execution
19. Store Management
SALES RETAIL
How to find the best
location

Must have high foot traffic

Ideal locations:
Cyberzone / Mall entrances
Escalator landing

Must be easy to convert sales

Ideal locations:
Beside competitor brands such as oppo,
vivo, Samsung, Huawei

Note:
Look for dying brands such as Cherry Mobile, Myphone,
Zenfone
Store Expansion
Key Accounts & Channel Teams | Retail Team

Acquiring Concept Store Spaces

1. Through store conversion Channel Team

▪ Negotiate with dealer to convert existing store (multibrand / other brand)
▪ Monitor dealer on step-by-step approval with mall
▪ Report progress and align with DRM for project execution

2. New space from mall Retail Team

▪ Talk to mall admins to offer us inline space (vacant space / exiting tenant)
▪ Forward offer to DCM/KA for negotiation with dealer and endorsement request.
Dealer should confirm by signing Award Notice.
▪ Coordinate with mall and Merchandising HQ for project execution
Getting a kiosk / concept store space
Store Conversion

District Retail / District Channel District Channel District Channel

Channel Manager Manager Manager
Dealer Manager

•Talk to Dealer •Once Dealer •Apply a Store •Follow up

•Ocular the and negotiate agrees, apply for Conversion Dealer’s
mall for store conversion. Endorsement Request to Mall conversion status
potential Letter. Leasing and align with
DRM for project
stores to execution
convert.
Store Upgrade
From Kiosk to Concept Store

If new space from mall, offer to current kiosk dealer. If they decline, offer to new
dealer.

If space is owner by another dealer, follow process below:

District Channel District Channel District Channel

Manager / KA Manager / KA Manager

• Talk to new • Discuss with • Offer

Dealer if he is current kiosk location to
willing to dealer Dealer.
convert his Make sure
store to Dealer
realme agrees.
concept
Endorsement letter
Workflow with HQ

HQ PM for Expansion
DCM (Danielle)
Details needed: Approvers

• Will send • RSD, • Prepares

Mall Name: endorsem Jeremy / letter for
ent Jackson, signature
CKE Type: of Joanne,
request Joanne,
Target Opening: Danielle Jacky, Neil

Dealer’s Trade Name: • Requestin

g DRM,
Competitor’s Sellout: RSH must
be cc’ed
Target Sellout for realme CKE:

Note: For concept stores, AIoT Channel Manager for CKE needs to
approve. So use Endorsement Request for Concept Stores
Attachments:
Floor plan / location sketch
Actual photo of location
CKE Dealership Agreement
What is a Turnover kit?
 Blow Up Plan
Turnover kit
- Includes a Blow Up Plan and Storefront
Design Criteria. These documents must
be sent to HQ artist as guide in creating a
Storefront Design Criteria
store design.


Blow Up Plan – reflects floor layout and
measurement. Does not show columns so
an ocular must still be done.

Storefront Design Criteria – reflects

standards of the storefront signage and
entrance
Secure award notice or
lease offer from mall

Award Notice or Lease Offer

- Must be signed by dealer and
submitted to the mall as proof of their
approval to rent the space
- Indicates commencement date.
Concept store must be opened on this
day. If not possible, a request to
amend or change commencement
date must be filed to the mall’s leasing
to avoid rental charge while the store
is not yet opened.

Commencement – start of renting / first day of

store operations or opening
SALES OPERATION
 Executive Process of Stores Construction- Operation

Process/Procedure SOW (SCOPE OF WORKS) Application Tool / Personnel- In Charge Frequency

Output

1 Source vendors Project Manager sources construction vendors based on actual situation (highly cooperated and high quality as criteria, chain store construction Project Manager (HQ) /
experience are preferred). Procurement

2 Review vendors vendor provides previous construction projects collection as appraisement material for region Project Manager or Head to review; Confidentiality Agreement Project Manager (HQ) /
Select 3-4 vendors per area for alternatives, sign Confidentiality Agreement, provide stores rendering and construction drawing templates and ask for Procurement
PM / Procurement
quotation
PM has right to recommend and commend contractor

3 Introduce vendors Select 1-3 vendors based on the BOQ and qualification, contractor's warranty, Leadtime, projects Procurement

4 Endorsement Letter CKE Project Manager for expansion will seek for the occupancy of area for new space Endorsement Letter 1-2 Weeks

5 Lease Offer CKE Project Manger for expansion will endorse a lease offer for the malls and to confirm for space availability. PM should tap PM in Merchandising Lease Offer CKE PM Expansion 1-2 Weeks
that the area is now available for ocular design
Sales Team
6 Onsite Investigation Before design submitting, vendor or officer in charge needs to send professionals to conduct detailed onsite investigation and measurement Design for Project Regional Retail Manager (RRM) 2 Days*
(including but not limited to: storefront height, store height, store interior size, pillar size, bearing wall marking, etc. ) Photos of every views and output (Template) Concept or
store floor plan(CAD files if necessary). Service Center

7 Design Submitting Region PIC (RRM) fills stores Design Information Form accordingly based on actual measurement results, and ensures the information valid and Regional Retail Manager (RRM) 1-3 Days
accurate. Region store PIC provides stores design information to HQ liaison, who will then pass the information to HQ designer.

8 Drawings Confirmation (Merchandising) HQ PM confirm with Designer from HQ if the design is okay to for approval. It should be on Philippines Visual Standard Image 2021 Visual Image 2021 Store Designer / Mall Admin 3-5 Days

HQ / Region
9 Ocular Visit PM and Technical Team will visit all areas with upcoming project. Exemption if the store are from VISMIN area and only 40SQM below. Preparation for drawings Project Manager (HQ) / Technical 1-3 Days
+ Tenant’s Info Team

10 Blueprint + Project Department Request 3 days after ocular visit, PM should able to get the drawing plan for submission in mall review, continuously do DPR Drawing Plan + DPR Project Manager (HQ) 1-2 Days

12 Canvassing canvass project BOQ provided by vendor. (In the early stage of cooperation, it is necessary to check clearly item by item based on market conditions. Canvass Sheet Procurement / Project Manager 5 Days
In the later period, check the consistency of unit price and total amount and communicate with vendor if there’s any problem)
Send the audited quotation to store retailers (if any) to confirm.

12 Awarding for the Project Contractor chosen will email and submit necessary files: As Built Plan, Plans, Gantt Chart Gantt Chart Procurement / Project Manager 2 Days

Procurement/ HQ
13 Billings & Payment Upon awarding of project, contractor must send billing or SOA asap so that contractor can process for release Payment Voucher Procurement / Finance Team 5 Days

14 Construction Contract Signing After quotation confirmation, store owner and vendor sign stores Construction Agreement, and store owner shall pay all kinds of payments on time Construction Agreement Procurement 1 Day
according to the contract requirements. (vice versa)

15 Preparation of Permits Contractor, realme or dealer should process this application before of mobilization of one area. Contractor / Dealer / PM 1-2 Weeks

Construction
16 Onsite Construction After signing the contract, vendor conducts construction according to the contract. Punch List PM + RETAIL 20-25 Days
RRM / PM needs to schedule stores Constructing Calendar to arrange stores construction visit.

17 Acceptance Inspection & Soft opening Punch List PM + PC Prior Open

 Approval to Pre-Construction
Awarding for the
Design Request Ocular Inspection Mall Project Request Canvassing & Bidding Billings & Payment Meeting Preparation of Permits Onsite Construction
Project

1.Request Invitation
via email to mall
admin for intent of
ocular visit Procurement should
Upon awarding of
3D Visual from 2. PM & Technical 1. Admin / Engr. Procurement will start the inform PM/AJ about Discuss the necessary
project, contractor Contractor will prepare the necessary Monday, Wednesday &
Merchandising will Team will conduct Dept review for PM will engage in outsourcing of contractor the awarded details e.g. working hours
must send billing or files & documents before they can Friday is the standard
Description make a visual their inspection in set of drawing request with the BOM on the said project based contractor and give
SOA asap so that
allowed by mall (closing
start the mobilization as per local submission of report any
design based on the Luzon Area & plan / blueprint come from consultant on the contractor invite details if they can to opening), SOW
contractor can government needed and malls. related info
guidelines provided Premium Store provided. for the ocular- proceed with initial allowed
process for release
whichever area pre-requisite
need to be ocular
3. Some store atleast
need asbuilt plan if it
cannot visit the area

1. CARI: (Contractor Side)

2. Requirements: Health Certs / Rapid
Test (Contractor Side) 1. Construction
1. Project Request- 3. OBO: LGU Activities (Monday &
1. Canvass Sheet 1. House Rules
1. Perspective Design excel 1. Gantt Chart 4. Construction Plan: (Contractor Side) Friday)
Philippines Standard Blueprint / CD 2. Dingtalk Flow 50% down payment 2.Personnel Involve for
Output/ Tools CKE 2021
2. Email
Plan
2. Dingtalk Request
3. Purchase Order
2. Construction
(Payment Voucher) construction
5. BLDG Permit: (Dealer Details) 2. Swatches
3. Asbuilt Plan 3. Project Plan Agreement (CA) 6. Construction Bond: (Dealer Side) 3. Photos & Videos
3. Mall Policy
4. Project Budget 7. Working Permit* Claim Stub 4. Punchlist for Onsite
8. Board Up Visit: 50% & 80%
9. SOA: (Dealer Side)
10. Occupancy Permit

1. 15 Working Days for gen

7 Working days requirement before construction
Leadtime 1-3 Working Days 1-3 Working Day 1-2 Working Days 5 Working Days 2 Working Days 10 Working Days 1-2 Working Days
2. 60 Days up until the Occupancy
30 to 35 Working days
permit done

Admin + Contractor + PM
Personnel- In PM + Technical Team RRM + PM = Procurement Team + Mall Admin + Dealer + Contractor +
3D Visual Artist PM Procurement Team Procurement Team + RRM Contractor + PM
Charge + Admin Procurement Team Finance Team Region Team: RSM / KA / RKA

Some of the Failure of submission of

Internal discussion
Some instances there are contractor will not necessary details need
with heads and PM All area that visited mostly
limited contractors proceed for the Must be prepared asap by client will have
Remarks that both side agree
outsource due of project setting up of drawings, to avoid delays
Luzon Area can do pre-
impact for the next
with the concept con continuously
location. permit as long there is project of the
design
no DOWNPAYMENT contractor
 PROJECT OPERATION- CONSTRUCTION / RENOVATION
• Construction Plan should be
given to PM for Mall Approval
• Ocular visit to the site:
• BOM (Bill Of Materials)
• OIC: PM / PC / Architect
• Last Engagement of RRM in
VISMIN if not premium store
• Construction Plan Attachment • General House Rules
application • Turn over the finished Project
• Construction Policy
• BOM (Bill Of Materials) application • Contractor must rectify if
there is punch list before &
• Health Protocol
After
• OIC: Procurement to PM • Technical Rules
• Agreement between dealer
• Budget & Timeline & contractor that all
• OIC: PM & Construction Team instruction has been
performed

Design Ocular Approval of Project Canvassing Awarding for Billings & Pre-Construction General Turn Over /
Request Inspection Drawing Plan Request & Bidding the Project Payment Meeting Requirements Construction
Inspection

3 DAYS 3 DAYS 7 DAYS 2 DAYS 5 DAYS 2 DAYS 10 DAYS 2 DAYS 14 DAYS 25 DAYS 5 DAYS

• Engagement of DRM • Bldg. Permit & CARI

• Last Engagement of RRM for • Construction Plan should be for Construction
Luzon Part or Area that has given to PM for Mall Approval • OBO / WORKING PERMIT
premium store Activities / Photos
• BOM (Bill Of Materials) (verification purpose • Pre- Requisite
• Required: As-built Plan for the engagement only if the store is Requirements
Dingtalk: Design Request
ongoing)- FIN-2021- • If Pre-requisite is not
• Consultant drawing plans 0002 complete mobilization
• Visual Display Application cannot start
• Incorporate the Mall Guidelines
• OIC: PM required to give the
perspective + as-built plan + BUP
• Verifying by PM
• Completion of Files Memo
202101-001 • OIC: Procurement to PM
PROJECT OPERATION- VISUAL RETAIL
• PM Construction must
rely to PM Merchandising
about upcoming and
ongoing (construction
timeline)
• Engagement of DRM &
RRM for the upcoming
items on their region or
RDU
• Memo 202101-002
Application of FIFO & 5S
Deployment
of OSM
1-2 WEEKS
• Contractor must turn
• E.G Keys, Door
• Display of POSM & KV (current display)
• Coordinate with Product
• Proper Placement of POP Tools Officer from Merch / AIOT • Preparation for new
Hero Product Display upcoming products
• AIOT & Phone Display
Monitoring (new hero
• Stocks of LDU & Retail Products product) • Alignment with Regions
• Photos and Videos • Verifying of Implementation • Alignment with HQ: CKE,
of Visual: Concept & AIOT, Merchandising
• Engagement of DRM & RRM for the standard Exclusive
declaration Memo 202101-001
Final Turn Soft
Over Opening Grand Opening Product Display Project Enhancement Product Announcement
2 DAYS 1 DAY 1 DAY HQ Timeline Merchandising Timeline
• CKE Program • Coordination with Head for new
over the inline / visual concept
exclusive with proper • Ribbon Cutting • 2D / 3D Designer mock up
“Endorsement” in display and design
region
• HQ Department Implementation
and Set Up
Installation, CCTV Set- • Allocation and conceptualize of
Up, Speaker Set Up new products
Fill up the concept store
application form

Concept Store application form

- Must be filled in based on ocular results
as guide for artist to create layout and
for HQ to manage and monitor concept
store project
Ocular

What is an ocular? Who will schedule ocular?

Construction Team, PM and PM. He must ask mall admin and
representative from mall admin checking
the store based on actual store contractor’s availability then schedule
conditions: asap.
▪ Actual Measurements
▪ Aircon facility
▪ Ceiling
▪ Floor layout
What’s the next thing to do after ocular?
▪ Columns PM must submit a construction request on
▪ Electricals
dingtalk and include details based on
ocular.
Why is it important?
Contractor must submit quotation to
So that contractor can identify all scope
of works and include it in his quotation. This procurement based on their findings
is to avoid additional works and cost while during ocular.
procurement is processing the project. No
ocular means no quotation.
Submit store Set Plan

Perspective already incorporate with

drawing plan.

Approval will be done by mall’s

architect or engineer. Approval usually
takes 3-5 days only for A-Set

Important:
Feedback for the drawing plan via PDF
but some areas required of presence of
Ar. For the drawing plans.
How to request for inline store
(construction / dress up)

To filed by PM
Choose either construction or renovation request based on
ocular result
Fill in the necessary details. Submit.
 Construction /
PROJECT FLOW CHART Renovation Retail Store

Conversion Area Vacant Area

Endorsement Letter
Tenant’s Info

Store Design Request Preliminary plans

Signed by landlord

Ocular Visit

Project Request Tenant’s Info Set Plan

Pre-Construction Demolition /
Bidding & Awarding CARI / Gen Requirements
Meeting Mobilization

Turn Over / RRM Auditing/ Punchlist

Construction Phase
Compilation Report Phase

Activities / Opening
Pre-construction Meeting
Who attends it and why?
Construction Team & PM
Handle overall project
Coordinate between mall,
contractor and dealer
Mall representative
Operations / Tenant Relations
Explain about mall’s construction policy
Inform teams about requirements
needed before starting construction
Contractor representative /
Owner
Submit blueprint plans & CARI
Process government and mall
permits
Dealer representative
OIC / any representative
In charge of payments prior to
construction and owner
information
 General Requirement Process

General
Requirements

OBO (Office
SOA/ CON OCCUPA
of the
REQUIREM
Building Drawing Notated BLDG WORKING BOND BOARD NCY
CARI (STATEMENT
ENTS
Official) Plan Plans PERMIT PERMIT UP PERMIT
OF ACCOUNT)
Permit
3 Days 3 Days 1 Month 1-2 Weeks 4 Days 3 Days
3 days 3 Days
but claim stub NO CONTRACTOR CONTRACTOR
CONTRACTOR DEALER SIDE
is ok (1 day) FREQUENCY SIDE
SIDE DETAILS SIDE
DEALER SIDE
21-60 Days for Processing
*can do simultaneously

1. Pre-requisite of prior construction are: CARI, CONSTRUCTION BOND, SECURITY BOND, (SOA), BLDG. PERMIT, BOARD UP,
BLUEPRINT (10SET)
2. Requirement includes the following; Health Certs / Rapid Test by LGU
3. BLDG PERMIT includes the following: 2303 / TAX CERT, SEC CERTS, AUTHORIZATION LETTER, OWNER / DEALER INFO VALID ID’S,
CEDULA, COMPANY REGISTER NAME, BLUEPRINT; PIC or Owner will in charge for all of this
4. DRAWING PLAN Timeline is from agreed contract until notated plans from mall
4. CONSTRUCTION BOND / SOA will shoulder by dealer
5. CONSTRUCTION WILL NOT START AS LONG THE GENERAL REQUIREMENTS ARE NOT DONE especially the pre-requisite
GENERAL DOCUMENTS

TAX CERT / TIN

AUTHORIZATION
LETTER

MALL OBO
REQUIRMENTS

MEDICAL
CERTIFICATE

VALID ID’S
 Construction Process

Circuit
project

Construc Constructi Facilities Materials and Inspection

tion on Demolition Ceiling Floor Mechanical props deployment and
Wall Works
Contract material / Works Works Works and burglar alarm acceptance/
Signing purchase Clearance installment Opening

The time limit for fit-out works

construction
30 Days for 30 60sqm

1. The time limit for store construction will be influenced by elements like store area, season, located city, etc;
2. In general, first-time-cooperated construction companies tend to have a longer construction time, which can be improved after
several times of cooperation;
3. Construction company shall give a detailed construction schedule when decorating each store;
4. Different construction company has different constructing sequence and different time spent at construction projects;
5. PM Construction needs to focus on: construction budget, construction timeline, inspection & acceptance.
Storefront facade

KV Light box (customized

on-site)

Luminous logo

White aluminum plastic

composite panel (matte)

White aluminum plastic

composite panel (matte)

Tempered glass
Form of main storefront facade materials
Technique
Material Picture Specification Unit Ref. Brand
requirements
According to According to
Luminous logo Unit realme
construction drawing construction drawing

White aluminum
Panel Thickness: 3mm;
plastic composite ㎡ Genify Smooth, tight and
Aluminum Thickness:
panel (matte) seamless splicing
0.20mm

Local common brand

Tempered glass 12mm Square meters Firm and even
is suggested

Two-layer latex paint,

White latex paint / ㎡ Nippon/Dulux /Davies even surface and no
discoloration

Local common brand

Roller shutter / ㎡
is suggested /

Local common brand

Roller shutter motor / Unit
is suggested /
Ceiling & Axillary Equipment

Down lights

Ceilings
(plasterboard)

A/C

Recessed
Tracking light

1. Polish with fine sandpaper for at least two times to

prevent latex paint from being uneven.

Ceiling 2. Cover the plasterboards gap with bandage.

loudspeaker
3. Lack of anti-rust painting to the ceiling nails could cause
rust.
Form of main ceiling materials
Material Picture Specification Unit Ref. Brand Technique requirements

Local common brand is Plasterboard attached on

Plasterboard 12mm 1220*2440mm/each
suggested light-gage steel

Steel-wire twined on
Light-gage steel Thickness: 0.8mm Square meters Local common brand extension bolts leads light-
gage steel to frame the
ceiling foundation

Putty powder / Square meters Local common brand Puttying 3 times

Two-layer latex paint,

HEX
White latex paint gallon Nippon/Dulux/Davies even surface, and no
#FFFFFF
discoloration

Leave place for access

manhole / Unit / hole and A/C hole when
attaching plasterboard

LED strip lights 5W/m One strip Philips Color temperature: 6500K
List of Luminaires
Color temperature
Material Picture Specification Unit Ref. Brand
requirements

Philips / Omni / FSL* /

Down lights 15W Unit 5000K
YEELIGHT* / Ecoshift*

Track lighting 30W Unit Philips / Omni / FSL* / 6500K

YEELIGHT* / Ecoshift*

Local common brand is

Track Bar 1m/2m Unit
suggested

Local common brand is

Track joiner Unit
suggested

3W
Emergency lamp Unit OMNI / FIREFLY 4000k

Local common brand is

Exit lights Unit suggested
 Audio Equipment List
Technique
Material Picture Specification Unit Ref. Brand
requirements

Local common brand is

Ceiling loudspeaker / Unit /
suggested

Unit Local common brand is /

Microphone / suggested

Local common brand is

Amplifier / Unit /
suggested
Ceiling & corollary equipment

LED strip lights

CCTV introduction

CCTV:

① CCTV consists of hardware (camera, monitoring host, hard disk, computer host

and display) and software (smartphone APP, computer software, cloud service

platform).

② Each store/agent/region can download APP or software on smartphone or

computer and monitor the store through a registered account. (E.g., Hikvision:

CCTV equipment, EZVIZ cloud video)

③ Region/agent could establish a master account on the cloud platform of the

monitoring system to control the sub-accounts of each store, so as to view the

real-time CCTV and recording of all stores.

CCTV equipment list
Applicable
Combo Item Picture Suggested model & specification Price Ref.
area
Camera: Built-in audio dome camera (Model: Hikvision DS-
2CD2327G3E-L)
Camera
Notes: apply appropriate number of cameras according to the store
area, basically no less than 3 cameras

Depends on camera
Applicable to numbers, camera
Combo A- store with sales storage and retail price
CCTV DVR
CCTV set area＞50㎡ in different countries.
DVR: 4-15（Model: Hikvision DS-7608NI-I2 ）
Please refer to local price
Hard drive: 2TB-3TB（Model: Hikvision ST6000VX0023）
of Hikvision.
Notes: choose appropriate camera storage according to the camera
number, basically no less than 3 cameras and storage no less than 2TB
Hard drive

Camera 4M HD flagship (self-select model and brand)

Applicable to
Combo B-
store with sales
single camera
area≤ 50㎡
package
Storage
Dashcam & storage card 128GB (self-select model and brand)
card
CCTV installation specifications
store area M (warehouse
Suggested combo
excluded)
Combo-B:
M≤50㎡
2-4 cameras with 128G storage card each.
Combo-A:
50㎡＜M≤80㎡
2T storage, 6 cameras;
Combo-A:
80㎡＜M≤100㎡
2T storage, 6-8 cameras;
Combo-A:
100㎡＜M≤120㎡
3T storage, 8-10 cameras;
Combo-A:
120㎡＜M≤150㎡
3T storage, 10-12 cameras;
Combo-A:
150㎡＜M≤200㎡
3T storage, 12 cameras;
Combo-A:
M＞ 200㎡
3T storage, 12-15 cameras;

CCTV:
① Provide 2 surveillance options according to store area,
and select appropriate Combo according to the actual
area;
② Reserve cam area on the ceiling that ensures no-dead-
end coverage;
③ Reserve video record for at least 7 days.
CCTV example
 Ceiling Cases
Need a
new
ceiling

Status: Raw ceiling without plasterboard cover, unable
to install luminaires;
Solution: redo the ceiling with plasterboard.
(An store in the mall needs to meet the requirements of
the mall)
Status: old and stained ceiling, poor appearance;
Ceiling is too high to install standard parts;
Solution: redo the ceiling with plasterboard and adjust the height.

After redoing the ceiling, its height from the floor should be no less than 2.8meters (3-3.5 meters is preferred).
 Wall surface
Wood grain composite White latex paint wall
Aluminum Steel
leather surface

Accessories console cabinet

Light box(standard part) (standard part)

Yellow latex paint

Stainless steel baseboard

1. Cover the whole wall surface and column (if there is any)with 9mm plywood board and plasterboard.

2. Screed the whole plasterboard-covered wall surface with putty powder.

3. Sand the wall surface with sandpaper at least 2 times to ensure a even surface without bumps.

4. Grout the gaps in the joints of plasterboards to avoid cracks after the natural stone coating dries.
Main material of wall surface-1

Material Picture Specification Unit Ref. Brand Technique requirements

Steel-wire twined on
Local common brand is extension bolts leads light-
Plasterboard 12mm 1220*2440mm/each
suggested gage steel to frame the
ceiling foundation

Light-gage steel Thickness: 0.8mm ㎡ Local common brand is Plasterboard attached on

suggested light-gage steel

Putty powder / ㎡ Puttying 3 times

Two-layer latex paint, even

HEX
White latex paint ㎡ Nippon/Dulux/Davies surface, and no
#FFFFFF
discoloration

1. Two-layer latex paint,

even surface, and no
HEX discoloration
Yellow latex paint ㎡ Nippon/Dulux/Davies
#fdd00 2. Latex paint color refers
to logo or plane material
color
Main material of wall surface-2

Technique
Material Picture Specification Unit Ref. Price (PHP) Ref. Brand
requirements
Pave 9mm plywood
board first, and then
Local common brand attach plasterboard on
Marine Plyboard 9mm 1220*2440mm/each
is suggested the steel frame and for
the aiot framing.

㎡ Brand: LG Even and seamless

Composite leather / Model: DW548

1. Even and seamless

2. Fix MDF (60mm
height and 12mm
Thickness: 1.2mm
Stainless steel Local common brand thickness) to the wall
Stainless Steel Sheet m
baseboard is suggested with pneumatic nails
(Type-304)
3. Apply sealant onto
brushed stainless steel,
and stick it to MDF.

Stainless Steel: 3mm

Local common brand Smooth, tight and
Stainless Steel Aluminum; Thickness: 1220*2440mm/each
is suggested seamless splicing
0.18mm
Warehouse door specification

Door closer

Blank door lock Finished handle with lock

(concealed buckle)

White latex paint

White latex paint
Baseboard

Blank door front Blank door back

If customers can see the warehouse door, then the color needs to be consistent with the wall
surface and it should be as concealed as possible;
If customers can’t see the warehouse door, the color of the warehouse door is not mandatory.
Warehouse door specification

Material Picture Specification Unit Brand Technique requirements

Local common brand is

Putty powder / ㎡ suggested Puttying 3 times

Two-layer latex paint, even

HEX
White latex paint ㎡ Nippon/Dulux/Davies surface, and no
#FFFFFF
discoloration

Local common brand is

Blank door lock / / /
suggested

/ Local common brand is /

Door closer /
suggested

1. Even and seamless

2. Fix MDF (60mm height
and 12mm thickness) to the
Stainless steel Local common brand is
Thickness: 1.2mm meter wall with pneumatic nails
baseboard suggested
3. Apply sealant onto
brushed stainless steel, and
stick it to MDF.
Background wall

White aluminum plastic

board（glossy）

Yellow luminous logo

(standard part)

LED strip lights

White latex paint

column/wall
Main material of Background wall-1

Techniques
Material Picture Specification Unit Ref. Price (RMB) Brand
requirements
Steel-wire twined on
extension bolts leads
Local common brand
Plasterboard 12mm 1220*2440mm/each light-gage steel to
is suggested
frame the ceiling
foundation
90/㎡

Light-gage steel Thickness: 0.8mm Square meters Local common brand Plasterboard attached
is suggested on light-gage steel

Putty powder / ㎡ Puttying 3 times

28/㎡
Two-layer latex paint,
HEX
White latex paint Square meters Nippon/Dulux /Davies even surface, and no
#FFFFFF
discoloration
Main material of background wall-2

Technique
Material Picture Specification Unit Brand
requirements

White aluminum Panel Thickness: 3mm;

Smooth, tight and
plastic board Aluminum Thickness: 1220*2440mm/each Genify
seamless splicing
(Glossy) 0.18mm

Luminous logo unit Local common brand is According to

standard part
(standard part) suggested construction drawing

LED strip lights 5W/m strip Philips Color temperature: 6500K

Local common brand is

Milk white acrylic 3mm piece /
suggested
Floor

Light gray sealant

Gray matte floor tiles

1. The bonding between the floor tiles and the base should be firm
and free of bulge.

2. The slope of the surface should meet design requirements.

3. The floor surface should be clean and color-consistent. The joint

and periphery should be smooth, the width and depth of the joints
uniform. The floor tiles should be free of quality defects such as
Stainless steel end cracks, corners and lack of corrugation.
molding
4. The size and materials of the adjacent edging should meet desig
requirements, and the corners should be neat and smooth.
 Floor tile example

Need to change Need to change Need to rectify

Status: Old floor tiles, discoloration; Status: Old floor tiles, discoloration; Status: Floor tiles are relatively new and
Solution: change the floor tile to the Solution: change the floor tile to the meet color and material requirements;
standard. standard. Solution: Keep the floor tile but grout and
beautify them.

Comprehensively consider factors such as ground materials, condition, etc., and

determine whether to replace, beautify or retain after region’s review.
Form of Main Floor Materials

Technique
Material Picture Specification Unit Brand
requirements

Gray matte floor tile 600*600mm ㎡ 2mm grouting

CW Depot

Gray sealant / / Even with floor tile

Stainless steel end Local common brand is

/ m Seamless
molding suggested
Power Construction Specification-Wiring layout

Notes:
1. The wiring layout of lights must be placed according to the drawings.
2. Use separate circuit and switch to control A/C, logo light, cashier and plug socket.
3. Reserve telephone lines (if any), network cables, power cables, power amplifier audio line stores and ground sockets in
the ground of cashier area.
4. All the wires must be concealed.
5. Wires should be branded e.g Phelps Dodge
Power Construction Specification-distribution box

• The strong electricity switch must be installed on the

solid wall of the warehouse instead of the cashier;

• The main switch of the distribution box must be

equipped with a leakage protection circuit breaker;

• All the switches need to be labeled with circuit name

after finishing construction.

Extinguishing equipment

Fire sprinkler

Smoke detector
Form of Extinguishing equipment

Technique
Material Picture Specification Unit Brand
requirements

Meet fire protection

Covering radius: 2m- Local common brand
Fire sprinkler Unit requirements of the
2.5m is suggested
shopping mall

Meet fire protection

Local common brand
Smoke detector Covering radius: 6m Unit requirements of the
is suggested
shopping mall

Hang on concealed
Local common brand
Extinguisher Kg Kg wall or inner-
is suggested
warehouse
 Perspective Design: Preliminary

Notes:
1. Actual Design given by owner to be passed in mall admin; all visible changes are need to give a comments
2. Design should only have at least minimal changes
 Construction / Drawing Plan

Notes:
1.Proposal drawing pass to mall admin / Engr. Dept, for evaluation
2. Set of drawings or two-dimensional diagrams used to describe a place or object, or to communicate building or
fabrication instructions. Usually plans are drawn or printed on paper
3. Take 1-2 Weeks to review this drawing plan and revision
 As-Built Plan

Notes:
1. refers to a drawing that shows the EXISTING dimensions and conditions of a building, space, or area same with the drawing plan,
2. Difference between on them this is already APPROVED by Engineering department
3. opposed to a drawing plan which shows the intended or proposed layout of the building
4. Signed with Engineer and Architect for both party
5. Requirement needs of the client for their reference
 Stores Construction Acceptance

Project Key indicator

Storefront facade The overall requirement/effect/size/technique of storefront facade should comply with the drawings.

Ceiling The overall requirement/effect/size/technique of ceiling should comply with the drawings.

Floor should be clean and color-consistent. The joints and periphery should be smooth, the width and depth of the
Floor
joints consistent. The floor tiles should be free of quality defects such as cracks, corners and corrugation.

Wall surface The overall requirement/effect/size/technique of wall surface should comply with the drawings.

Light box/Logo should meet the requirements of the drawings (construction drawings / production drawings). All
Electricity/equipment
lights work normally.

Extinguishing equipment Sprinkler/smoke detection should meet the requirements of the mall (if required)

Who of region/agent should be responsible for liaison in the process of store construction?

store owner ↔store PIC of region/agent(dominant)↔construction liaison of region/agent↔construction

company
EXCLUSIVE STORE
 How to open an
exclusive store

1. Ocular the mall

2. Request store design
3. Negotiate with dealer
4. Request contractor
5. Install / Dress- Up
6. Visual Display Execution
7. Store Management

NOTE: Exclusive store must only do a DRESS UP OR INSTALLATION

SPECIAL APPROVAL: CONSTRUCTION WORKS

 Exclusive Store Opening
Workflow in region

District Channel / KA / Channel Team KA / Channel Team District Channel FILES RETAIL PERSONNEL Procurement PM + RRM
Retail Manager Manager

•All documents • Photos (4 • Procurement •Coordinate if

•Ocular the •Prepare •Prepare •Process PM- HQ
haggling based the timeline is
needed from Minimum) request for
mall. Look photos & contract. region should • Agreements (CKE contractor. on the followed.
for stores sizes, Negotiate Award project. contractor
collected Dealership -
available or
• Verify if the Store
we can request with •Scope of Contracts) • Apply dingtalk
approval for
recommended
is same with the
design given
convert to store dealer. Works should • Sign & Approved
exclusive store • Declare to the
exclusive layout Get their discussed Plans & budgeting and
group for
already Perspective Plan monitoring
store signed • ROI or SO of the
counting.
approval. store if applicable
 Dress Up / Installation
PROJECT FLOW CHART Exclusive Store

Conversion Area Vacant Area

Endorsement Letter

Store Design Request

Compilation Files

Project Request

Bidding & Awarding

Dress Up / Installation

Turn Over / RRM

Compilation Report
SALES RETAIL
Ocular the mall

Standards in selecting a good exclusive store

Location
If near entrance/escalator: 80% of it can be converted to realme
If location is far from entrance/escalator: 50-60% of it can be converted to realme

Side
Choose the side visible to more people. If oppo is on that side, we choose the side near
entrance, opposite oppo. Always choose entrance/front side.
Request for store design
Workflow with HQ

Store design must be requested by RRM on dingtalk

RRM Approvers Artist (Darwin)

• Request • RSH, Joanne • Create design

design on and Sunny based on
dingtalk approves details sent
through CKE: through
Exclusive store dingtalk
design

Note: Include the measurement e.g height, width, length special structure
Negotiate with dealer

If local, RAM must negotiate If KA dealer, KAM must negotiate

• Prepare contract for this local dealer and RSH / •Coordinate with KA & Jeremy for dealer
RAM get approval negotiation
RRM
• Negotiate exclusive store. Get dealer’s
•Negotiate with dealer and get their signature
RAM signature KAM

• Inform RRM for approved proposal and •Inform RRM for approved proposal files needed
RAM files needed KAM

• Inform PM for project execution •Inform PM for project execution

RRM RRM

• Compilation of the Project •Compilation of the Project

PM PM
SALES OPERATION
 Types of Ops for Exclusive

If Sidestreet, store must have SOW If Mall, store must have SOW
•Carpet + Nosing •Carpet + Nosing
Architectural Architectural
Works works

•Installation and Fabrication: Aluminum Composite Panel (PMS 1235C) + consumables;

sealants
•Retouching of wall if needed •Installation and Fabrication: White MDF 3/4 (HEX #FFFFFF) + sealants
•Installation and Fabrication: Aluminum Composite Panel (HEX #FFFFFF) + consumables;
Wall Works Wall Works wirings, screwnuts

•Installation of realme POP + consumables •Installation of realme POP + consumables

Installation of Installation
Modules of Modules

•Egress / Dismantling of Existing Materials in other brand •Egress / Dismantling of Existing Materials in other brand and mobilization
Other Works
Other
Works

Note: Kindly take notes if dealer as for special request or need to make an
additional works
EXCLUSIVE PROJECT OPERATION- DRESS UP / INSTALLATION

Project Project Canvassing Awarding for Billings & Purchasing Mall / Building of Dress Up /
Request Request & Bidding the Project Payment Agreement Permits Installation

D-27 D-24 D-19 D-Day: 17 D-12 D-11 D-8 D-Day: 5

Exclusive store Installation / Dress Up
Workflow in region
If within 20,000php financial authority limit
applicable to sidestreet

RRM Contractor PM

•Apply •Advise the

•Prepare for PM from HQ
dingtalk installation for
request for compilation
RRM Project FAL and and
verificati0n
Manager confirm
project
•Submission •Do a
of Files request to
•(Account execution if
Type- Store above If more than 20,000php
Name) 20,000PHP
PM Contractor

•Apply •Prepare for

dingtalk installation
request and
wait for
procurement
to send PO
Product Assortment
Standard Display V2.0- Horizontal Type
Standard Display V2.0- Horizontal Type
Standard Display V2.0- Vertical Type
Standard Display V3.0- Horizontal Type
Standard Display V2.0- 80% Entrance
Standard Display V2.0- 50% Right & Left
Standard Display V2.0- Sidestreet
SMARTPHONE ASSORTMENT
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Smartphone Assortment
7 & 7 PRO Display (Lay(Experience
Standard – Out) Table Layout)
Phone Assortment on Tables (Concept Stores)
Phone Assortment on Tables (Exclusive) Mall
A- IOT ASSORTMENT
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POSITIONING IOT FOR 2.0
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Positioning of IOT Products for 0.8M Accessories- Exclusive

Lightbox
Size: 0.8M x 0.30M

Layer Hook (1)

Holes:
Size: NA
Items: smartwatch(4), toothbrush (3)
Positioning: Long Items

Layer Hook (2)

Holes:
Size: NA
Items: band (2), bud q (2), buds air (2), classic (1)
Positioning: Big Items

Layer Hook (3)

Holes:
Size: NA
Items: camera (2), bud air neo (2), bud air pro (2), classic (1)
Positioning: small items

Layer Hook (4)

Holes:
Size: NA
Items: cable (3), powerbank (4)
Positioning: Essential products

All size of cabinets made in china has its own rail that can detach anytime
Positioning of IOT Products for 1.2M Accessories- Exclusive & Concept

Lightbox
Size: 1.20M x 0.300M

Layer Hook (1)

Holes:
Size: NA
Items: smartwatch(6), toothbrush (4)
Positioning: Long Items

Layer Hook (2)

Holes:
Size: NA
Items: band (3), bud q (3), buds air (3), classic (2)
Positioning: Small Items

Layer Hook (3)

Holes:
Size: NA
Items: camera (3), bud air neo (3), bud air pro (3), classic (2)
Positioning: small items

Layer Hook (4)

Holes:
Size: NA
Items: cable (5), power bank (6)
Positioning: Essential products

All size of cabinets made in china has its own rail that can detach anytime
Positioning of IOT Products for 1.2M Accessories- Exclusive & Concept

Layer Hook (1)

Holes: #9
Size: NA
Items: smartwatch (11)
Positioning: wearables Item

Layer Hook (2)

Holes: #9
Size: NA
Items toothbrush (11)
Positioning: hygiene product

Layer Hook (3)

Holes:
Size: NA
Items: band (3), buds q (3), buds air, classic (2)
Positioning: wearables

Layer Hook (4)

Holes:
Size: NA
Items: camera (3), buds air pro (3), buds neo (3), classic
(2)
Positioning:
Layer Hook (5)
Holes:
Size: NA
Items cable (5), powerbank (6)
Positioning: Essential Products

All size of cabinets made in china has its own rail that can detach anytime
MOCK UP DISPLAY FOR 2.4M Accessories
POSITIONING IOT FOR 3.0
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MOCK UP FOR 1.2M rv2- Accessories (Right)

LIGHTBOX: IOT Image

Size 120cm (W) x 44cm (H)

Hook (1)
Holes: #9
Size: NA
Items: Band (2) , toothbrush, cable, powerbank (2)
Positioning: Low Price or ROI

Hook (2)
Holes: #10
Size: NA
Items: band, Buds Air, Buds Neo, Buds Q, Bud
Classic
Positioning: Low Price or ROI High Class

Live Demo Unit Section

Holes: NA
Size: NA
Items: Smartwatch, Band, Buds Air, Buds Q
Positioning: Product that at least have
security alarm

Shelve (1)
Holes: #8
Size: 28cm (W) x 28.5 (H)
Items: Buds Q, small products display
Positioning: TBD

Shelve (2)
Holes: #10
Size: 28cm (W) x 30cm (H)
Items: Toothbrush, Power bank, bud classic
Positioning: Hygiene and emergency products

Shelve (3)
Holes: NA
Size: 30cm (W) x 33cm (H)
Items: Weighing Scale, Wireless Bud
Positioning: Big Products

(Left) (Right)
MOCK UP FOR 1.2M for 1.2M rv2- Lifestyle (Left)

LIGHTBOX: Lifestyle Image

Size 120cm (W) x 44cm (H)

Hook (1)
Holes: #9
Size: NA
Items: Adventurer Bagpack
Positioning:

Live Demo Unit Section

Holes: NA
Size: NA
Items: Humidifier, smart camera

Shelve (1)
Holes: #8
Size: 28cm (W) x 28.5 (H)
Items: Buds Q, small products display
Positioning: TBD

Shelve (2)
Holes: #10
Size: 28cm (W) x 30cm (H)
Items: Toothbrush, Power bank, bud classic
Positioning: Hygiene and emergency products

Shelve (3)
Holes: NA
Size: 30cm (W) x 33cm (H)
Items: Weighing Scale, Wireless Bud
Positioning: Big Products
Lifetsyle Cabinet should be always nearby in cashier wall
MOCK UP FOR 3.6M Accessories
 MOCK UP FOR 2M Mounted Table rev1

(Left) (Right)
Door Entrance Stock Room

Display (1) Display (2) Display (3) Display (4)

Size: NA Size: NA Size: NA Size: NA
Items: smart Items: realme Items: Buds Items: Bud Q
watch band Air Positioning: with
Positioning: Positioning: Positioning: Security
High Value High Value with Security
with Security with Security

Info: Some of the concept has 1, 2 or 3 table ideal type is 2 every store, always place
big product on the left side beside of the door entrance since this not easily get
caught and security alarm.
MOCK UP FOR 1.2M Mounted Table rv1

(Left) (Right)
Door Entrance Stock Room

Display (1) Display (2) Display (3)

Size: NA Size: NA Size: NA
Items: Smart Items: realme Items: Weighing
Camera band Scale
Positioning: Positioning: Positioning:
High Value compliment compliment
with Security with Display 1 with Display 1

Info: Some of the concept has 1, 2 or 3 table ideal type is 2 every store, always place big product on the
left side beside of the door entrance since this not easily get caught and security alarm.
Positioning of Luggage for 60SQM above

Materials: Wood Finish

# of Rows: 5 rows
Dimensions: ??
Middle Column:
Size: NA
Items: Kettle, Rice Cooker
Positioning: Neccesity

Middle Column:
Size: NA
Items: Bag
Materials: Polypropylene Positioning: Necessity
# of Rows: 5 rows
Dimensions: ??

First Column:
Size: NA
Items Luggage
Materials: Polycarbonate Positioning: Long Items
# of Rows: 5 rows
Dimensions: ??
Positioning of Luggage Platform for 59SQM below

Materials: Wood Finish

# of Rows: 3 rows
Dimensions:
Middle Column:
Size: NA
Items: Kettle, Rice Cooker
Positioning: Neccesity

Middle Column:
Size: NA
Items: Bag
Materials: Polypropylene Positioning: Neccesity
# of Rows: 3 rows
Dimensions: ??

First Column:
Size: NA
Items Luggage
Materials: Polycarbonate Positioning: Long Items
# of Rows: 3 rows
Dimensions: ??

Note: Consider the space of the area

ACTIVITIES
Grand Store Opening for CKE
Standard (region’s initiative)
• Opening program drafted based on mall
tiering, organized on regular schedules
• Usually includes ribbon cutting, store
blessing, freebies, small activity
SM Trece Martires SM San Jose del Monte
Special (HQ’s initiative)
• Opening program specially organized to
celebrate a milestone such as first stores,
brand anniversary, product launch, festival
or holiday
• Usually includes an opening program with
video team, media, raffle, a special
activity
SM Fairview SM Iloilo
First realme concept store in PH Flagship store opened on
realme’s 1st anniversary
Mall Classification
Following standard opening

Tier A Tier B Tier C

Top 1-20 Malls Top 21-50 Malls Top 51-100+ Malls
Upcoming SM Malls and Upcoming Robinsons and
premier Ayala Malls non-premier Ayala Malls

Kiosk Kiosk Kiosk

Flowers – 5,000 Flowers – 5,000 Flowers – 5,000
Priest Fee – 1,000 Priest Fee – 1,000 Total = 5,000
Total = 6,000 Total = 6,000
Concept
Concept Concept Flowers – 5,000
Flowers – 5,000 Flowers – 5,000 Ribbon – 250
Ribbon – 250 Ribbon – 250 Priest Fee – 1,000
Priest Fee – 1,000 Priest Fee – 1,000 Total = 6,250
Dragon Dance – 8,500 Total = 6,250
Cake & Wine – 5,000
Total = 19,750
Malls Classification
TIER A TIER B TIER B

1. SM North Edsa 21. SM Sta Mesa 41. SM Novaliches

2. SM Megamall 22. SM Iloilo 42. SM Gensan
3. SM Fairview 23. SM Bacolod 43. Gaisano Kalibo
4. SM Mall of Asia 24. SM Baliwag 44. Festival Mall Alabang
5. SM Calamba 25. Sta Lucia Grand Mall
45. Robinsons Antipolo
6. SM Clark 26. Glorietta
27. SM Legazpi 46. Tutuban Mall
7. SM San Lazaro
28. SM Sucat 47. Robinsons Imus
8. Market Markte
9. SM Sta Rosa 29. SM Valenzuela 48. SM Ecoland Davao
10. SM Pampanga 30. SM Tarlac 49. Sm Rosario
11. SM Dasmariñas 31. SM Taytay 50. Waltermart Tanauan
12. SM Cebu 32. SM Lucena
13. SM Marilao 33. SM San Pablo TIER C
14. SM Lipa 34. Ever Gotesco
15. SM Manila 35. Robinsons Malolos Top 51-100 Malls
16. SM Bicutan 36. SM Southmall
17. Robinsons Manila 37. SM San Mateo
18. SM Bacoor 38. SM Trece Martires
19. Gmall Davao 39. SM Cubao
20. SM Naga 40. Gmall Tagum
MEMO
VISUAL OPERATION-POLICY
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202101-001
MEMO FOR OPERATION (Site- Visit)
• Site-visit is required in every ongoing concept store project for 1st Inspection, 2nd Inspection,
and Soft / Grand Opening in order to ensure quality and timeliness; Monitoring is needed for
exclusive stores as per advised of Project Manager or contractor(s)

• Tracking Recessed Type • Track not on recessed type

• Cover all branding wall of Matte Type ACP
• Laminated Vinyl covered whole cabinet area
• Logo Height is on standard minimum
• Aluminum panel should cover the whole branding wall area
• Laminated vinyl was not visible, chip wood is expose
• Logo Height is not on standard minimum
• No Baseboard Linear
• No Led Strip In branding wall
 MEMO FOR OPERATION (Completion Report)- Concept

Before declaring or posting to the National Retail Development Group, DRM, RRM, or should submit the photos & videos to
Project Manager (PM) to check if it is compliant to retail image standards before the soft opening begins
MEMO FOR OPERATION (Completion Report)- Exclusive

Standard LDU’s & Set are not met

4 Photos atleast: Front, VB

Locations
MEMO FOR OPERATION (Inventory Data)
CONCEPT & EXCLUSIVE

POP & POSM should have enough stocks per store. Make sure to request the quantity per materials needed for every store and
update on the group if the POP/POSM are already received prior to the opening of the store. (OSM List will depends on the
perspective design)
MEMO FOR OPERATION (Completion Files)
Complete files be attached in one folder send to the Project Manager (PM) or
attach in Dingtalk if needed before the execution begins.

CONCEPT STORE

❖ Photos (6 Minimum); Front Store, Right View, Left View, Equiangular View, Ceiling View,
Floor View, Stockroom EXCLUSIVE STORE
❖ Clear Copies of Blow-Up Plan & Floor Plan ❖ Photos (4 Minimum); Front Store, Occupy Location, Photos with Dimension
❖ Design Concept ❖ Agreements (CKE Dealership - Contracts)
❖ Award Notice of Dealer or Sign Agreement ❖ Sign & Approved Plans & Perspective Plan
❖ Dealer’s Info (RKA) and Mall’s Info (Officer-In-Charge) ❖ ROI or SO of the store if applicable
❖ Competitor Sell Out if applicable ❖ Additional Notes for Dress Up / Installation
❖ ROI of the store if applicable

❖ Additional Notes
OSM FIFO SYSTEMNATIONWIDE
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202101-001
MEMO FOR OPERATION (FIFO of OSM and Proper Storage)

CONCEPT & EXCLUSIVE

• Crates are in exposed in environment such as: rain, sharped

items
• Crates are not sealed
• Items are organized from light to heavy materials
• Items are placed in not exposed environments