Nudges

Amit Kumar Chaudhary - 23020841090

Rohan Sareen - 2302084
Madhu Sah
Abhishek Pandey
Hanu Warwade

 Contents

Content INTRODUCTION ON NUDGES

Summary TYPES OF NUDGES

BIASES INTRODUCTION

CASE - 1

CASE - 2

CASE - 3

CASE - 4

BIASES USED
What is Nudge ?
Giving someone a gentle push
or encouragement to make a
certain choice or take a
particular action, without
forcing or pressuring them.

Nudges are gentle ways to

guide people's decisions and
actions.
TYPES OF NUDGES
Defaults: Setting a certain choice as the default.
Feedback: Providing information about behavior.
Social: Showing what others are doing.
Timing: Sending reminders at key moments.
Incentives: Offering rewards for certain actions.
Visual: Using images and design to influence.
Ease: Making desired actions easier to do.
Personalized: Tailoring nudges to individuals.
Expectations: Creating positive outlooks.
Commitment: Encouraging small commitments.
Brand Kit
INTRODUCTION TO BIASES
Nudges are meant to guide decisions,
but sometimes they can include our
own hidden preferences without us
knowing.
These hidden preferences are called
biases, and they can sway the nudges
we design.
Biases in nudges can affect how well
they work and whether they're fair to
everyone.
Being aware of biases helps us create
nudges that are more neutral and
genuinely helpful.
1. To reduce food wastage at Symbiosis
Bengaluru Mess and cafeteria

We’re using “nudges,” which are clever

ways to guide people to make better
choices without forcing them.
In college mess and cafeteria, it’s really
important to tackle food waste because:

Saves Money
Helps the Environment
More Food for Everyone
Sets a Good Example
STRATEGIES Use smaller plate

Take only what you can eat

Regular menu rotation :

15
Take just enough so nothing goes to waste." This works
because it plays on the idea that people don't like to waste
things, and they might think twice before taking too much
food

By using smaller plates for serving food, it tricks our brains

into thinking we’re eating more than we actually are.

Introduce variety in the menu to keep students

interested and reduce predictability, leading to less plate
waste.
2. To motivate people to segregate dry and wet
waste at the institute cafeteria and mess

waste segregation is an
important practice to
promote recycling and
proper disposal.

We can turn waste

segregation into a game or
competition. This will help to
get people involved and
make it more enjoyable.
STRATEGIES Dumping system design

source seperation

15
Use separate dustbin for different waste streams to avoid
contamination and ensure proper disposal or recycling.

Separate different types of waste right at the place where

it is generated and sort into distinct categories before it
even reaches the collection point.

This strategy focuses on establishing facilities and processes

that allow segregated waste to be properly recycled or
processed.
3. To encourage SIBM B students to use the stairs

Stair climbing offers a

range of physical, mental,
and environmental
benefits.

7 minutes of stair climbing

a day reduces more than
half the risk of a heart
attack over 10 years.
 STRATEGIES

Health fitness Relief from lift crowd Save electricity

15
Climbing stairs burns more calories than many other
activities. It can contribute to weight management and
assist in achieving fitness goals.

Save yourself from the rush of getting a place to enter

elevator or lift. Skip lines, save time with stairs.

Stairs save energy, help the environment as elevator can

consume large amount of electricity.
 3. To reduce the electricity usage on Symbiosis
campus

saving electricity
contributes to a healthier
environment, a more
sustainable energy future,
and improved well-being
for both people and the
planet.
STRATEGIES

Awareness Engaging activities

15
Use appropriate language to explain why saving electricity
matters and how it helps the planet.

Showhow elect ricity is generated and the resources

required, helping them understand the need for
conservation.

Encourage turning off lights when leaving a room, and use

natural light during the day.
 BIASES USED
1 . Present bias - Present bias is the tendency to settle for a smaller present
reward rather than wait for a larger future reward, in a trade-off situation.

2 . Availability Bias - In behavioral economics, recency bias (also known as

availability bias) is the tendency for people to overweight new information or
events without considering the objective probabilities of those events over
the long run.

3 . Scarcity Bias - When an object or resource is less readily available (e.g,

due to limited quantity or time), we tend to perceive it as more valuable