STRATEGIC SERVICE VISION

Service Delivery Operating Service Concept Target market Segment

System Strategy

The small seller can Easy to use, Value-seeking customer

sell their good on a different modes
single platform of payments,
across India. personalized Psychographic- Passion
seller-buyer to start their own
Any number of interaction. business
buyers and sellers Demographic- Women
can interact at any Buying goods at aged 25-45
time. a reasonable Geographic- India
price from small
Images of the sellers.
products are One area that Meesho
provided by verified has addressed is, it has
resellers. created an aggregate
platform that connects
resellers and suppliers to
the customer base
throughout the country.

There was a high

commission that sellers
had to pay on established
platforms such as
Amazon and Flipkart.
However, while listing on
Meesho, no such charge
is levied.