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  • IpsosKE Times

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    ObaraBrian
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    Understanding consumer sentiment across different industries is important for connecting with customers and supporting them during difficult economic times. A new report analyzes how consumers are reacting to categories like food, beverages, retail, health and wellness, and provides insights on each industry to help brands navigate challenges and safeguard growth. Market researchers at Ipsos collect consumer data and can share further details on trends in specific sectors.

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    IpsosKE Times

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    Understanding consumer sentiment across different industries is important for connecting with customers and supporting them during difficult economic times. A new report analyzes how consumers are reacting to categories like food, beverages, retail, health and wellness, and provides insights on each industry to help brands navigate challenges and safeguard growth. Market researchers at Ipsos collect consumer data and can share further details on trends in specific sectors.

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    © All Rights Reserved
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    7 views1 page

    IpsosKE Times

    Uploaded by

    ObaraBrian
    Understanding consumer sentiment across different industries is important for connecting with customers and supporting them during difficult economic times. A new report analyzes how consumers are reacting to categories like food, beverages, retail, health and wellness, and provides insights on each industry to help brands navigate challenges and safeguard growth. Market researchers at Ipsos collect consumer data and can share further details on trends in specific sectors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 1

    TIMES ARE Understanding consumer sentiment

    is critical to connecting with them to

    TOUGH
    safeguard business growth.
    Get to know how consumers are
    reacting to your category;

    CONSUMERS ARE
    STRETCHED &
    Alcoholic Food and Quick Service Apparel and
    beverages groceries Restaurants fashion

    STRESSED
    ...but they expect brands to support Beauty and
    personal care
    Home appliances Automotive and
    and electronics transportation
    Health and
    wellness
    them through these difficult times

    Communication Office supplies Pet supplies Financial


    services

    Education and Pharmaceuticals Travel and Toys and


    books and healthcare tourism games

    Home Environmental Technology and Home decor


    improvement and sustainable gadgets and furnishings
    and construction products

    CONTACT IPSOS AT:


    Mugwe.Njuguna@ipsos.com
    Sports and Entertainment
    OR
    fitness and media
    Enock.Wandera@ipsos.com

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