Professional Documents
Culture Documents
Promotional Plan-Shannen
Promotional Plan-Shannen
It contains a detailed strategy for reaching customers by expanding your business or marketing a
particular product. A promotion plan highlights key elements of a company's strategy and creates a clear
roadmap to help achieve business goals.
To accomplish the achievement of business goals, the promotion strategy encompasses every marketing
tool utilized in the effort of communicating with the customers. This includes:
1. Advertising. Includes the advertising budget, creative message(s), and at least the
first quarter's media schedule.
2. Packaging
Aside from protecting and keeping the product safe and enhancing usability,
packaging strengthens your brand’s identity and connects it to the customers. Packaging
is like a book that tells about your product and also your company.
3. Public Relations
A business needs to connect and build relationships with the audience. This is
how Public relations aid or improve brand promotions. Public Relations distinguish your
brand from the competition and provide ideas for the media platforms that are always
on the hunt for content for their audiences. In short, effective Public Relations would get
you steps ahead of your competitors. Sponsorship and solicitation are examples of public
relations.
Companies also use PR to promote products and supplement their sales efforts.
PR is often perceived as more neutral and objective than other forms of promotion
because much of the information is tailored to sound as if it has been created by an
organization independent of the seller. Many companies have internal PR departments
to find and create public relations opportunities for them
4. Sales Promotion
5. Personal Sales
The interaction between the buyer and seller during personal sales can occur in
person, by telephone, or via another technology. Whatever medium is used, developing
a relationship with the buyer is usually something the seller desires. When you interview
for internships or full-time positions and try to convince potential employers to hire you,
you are engaging in personal selling. The interview is very similar to a buyer-seller
situation. Both the buyer and seller have objectives they hope to achieve. Although
business-to-business markets utilize more personal selling, some business-to-consumer
markets do as well.
SALES POTENTIAL
Once the market has been researched and analyzed, conclusions need to be developed that
will supply a quantitative outlook concerning the potential of the business.
Sales potential results are very important for a company in determining whether to enter a
market or not depending on the estimated profitability from sales potential. It is a figure indicating the
maximum or total sales from all prospective buyers of the product
Most business plans will project revenue for up to three years, although five-year projections
are becoming increasingly popular among lenders.