2018 estimated population

2018 estimated population

Under 1 13,232 0.024661 15503.8369449381
1-4 49,823 0.092855 58377.2421484018
5-9 58,374 0.108792 68396.3858693937
10-14 55,826 0.104043 65410.9130356798
15-19 57,566 0.107286 67449.6582203981
20-24 55,460 0.103361 64982.0735313081
25-29 46,446 0.086562 54420.4361203594
30-34 42,314 0.078861 49579.002152971
35-39 37,052 0.069054 43413.5555081505
40-44 33,213 0.061899 38915.4274827864
45-49 26,747 0.049848 31339.2629055517
50-54 20,849 0.038856 24428.6197449376
55-59 14,714 0.027423 17240.2854298534
60-64 10,004 0.018644 11721.6131194952
65-69 6,070 0.011313 7112.17429381608
70-74 4,324 0.008059 5066.39895328843
75-79 2,507 0.004672 2937.43343568318
80 and over 2,045 0.003811 2396.11143836143
Total 536,566 628690.430335374
 Total Projected
Age Range Percentage
Population
15-19 67449.6582203981 24.10%
20-24 64982.0735313081 23.22%
25-29 54420.4361203594 19.45%
30-34 49579.002152971 17.72%
35-39 43413.5555081505 15.51%
TOTAL 279,845

MARKET SIZE
PARTICULARS TOTAL
Projected 2016 Population
Ages 15-39 279,845

Less: Poverty Rate (21.60%) 60,446

Total Population 219,398
Multiply by: Percentage of
Willing Respondents 90%

Total Market Size 197,458

No. of Respondents Slovin's Formula
24 238,838
23 2389.38
19 TOTAL RESPONDENTS 99.9581481388
18
16
100
 No. of Willing Respondents

Customized
Customized Sneaker
Sneakers and T-shirts Remake Jeans Bag
High Tops
High Tops

Particulars

T-shirt Imprinting
T

Galaxy Designs

Galaxy Designs
O

Shoulder Bag
Off-shoulder
Accessorize
T

Back Pack
Colouring

Sling Bag
Crop Top
Doodling

Doodling
A

Tattered
L

(a)
Once a month 12 17 15 13 5 11 5 13 20 12 14 10 147 21%
Twice a month 18 14 16 14 5 9 6 12 17 10 15 8 144 32%
Quarterly 13 17 13 15 5 5 3 17 21 12 18 12 151 23%
Annually 14 18 16 10 3 9 4 16 22 10 20 11 153 25%
TOTAL (b) 57 66 60 52 18 34 18 58 80 44 67 41 595
 Table 3
Average Frequency
Percentage

Customized Sneakers and

T-shirts Remake Jeans Bag
High Tops

T-shirt Imprinting

FREQUENCY
Galaxy Designs

Galaxy Designs

Shoulder Bag
Off-shoulder
Accessorize

Back Pack
Colouring

Sling Bag
Crop Top

Tattered
(a/b) (c)
26% 25% 25% 28% 32% 28% 22% 25% 27% 21% 24% 12
21% 27% 27% 28% 26% 33% 21% 21% 23% 22% 20% 24
26% 22% 29% 28% 15% 17% 29% 26% 27% 27% 29% 4
27% 27% 19% 17% 26% 22% 28% 28% 23% 30% 27% 1
 Average Frequency

Customized Sneakers and

T-shirts Remake Jeans Bag
High Tops

T-shirt Imprinting
Galaxy Designs

Galaxy Designs

Shoulder Bag
Off-shoulder
Accessorize

Back Pack
Colouring

Sling Bag
Crop Top
Doodling

Tattered
[(a/b)xc]
2.53 3.09 3.00 3.00 3.33 0.82 0.86 0.67 0.75 0.91 0.17 0.21
7.58 5.09 6.40 6.46 6.67 2.01 1.70 1.32 1.37 1.52 0.45 0.33
0.91 1.03 0.87 1.15 1.11 0.13 0.17 0.25 0.30 0.30 0.04 0.05
0.25 0.27 0.27 0.19 0.17 0.07 0.06 0.07 0.05 0.04 0.02 0.02
11.26 9.48 10.53 10.81 11.28 3.02 2.79 2.32 2.48 2.77 0.68 0.61
68.03
 Table No. 2
Market Demand
Particulars Customized Sneakers and High Tops
Galaxy
Doodling Colouring Accessorize Crop Top
Designs
Target Market Size 197,458 197,458 197,458 197,458 197,458
Percentage of willing respondents 10% 11% 10% 9% 3%
Market size per product 18916.1865297 21902.9528 19911.77529 17256.87192 5973.53259
Less: Margin of error (10%) 1891.61865297 2190.29528 1991.177529 1725.687192 597.353259
Market size (net of margin error) 17024.5678767 19712.6575 17920.59776 15531.18473 5376.17933
Multiply: Average frequency in a y 11.26 9.48 10.53 10.81 11.28
Total Market Demand 120,897.88

0.56

0.6803
 Table No. 2
Market Demand
T-shirts Remake Jeans Bag
Galaxy T-shirt
Off-shoulder Tattered Sling Bag Back Pack Shoulder Bag
Designs Imprinting
197,458 197,458 197,458 197,458 197,458 197,458 197,458
6% 3% 10% 13% 7% 11% 7%
11283.3393 5973.53259 19248.0495 26549.0337 14601.9685 22234.815745 13606.3797845
1128.33393 597.353259 1924.80495 2654.90337 1460.19685 2223.4815745 1360.63797845
10155.0054 5376.17933 17323.2445 23894.1304 13141.7717 20011.334171 12245.7418061
3.02 2.79 2.32 2.48 2.77 0.68 0.61

197458.43833622
19745.843833622
177712.5945026
120897.87804012
177712.595
68.03
 ANNUAL ESTIMATED CAPACITY OF EXISTING
COMPETITORS
Average Total Operating Total
Existing Average
Consumption Costumer Days Per Consumers
Boutiques Daily Sales
Per Costumer Per Day Year in a Year

Gloczar Gen. Mdse 4,500 150 30 365 10,950

Lee Amor 25,000 200 125 365 45,625

Kuya Kim 6,000 100 60 365 21,900

Lavender Tales 4,500 150 30 365 10,950

TOTAL 89,425

Divide by: Total No. Competitor in Prk. Malakas

4

Average Customer per Store

22,356
Multiply by: Total No. of Boutiques/Clothing Shops in GenSan 32
TOTAL SUPPLY IN GENSAN 715,400
 CAPACITY
ESTIMATED MARKET SHARE
COMPUTATION
Total Minutes of
Annual Supply 21,024 Service Per Day
from 8 am to 8 pm
(12 hrs*60 mins)
Divided by: No. of
Total Demand 197,458 Minutes to Cater
Each Customer

Multiply by:
ESTIMATED MARKET SHARE 10.65% Remodelling/
Redesigning Crew

Estimated No. of
Customers per Day
Multiply by: Service
Days in a Year
Total Capacity in per
Year
Percentage to be
Catered

ESTIMATED
ANNUAL SUPPLY
CAPACITY
MPUTATION

720

20

72

365

26,280

80%

21,024
 Plain Sneakers & High Tops (New)*

Class Purchase Price Mark up (%) Sales Price

A** 500 50% 750

B 300 50% 450
*color for the shoes are all white
**class A brands will be replica of Converse

Doodling Service
Designs Price (w/out color) Price (with color)*

Random lines and characters 100 130

Geometric Shapes 100 130

Cartoon Characters 150 200

Anime Characters 250 350

*colors will be chosen by the designer

Coloring Service
Price

Any Color (ROYGBIV) 250

*colors will be chosen by the customer

Accesorizing Service
Accessories* Purchase Price Labor cost Sales Price
Ribbons (meter) 5 5 10
Spikes (pack) 50 20 70
Belts** 50 100 150
Crystals (pack) 25 25 50
Glitters (pack) 25 35 60
Zippers 30 50 80
*the customer may choose more than one accessory
**price may vary per design of the belt and no. of belts installed in the shoes

Galaxy Designs Service*

Price

Any Color Combinations 300

*color combinations will be chosen by the customers
 Jeans Bag*
Design Ready-made Jeans Bag DIY Jeans Bag
Sling Bag 250 200
Shoulder Bag 350 300
Back Pack 400 350
*accessories may be added to the bags with additional fees
 Plain T-shirts Roundneck (New)* Plain T-shirts Roundneck (New

Purchase Purchase Price

Sizes Mark up (%) Sales Price Sizes
Price (White) (Light Colors)

Extra small 72 50% 108 Extra small 77

Small 76 50% 114 Small 81
Medium 80 50% 120 Medium 85
Large 84 50% 126 Large 89
Extra large 88 50% 132 Extra large 93
*brand of the shirts will be Yalex Red Label *brand of the shirts will be Yalex Red

Crop Top Service Off-shoulder Service

Designs Price Labor Cost Total Designs Price

Ready-Made Ready-Made
250 250 250
Crop Top Off-shoulder

DIY Off-
DIY Crop Top 200 200
shoulder
n T-shirts Roundneck (New)* Plain T-shirts Roundneck (New)*

Purchase Price
Mark up (%) Sales Price Sizes Mark up (%)
(Dark Colors)

50% 115.5 Extra small 83 50%

50% 121.5 Small 87 50%
50% 127.5 Medium 91 50%
50% 133.5 Large 95 50%
50% 139.5 Extra large 99 50%
of the shirts will be Yalex Red Label *brand of the shirts will be Yalex Red Label

Off-shoulder Service Tattered Service

Labor Cost Total Designs Price

Ready-Made
250 150
Tattered

200 200 DIY Tattered

eck (New)* Plain T-shirts V-neck (New)*

Purchase Price
Sales Price Sizes Mark up (%) Sales Price
(White)

124.5 Extra small 76 50% 114

130.5 Small 80 50% 120
136.5 Medium 84 50% 126
142.5 Large 88 50% 132
148.5 Extra large 92 50% 138
Yalex Red Label *brand of the shirts will be Yalex

attered Service Galaxy Designs Service

Labor Cost Total Designs Price Labor Cost

Ready-Made
150 300
Galaxy Shirts

DIY Galaxy
100 100 250
Shirts
 Plain T-shirts Vneck (New)*

Purchase Price
Sizes Mark up (%) Sales Price
(Light Colors)

Extra small 81 50% 121.5

Small 85 50% 127.5
Medium 89 50% 133.5
Large 93 50% 139.5
Extra large 97 50% 145.5
*brand of the shirts will be Yalex

ce T-shirt Printing Service

Total Designs Price Labor Cost Total

Ready-Made
300 250 250
Imprinted Shirts

DIY Imprinted
250 200 200
Shirts*
*price will vary in accordance to the imprinted design
 Plain T-shirts Vneck (New)*

Purchase Price
Sizes Mark up (%) Sales Price
(Dark Colors)

Extra small 87 50% 130.5

Small 91 50% 136.5
Medium 95 50% 142.5
Large 99 50% 148.5
Extra large 103 50% 154.5
*brand of the shirts will be Yalex
 Personnel Monthly Salary Structure
Personnel No. of Employees Gross Pay Yearly
Manager 1 10,000 120,000
Cashier 1 7,500 90,000
Designer 2 8,250 99,000
TOTAL 4 309,000
 Pre-Operating Activities Number of Months
1 2 3 4 5
Feasibility Study Project
Selection and Preparation of the Target Location
Securing of Business Permits, Licenses, and Insurance
Exterior and Interior Designing
Acquisition of Supplies and Equipment
Hiring and Orientation of Employees
Start of Business Operation
onths
6 7
 Table No. 15
Equipment and Machineries
Particulars Quantity Cost Per Item Unit Cost

WCARH010EA Carrier 1HP Window Aircon 1 30,500 30,500

Standard SOF16R Orbit Fan 2 4500 9,000

Cyclone Fire Extinguisher 10lbs. ABC Dry
Chemical 1 2500 2,500
High Quality DIY Double Pole Stainless Steel
Clothes Rack 2 650 1,300
Acer Aspire TC 710 21.5” Core i5 4FB
Windows 10 Desktop PC
1 40,600 40,600

Double Capacity 6 Layer Shoe Rack Shoe

Cabinet 1 500 500
Quorion QMP18 Cash Register 1 21,250 21,250
Frameless Flat Mirror 18X24" 2 1,050 2,100
Generator 1 62,500.00 62,500
1080.8
O Life Desk Organizer Set B G00 Smart Block 2 540.4
CCTV 2 15,500 31000

650.56
Stainless Steel Stackable Shoe Rack 4 layers 1 650.56
TOTAL 202,981

Table No. 18
Furniture and Fixtures
Particulars Quantity Cost per Item Total Cost
Table (Manager) 1 5,500 5500
Tables (Designers) 2 4,500 9,000
L-table (Cashier) 1 10,650 5,799
Chair set (2) 1 5,640 5,640
Chairs 6 4,530 27,180
TOTAL 53,119

Table No. 16
Workshop Supplies
Particulars Quantity Cost per Item Total Cost
Krylon Shoe Sealant 4 373.42 1,494
Dritz 1674 Fray Check Liquid Seam Sealant
0.75-Ounce 2
457.88 916
Fevicyrl No Stitch Fabric Glue 80 mL 3 300 900
Westcott 8" Straight Titanium Bonded Scissors
Set 1
711.74 712
Needle and Thread Set 1 153 153
Apple Barrel Acrylic Paint Set 1 919.31 919
Colour Mixing Palette 2 120 240
Tulip Fabric Glitter Spray Set 2 2,091 4,182
Mongol Pencil with Eraser No. 2 12's 1 84.75 85
CVS Acetone Nail Polish Remover 236 mL 4 152.12 608
Cleene Cotton Roll 50 g 3 46.88 141
1 pc Blue Color Painter's Tape 2 399 798
Hipgirl 40 Yards 3/8" Grosgrain Fabric Ribbon
2
Set 282.36 565
500 sets Silver Pyramid Studs Rivet Spike
1
Spots Square Leather Craft DIY Rock Punk 501.12 501
Mandala Crafts 50 Yards 5mm Wide Jewelry
Making Flat Micro Fiber Lace Faux Suede 1
Leather Cord (5mm, Cream) 737.18 737
Paxcoo 100Pcs 9 Inch Nylon Coil Zippers Bulk for Sewing Crafts (Assorted Colors)
2
609.99 1,220
Outus 12 Pack Painting Sponge Synthetic Artist 1 442.1 442
Sponges
Mabis Retractable Tape Measure 2 202.99 406
200 Pcs Pearl Head Sewing Pins 1 202.99 203
Hot Melt Glue Gun 3 150 450
Avery T-shirt Transfer Paper for Light and Dark
2
Shirts (25 pcs.) 617.62 1,235
Stainless Steel S Hook Pot Hanger - Round 10
3
Pack Heavy Duty Polished Metal 164.76 494
Rhinestone Hot-Fix Applicator Wand Kit: Setter
Heat Bedazzler Tool with Tweezers, 750 Glass 2
and Muticolor Stones. 1,363 2,726
TOTAL 20,127
 Table No. 17
Workshop Equipments

Particulars Quantity Cost Per Item

Acer Aspire TC 710 21.5” Core i5 4FB
1
Windows 10 Desktop PC 40,600
1
Epson L120 Single Function Printer 7,650
LHR FHSM-700 Double Thread Automatic 4
Pedal Sewing Machine 8650
Nikon Tough Mama NFI-L1 Flat Iron Dry 2
Lite 1500
Dual Action 3 Airbrush Air Compressor Kit
Body Craft Illustration Tattoo Painting Art 1
Spray Gun Set 2540
TOTAL

364,617
Unit Cost

40,600

7,650

34,600

3,000

2,540
88,390