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Background Study

There are numerous home delivery restaurants across the world. Customers can

opt to have the meal delivered to their homes or picked up instead of going to the

location and waiting for their order. A sort of electronic trade called home delivery food

allows customers to make simple online food purchases using a web browser.

FoodPanda is another popular home delivery meal service. In addition, home delivery

food facilitates their time convenience while encouraging a physical relationship with

food purchase through good application.

Statement of the Problem

The quality of the food is typically the biggest issue clients with home delivery

encounter. Customers will mostly provide feedback on the food's quality. They check

the price before placing their order because they want to make sure the meal is of high

quality. Even though the price is high, a consumer will purchase food once they are

satisfied with the food's quality. The consumer will discover that the food is not of

sufficient quality and has a somewhat disagreeable taste once it has been delivered. In

other words, decreased customer satisfaction and potential dissatisfaction may result in

a loss of confidence in the reliability of home delivery of food. Major problem also is that

there are times where the home delivery organization, Mainly, the delivaryman will get

an order from a customer and get an immediate and unexpected response that will ruin

their livelihood, which is cancelling the order right after the deliveryman approves their
order, In so makes the employees loss faith and passion in working for their

organization.
Management Plan for FoodPanda

Clarify organizational goals To expand its market share, increase revenue,


improve customer satisfaction, build a strong
brand, enhance operational efficiency, and
foster a culture of innovation.

Develop a customer acquisition and To develop a customer acquisition and


retention strategy retention strategy, Foodpanda can identify its
target customer base, optimize the ordering
process, establish a loyalty program,
personalize promotions, respond to customer
feedback, and leverage customer referrals.

Optimize delivery operations To optimize delivery operations, Foodpanda


can use route optimization software, real-time
tracking, technology investment, quality
control procedures, staffing optimization,
multiple delivery options, and training and
incentivizing delivery personnel to improve
the customer experience, increase loyalty,
and reduce costs, and ensure that customers
receive their orders quickly and in good
condition.

Build a strong vendor network To build a strong vendor network, Foodpanda


can identify potential vendors, establish
partnerships, provide training and support,
monitor vendor performance, offer incentives,
and foster communication to offer customers
a diverse and high-quality selection of food,
improve delivery performance, and increase
customer loyalty.

Focus on employee training and retention Foodpanda can develop a comprehensive


training program, offer ongoing training and
development, provide performance feedback,
establish a positive work environment, offer
competitive compensation and benefits,
recognize and reward outstanding
performance, and monitor employee
satisfaction to improve the quality of service,
increase customer satisfaction, and reduce
turnover and recruitment costs.

Monitor and analyze data By collecting and analyzing customer and


operational data using analytics tools,
Foodpanda can gain insights into customer
preferences, market trends, and operational
performance, enabling the company to make
data-driven decisions, optimize its operations,
improve customer satisfaction, and stay
ahead of its competitors.

Foster a culture of innovation Encourage innovation and creativity by


creating an environment where employees
feel comfortable sharing new ideas and
experimenting with new approaches. Reward
employees for innovative thinking and risk-
taking.

Ensure regulatory compliance To ensure regulatory compliance, Foodpanda


can stay informed about relevant regulations,
develop policies and procedures, train
employees, conduct regular audits, respond
to non-compliance, and foster a culture of
compliance to protect its customers,
employees, and reputation, and avoid legal
and financial penalties.

Develop a crisis management plan To develop a crisis management plan,


Foodpanda can identify potential crises,
establish a crisis management team, develop
response plans, test and update the plan,
train employees, and establish
communication protocols to minimize the
impact of a crisis on operations, reputation,
and stakeholders, and ensure a timely and
effective response.

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