Professional Documents
Culture Documents
Chap 002
Chap 002
Chap 002
Strategy, and
Productivity
McGraw-Hill/Irwin
Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.
You should be able to:
1. List the three primary ways that business organizations compete
2. Explain five reasons for the poor competitiveness of some
companies
3. Define the term strategy and explain why strategy is important
4. Discuss and compare organization strategy and operations strategy,
and explain why it is important to link the two
5. Describe and give examples of time-based strategies
6. Define the term productivity and explain why it is important to
organizations and countries
7. Provide some reasons for poor productivity and some ways of
improving it
Organizational Strategies
Functional Strategies
Competitive Priorities
Operations Strategy
Student Slides
Student Slides
A corporate mission is a set of long-range goals
and including statements about:
the kind of business the company wants to be in
who its customers are
its basic beliefs about business
its goals of survival, growth, and profitability
Business strategy is a long-range game plan of an
organization and provides a road map of how to
achieve the corporate mission.
Inputs to the business strategy are
Assessment of global business conditions - social,
economic, political, technological, competitive
Distinctive competencies or weaknesses - workers, sales
force, R&D, technology, management
Strengths
Weaknesses
Opportunities
Threats
Capital Quality
Technology Management