Professional Documents
Culture Documents
Business Plan
Business Plan
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DECLARATION
I hereby solemnly affirm and declare that all information and particulars furnished in here is
to the best of my research and knowledge and I have not submitted it for a craft certificate in
food and beverage production service and sales.
Candidate name________________________________________________
Index number___________________________________________________
Signature_______________________________________________________
Date___________________________________________________________
Sign_______________________________________________________________
Date_______________________________________________________________
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DEDICATION
I dedicate this piece of work to my fellow food and beverage students
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ACKNOWLEDGEMENT
I would love to acknowledge the highest God for giving me a great opportunity to undertake
this business plan. I also want to acknowledge my able supervisor Madam Sally Almira for
her efforts to nature me and the team to have a quality work. Finally I would wish to express
my gratitudes to my lovely parents by helping to ensure that all was available and that I
completed my work in time.
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EXECUTIVE SUMMARY
1.1 BUSINESS DESCRIPTION
This chapter covers the following;
The business name, form of business ownership ,products and services, justification of
business opportunity, entry and growth plan and lastly business goals and objectives.
The business manager qualification and duties and responsibilities, recruitment, training
and promotion, other personnel’s qualifications, duties and responsibilities, number and
salary to be paid, remuneration and incentives, by-laws, license and permit and support
services.
Products, services and design development, production and operational facilities and
capacity, production and operational process.
Overview, pre-operational costs, projected cash flow statement, proforma cash flow
projection for the first three years, proforma income statement for the first year,
proforma income statement for the first three years, proforma balance sheet, break-even
analysis, profitability ratios, desired financing, proposed capitalization.
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CHAPTER ONE
1.0 BUSINESS BDESCRIPTION
The name of the business is “KIM FRUIT VENDER AND VEGS”. The first name “KIM” is
derived from my middle name Kimuri while the rest consists of the products that I will be
offering for sales that is fruits, fruit juice and vegetable salads. The business will be located
at town centre near Mombasa post office, Digo road. My main aim to carry out this kind of
business where is located is to gain more customers who will passing by the shop and near by
organization and offices.
Address
Email: kimfruitvender@gmail.com
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antioxidant. A diet high in fruits and can reduce a person’s risk of developing heart diseases
and many other and promote good health.
1.4 INDUSTRY
The proposed business falls under horticulture industry that produce and serve fresh fruits
and vegetables that creates a value-added food products for human consumption. The
business will also be producing fresh juice extracted from natural fruits without adding sugar
syrup in it. This will all be for the benefits of my potential clients. Generally this sector has
not been fully utilized as only few firms offer the same products and services. The business
adopt the capital intensive technique in its operations in that the packaging equipment are
expensive. The firm will not need to employ workers in the beginning since it will be getting
assistance from family members and also due to the nature of the business. In accordance to
research carried out it is realized that these operations in this sector on a small scale get a
profit of approximately 30,000 while those operating on large scale get a net profit of 60,000
shillings per annum.
My main aim is to offer products and services of high quality and standardized measures to
the market and also create employment opportunities to the society. To be known locally and
bring more ideas and suggestions of customers into action. The business will also wish to be
self reliant as it runs its operations.
To expand my business to a high standards and to have more branches of the same. To be
able and supply my products to supermarket and hotel industries .In five years time the
business should be able to export its products to other countries. To sustain and ensure the
survival of the business.
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aware of the business existence. The business will also be involved in hosting local events to
increase brand awareness and credibility while strengthening bonds between clients and
partners.
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CHAPTER TWO
2.0 MARKETING PLAN
2.1 CUSTOMERS
The potential customers are mainly targeted from the near by offices, organizations and
fellow workers around the business. The business will also aim at getting customers who will
be passing by the business site. The business is meant to serve all genders, of any age and
with different financial status. Since customers are going to compare the price charged by
different competitors in relation to the quality and do not intend to pay exorbitant price for
low quality production and service, in this respect they are going to be charged fairly in
consideration to what other competitors charge .
2.1MARKET SIZE/SHARE
KIM FRUIT VENDER AND VEGS is targeting customers from offices around the business
premise, public servants, passer-by and other workers. The competitors taking 50%
population in total market area, the business will be occupying 20% at the start up with a
vision of expanding it’s market shares up to 40% while 30% being that is not been
exploited. This can only be achieved when ensuring products are available and at affordable
price. The business should also be able to high quality service and products. All this should
be put into consideration so as to improve and maintain market shares achieving targets
returns on investment.
Sales
30%
50%
20%
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2.2 COMPETITION
Competition is one of most prevailing factors for the success of the business. Competition
analysis is carried out in or to note the strength and weaknesses of the business as well as the
gaps in the market that are not exploited. The biggest challenge being that the industry has a
stiff competition with other business premises that offer the same products. Therefore the
business projects to beat them since they do not offer their services door to door. The firm
also aim to pioneer and offer an exceptional quality services that surpasses our customers
needs. Furthermore the business numerous kind of products will create more options for the
clients and this will have an upper hand and also creating a prestige yet still at relatively
affordable price.
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2.5 SALES TACTICS
The business being under horticulture industry is directly going to offer high quality products
with freshness obtaining a good market share rate. The business will also ensure those
customers who buy goods in bulky get promotional rewards which will increase the business
sales. The quality and uniqueness of products will make it attractive and achieve more
customers.
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CHAPTER THREE
3.0 ORGANIZATION STRUCTURE
GENERAL MANAGER
ACCOUNTANT CLERK
SALES MANAGER
Being a newly starting business, the proprietor will be responsible for managing the firm. Her
major duty is planning, directing, organizing, controlling and funding the business with the
necessary resources to run the business smoothly. The. Owner qualifies for above function as
she holds a certificate in business and marketing and a craft certificate in food and beverage
therefore being fully aware of the market is dealing with. Sales Maher should have a diploma
in business and marketing, well communication skills and experienced for about two years
and above.
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about two to three years within the country, he will be in charge of bringing the fruits and
vegetables needed in the industry and offer delivery services to clients. The online team is to
receive orders online with a qualification of diploma in information technology. Watchman is
responsible for safe guarding the premises against theft, fraud and nuisance from strangers
therefore he should be strong well trained for security purposes so as to ensure safety to other
staff members and the premises at large.
3.3.2 TRAINING
The training of the recruited staff members shall be done pertaining to the specific job one is
to do through orginised business seminars which will enhance improvement on their
efficiency and performance
3.3.3 PROMOTION
Promotion will be done on basis of commitment, merits and individual productivity so as to
improve on workers attitude and responsibility, therefore it will depend on qualifications and
commitment of the staff members.
3.4.2 INCENTIVE
Employees will enjoy incentives by giving them bonuses on their holidays, off duties and
leaves annual to encourage them to work hard and being loyal
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Managing 15000.00 16500.00
director
Sales manager 12000.00 1500.00 13500.00
Cashier 10000.00 1500.00 11500.00
Online team(2) 9000.00(2) 1500.00(2) 21000.00
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3.6.3 CONSULTING SERVICES
The proprietor will acquire management advice and any matters concerning the expansion of
the business from big firm that will be running the same business and experts like Rotary
technical in Mombasa.
CHAPTER FOUR
4.0 OPERATIONAL FACILITIES AND CAPACITY
For the business to run smoothly it will require some important equipment for its efficiency
that is; the blender, freezer, service equipment, furnitures, cutleries, spiral slicer cutting
board, salad spinner, food chopper, scrap shovel and bowls. The kitchen with be designed as
one wall kitchen which is simple and efficient spacing for necessary activities in the industry.
The premises will also need to have an open layout type of office since no much privacy is
required and to enhance collaboration of staff members as well as to improve in their
productivity at work place. This will benefit proprietor due minimizing on expenses in office
equipments such computer, the business will provide one to be used by both cashier and the
online staff. The production will be done in large masses so as to provide for regular clients
and new as well.
FIRM LAYOUT
WASHROOM
EXIT STAFFROOM
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washed throughly and dried completely then cut into reasonable size that are edible. For the
fruit juice it involves washing, extracting and clarifying of fruits that have over ripen but not
rot so as to utilize the available resources well and to avoid wastage. The products are to be
served in designed disposal tins for the fruits and vegetables while cups for the fruit juice. In
general the most common preservation methods include cold storage for the ones cut, use of
modified atmosphere packaging and addition of synthetic preservation.
4.3.2 SAFETY
The firm is to ensure that all staff members get to wash their hands with clean water and soap
before getting into kitchen premises and we’ll dried. This will prevent bacteria to being in
contact with food.The raw materials. Installation of electrical fly killer to control paste and
avoid flies in the premises that may lead to harmful microorganisms and bacteria to the
products consumed or yet to be used.
4.4 EQUIPMENTS
Equipments Cost
Blender 9500
Freezer 49000
Service equipments
5000
Furniture 30000
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Cutleries 15000
Bowls 3000
Total 92600
CHAPTER FIVE
5.1 PRE OPERATIONAL COSTS
Licenses and permits 10000
Advertisement 20000
Insurance 10000
Rent 30000
Recruitment 5000
Electricity 2000
Office equipment 15000
Computers 60000
Bikes and bicycles 360000
Total 512000
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CURRENT ASSETS AMOUNT
Stock 360000
Cash 100000
Bank 250000
Debtors 50000
TOTAL 760000
Current liabilities 200000
Creditors
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5.3 CASH FLOW PROJECTION
5.3.1 CASH FLOW PROJECTION FOR YEAR ONE
CASH in JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC AMOUNT
Balance 86000 167000 228000 263000 294800 333300 354800 373800 395800 433800 467700 3398000
b/d
Sales 390000 399000 402000 403500 404300 405000 407000 410000 412000 415000 420000 525000 4992800
Debtors 50000 55000 39000 20000 22000 21000 19500 15000 18000 24000 70000 73000 326500
Discount 10000 8000 9500 9000 7500 6000 5000 10000 7000 12000 10000 12000 106000
Loan 30000
TOTAL 480000 548000 617500 660500 696800 726800 764800 789800 810800 846800 838800 927700 8753300
CASH
OUT
Salaries 222000 222000 222000 222000 222000 222000 222000 222000 222000 222000 222000 222000 2664000
Rent 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000 360000
Creditors 20000 12000 17500 22000 25000 20000 30000 31000 30500 30000 32000 29000 299000
Electricity 2000 2000 2000 2000 2000 1500 2500 3000 2800 3000 2700 3000 28500
Bike fuel 120000 115000 118000 121500 123000 120000 126300 130000 130500 128000 129400 130000 1491700
Total 394000 381000 389500 397500 402000 393500 410000 416000 415000 413000 416100 414000 4541600
CASH 86000 167000 228000 263000 294800 333300 354800 373800 395800 433800 467700 513700 3675000
FLOW
TOTAL 30830400
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5.3.2 CASH FLOW PROJECTION FOR YEAR TWO
CASH JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC AMOUN
IN T
Bal b/d 51370 52170 55200 581000 601000 627300 650300 676800 704800 727200 758700 847200 7761700
0 0 0
Sales 41500 42000 41800 425000 430000 428000 431000 432000 427000 440000 470000 520000 5276000
0 0 0
Debtors 13000 15000 10000 5000 7500 8000 4500 7000 8000 6000 10000 10500 104500
Discount 6000 5000 6000 3000 5000 6500 4000 7000 5000 5000 8000 9500 70000
TOTAL 92870 96170 98600 101400 104350 106980 108980 112280 114480 117820 126670 138720 13193200
0 0 0 0 0 0 0 0 0 0 0 0
CASH
OUT
Salaries 22200 22200 22200 222000 222000 222000 222000 222000 222000 222000 222000 222000 2664000
0 0 0
Rent 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000 360000
Creditors 27000 28000 26500 30000 31000 32000 30000 33000 30000 31000 30000 35000 363500
0
Electricit 3000 3200 2500 3000 3200 3500 3000 3000 2800 2500 3000 3500 36200
y
Bike fuel 12500 12650 12400 128000 130000 132000 128000 130000 132800 134000 134500 135000 1559800
0 0 0
Total 40700 40970 40500 413000 416200 419500 413000 418000 417600 419500 419500 423500 4983500
0 0 0
Cash 52170 55200 58100 601000 627300 650300 676800 704800 727200 758700 847200 961700 8209700
flow 0 0 0
TOTAL 44582100
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5.3.3 CASH FLOW PROJECTION FOR YEAR THREE
CASH IN JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC AMOUN
T
Bal/bd 961700 107055 117805 125755 133275 141425 151025 159225 168815 177245 185545 194845 17581858
0 0 0 0 0 0 0 0 8 0 0
Sales 505000 510000 500000 498000 502000 508700 512000 515000 520000 525000 530000 550000 6175700
Debtors 20000 22000 10000 8000 11000 15000 10000 18000 9000 11000 13000 10000 157000
Discount 10000 8000 5000 9000 11000 13000 9000 14000 10000 8000 14000 20000 131000
Total 149670 161055 169305 177255 185675 195095 203925 213925 222715 231645 241245 252845 24043550
0 0 0 0 0 0 0 0 0 0 0 0
CASH
OUT
Salaries 222000 222000 222000 222000 222000 222000 222000 222000 222000 222000 222000 222000 2604000
Rent 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000 300000
Creditors 35000 37000 40000 42000 43000 40000 45000 47000 48500 50000 51000 50000 528500
Electricit 3150 3500 3500 3800 4000 3700 4000 4100 4200 4000 4000 3500 45450
y
Bike fuel 136000 140000 140000 142000 143500 145000 146000 142000 150000 155000 157000 154000 1756500
Total 426150 432500 435000 439000 442500 440700 440700 451100 454700 461000 464000 459500 5353150
CASH 107055 117805 125755 133275 141425 151025 159025 168815 177245 185545 194845 206895 18689108
FLOW 0 0 0 0 0 0 0 0 8 0 0 0
TOTAL 77425836
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5.4 PROFORMA INCOME STATEMENT
5.4.1 YEAR ONE PROFORMA INCOME STATMENT
Sales 4,992,800
Discount received 106,000
Net sales 4,886,800
EXPENSES
Salaries 2,664,000
Rent 360,000
Creditors 299,000
Electricity 28,500
Bike fuel 1,491,700
4,841,600
Net profit 45,200
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5.5 PROFORMA BALANCE SHEET
5.5.1 PROFORMA BALANCE SHEET FOR YEAR ONE
A=C+L
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Current Liability
Creditors 363,500 251,000
Net current Assets 691,000
Financed by
Capital 468,500
Net profit 222,500
691,000
Computers 60,000
Office Equipment 25,000
Current Assets
Stock 450,000
Debtors 157,000
Bank 250,000 857,000
Current liability
Creditors 528,500 328,500
Net current Assets 773,500
Financed by
Capital 81,950
Net profit 691,550
773,500
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Owners contribution 847300
Borrowed funds + 30000
877300
Sales
4992800
Sales
16444500
= 40.69%
= 16444500
760000 + 435000
= 13.76%
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V. Quick Ratio = Current Assets - Closing stock
Current Liability
= 1841000 - 1080000
1092000
= 0.70%
C.L 1092000
= 1.69%
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