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Di erence Between Tactics and Strategy

Last updated on July 26, 2018 by Surbhi S

In a business environment, rms use various techniques, to survive, compete

and grow in the long run. These techniques can be called as tactics and
strategy. Tactics are the actions, projects or events, to reach a particular point
or the desired end, whereas the Strategy is de ned as a game plan, which
can help the organization to achieve its mission and objectives.

These terms are used very often, when we talk about competition among
rms at the market. While tactics refers to the moves which businesses
adopt, to achieve a speci c result. On the other hand, strategy implies a
blueprint, that leads the organization to its vision. The scope of the strategy
is bigger than tactics, in a sense that there can be some tactics in a single
strategy. Moreover, the two should go in tandem or else, the business may
have to face failure.

So if you are also looking for the difference between tactics and strategy, this
article will help you in understanding the terms.

Content: Strategy Vs Tactics

1. Comparison Chart
2. De nition
3. Key Differences
4. Conclusion

Comparison Chart

BASIS FOR
TACTICS STRATEGY
COMPARISON
 BASIS FOR
TACTICS STRATEGY
COMPARISON

Meaning A carefully planned A long range blue print of an

action made to achieve organization's expected image
a speci c objective is and destination is known as
Tactics. Strategy.

Concept Determining how the An organized set of activities

strategy be executed. that can lead the company to
differentiation.

Nature Preventive Competitive

What is it? Action Action plan

Focus on Task Purpose

Formulated at Middle level Top level

Risk involved Low High

Approach Reactive Proactive

Flexibility High Comparatively less

Orientation Towards the present Future oriented

conditions
De nition of Tactics
The word tactic is an ancient Greek origin of term ‘taktike’ which means ‘art
of arrangement.’ To put simply, tactics refers to the skill of dealing
or handling dif cult situations, to achieve a speci c goal. It is de ned as a
process that integrates all the resources of the rm like men, material,
method, machinery, and money, to cope up with the changing situation
immediately. It can be a caution that prevents the organization from
uncertainties.

Tactics are subordinate to, as well as in support of the strategy. There can be
an end number of tactics in a single strategy. Formulated by the middle-level
management, i.e. department heads or divisional managers are responsible
for making tactics considering the company’s overall strategy. They are made
according to the prevalent market conditions. Hence, changes are frequently
made.

De nition of Strategy
A master plan, designed by the organization to ful ll its overall objectives is
known as a strategy. In simple terms, the strategy is de ned as
a comprehensive plan, made to defeat the enemies in the battle. It has the
same meaning in the business context also.

The strategy is a combination of corporate moves and actions, used by the

management to attain a competitive market position, carry on its operations,
making best possible use of scarce resources attract more and more
customers to compete in the market ef ciently and achieve organizational
objectives. Strategies are action oriented and based on practical
considerations, not on assumptions.
The strategy is formulated by the top level management, i.e. Board of
Directors (BOD), Senior Executives, or the Chief Executive Of cer (CEO). Its
formulation requires an in-depth analysis regarding:

Why is it to be formulated?
How can it be executed?
When is it to be executed?
What will be the order of actions?
What will be the result?
What will be the reaction of rivals?

Key Di erences Between Tactics and

Strategy
The following are the major differences between tactics and strategy:

1. Tactics are the properly organized actions that help to achieve a

certain end. The strategy is the integrated plan that ensures the
achievement of organization objectives.

2. Tactics is a subset of strategy, i.e. without the strategy, tactics can

do nothing.

3. Tactics try to nd out the methods through which strategy can be

implemented. Conversely, Strategy is a uni ed set of activities that
can help the organization to gain an advantageous position.
 4. Tactics are formulated by middle-level management, whereas top
level management formulates a strategy.

5. Tactics involve lower risk as compared to strategy.

6. Tactics are preventive in nature while Strategy is competitive in

nature.

7. Tactics are de ned as a trip, i.e. typically for a short duration, but
the strategy is a journey that lets the company travel from one
position to another. Hence it is for a long duration.

8. Tactics frequently change with the changes in the market

conditions; however, the strategy remains same for a long period.

9. Tactics have a reactive approach, unlike strategy.

10. Tactics are made for coping with the present situation. In contrast
to strategy, they are made for future.

Conclusion
The strategy is about choosing the best plan for accomplishing long-term
goals of the organization. Tactics instant reaction of the organization, in
response to the changing business environment. For a business entity, both
the tactics and strategy are important. It should be kept in mind while making
strategies or tactics that the tactics match with the strategy. Similarly, the
strategy should consider the tactics. If these two work in tandem, then the
outcome will always be positive, and the risk of failure will be reduced to a
large extent.
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Comments

Lerato says
September 25, 2016 at 11:52 am

This was extremely helpful. Article well written.

Reply
Emma says
January 30, 2017 at 4:08 pm

This is the best short article on the subject strategy & tactics

Reply

Aparajito says
June 28, 2017 at 10:15 am

Good.

Reply

Jeev says
February 8, 2018 at 6:51 pm

Its a nice article

Reply

Mahmoud sedaghat says

November 26, 2018 at 2:04 am

excellent

Reply
Tonya says
February 3, 2019 at 10:09 am

that was amazing all the breakdowns gave me a great understanding

of the terms. This website is de nitely bookmarked

Reply

vina says
August 9, 2019 at 9:40 am

Thank you for clearing the differences between Strategy and tatics

Reply

Lay muy kiaw says

September 2, 2019 at 7:22 pm

This is a good article, its contents are really interesting. The contents
are clear and it gives me clear information about tactics and strategy.

Reply

Mai Ageeb says

February 5, 2020 at 11:17 am

thank you for your great effort to clarify the difference between the
terms

Reply
 Ummu hairah says
November 13, 2020 at 7:11 pm

This is just what I have been looking for,thank you!

Reply

Ester machite says

January 26, 2021 at 2:11 am

Thanks for your good article it is very short and clear

Reply

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