Professional Documents
Culture Documents
????
????
Design Studio
PNNY 1115 D2, CRN 2956
3 undergraduate credits
New York Summer Intensive Studies 2 (Pre-College): Monday, July 10 - Friday, July 28
Emily Singer
singere@newschool.edu
Faculty Bio:
Emily Singer is a graphic designer specializing in print and digital materials for corporate and
nonprofit clients. Since 2003, as principal of Emily Singer Design, she has designed annual reports,
posters, booklets, pamphlets, and websites for clients ranging from JPMorgan Chase to the New
York Review Books poetry series. For many years Emily was a senior designer at JPMorgan, where
she designed and produced visual solutions for marketing, corporate identity, and internal
communications.
Emily teaches in the First-Year Program at Parsons and also teaches graphic design at Stern
College for Women at Yeshiva University. She has also taught at The University of the Arts in
Philadelphia, Cooper Union, and FIT. In 1995-96 she was a Fulbright Fellow at the National College
of Arts in Lahore, Pakistan. She lives in New York City with her husband and two daughters.
Course Description:
NOTE: This course requires students to bring a modern computer laptop to class to complete
course assignments. The New School provides all degree and credit-seeking students (enrolled in
the current term) with subscriptions for the full Adobe Creative Cloud suite of applications.
Learner Outcomes
By the successful completion of this course, students will be able to:
• Demonstrate an understanding of the design iteration process from conception to
completion, including: idea generation and sketching, research and documentation, material
exploration, prototyping, execution across multiple art and design applications, user-testing,
questioning and editing, realization of the final product and professional presentation to the
public.
• Develop a vocabulary of design terminology that is used in critiques, class discussions,
project presentations and reflective writing of the studio practice.
• Develop a meaningful connection to design history through the works of artists and
designers introduced and researched in the course curriculum, including historic context,
creative contributions/inventions and cultural impact on society.
• Demonstrate an understanding of perceptual, figurative and analytical drawing methods
through the application of traditional materials and digital tools.
• Demonstrate an understanding of two-dimensional design principles, including: value, color,
composition and gestalt principles, through the use of traditional and digital media.
• Demonstrate an understanding of three-dimensional design principles, including: texture,
volume, and mass through the exploration of materials, construction methods, and the
relationship between ergonomics and form.
• Demonstrate a basic understanding of digital software and tools included in Adobe Creative
Suite and their methods of integration with hand-made objects through digital photography,
scanning, printing, hypermedia publishing, and/or desktop publishing.
• Demonstrate an understanding of the design process through the use of a Sketchbook and
creation of a Parsons Learning Portfolio. The Learning Portfolio combines the
1
documentation of the iteration process with reflective and critical writing that addresses
personal approaches to problem solving.
Fashion Project: Garment that Reflects a Persona (individual and in design teams)
Work individually and in teams to create a garment that reflects a “persona” — the era in which they
lived, the environment you’d find them in, their passions and attributes, their “look.” Emphasis on
primary research demonstrated by use of original imagery and fabrication with innovative materials.
Exploration of creating original surface designs and textures (analog & digital) evolved from your
own designs.
2
● Zine
In addition to these projects, students will be responsible for keeping a sketchbook or journal to
document their work in the course.
Course Outline
WEEK 1
TUE HW:
AM: Drawing Session:
07/11 – Complete 16 x 24 “Combo”
Using Photoshop, combine Figure and Stools
composition, print out on plotter.
drawings in a single “Combo” composition (16 x 24)
(Will revisit during last week of
focusing on negative shapes. Print out on plotter to
course.)
use as template for b/w painting (to be completed in
– Create simple 8 x 10 drawing
Week 3).
for Nature’s Shapes exercise
3
brainstorm. Choose a Persona, come up with a exercise, Post on MURAL for
NAME for your Garment/Fashion Line. Develop review.
concept/story. SKETCH. Start assembling Mood
Board. Think about materials. – Groups work on Mood Boards,
resolve color palette, do sketches
Color Intro: Hue circle, hue/value/saturation, color for garment, choose brand name.
harmony. Buy materials. Be prepared to
present your concept to class
Illustrator Intro: Selection tools, object selection, Friday 7/14.
Swatch palette, Shapebuilder tools.
– Nature’s Shapes exercise. – Do some “Collage Sketches”
showing your proposed patterns/
PM: materials collaged onto a figure.
Fashion Project: Show examples of paper fashion,
“Toilet Paper Brides,” etc. Upload sketches, Mood Board
Groups choose color palettes (1 per group). materials to MURAL for review.
4
Bring your photographic textures into Photoshop; – Each student design logotype or
colorize; create repeat patterns, print out for use in “type lockup” for your fashion line
garments. (draft due Mon 7/17)
WEEK 2
Typography Lesson:
– Basic type history, typeface characteristics,
typographic contrast
– Each student to come up with a logotype or “type
lockup” for their fashion line.
Photoshop Lesson:
Create poster with photo from photo shoot, color,
texture(s), logotype, Illustrator elements, type
5
– Begin to develop object + package that relate to
your group’s garment/persona (pretty open in
terms of concept, finish)
– Show Packaging templates (Illustrator)
PM:
FIELD TRIP TO BROOKLYN MUSEUM or
MUSEUM OF ARTS + DESIGN
PM:
Continue work on product/packaging.
Work-in-progress critique.
6
Complete product/packaging; take photos for show – Complete any last work on
and GD pieces. product/packaging, take photos.
– Decide on your GD
PM: application(s), SKETCH.
Introduce options for GD applications:
– Handmade Accordion Book Due: Mon 7/24
– Foldout promo piece
– Coffee Table Book Jacket
– Zine etc.
WEEK 3
PM:
Begin work on GD pieces. Create more artwork as
needed (textures, patterns).
Write actual headlines, use dummy text for small
text.
7
Complete Stools/Figure 16 x 24 painting:
– Coat bristol with Gesso, transfer traced “combo”
composition” onto it, paint negative shapes black.
PM:
OPEN STUDIOS 2-3:50 pm!!
The New School provides all degree and credit-seeking students (enrolled in the current
term) with subscriptions for the full Adobe Creative Cloud suite of applications. All home-use
subscriptions provided by The New School are equipped with 100GB of cloud-storage. Click
Here to get started. Summer Intensive Studies students also receive 150 Print Points to be
used for on-campus printing.
8
Course Materials and Supplies:
9
Graphic Design Manual by Armin Hofmann (Reinhold, 1965)
Packaging Design: Successful Product Branding from Concept to Shelf by Marianne Rosner
Klimchuk and Sandra A. Krasovec (John Wiley & Sons, 2012)
The Art of Color by Johannes Itten (Van Nostrand Reinhold, 1961)
Interaction of Color by Josef Albers (Yale University Press, 1963)
Resources:
The university provides many resources to help students achieve academic and artistic excellence.
These resources include:
● Health and Wellness: additional services and support available to New School students.
● Making Center, Making Center Access & Orientation, General Making Center Online
Orientation, and Making Center Hours
10
The Making Center is a constellation of shops, labs, and open workspaces that are situated
across the New School to help students express their ideas in a variety of materials and
methods. We have resources to help support woodworking, metalworking, ceramics and
pottery work, photography and film, textiles, printmaking, 3D printing, manual and CNC
machining, and more. A staff of technicians and student workers provide expertise and
maintain the different shops and labs. Safety is a primary concern, so each area has policies
for access, training, and etiquette with which students and faculty should be familiar. Many
areas require specific orientations or trainings before access is granted.
• Be willing to be challenged.
Grading Standards
Students’ ability to meet the course’s learning outcomes will be evaluated based on the
following criteria:
● evidence of the ability to solve problems, both creative and technical;
● evidence of the understanding of the project assignments and course material;
● the correct use of materials and formats specified;
● quality of work as evidenced in in-class exercises, final projects, sketchbook
exploration and the learning portfolio;
● participation in class and online;
● improvement in technical, creative, and problem solving abilities;
● attendance in class and the timely completion of projects.
11
Evaluation and Final Grade Calculation
TOTAL 100%
Undergraduate Grade Description (from Parsons Student Handbook & Core Studies Faculty
Handbook)
A student’s final grades and GPA are calculated using a 4.0 scale.
A [4.0] Work of exceptional quality, which often goes beyond the stated goals of the
course (95-100%)
B+ [3.3] Work of high quality that indicates higher than average abilities (87% - <90%)
B [3.0] Very good work that satisfies the goals of the course (83% - <87%)
C- [1.7] Passing work but below good academic standing (70% - <73%)
D [1.0] Below-average work that indicates a student does not fully understand the
assignments (60% - <70%); Probation level though passing for credit
12
F [0.0] Failure, no credit (0% - <60%)
Grade of W
The grade of W may be issued by the Office of the Registrar to a student who officially withdraws
from a course within the applicable deadline. There is no academic penalty, but the grade will
appear on the student transcript.
NEW, Effective Fall 2022: The University will discontinue use of the Unofficial Withdrawal
(Grade of Z).
Grades of Incomplete
The grade of I, or temporary incomplete, may be granted to a student under unusual and
extenuating circumstances, such as when the student’s academic life is interrupted by a medical or
personal emergency. This mark is not given automatically but only upon the student’s request and at
the discretion of the instructor. A Request for Incomplete form must be completed and signed by the
student and instructor. The time allowed for completion of the work and removal of the “I” mark will
be set by the instructor with the following limitations:
Undergraduate students: Work must be completed no later than the seventh week of the following
fall semester for spring or summer term incompletes and no later than the seventh week of the
following spring semester for fall term incompletes. Grades of “I” not revised in the prescribed time
will be recorded as a final grade of “F” by the Registrar’s Office.
University Email
All official communication from the university and your faculty will be sent to your New School
email address. Here is a guide to your New School email account.
Canvas
Use of Canvas will be an important resource for this class. Students should check it for
announcements before coming to class each day. Visit canvas.newschool.edu to access
your course on Canvas. Helpful getting started Canvas resources can be found at Remote
Learning Resources for Students and Using Canvas and Zoom.
13
Electronic Devices
The use of electronic devices (phones, tablets, laptops, cameras, etc.) is permitted when the
device is being used in relation to the course's work. All other uses are prohibited in the
classroom and devices should be turned off before class starts.
Responsibility
Students are responsible for all assignments, even if they are absent. Late assignments,
failure to complete the assignments for class discussion and/or critique, and lack of
preparedness for in-class discussions, presentations, and/or critiques will jeopardize your
successful completion of this course.
After two absences, a student will be required to meet with program administrators to
discuss continuing in the program. The student will be issued a dismissal warning. In the
event of a third absence, the student may be asked to leave the program. No refund will
be issued, and university housing must be vacated immediately.
If a student is over 20 minutes late, they are tardy. Two tardies are the equivalent of one
absence.
The SIS attendance guidelines were developed to encourage students’ success in all
aspects of their academic progress. Full participation is essential to the successful
completion of coursework and enhances the quality of the educational experience for all,
particularly in courses where group work is integral.
Students who must miss a class session should notify the instructor and arrange to make up
any missed work as soon as possible. A student who anticipates an absence should
immediately inform the faculty and explain any circumstances in writing.
I will assess each student’s performance against all of the assessment criteria in determining
your final grade. Students are expected to keep up with class activities and requirements
14
each week. If a student is unable to join synchronous sessions, you are expected to access
the content and materials covered during the session on Canvas, so that you can keep up
and “make-up” this absence. If necessary, we can set up individual Zoom sessions outside of
class time.
Students are responsible for understanding the University’s policy on academic honesty and
integrity and must make use of proper citations of sources for writing papers, creating,
presenting, and performing their work, taking examinations, and doing research. It is the
responsibility of students to learn the procedures specific to their discipline for correctly and
appropriately differentiating their own work from that of others. The full text of the policy,
including adjudication procedures, is found on the university website under Policies: A to Z.
Resources regarding what plagiarism is and how to avoid it can be found on the Learning
Center’s website.
The New School views “academic honesty and integrity” as the duty of every member of an
academic community to claim authorship for his or her own work and only for that work, and
to recognize the contributions of others accurately and completely. This obligation is
fundamental to the integrity of intellectual debate, and creative and academic pursuits.
Academic honesty and integrity includes accurate use of quotations, as well as appropriate
and explicit citation of sources in instances of paraphrasing and describing ideas, or
reporting on research findings or any aspect of the work of others (including that of faculty
members and other students). Academic dishonesty results from infractions of this “accurate
use”. The standards of academic honesty and integrity, and citation of sources, apply to all
15
forms of academic work, including submissions of drafts of final papers or projects. All
members of the University community are expected to conduct themselves in accord with the
standards of academic honesty and integrity. Please see the complete policy in the Parsons
Catalog.
Course Evaluation Supplemental Note for SIS Students: Steps for students to complete
course evaluations in class are outlined here and include instructions for using a
laptop/desktop computer or a Handheld Device (Apple iOS or Android).
16