Assignment Brief
Course/Programme:
Level:
Foundation Year 0 (Level 0)
Year 2 Level 4
Year 3 Level 5
Year 4 Level 6
Module Title:
Module Leader:
Assignment title:
Assignment number:
Weighting:
Date given out:
Submission date:
For late submission, please
check CCCU Taught regulation
(page 28 on late submission)
and Extenuating Policy:
Method of submission:
Special instructions for
submission (if any):
Date for results and feedback
(Please note the final grade is
subject to the main CCCU
assessment Board)
Learning outcomes assessed:
BA (Hons) Business Studies with Foundation
Year 3 (Level 5)
Digital Business
Chandranna Rayadurg
Digital Business
1
100% of overall module grade
25/04/2023
10/07/2023
CCCU Taught regulation
CCCU Extenuating Circumstances Policy
x Online only Online and paper copy
31/07/2023
1. Understand the key trends and advantages of digital
technology and implications for managing virtual business
in the global environment.
2. Critically evaluate new and emerging digital business
models and key business issues such as cyber security and
ethics etc. in managing effective e-business.
3. Evaluate the impact of new collaborative relationships and
strategic alliances through digital technology.
4. Understand and apply relevant digital business theoretical
concepts in practical contexts of a business or a non-
voluntary sector.
The penalty to be applied to late course work, which will include course work where the work is
graded on a pass/fail basis and it is possible to give a numerical mark, will be 5 per cent (of the
eligible marks) per day, for up to seven days, after which a mark of 0 will be recorded.
 TASK DESCRIPTION

BACKGROUND

Technology today is no longer seen as a facilitator of everyday business practices. It has now
become the heart, the centre of almost every business strategy, and data can be used by
businesses to produce, store, and analyse relevant information to achieve the competitive
advantage over their peers. Digital business, as it relates to business technology, offers
companies and individuals new ways to connect, collaborate, conduct business, and build
bridges between people. It impacts the basis of business functionality and determines the way
business is managed today. However, security and privacy have become one of the biggest
concerns. For example, on 5th of April 2022, The Works, a discount retailer based in the
United Kingdom, forced to shut some its shops after cyber-attack (BBC,2022). This shows
digital business must take utmost care in securing their systems.

TASK

Choose a well-established digital business or e-commerce business in a B2B or B2C context.

The chosen business must have a well-developed website, where you can find information
about their strategies and operations. You are taking the role of an independent digital/e-
commerce business consultant tasked to evaluate the strategies that the chosen digital/ e-
commerce business is applying based on the tasks outlined below and complete these in a
report.

The tasks include:

1. Provide an overview of key trends and advantages of digital technology and

implications for managing virtual business in the global environment by drawing on
your chosen business.
2. Critically evaluate new and emerging digital business models in the context of key
business issues such as cyber security and ethics that your chosen business uses or
may use.
3. Evaluate the impact of new collaborative relationships and strategic alliances through
digital technology for your chosen business.
4. Identify and evaluate the push and pull supply chain concepts to chosen business and
identify current e-supply chain of your chosen business.

Reference:
 BBC News. 2022. The Works forced to shut some shops after cyber-attack. [online]
Available at: <https://www.bbc.co.uk/news/business-60993635> [Accessed 5 April
2022].
 The Guardian. 2022. Tether pays out $10bn in withdrawals since start of crypto
crash. [online] Available at:
 <https://www.theguardian.com/technology/2022/may/22/tether-pays-out-10bn-in-
withdrawal-since-crypto-crash> [Accessed 23 May 2022].

LENGTH
REQUIRED

4000 words [+/-10%]

FORMATTING AND
LAYOUT

Please note the following when completing your written assignment:

1. Writing: Written in English in an appropriate business/academic style
2. Focus: Focus only on the tasks set in the assignment.
3. Document format: Report
4. Ensure a clear title, course, and name or ID number is on a cover sheet and a
reference using Harvard referencing throughout is also provided.
5. Research: Research should use reliable and relevant sources of information e.g.
academic books and journals that have been peer reviewed. The research should be
extensive.

The use of a range of information sources is expected – academic books, peer reviewed
journal articles, professional articles, press releases and newspaper articles, reliable
statistics, company annual reports and other company information. All referencing
should be in Harvard style.

The use of a range of information sources is expected – academic books, peer reviewed
journal articles, professional articles, press releases and newspaper articles, reliable
statistics, company annual reports and other company information. All referencing
should be in Harvard style.

Please refer to CCCU General Assessment Grading Criteria and rubric

 Foundation
 Level 4
 Level 5
 Level 6
 MARKING CRITERIA AND STUDENT FEEDBACK – ASSIGNMENT 1
This section details the assessment criteria. The extent to which these are demonstrated by
you determines your mark. The marks available for each criterion are shown. Lecturers use a
similar format to comment on the achievement of the task(s), including those areas in which
you have performed well and areas that would benefit from development/improvement.
Marks
Marks
Common Assessment Criteria Applied availab
Awarded
le
1. Research-informed Literature
Extent of research and/or own reading, selection of credible
sources, application of appropriate referencing conventions.
Uses a variety of credible academic and industry sources and 10
follows the Harvard Referencing system/protocol to include in-text
citation and an end reference list.
2. Knowledge and Understanding of Subject
Extent of knowledge and understanding of concepts and underlying
principles associated with the discipline.
Demonstrating knowledge and understanding of the selected 30
concepts/ models used in the presentation.
3. Analysis
Analysis, evaluation and synthesis; logic, argument and judgement;
analytical reflection; organisation of ideas and evidence
Analysis and critical evaluation to inform issues identified as part 30
of your findings in the final section/conclusion to your report.
4. Practical Application and Deployment
Deployment of methods, materials, tools and techniques;
application of concepts; formulation of innovative and creative
solutions to solve problems.
Integration and application of the conceptual material and 20
frameworks (including academic texts and journals) to your chosen
organisation in a way that generates insight for the reader.
5. Skills for Professional Practice
Attributes in professional practice: individual and collaborative
working; deployment of appropriate media; presentation and
organisation. Clarity of expression (incl. accuracy, spelling, grammar,
punctuation, and numeracy)
Quality of the presentation. Potential effectiveness in terms of 10
getting your messages across to your intended audience. Clarity of
expression (incl. accuracy, spelling, grammar, punctuation, and
numeracy)
TOTAL 1
0

Assignment Mark (Assessment marks are subject to ratification at the CCCU

Assessment Board. These comments and marks are to give feedback on module work and 72 Hour Late Submission Penalties (tick if %
are for guidance only until they are confirmed. ) appropriate)
CRITERION 100-80
Excellent
A. KNOWLEDGE & UNDERSTANDING
1. Knowledge and Knowledge and understanding
application of of theory are very detailed and
subject and beyond what has been taught.
theories Demonstrates a coherent
understanding of the limits of
subject specific theories
throughout the work. Approach
to assessment task is
appropriately and theoretically
informed.
2. Information Uses initiative to seek out new
gathering/ sources of information,
processing evaluates their validity against a
range of relevant information
and synthesises and evaluates
their validity comprehensively.
3. Evaluation of Evaluates complex information
process and the and/or data and the inquiry
quality of process perceptively using
information / data appropriate criteria that are
developed largely original/self-determined.
79-70
Very good
Demonstrates an extensive,
accurate, systematic
understanding of the subject
and a range of key theories.
Appropriately selected
theoretical knowledge is
synergised into the overall
assessment task.
Selects a broad range of
highly relevant information.
Demonstrates a developing
understanding of the
complexity of the
information and processes it
comprehensively.
Evaluates complex
information and/or data and
the inquiry process
perceptively using
appropriate criteria some of
which may be self-
determined.
69-60 59-50 49-40 39-20 19-0
Good Sound Satisfactory Fail Fail
Shows a good systematic Sound descriptive Selection of theory is In this assignment some In this assignment there
and accurate knowledge of key theories satisfactory, and of the theories presented is a lack of relevant
understanding of key with appropriate terminology, facts and are not appropriate. subject-specific theory.
subject-specific theories, application; may be concepts are handled Terminology, facts, and
which are appropriately balanced towards the accurately, but application concepts are presented
integrated within the descriptive rather than the and/or understanding is inaccurately and/or with
context of the assessment critical or analytical. generalised. omissions in key areas.
task. The application and/or
understanding
demonstrated is limited.
Selects appropriate Selects appropriate Selects generally The selection of The selection of
information and processes information and evaluates appropriate research and sources/data here is not sources/data here is not
it thoroughly with some and comments on it with primary sources and shows appropriate to the task appropriate to the task
critical evaluation. some critical evaluation, ability to comment on and there are not enough and the evidence
includes some readings them adequately. evidenced evaluations of gathered is not evaluated
beyond the set range. readings and research to systematically.
support the work.
Effectively and Effectively evaluates Shows basic evaluation of In this submission, The work shows limited
thoughtfully evaluates information and/or data the inquiry methodology evaluation of process and or no evaluation of either
information and/or data and the inquiry process and information and/or the information and/or process or outcomes.
and the inquiry process, using prescribed data generated. data is incomplete.
including critique of the guidelines.
techniques used.
CRITERI 100-80
ON Excellent
B. COGNITIVE SKILLS
4. Quality of Significant use of primary
sources used sources, in conjunction with
high quality secondary
sources. Work draws upon
current research and/ or
advanced scholarship.
5. Referencing Sources used are
acknowledged in the text and
reference list and used
fluently to support discussion.
Referencing follows a
systematic approach,
appropriate to the discipline.
All elements of individual
references are present.
6. Clarity of This work defines appropriate
objectives and objectives in detail and
focus of work addresses them logically,
coherently, comprehensively
and with creativity, showing
some sophisticated
interpretation of complex
ideas.
7. Selecting Methodology selected is
research effective and appropriate to
methods the aims of the task enabling
(Relationship successful and efficient
between collection and recording of
method complex data. The rationale
chosen and for choosing this methodology
the nature of from several methodologies is
the inquiry) self-determined and
convincingly explored.
CRITERI 100-80
ON Excellent
B. COGNITIVE SKILLS continued
79-70
Very good
Significant use of primary sources
in conjunction with high quality
secondary sources. Work draws
upon current research and/ or
advanced scholarship.
Sources used are acknowledged in
the text and reference list and used
to support discussion. Referencing
follows a systematic approach,
appropriate to the discipline. All
elements of individual references
are present.
This work defines appropriate
objectives in detail and addresses
them logically, and coherently,
interpreting complex ideas clearly.
Methodology selected is effective
and appropriate to the aims of the
task enabling effective collection
of complex data. The rationale for
choosing this methodology from
several methodologies is
convincingly explored.
79-70
Very good
69-60
Good
Work uses a balanced
combination of primary
and high quality secondary
sources.
Sources used are
acknowledged in the text
and reference list and
support discussion.
Referencing follows a
systematic approach,
appropriate to the
discipline. All elements of
individual references are
present.
This work defines
appropriate objectives and
addresses them coherently
and logically throughout
the work while engaging
with complex ideas.
Methodology chosen is
appropriate to the task and
attention given to the
selection of a
methodology from the
range of prescribed ones.
69-60
Good
59-50
Sound
Work makes sound use of
primary sources but is
generally reliant on
secondary sources.
Sources used are
acknowledged in the text
and reference list.
Referencing follows a
systematic approach,
appropriate to the
discipline. Most elements
of individual references
are present.
This work outlines
appropriate objectives and
addresses them in a logical
and coherent manner
which gives a focus to the
work with some
engagement with complex
ideas.
Methodology used is
appropriate to the task and
the rationale offered refers
to established guidance.
59-50
Sound
49-40
Satisfactory
Work mostly relies on set
secondary sources. Use of
primary sources limited
and does not extend
beyond set sources.
Sources of information are
acknowledged and
integration between text
and reference list is mainly
effective. Attempts to
follow systematic
approach, appropriate to
the discipline. Elements of
individual references are
generally complete.
This work uses generalised
objectives to provide
adequate but limited focus
to the work. Overall,
logical, and coherent but
with limited engagement
with complex ideas.
Methodology used is
appropriate to the task and
brief rationale offered
refers to established
guidance.
49-40
Satisfactory
39-20
Fail
Work draws on some set
secondary sources, but
also relies on
inappropriate sources.
Hardly any use of
primary sources.
Some sources of
information
acknowledged but links
between text and
reference list are unclear.
Referencing does not
follow a systematic
approach. Elements of
individual references are
incomplete and/or
absent.
In this piece of work
objectives are not
appropriate and/or
clearly identified – focus
is not logical or coherent.
In this piece of work the
choice of methodology
and relationship to
information and/or data
being collected is
confused and confusing.
39-20
Fail
19-0
Fail
The submission is based
on unreliable and/ or
inappropriate sources.
Little or no
acknowledgement of
sources of information in
text and/or reference list
in this submission.
In this piece of work no
objectives are identified,
and the submission lacks
focus and coherence.
In this piece of work the
issue of methodology is
not addressed and/or an
inappropriate
methodology is selected.
There is little evidence of
how planning was used
to complete the task.
19-0
Fail
8. Analysis Demonstrates outstanding
grasp of relevant analytic
techniques, and the ability to
apply these to new and/or
abstract information and
situations. Shows an
exceptional appreciation (for
this level) of the limits and/or
appropriate uses of analytic
approaches.
9. Conclusions Conclusions coherent, well
developed and show some
originality. They form an
integrated part of well-
substantiated overall
arguments and/or discussion,
reflecting commanding grasp
of a wide range of theory
and/or evidence and/or
literature and appropriate
forms of conceptualisation.
Demonstrates sophisticated
critical insight and
interpretation of complex
matters and ideas
10. Initiative Shows a creative and
(taking action, independent approach to
independence) achieving goals in a manner
appropriate to situation(s), If
in a group setting, shows
appreciation of the needs and
views of others.
Makes excellent use of a range of
relevant analytic techniques and
applies these to new and/or abstract
information and situations. Shows
well developed ability to compare
critically alternative theories and/or
analytic approaches (where
relevant).
Conclusions are coherent, well
developed, analytical, and show
some sophisticated insights. They
are systematic and thoroughly
grounded in a wide range of theory
and/or evidence and/or literature
and use appropriate forms of
conceptualisation, forming an
integrated part of well-
substantiated overall arguments
and/or discussion. Demonstrates
development of sophisticated
critical insight and interpretation of
complex matters and ideas
Uses imagination to assess the
needs of a situation and take
independent actions to achieve
goals effectively. If in a group
setting, takes account of the needs
and views of others with some
sensitivity.
Makes effective use of
established techniques of
analysis relevant to the
discipline. Shows
developing ability to
compare with some insight
alternative theories and/or
analytic approaches
(where relevant).
Conclusions show
development of critical
insight and relate clearly
and logically to
substantiated arguments
based on a wide range of
sources of evidence and/or
theory and/or literature. A
range of views and
information are critically
evaluated and synthesised
and there is perceptive
interpretation of complex
matters and ideas.
Effectively assesses the
needs of a situation and
takes independent action
necessary to consistently
achieve goals. If in a
group setting, shows
awareness of the needs
and views of others.
Makes consistent, albeit Makes satisfactory but The submission includes This submission does not
conventional, use of limited use of established analysis, but the analysis contain effective analysis
established techniques of techniques of analysis, is ineffective and/or and does not yet engage
analysis, relevant to the relevant to the discipline. uninformed by key with key disciplinary
discipline. disciplinary techniques. techniques.
Logical and evidenced Adequate conclusions are The work demonstrates The work either lacks a
conclusions are drawn drawn which are derived limited or inaccurate conclusion or presents an
from evaluation of a range from understanding of understanding of the unsubstantiated and/or
of sources of evidence evidence and/or theory evidence and does not invalid conclusion.
and/or theory and/or and/or literature. Shows draw together arguments
literature. Shows the the ability to consider effectively.
ability to consider and alternative views and
evaluate a range of views explain complex matters
and to explain complex and ideas.
matters and ideas clearly.
Assesses needs of a Where goals and methods In this assignment, In this assignment,
situation and acts towards are defined, will undertake limited ability has been ability to undertake
achieving goals. If in a tasks requiring some demonstrated to prescribed tasks has been
group setting, generally independence. If in a undertake tasks beyond demonstrated, but
shows awareness of the group setting, shows some those prescribed. If in a independent tasks are not
needs and views of others. development of awareness group setting, the needs attempted. If in a group
of the needs and views of and views of others have setting, the needs and
others. not been meaningfully views of others have not
considered. been considered.
CRITERION 100-80 79-70 69-60 59-50 49-40 39-20 19-0
Excellent Very good Good Sound Satisfactory Fail Fail
B. COGNITIVE SKILLS continued
11. Decision Uses a range of Uses a range of Consistently uses Uses available Recognises benefits and Here, the rationale Here, the final choice
making appropriate information, appropriate information appropriate information information to evaluate disadvantages of behind the final choice is unclear or absent. In
exercising autonomy and to evaluate options and to evaluate options. feasible options and feasible options and is unclear or this work the student
initiative when exploring applies clear criteria to Selection of final consistently solve provides limited untenable. This work has not demonstrated
options. Makes clear demonstrate reasons for outcome clearly complex problems. rationale for final shows limited ability to make
decisions which give due final decision in derived from evaluation Final decision is clear decision. Shows ability evidence of the decisions in complex
weight to alternatives in complex or with insight in complex and linked to evaluation to make decisions in student’s ability to and unpredictable
complex or unpredictable unpredictable or unpredictable showing ability to make complex or make decisions in circumstances.
circumstances. circumstances. circumstances. decisions in complex or unpredictable complex and
unpredictable circumstances. unpredictable
circumstances. circumstances.
C. PRACTICAL SKILLS
12. Creative Demonstrates strikingly Creative work shows Creative work shows Creative works shows Creative work shows a This work contains In this piece of work
process innovative creative highly developed well-developed imagination and basic level of undeveloped ideas skills and techniques
imagination to create a technique in the service imagination and technique. Processes imagination and and/or little creativity are undeveloped.
piece of of a lively imagination. technique. Processes involved have creative technique. Processes or skill/technique. Creativity or
work/performance art Processes involved are involved are application and involved have some Minimal personal style innovation are not
which reaches near level handled with assurance manipulated to achieve outcomes. A creative outcomes. and little insight into evidenced here.
6 standards in its to achieve innovative creative results. developing personal Personal style is effective working
application of creative results. Personal style Builds on models and style is evident at times lacking, in favour of processes are
methods and techniques, has developed moulds influences with in work which shows work which is demonstrated here.
resulting in material successfully in work originality and shows some original derivative in origin.
which is consummately which builds on models distinctive personal application and
well-crafted. with originality and style in development. adaptation of models.
style.
CRITERION 100-80 79-70 69-60 59-50 49-40 39-20 19-0
Excellent Very good Good Sound Satisfactory Fail Fail
C. PRACTICAL SKILLS continued
13. Performance Compelling, Highly focused, Focussed performance Performance Performance that Performance in which Performance in which
communicative, and convincing performance demonstrating demonstrates demonstrates communication, fluency and focus are
precise performance demonstrating communication, communication, communication, commitment and style severely limited by a
demonstrating near- communication, commitment and a commitment and commitment and are limited by lack of technical
professional level of commitment, and thorough understanding understanding of the understanding of the struggles with control. Improvised
authority, thorough thorough understanding of the style with careful genre with reasonable genre. Attention to technical control. passages do not yet
awareness of style, of style with careful attention to detail, attention to detail, detail and technical Improvised passages show understanding of
proficiency in technical attention to detail, displaying a high level displaying a good level ability are basic but show poor style/genre or
and interpretative issues. displaying a high level of technical ability. of technical ability. competent. Improvised understanding of the conventions of
Improvisations are of technical ability and Improvisation is Improvised passages passages show some style and may be performance here.
imaginative, creative, interpretive skills. stylistically correct and show a sound understanding of style. inappropriate. This performance is
and stylistically assured. Improvised passages are considered. understanding of style. Lacks confidence and Performance is under- under-rehearsed,
Accurate, flexible, creative, stylistically Performance well- Well-rehearsed. Stage stage conduct requires rehearsed and lacking in confidence
focused, well-rehearsed, assured and considered. prepared and/or craft presentation of a further development. unconvincing and and stage conduct is
convincing, and precise Performance well rehearsed, assured, and good standard. stage conduct is barely inappropriate, and /or
performance. Stage craft prepared, assured and focussed. Stage craft addressed. unacceptable.
presentation nearly persuasive. Stage craft presentation of a high
suitable for professional presentation of a very standard.
performance. high standard.
14. Form and Demonstrates a well- Demonstrates some Work evidences some Work evidences some Work shows evidence Work shows little or The work has not
content in a developed ability to ability to critically ability in critically awareness of the of an appropriate no evidence of an addressed the brief in
practical context critically engage with engage with theory and relating theory to relationship between relationship between understanding of the a way that shows
theory and practice. practice. Synthesises practice. Demonstrates theory and practice. form and content. relationship between understanding of the
Synthesises creative creative strategies and developing ability to Work tends to be Moderate degree of form and content. relationship between
strategies and interrelated forms and analyse, synthesise and conventional but shows technical and Lacks creativity and is form and content.
interrelated forms and styles. Work shows clear experiment with ability to relate form professional technically poor.
styles more widely. evidence of intellectual relationships between and content. Some competence. Some
Clear awareness of and rigour and/or creativity. form and content. Good aspects of creativity presence of creativity.
some ability to Experiments with evidence of creativity. present. Structure and
experiment with conventional forms. Generally, technically content are relevant and
conventional forms. Technically and and professionally approaching technical
Work shows clear professionally competent in most and professional
evidence of intellectual competent. respects. competence throughout.
rigour and/or creativity.
Technically and
professionally competent
throughout.
CRITERION 100-80 79-70 69-60 59-50 49-40 39-20 19-0
Excellent Very good Good Sound Satisfactory Fail Fail
D. TRANSFERABLE SKILLS
15. Communication Exceptional Accomplished Very good and Effective Clear communication Here the Here the
and presentation communication which communication which thorough communication in a and in a format which communication is communication is
(appropriate to demonstrates a demonstrates a communication in a format appropriate to shows awareness of the unstructured and disorganised and/or
discipline) comprehensive and particularly good format appropriate to the discipline. discipline’s academic unfocused and/or in a incoherent and does
sophisticated understanding of the the discipline. style. format not appropriate not show
understanding of the discipline. to the discipline. understanding of the
discipline. discipline’s academic
style.
16. Clarity of Excellent writing control, Accomplished writing Fluent writing style; Language is clear, Understandable and In this piece of work In this piece of work,
expression (incl. appropriate to style appropriate to the use of language fluent, consistent, and conveys clear writing style, but the meaning is often the meaning is unclear
accuracy, spelling, assignment, which assignment. grammar, nuanced, and nuances. grammar, accuracy of spelling, unclear with frequent throughout. Errors in
grammar, enhances the argument. spelling, and numeracy expressive. grammar, spelling and/or punctuation, grammar errors in grammar, spelling, grammar,
punctuation, and grammar, spelling, and are almost always spelling, and numeracy numeracy is mainly and numeracy need to spelling, and or punctuation and/or
numeracy) numeracy are flawlessly accurate. mainly accurate. accurate with some be improved. Errors numeracy. numeracy make
accurate. errors. which detract from the interpretation
argument. challenging for an
assessor.
17. Digital skills Excellent use of a range A range of digital A range of appropriate Appropriate digital Understandable and Some appropriate Digital technologies
of appropriate digital technologies are used digital technologies are technologies are used clear work with use of digital technologies are not used
technologies to enhance accurately and used accurately to accurately to enhance appropriate digital are used but overall appropriately; digital
the work, showing discerningly to enhance enhance the work, the work, showing technologies but errors digital literacy is poor. literacy not
sophisticated digital the work, demonstrating showing good digital digital literacy. which detract from demonstrated.
literacy and excellent digital literacy. literacy. digital literacy.
originality/initiative of
approach.
18. Presentation Exceptional presentation Message is presented Presentation is Presentation has a Visual aspect and/or Presented in a Presentation is
(visual) for level 5 with strong sophisticatedly and effective and has good sound structure and structure of disorganised manner. disorganised and/or
visual impact which creatively with visual visual effect with visual impact with presentation is adequate Lacks appropriate incoherent and/or
enhances the message. impact. creativity. some creativity. with limited creativity. support from visual medium is non-visual.
tools.
19. Presentation Presentation is Presentation is very well Well-structured and Presentation has a Pace, audibility and/or Delivery is Presentation is not
(oral) exceptional for level 5, structured, creative, and addressed effectively to sound structure. Pace structure of disorganised and/or understandable and/or
well structured, engaging. Audibility audience. Pace and and audibility are presentation are pace and audibility is inaudible and/or not
imaginative, and and pace are effective in audibility are excellent. effective. adequate. poor. an oral presentation.
thoroughly engaging. engaging the audience.
Audibility and pace are
appropriate to audience
and used with excellent
effect to enhance the
presentation.
 CRITERION 100-80
Excellent
D. TRANSFERABLE SKILLS continued
20. Interactive and Demonstrates a flexible,
group skills and advanced approach to
(including negotiation and co-
teamwork, operation to develop
negotiation, relationships which are
understanding mutually beneficial to
group dynamics) achieving group
objectives.
21. Self- Creative and confident
presentation / self-presentation and
interpersonal skills excellent interpersonal
skills allow very effective
management of the
situation in a manner
appropriate to the setting.
22. Time Meets deadlines.
management / self- Time management and
management planning strategies are
used effectively to
enhance the quality of the
work.
23. Independence / Critically analyses
autonomy feedback to identify areas
(including planning of learning needing
and managing improvement. Manages
learning) own learning
comprehensively using a
full range of resources
which go beyond those
readily available.
79-70 69-60 59-50 49-40 39-20 19-0
Very good Good Sound Satisfactory Fail Fail
Uses a range of Interaction within a Meets obligations to Uses basic interactive In this assignment In this assignment
networking skills learning group others (tutors and/or skills appropriately to there was either a there was either a lack
effectively within a demonstrates value, peers) providing usefully contribute to tendency to avoid of contributions to the
learning or professional giving and receiving constructive the group aims. working with others or group or the
group. Demonstrates information and ideas contributions to support contributions to this contributions made
leadership skills. and modifying shared objectives. group activity were were unconstructive
Negotiates and handles responses where Recognises and not effective or and made it harder for
conflict very well appropriate with some assesses alternative constructive. the group to achieve
seeking to establish understanding of options. their aims.
relationships which leadership roles.
serve the group needs.
Adopts a confident style Demonstrates Can adopt both a Demonstrates an ability Demonstrates some In this work self-
of self-presentation, confidence and formal and informal to adopt both a formal self-awareness and/or awareness and
employing very good competence in their style and uses basic and informal style using interpersonal skills but appropriate
interpersonal skills chosen style of interpersonal skills basic interpersonal at several key interpersonal skills
consistent with the presentation and appropriately and skills but does not moments the skills were not matched to
individual’s aims and interpersonal skills. consistently. always match the needs deployed did not the needs of the
appropriate to the The approach adopted of the situation match the needs of the situation.
setting. is appropriate to the appropriately. situation.
setting.
Meets deadlines. Plans Meets deadlines. Plans Makes plans and Usually meets Some deadlines met, Deadlines not or rarely
well ahead. Sets self- and monitors progress implements them in a important deadlines. but most deadlines met. Not yet
determined targets and to allow sufficient time satisfactory manner to Exhibits limited missed. Extremely demonstrating ability
contingency plans for development of the meet deadlines. evidence of planning. limited evidence of to make and
allowing sufficient time work. effective time implement plans.
to receive and act on management shown
guidance. here.
Identifies learning needs Confidently identifies Shows developing Undertakes clearly Demonstrates limited Has not yet
by actively seeking out learning needs and acts ability to work directed work ability to work demonstrated ability
feedback from a range independently to independently. independently. Uses the independently, to work
of sources and makes improve performance. Accesses and uses a standard learning needing significant independently; needs
comprehensive and Is generally range of learning resources. guidance on methods significant guidance
effective use of autonomous in utilising resources and support. and resources. on methods and
available resources. learning resources resources.
effectively.
CRITERION 100-80 79-70 69-60 59-50 49-40 39-20 19-0
Excellent Very good Good Sound Satisfactory Fail Fail
D. TRANSFERABLE SKILLS continued
24. Reflection Confidently evaluates Reflects on own Able to evaluate own Demonstrates an Accurately applies but Work does not show Work does not apply
(including self- actions and situations strengths and strengths and understanding of the is dependent on criteria consistently accurate criteria set by others or
criticism / showing a sophisticated weaknesses and shows a weaknesses and shows criteria set by others. set by others. Begins to application of criteria show recognition of
awareness) awareness of own sophisticated understanding of Recognises own recognise own strengths set by others. Limited own strengths and
strengths and understanding of the criteria for judgements. strengths and and weaknesses. recognition of own weaknesses. May
weaknesses which are criteria by which such Prepared to question weaknesses. strengths and result in quite an
clearly articulated, used, judgements are made. received opinion, weaknesses. inaccurate view of the
and acted on. Prepared to interrogate prejudices and value situation.
Interrogates received received opinion, sets operating.
opinion, prejudices and prejudices and value sets
value sets operating. operating.
25. Critical review Demonstrates judgement Assesses and/or Effectively assesses Examines work of Comments in general Demonstrates limited Has not yet
(to be used in peer and discrimination in evaluates the work of and/or studies the work others and consistently terms on the work of ability to make demonstrated ability to
assessment) utilising and providing others using a range of of others and judges identifies its strengths others. reasoned comment on make reasoned
diverse sources of criteria. Provides an against existing criteria, and weaknesses using the work of others. comment on the work
feedback. Offers clear rationale for judgements indicating possibilities existing criteria. of others.
strategies for and offers specific, for improvement.
improvement. critical insights into how
work could be
developed.
CRITERION 100-80 79-70 69-60 59-50 49-40 39-20 19-0
Excellent Very good Good Sound Satisfactory Fail Fail
E. PROFESSIONAL COMPETENCES
26. Work within a Develops specific, Develops specific Develops achievable Develops objectives Uses objectives which Inadequate attempt No attempt made here
framework of achievable objectives achievable objectives objectives which are which are consistent are consistent with made here to ascertain to ascertain needs of
professional values / which show some which are consistent consistent with with professional professional values needs of clientele and clientele and develop a
code of conduct creativity. Objectives are with professional values professional values values and/or code of and/or code of conduct develop a workable workable brief. Has
fully consistent with and/or code of conduct and/or code of conduct conduct and generally but are set by the brief. Limited use of not worked within the
professional values and appropriate to the and appropriate to the appropriate to the clientele. Limited professional values prescribed
and/or code of conduct clientele. clientele. clientele. consideration of and/or code of conduct professional values
and appropriate to the appropriateness and frameworks. and/or code of conduct
clientele. practicability. framework.
27. Reflective Consistently analyses Confidently analyses Evaluates personal Demonstrates ability to Able to interpret own Limited interpretation Incomplete or
practice practice by critically personal contribution contribution and that of evaluate own practice practice and that of of own practice and inaccurate
reflecting on personal and that of others to others to practice and and that of others using others based on specific that of others here. As interpretation of own
contributions and that of practice through develops consistent several frames of frames of reference. a result, appropriate practice and that of
others and the rationale reflection and considers plans of action. reference. Considers Identifies some future future action planning others here. As a
behind these. possibilities and their future actions actions. is extremely limited. result, not yet able to
Demonstrates consequences in a range plan any appropriate
imaginative thinking of contexts. Develops future actions.
about potential effective action plans.
alternatives and their
implications for further
practice.